Skip to Main Content
OpenTable logo
  1. Home
  2. United Kingdom
  3. London
  4. West End London
  5. Fitzrovia

The Lore of the Land

4.8
4.8
281 Reviews
£26 to £40
Gastro Pub

A traditional pub serving contemporary English food in the heart of Fitzrovia. The Lore is composed of The Pub on the ground floor, The Kitchen on the first floor and Private room with bar on the top floor.

All of our food is freshly prepared each day by Head Chef Ali Borer and his brigade in the Lore kitchen on the first floor. Our menus have been created especially to reflect the seasons, and for when ingredients are at their very best.
Our popular Sunday lunches are traditional roasts, slow-cooked with delicious trimmings.

THE PUB
A copper and pewter topped bar serving a range of beers, including our very own Gritchie brews, premium spirits, cocktails and selected wines. The walls are adorned with eclectic and original artwork.

THE KITCHEN
Open plan but still intimate. Experience the sight and sound of our open kitchen with the Chefs cooking on our bespoke, charcoal fuelled oven and char-grill.

THE PRIVATE ROOM
A wonderful private room with private bar on its own floor.

Make a reservation

2 people

June 2022
Sun
Mon
Tue
Wed
Thu
Fri
Sat
29
30
31
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
1
2
3
4
5
6
7
8
9
7:00 PM


Booked 12 times today

Additional information

  • Dining style

    Casual Dining

  • Cuisines

    Gastro Pub, Contemporary European, Contemporary British

  • Hours of operation

    Tue, Wed 12:00 pm–11:00 pm Thu–Sat 12:00 pm–12:00 am Sun 12:00 pm–9:00 pm

  • Phone number

    020 3927 4480

  • Payment options

    AMEX, MasterCard, Visa

  • Dress code

    Smart Casual

  • Executive chef

    Ali Borer

  • Neighborhood

    Fitzrovia

  • Parking details

    None

  • Public transit

    Warren StreetGt Portland StreetTottenham Court Road

  • Additional

    Beer, Chef's Table, Cocktails, Corkage Fee, Counter Seating, Private Room, Wine

What 281 people are saying

Overall ratings and reviews

Reviews can only be made by diners who have eaten at this restaurant

4.8
4.8 based on recent ratings
  • 4.8Food
  • 4.8Service
  • 4.7Ambience
  • 4.4Value

NoiseEnergetic

Loved For

  • London

    Gastro Pub

  • West End London

    Sunday Lunch

Sort by

Filters

  1. P

    Pari

    London

    178 reviews

    vip
    4.0

    178 reviews

    Dined 2 days ago

    overall4food4service5ambience5

    Great ambience, excellent food and service. The only gripe I have is portion sizes are tiny... exceptionally small, specially considering the prices. So, not great value unfortunately.

  2. s

    sarahh

    1 review

    1.0

    1 review

    Dined 5 days ago

    overall1food1service1ambience1

    We had booked in for Fathers Day lunch as my husband loved this pub - and even though I confirmed the booking on Saturday - they apparently called on Sunday morning but left no message to say there was a technical issue so the pub was closed. We travelled from West London with two young children to find it shut then had to look for somewhere else for lunch on Fathers Day with a hungry 6 year old and 1 year old.

  3. BS

    BruceS

    Charleston

    3 reviews

    5.0

    3 reviews

    Dined on June 15, 2022

    overall5food5service5ambience5

    Friendly staff. Interesting food choices. Great taste experience

  4. MK

    MikeKelly

    1 review

    5.0

    1 review

    Dined on June 11, 2022

    overall5food5service5ambience5

    Great pub full of character and charm. The Angels Lore lager is very good! Very friendly and attentive staff from the door all the way through to the restaurant. Had good craic with ‘Mr.Fantastic’ who worked in the restaurant. Great food at a decent price, fantastic wine too! An unexpected complimentary birthday treat in the form of a pudding and some drinks offered by the barman downstairs! Blown away, amazing experience.

  5. RH

    RichardH

    London

    1 review

    5.0

    1 review

    Dined on June 5, 2022

    overall5food5service5ambience5

    Excellent meal with which to celebrate a birthday.

