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OPENTABLE GUEST RELATIONSHIP MANAGEMENT

Keep guests coming back—and spending more

OpenTable is the only platform that brings complete guest insights and customizable communication tools together to help restaurants boost loyalty and revenue.

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Know guests like never before

Get richer guest insights—from favorite dishes and seating preferences, to spend history, and even social profiles—powered by the largest diner network and partner integrations.

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Bring guests back with tailored communications

Engage guests before, during, and their visit with a suite of customizable communication and marketing tools designed to drive repeat visits and reflect your brand.

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Save time and do more with AI and automation

Free up your team to focus on hospitality with AI-powered tools and automation that speed up tedious tasks and streamline operations.

All the tools you need to
grow revenue and loyalty

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All the tools you need to
grow revenue and loyalty

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360° Guest profiles

Automated tags

Guest database management

Custom text messaging

Feedback surveys

Assisted review responses

Global guestbook search

AI-powered guest insights COMING SOON

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One-time email sends NEW

Custom guest lists NEW

Automated email campaigns

Pre-shift report

Customizable booking widget

Membership program NEW

Fully customizable email campaigns NEW

360° Guest profiles

Automated tags

Guest database management

Custom text messaging

Feedback surveys

Assisted review responses

Global guestbook search

AI-powered guest insights COMING SOON

One-time sends NEW

Custom guest lists NEW

Automated email campaigns

Pre-shift report

Customizable booking widget

Membership program NEW

Fully customizable email campaigns NEW

What OpenTable restaurants love about Pro

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OpenTable provides us with resources to personalize service for our guests. We have information on who they are, what they like, dislike, special occasions, and that helps us to deliver the experience we strive to.”

Ralph Brennan

Owner and Operator
Ralph Brennan Restaurant Group

 

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Eggs Sardou
Brennan’s | New Orleans, LA

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Beauty & Essex | New York, NY

 

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We’re able to set up scalable marketing campaigns…We just set it and forget it and watch the results, letting our operations people stay focused on providing exceptional hospitality.”

Just Levy

Vice President of Marketing
TAO Group

 

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LAVO | Las Vegas, NV

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I can’t go back to before Pro. I have a better handle on the data, and I understand each location’s performance. It takes me so much less time than it did before.”

Caroline Skinner

Chief Operating Officer
Tupelo Honey

 

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Tupelo Honey | Greenville, SC

Frequently asked questions

The standard contract is one year. Contracts will auto-renew annually. If you don’t want to automatically renew, simply let OpenTable know 30 days prior to the scheduled renewal date. Chat with one of our team members to learn about the options.

OpenTable Pro is our most comprehensive plan with all the benefits of Basic and Core, plus powerful guest relationship management and data tools to help drive loyalty and increase revenue.

The OpenTable training academy makes it easy to onboard team members on a rolling basis.

An iPad.

Yes, and it’s available at no additional cost.

Learn more about guest relationship management

Turn guests into regulars and regulars into VIPs by making lasting connections using our restaurant guest relationship management platform. Explore our related blog posts for tips on enhancing guest relationships and growing your restaurant’s success.

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Industry expertise

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Learn how a restaurant CRM helps you personalize service and launch targeted marketing campaigns that work.

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Restaurant story

How to improve the guest experience with restaurant technology

With OpenTable guest relationship management, recognize & reward loyalty, turning first-timers into regulars and regulars into VIPs.

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Operations

13 fresh ways to interact with guests before, during, and after their visit

Get inspired to build lasting guest relationships by personalizing interactions before, during, and after service to drive loyalty and repeat business.

Get started with OpenTable today

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