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Party Size
For 2
7:00 PM
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You must make reservations at least 5 minutes in advance of the time at PLAJ.
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Booked 38 times today


1596 reviews
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$31 to $50
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Top Tags:
  • Pre/post Theatre
  • Creative Cuisine
  • Fit for Foodies
Introducing PLÄJ, a new innovative concept from Swedish born Owner/Chef Roberth Sundell where California fare and Scandinavian flavors become one. PLÄJ is a celebration of local and seasonal ingredients inspired by the rustic flavors and simple elegance of Scandinavian cusine. PLÄJ embodies the soul of Scandinavia,the place to share the experience of new flavors, great wine, Scandinavian beer, and cocktails.
Dining Style
Casual Dining
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Scandinavian, European, Californian
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Hours of operation

Dinner: Sun-Monday 5:00PM - 8:45PM
Tuesday-Thurs 5:00PM - 9:45PM
Fri-Sat 5:00PM - 10:30PM
Times are final seating time. Kitchen closes shortly after.
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Phone number
(415) 294-8925
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Payment options
AMEX, Discover, MasterCard, Visa
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Dress code
Casual Dress
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Executive chef
Roberth Sundell
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Cross street
Franklin Street
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Parking details
Valet parking is provided for a fee through the Inn At The Opera, subject to available space.
Bar Dining, Beer, BYO Wine, Corkage Fee, Fireplace, Full Bar, Gluten-free Menu, Non-Smoking, Wheelchair Access, Wine
What 1596 People Are Saying
Overall ratings and reviews
Reviews can only be made by diners who have eaten at this restaurant
4.5  based on recent ratings
Noise · Moderate
90% of people would recommend it to a friend
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Kathy (San Francisco)
4.0  Dined 3 days ago

Good service and delicious food. The home made Swedish Rye bread is fabulous! Just like my Grandmother used to make and so hard to find anywhere but at Plaj.

OpenTable Diner (San Francisco)
5.0  Dined 3 days ago

If you want to have a quiet conversation, recommend going early before it gets full. Even then, noise level is better than a lot of other places unless you are beside a big party (we weren't, but have been in the past). Food and service excellent.

vipOpenTable Diner (Denver)
3.0  Dined 4 days ago

The service and ambiance is great. Plating and presentation are beautiful, but some of the plates like the gnocchi could use some more depth either seasoning or ingredient. The northern lights dessert and coffee are insanely good! Value is okay in comparison to similar fine dining in the area.

vipSFCA (San Francisco)
5.0  Dined 4 days ago

The food is a Astoshingl The lobster in lobster foam was remarkable. Robert Sundell is a very talented chef. I had the semla cake which is only on the menu in February.

vipOpenTable Diner (San Francisco)
5.0  Dined 5 days ago

It was a spectacular experience. One of the best, most delicious, and creative meals I've ever had. Also, their bread is to-die-for. An absolute must. It's a great place to visit pre-or post-performance at the ballet or symphony.

JanO (New England)
5.0  Dined 5 days ago

Great Scandinavian specialities. Especially the herring and all the fish. And the soup was divine.

Hippy (San Francisco)
5.0  Dined 5 days ago

Our only criticism is that the dining room was so dark we had difficulty reading the menu and seeing the food.

vipEyebanks (San Francisco)
4.0  Dined on February 17, 2018

Perfect dinner spot prior to a show and the service team is well trained for that. Delicious food! Cute place.

vipbeachcomber (San Francisco)
5.0  Dined on February 17, 2018

Plaj is tucked away down a charming corridor so it already feels like a special secret upon arrival. The wallpaper and decor continue the fantasy. The food is fantastic - updated Swedish classics.

2.0  Dined on February 16, 2018

This was such a bizarre experience. The service was so hostile we almost walked out. But then we honestly couldn't decide if the waiter had some sort of empathy-related disorder, and actually began to feel sorry for her. Basically, we asked for some help choosing a vodka-based cocktail, and after an age, one appeared that wasn't at all what we were after. We were polite, and understanding, explaining that we'd actually hoped to discuss some options with the barman... but what we got was outright hostility! So very weird. Meanwhile, other attributes of the meal:

- Very hard to get attention from any of the wait staff (we were partially sat behind a pillar that didn't help)
- Amazing food (esp. Saddle of Elk)
- The room was quite cold, but we were loathe to say anything about it given the reactions we'd had thus far.

Don't know what else to say, it was honestly the weirdest restaurant experience I can remember, and overall, really very unpleasant. And if you're wondering if we were the only ones to feel this, the table next to us felt the same.

It's a big shame, my wife is Swedish, and I was excited to find a Scandinavian restaurant for us to check out.