  6. N

    Neil

    1 review

    5.0

    1 review

    Dined on June 2, 2022

    overall5food5service5ambience5

    What a gem. Regular menu changes, fresh food prepared individually.

  7. LC

    LCreview

    London

    1 review

    2.0

    1 review

    Dined on June 1, 2022

    overall2food2service3ambience3

    Two of us had the ribeye steak, and nearly half of the cut strips were 100% fat, which essentially left 125g of meat for £30. The cabbage side dish was a bit odd and there was only one vegetarian option as a main. Overall not what we expected, especially for the price range.

  8. OT

    OpenTable Diner

    1 review

    5.0

    1 review

    Dined on May 29, 2022

    overall5food5service5ambience5

    I LOVE this place- we don’t come to London very often but when we do it is on the itinerary. Staff are amazing and the food is delicious

  9. P

    Pauline

    Exclusive

    1 review

    5.0

    1 review

    Dined on May 29, 2022

    overall5food5service5ambience5

    The roast is really good! Would recommend to my friends!

  10. MR

    MarcR

    1 review

    5.0

    1 review

    Dined on May 22, 2022

    overall5food5service5ambience5

    Excellent food - Best Sunday roast in London. Great value.

  11. KT

    KevinT

    Philadelphia

    11 reviews

    5.0

    11 reviews

    Dined on May 22, 2022

    overall5food5service5ambience5

    Great food and service, enjoyed the experience and the menu offers some real choices.

  12. JC

    JCSB123

    London

    6 reviews

    4.0

    6 reviews

    Dined on May 22, 2022

    overall4food4service5ambience4

    A birthday celebration which was a great success.

  13. VP

    VictorP

    London

    1 review

    5.0

    1 review

    Dined on May 21, 2022

    overall5food5service5ambience5

    First, I am a big fan of Guy Ritchie, so can be a bit biased. My second visit here, and again everything was perfect. I was a bit disappointed, because the menu has changed and I could not get one dish from the first visit. But every single dish I have tried was perfect

  14. M

    Myrto

    London

    1 review

    5.0

    1 review

    Dined on May 19, 2022

    overall5food5service5ambience5

    Amazing experience and the food was out of this world. Really polite staff too :)

  15. H

    Hendo

    London

    9 reviews

    4.0

    9 reviews

    Dined on May 17, 2022

    overall4food5service5ambience4

    Relaxed feel but great service and superb food with interesting fresh and open hearth cooking flavours. Good beer, gin and wine lists too.

  16. MD

    MichelleD

    London

    3 reviews

    5.0

    3 reviews

    Dined on May 15, 2022

    overall5food5service5ambience5

    Fab Sunday roast and amazing service! Will definitely be back!

  17. S

    tiffanyS

    London

    2 reviews

    5.0

    2 reviews

    Dined on May 15, 2022

    overall5food5service5ambience5

    Had a Sunday lunch here and hands down the best roast I've had in years. The staff were attentive but not overbearing, the food was fantastic and the wine was great too.

  18. TP

    TaniaP

    London

    1 review

    5.0

    1 review

    Dined on May 15, 2022

    overall5food5service5ambience5

    As per we all had a fabulous time again .. Sunday lunch was fabulous .. Staff were excellent ! We will return soon as we can .. Thanks Guys !

  19. FV

    FabioV

    London

    1 review

    5.0

    1 review

    Dined on May 14, 2022

    overall5food5service5ambience5

    Loved it! From staff to food to beer. I‘ll be back.

  20. IN

    IvoN

    London

    1 review

    5.0

    1 review

    Dined on May 13, 2022

    overall5food5service5ambience5

    Outstanding experience in all aspects - supper attentive service, excellent food, will be a regular guest!

  21. LG

    LondonGal

    London

    6 reviews

    3.0

    6 reviews

    Dined on May 13, 2022

    overall3food4service4ambience2

    Acoustics in restaurants upstairs are really bad. The reverberation is severe. Shame. It takes from the evening.

