Enable JavaScript to run this app.
Skip to main content
OpenTable logo
  1. Home
  2. United Kingdom
  3. London
  4. West End London
  5. Soho
Princi - Shaftesbury Avenue., London,

Princi - Shaftesbury Avenue.

4.0
4
9 Reviews
£25 and under
Italian
  • Neighborhood gem
  • Great for brunch
  • Innovative
Rocco Princi started making bread in Italy in 1985—artisanally, by hand. Because for him, there is no other way.
Popular, counter-service Milanese bakery and pizzeria with modern, minimalist styling.
A la carte Menu Available .

Not available on OpenTable

Unfortunately, this restaurant is not on the OpenTable reservation network.

If you like, we'll notify you by email if this restaurant joins.


Is this your restaurant?
Claim this listing

Order delivery or takeout

There’s more to explore

Discover countless more restaurants like this one with our app.

Scan the QR code to discover countless more restaurants like this one with our app.

Open app

Additional information

  • Dining style
    Casual Dining
  • Price
    £25 and under
  • Cuisines
    Italian, Pizzeria, European
  • Phone number
    020 7478 8889
  • Payment options
    AMEX, Diners Club, JCB, Mastercard, Visa
  • Dress code
    Casual Dress
  • Neighborhood
    Soho
  • Cross street
    Wardour Street
  • Parking details
    None
  • Public transit
    Tube Lines : Piccadilly Line , Northern Line, Bakerloo LIne
  • Additional
    Beer, Cafe, Cocktails, Delivery, Full Bar, Gender Neutral Restroom, Indoor Fireplace, Outdoor Smoking Area, Patio/Outdoor Dining, Takeout, View, Weekend Brunch, Wheelchair Access, Wine

What 9 people are saying

Overall ratings and reviews

4.0
4 based on all time ratings
  • 4.1Food
  • 3.8Service
  • 3.7Ambience
  • 3.7Value

NoiseModerate

9 Reviews
  1. OpenTable Diner

    London

    4 reviews

    4.0

    4 reviews

    Dined on March 10, 2020

    1. Overall 4
    2. Food 4
    3. Service 3
    4. Ambience 3
    Went to Princi in Milan, which was fantastic. While this was good it didn’t meet those levels, unfortunately.

    Is this helpful?

  2. OpenTable Diner

    London

    4 reviews

    2.0

    4 reviews

    Dined on February 8, 2020

    1. Overall 2
    2. Food 4
    3. Service 3
    4. Ambience 2
    It was nearly the only place for last minute reservation for a dinner for three in Soho. Food was good, but the choice was very limited. Moreover, wine is ridiculously overpriced and an overall ambience leaves much to be desired. We were seated upstairs but nearby stairs and the till, and one of the waiters or a manager (not sure) was chatting to his acquaintances for almost 15-20 min non-stop which was really annoying as they were standing next to our table. £70 something quid wasted
    Princi - Shaftesbury Avenue.Responded on February 12, 2020
    Many thanks for your review and feedback regarding your experience at Princi. Please accept our sincere apologies for the inconvenience you have experienced. We strive to provide each and every guest an incredible experience and a high level service and we will further investigate this matter to ensure that similar issues do not arise in the future. Again, thank you for the time to review us. Warmest regards, Princi Customer Relations

    Is this helpful?

  3. baldie

    London

    3 reviews

    5.0

    3 reviews

    Dined on January 23, 2020

    1. Overall 5
    2. Food 5
    3. Service 4
    4. Ambience 4
    Very very good Italian cooking. Restaurant level upstairs is really nice...

    Is this helpful?

  4. OpenTable Diner

    London

    1 review

    1.0

    1 review

    Dined on December 30, 2019

    1. Overall 1
    2. Food 1
    3. Service 1
    4. Ambience 1
    Didn’t say that it was lunch instead of breakfast

    Is this helpful?

  5. JessJ

    London

    9 reviews

    5.0

    9 reviews

    Dined on December 17, 2019

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 5
    Great pizza. That’s all. Oh yes good Negroni as well.

    Is this helpful?

  6. Jade

    London

    1 review

    5.0

    1 review

    Dined on December 8, 2019

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 5
    Lovely brunch and the staff were happy to accommodate changes to suit my diet. We sat downstairs which has more of a bakery/shop feel to it but it was nice to sit at the big windows.

    Is this helpful?

  7. Cass

    Exclusive

    7 reviews

    3.0

    7 reviews

    Dined on December 5, 2019

    1. Overall 3
    2. Food 3
    3. Service 4
    4. Ambience 3
    Decent pizza and pasta. Pasta portions are quite small.

    Is this helpful?

  8. MartaP

    London

    1 review

    5.0

    1 review

    Dined on November 16, 2019

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 5
    Definitely I’ll recommend this place, my friends and I were very happy with food and service in there. The atmosphere was very nice as well.

    Is this helpful?

  9. bobbyg

    Raleigh

    9 reviews

    4.0

    9 reviews

    Dined on October 12, 2019

    1. Overall 4
    2. Food 5
    3. Service 4
    4. Ambience 3
    A few growing pains in this new location. Food was brilliant, service team seemed understaffed and a little stressed. Ate upstairs, with a reservation, and was also a bit loud for if you wanted to converse at a normal volume. They’ll get it together...

    Is this helpful?

FAQs

Princi - Shaftesbury Avenue. offers takeout which you can order by calling the restaurant at 020 7478 8889.

Princi - Shaftesbury Avenue. is rated 4 stars by 9 OpenTable diners.

Yes, you can generally book this restaurant by choosing the date, time and party size on OpenTable.

Not available on OpenTable

Unfortunately, this restaurant is not on the OpenTable reservation network.

If you like, we'll notify you by email if this restaurant joins.


Is this your restaurant?
Claim this listing

Order delivery or takeout

Google Map for Princi - Shaftesbury Avenue.

53 Shaftesbury Avenue, Soho, London, W1D 6LB

Additional information

  • Cross street
    Wardour Street
  • Neighborhood
    Soho
  • Price
    £25 and under
  • Cuisines
    Italian, Pizzeria, European
  • Dining style
    Casual Dining
  • Dress code
    Casual Dress
  • Parking details
    None
  • Public transit
    Tube Lines : Piccadilly Line , Northern Line, Bakerloo LIne
  • Payment options
    AMEX, Diners Club, JCB, Mastercard, Visa
  • Additional
    Beer, Cafe, Cocktails, Delivery, Full Bar, Gender Neutral Restroom, Indoor Fireplace, Outdoor Smoking Area, Patio/Outdoor Dining, Takeout, View, Weekend Brunch, Wheelchair Access, Wine
OpenTable
  • About Us
  • Blog
  • Careers
  • Press
More
Businesses
  • Restaurant reservation software
  • Industry insights
  • Hospitality resources
  • Marketing resources
  • Operation resources
  • How to open a restaurant
  • For restaurants
  • For restaurant groups
Join us on
  • Privacy Policy
  • Terms of Use
  • Cookies and Interest-Based Ads
  • Do Not Sell or Share My Personal Information
  • Cookie Preferences
Copyright © 2024 OpenTable, Inc. 1 Montgomery St Ste 500, San Francisco CA 94104 - All rights reserved.
OpenTable is part of Booking Holdings, the world leader in online travel and related services.
Booking Logo
Priceline Logo
KAYAK Logo
Agoda Logo
OpenTable Logo