OPENTABLE GUEST RELATIONSHIP MANAGEMENT

Grow your
guest relationships

Turn first-time guests into regulars—and regulars into VIPs—with comprehensive guest insights and advanced marketing tools that help you build loyalty and bring in more revenue.

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Know your guests like never before

Get a 360-degree view of your guests—their habits, preferences, and visits—in one place so you can wow them with personalized service.

Equip your team with timely guest intel

Arm your team with insights from an automated pre-shift report so they can provide tailored hospitality that turns regulars into VIPs

Access richer guest profiles

Search the entire OpenTable guest network when making bookings to access richer guest profiles and insights

Capture guest insights automatically

Set rules to auto-tag your most frequent guests and biggest spenders so you can grab every opportunity to elevate your hospitality

Easily manage your guestbook

Keep your guestbooks relevant with the ability to filter out, hide, and easily remove duplicate and outdated profiles

Engage guests effectively with tailored communications

Stay connected to guests and keep them coming back with customizable communications and marketing automation that delivers the right message at the right time.

Bring guests back in 3 clicks via email

Trigger automated email campaigns based on guest preferences or send a one-time email to a segment of guests

Stay connected to on-the-go guests

Send custom text messages to confirm preferences, update waitlist guests, or prep for special occasions

Make customers feel valued to keep them returning

Create, manage, and offer a membership program, inclusive of monetary and experiential rewards, directly on OpenTable. Flexible reward types allow you to stay on brand, providing the type of rewards that are right for your restaurant.

Measure, improve, repeat

Gain insights and performance analytics to better understand and optimize your business.

Spot room for improvement

Use performance dashboards to understand the impact of your marketing efforts

See how you stack up to competition

Access average coverage and review benchmarks from similar restaurants in your local market

Dig into detailed guest reports

Get a deep understanding of who’s coming in with easy-to-access weekly guest reports

Get started with OpenTable today

A member of our team will reach out shortly to discuss your needs and if you’d like, give you a platform demo

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“OpenTable provides us with resources to personalize service for our guests. We have information on who they are, what they like, dislike, special occasions, and that helps us to deliver the experience we strive to.”

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Ralph Brennan, Owner and Operator
Ralph Brennan Restaurant Group, New Orleans, LA

“OpenTable provides us with resources to personalize service for our guests. We have information on who they are, what they like, dislike, special occasions, and that helps us to deliver the experience we strive to.”

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Ralph Brennan, Owner and Operator
Ralph Brennan Restaurant Group, New Orleans, LA

Frequently asked questions

A restaurant CRM (Customer Relationship Management) system is a tool that helps restaurants collect, organize, and use guest data to build stronger relationships, personalize dining experiences, and drive repeat visits.

GRM is built specifically for hospitality businesses like restaurants. It’s experience-focused, helping teams deliver personalized service by capturing guest preferences, visit history, and special occasions—all to help build loyalty and drive revenue.

CRM is used across industries to manage contacts, sales pipelines, and support and is transaction-focused.

Yes. When you integrate your POS and CRM, you can streamline operations, helping to boost efficiency and drive revenue.

With unparalleled guest insights and easy-to-use communication tools, OpenTable helps you know your guests better, stay in touch, and keep them coming back—all while saving you valuable time.

Learn more about guest relationship management

Turn guests into regulars and regulars into VIPs by making lasting connections using our guest relationship management tools. Explore our related blog posts for tips on enhancing guest relationships and growing your restaurant’s success.

View all

Learn more about guest relationship management

Turn guests into regulars and regulars into VIPs by making lasting connections using our guest relationship management tools. Explore our related blog posts for tips on enhancing guest relationships and growing your restaurant’s success.

View all

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