  22. S

    Sean

    Worcestershire

    1 review

    5.0

    1 review

    Dined on May 13, 2022

    overall5food5service5ambience5

    Couldn’t recommend this place highly enough. Fantastic food, service, and beer! I went with my partner for a spare of the moment night out, they couldn’t have done a better job.

  23. MH

    MarkH

    London

    7 reviews

    vip
    5.0

    7 reviews

    Dined on May 12, 2022

    overall5food5service5ambience5

    Fantastic food, great atmosphere and the service is second to none.

  24. JC

    JackCC

    Essex

    1 review

    5.0

    1 review

    Dined on May 8, 2022

    overall5food5service5ambience5

    Staff were amazing! No other way to put very kind polite and welcoming and always wanting to do more. Well the food is next level I took my family for my fathers 50th all 6 of us left the pub full and expressing how it was the best roast any of us have had!

  25. OT

    OpenTable Diner

    London

    1 review

    vip
    5.0

    1 review

    Dined on May 8, 2022

    overall5food5service5ambience5

    One of the most charming happy teams serving one of the best brunches (scotch egg and coq au vin) we have had in some time. We will definitely be going back!

  26. TO

    TheOnlyVeganInMyParty

    London

    3 reviews

    5.0

    3 reviews

    Dined on May 7, 2022

    overall5food5service5ambience4

    Our reservation was on the first floor. Loved the wooden floors and tables. The waiter was very friendly and went out of his way to accommodate us. He brought us three different beers to try and choose from. He decanted our wine and even brought special glasses for it, although it was not one of the most expensive wines on the list (just an old one). I'm vegan, so I got a vegan version of their asparagus dish which was amazing!!! Everything we had was great. And good portions. The only thing I'd have loved is for the volume of the music to be higher, as it was more like background music. (I love music, so maybe it's just me)

  27. RN

    RichN

    London

    3 reviews

    5.0

    3 reviews

    Dined on May 7, 2022

    overall5food5service5ambience5

    1st rate food and service. I highly recommend this restaurant and thank you to Alex and the staff for helping make a special evening.

  28. T

    Trixi89

    London

    2 reviews

    2.0

    2 reviews

    Dined on May 1, 2022

    overall2food4service2ambience4

    I was really looking forward to going here after great reviews and recommendations. I’m afraid it wasn’t quite what I was expecting, it was very busy so we had to wait almost half an hour for our table which ordinarily we don’t mind doing. However, we were then rushed to a order and eat because the kitchen was closing (it was 6pm), this ruined the experience to be honest as we were unable to relax. Then at 8pm we were told to leave because they were closing, we still had drinks to finish. I understand they close early but it wasn’t our fault that everything was so late. Ultimately, this place is known for their Sunday roast, so they need to keep the kitchen and the bar open until later so you can actually enjoy the experience.

  29. LS

    LizS

    Cornwall

    1 review

    4.0

    1 review

    Dined on May 1, 2022

    overall4food4service5ambience4

    Our first time here; the location suited as we were going to the theatre in Bloomsbury afterwards. A good old fashioned style pub with a warm welcome, fabulous service and great food. The first floor dining room was buzzy and very loud! ...a tad pricey though for a roast dinner - £29! It was good, but expensive working out at £80 each for three course and drinks.

  30. MW

    MarkW

    London

    3 reviews

    5.0

    3 reviews

    Dined on April 30, 2022

    overall5food5service5ambience5

    An outstanding “battle cruiser” in the beautiful city. I’d say this is the perfect pub, terrific Gritchie ales downstairs - Michelin star level food upstairs. The look and ambience is spot on but the most impressive thing is the staff. They are knowledgeable, fun and generous with their time. We had Martha who is superb at her job. It really doesn’t matter that it’s owned by one of the finest English directors of his generation - The Lore is simply one of the best pubs in London…

  31. D

    Disappointed1

    London

    2 reviews

    3.0

    2 reviews

    Dined on April 30, 2022

    overall3food3service3ambience3

    Overly complicated food and quite pricey. Dining tables too small for comfort.

  32. VP

    VictorP

    London

    2 reviews

    5.0

    2 reviews

    Dined on April 30, 2022

    overall5food5service5ambience5

    Great service, surprising and tasty dishes, I will definitely return

  33. e

    emre

    London

    1 review

    5.0

    1 review

    Dined on April 28, 2022

    overall5food5service5ambience5

    Amazing food, drinks, service and atmosphere 💯 recommended

  34. E

    Esther

    London

    4 reviews

    5.0

    4 reviews

    Dined on April 27, 2022

    overall5food5service5ambience5

    Lovely place and really nice personnel. Alexis was very helpful giving us flexible options with our reservation. We had a lovely time and the food was great!

  35. J

    Jayjay

    London

    1 review

    5.0

    1 review

    Dined on April 27, 2022

    overall5food5service5ambience5

    Always incredible food! Service and beers are never better.

  36. PG

    PaulG

    London

    1 review

    5.0

    1 review

    Dined on April 26, 2022

    overall5food5service5ambience4

    Great food in a wonderful old pub! Will definitely be coming back.

  37. BF

    BFrench

    London

    24 reviews

    vip
    5.0

    24 reviews

    Dined on April 24, 2022

    overall5food5service5ambience5

    Really nice pub. Great spot in the middle of London. We went for a Sunday Roast and it was perfect. Good vibes!

  38. FD

    FrancescaD

    London

    1 review

    5.0

    1 review

    Dined on April 24, 2022

    overall5food5service5ambience5

    Absolutely delicious. Best roast you can get in London!

  39. OT

    OpenTable Diner

    1 review

    5.0

    1 review

    Dined on April 24, 2022

    overall5food5service5ambience5

    Wonderful meal, the food was truly outstanding. Warm and friendly staff, especially our delightful waitress Isabelle. Would highly recommend the roast dinner, and the salted caramel doughnuts were divine! Great to find somewhere that offers good traditional food with a modern twist.

  40. K

    Kwame

    London

    5 reviews

    5.0

    5 reviews

    Dined on April 24, 2022

    overall5food5service5ambience5

    Food was exceptional. Service too. The Lamb was unreal and wine list exquisite

Safety precautions

  • Cleaning & sanitizing

    • Surfaces sanitized between seatings
    • Digital, disposable or sanitized menu provided
    • Common areas deep-cleaned daily
    • Sanitizer or wipes provided for customers
    • Contactless payment available
  • Physical distancing

    • Limited number of seated diners
    • Distancing maintained in common areas
    • Extra space between tables
  • Screening

    • Sick staff prohibited in the workplace

FAQs

The Lore of the Land is rated 4.8 stars by 281 OpenTable diners.

Yes, you can generally book this restaurant by choosing the date, time and party size on OpenTable.

Make a reservation

2 people

June 2022
Sun
Mon
Tue
Wed
Thu
Fri
Sat
29
30
31
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
1
2
3
4
5
6
7
8
9
7:00 PM


Booked 12 times today
Google Map for The Lore of the Land

4 Conway Street Fitzrovia London, England W1T 6BB

Additional information

  • Neighborhood

    Fitzrovia

  • Hours of operation

    Tue, Wed 12:00 pm–11:00 pm Thu–Sat 12:00 pm–12:00 am Sun 12:00 pm–9:00 pm

  • Cuisines

    Gastro Pub, Contemporary European, Contemporary British

  • Dining style

    Casual Dining

  • Dress code

    Smart Casual

  • Parking details

    None

  • Public transit

    Warren StreetGt Portland StreetTottenham Court Road

  • Payment options

    AMEX, MasterCard, Visa

  • Executive chef

    Ali Borer

  • Additional

    Beer, Chef's Table, Cocktails, Corkage Fee, Counter Seating, Private Room, Wine

Copyright © 2022 OpenTable, Inc. 1 Montgomery St Ste 700, San Francisco CA 94104 - All rights reserved.
OpenTable is part of Booking Holdings, the world leader in online travel and related services.
Booking LogoPriceline LogoKAYAK LogoAgoda LogoRentalcars LogoOpenTable Logo