Merchant

4.8
1199 Reviews
$31 to $50
Contemporary American
Merchant is open and taking reservations both inside and on our outdoor Streatery! We are open every week from Tuesday through Sunday, Mondays we are closed.

Safety precautions

Cleaning & Sanitizing
  • Surfaces sanitized between seatings
  • Common areas deep cleaned daily
  • Digital, disposable or sanitized menu provided
  • Sanitizer or wipes provided for customers
  • Contactless payment available
Physical Distancing
  • Limited number of seated diners
  • Distancing maintained in common areas
  • Extra space between tables
Protective Equipment
  • Waitstaff wear masks
  • Diners must wear masks unless eating or drinking
Screening
  • Sick staff prohibited in the workplace
What 1199 people are saying
Overall ratings and reviews
Reviews can only be made by diners who have eaten at this restaurant
4.8based on recent ratings
4.8
food
4.8
service
4.8
ambience
4.6
value
Noise · Moderate
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r
vipreg44
Cincinnati
4 reviews
Dined on September 1, 2021
Overall5food5service5ambience5

Tremendous service. Great food and great music

Merchant
Responded on September 7, 2021

Thank you so much for your review! We're so happy to hear you enjoyed your food and service when recently visiting :) We hope to see you in again soon!

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MM
MominMadison
Austin
1 review
Dined on August 31, 2021
Overall5food5service5ambience5

We had an amazing meal and time at Merchant! The food is so tasty and fresh. Our waitress was so friendly and suggested some great dishes. This was our favorite meal in Madison.

Merchant
Responded on September 7, 2021

Thank you so much for your review! We are absolutely thrilled to hear you had such a great experience and that you had your favorite meal with us! We're so happy you enjoyed your food and service :) We hope you'll join us again, we're looking forward to it!

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OT
OpenTable Diner
Milwaukee
2 reviews
Dined on August 26, 2021
Overall5food5service5ambience5

Great food and the server (Elena) was excellent! We will be back!

Merchant
Responded on September 7, 2021

Thank you so much for your review! We are thrilled to hear you received great service from Elena! We'll certainly pass along this feedback to our service team and we're very much looking forward to your return! Cheers!

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FD
FineDineDan
Chicago
3 reviews
Dined on August 20, 2021
Overall4food5service4ambience4

Nice atmosphere and excellent food made for a very special anniversary dinner at Merchant. My wife had the steak and I had the gnocchi and both were outstanding. Service was quite good (except waiting for the check to come…a common peeve of mind. I really did not notice the noise so clearly not an issue. Looking forward to going again.

Merchant
Responded on August 25, 2021

Thanks for your review, Dan! We're honored you celebrated your anniversary dinner with us and loved your steak and gnocchi entrees! We passed along your feedback on the timing of your check drop to our training team, we appreciate this feedback so we can continue to do better! We're very much looking forward to your next visit!

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LS
LeiaS
New York Area
2 reviews
Dined on August 17, 2021
Overall5food5service5ambience5

Fantastic food and such kind staff. Great date night special.

Merchant
Responded on August 25, 2021

Thank you so much for your review, Leia! We're so excited to hear you enjoyed your food and were well taken care of by our staff! We're very much looking forward to your return and hope it's soon! Cheers!

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J
Jules
Milwaukee
3 reviews
Dined on August 14, 2021
Overall5food5service5ambience5

Great cocktails and fun outdoor table. There was a band planning outdoors around the corner but was not too loud. Chicken sandwich was amazing - we skipped the Nashville sauce (too hot). Huge portion and fantastic salad in the side.

Merchant
Responded on August 16, 2021

Thank you so much for your review, Jules! We're so happy to hear you enjoyed your Chicken Sandwich & salad while enjoying our outdoor seating! We hope you'll return soon, we're looking forward to it :)

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OT
OpenTable Diner
1 review
Dined on August 14, 2021
Overall3food5service5ambience5

The merchant stated they did not have my reservation even though it was confirmed. They did seat us and we had a great experience otherwise.

Merchant
Responded on August 16, 2021

Thank you so much for your review! We're happy to hear you had a great experience while dining with us. We're sorry to hear there was some confusion in regards to your reservation, we'll look into this on our end, but happy to hear we were able to get you seated right away :) We hope to see you in again soon!

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SD
StevenDesign
Chicago
3 reviews
Dined on August 7, 2021
Overall4food3service5ambience4

Each of the foods we had were over salty. Nothing bad tho and some dishes quite good, except for the salt. Dessert was the best course.

Merchant
Responded on August 11, 2021

Thanks for your review, Steven! We're happy to hear you enjoyed your dessert :) We passed along your comments about the food being overly salty to our Executive Chef for further review. We appreciate this feedback as we're always striving to be a better restaurant! We hope you'll join us again soon!

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KM
KatieM
Milwaukee
4 reviews
Dined on August 7, 2021
Overall5food5service5ambience5

Food was AMAZING. Best brunch I’ve had yet. And that’s saying something in Madison. Service and ambiance were wonderful too

Merchant
Responded on August 11, 2021

Thank you so much for your review, Katie! We are absolutely ecstatic to hear you loved your food when recently joining us for brunch! We're also happy to hear you received great service :) We hope you'll join us again very soon :) Cheers!

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PW
PetterW
1 review
Dined on August 5, 2021
Overall5food5service4ambience4

Merchant is an amazing restaurant. Amazing food, love the buffalo cheese curds, and their drinks are sooo tasty. Some negatives from my recent visit; salmon entrée was a bit small, would've liked a bit more attention from the waiter when we were deciding on what to order, and it's a little pricey.

Merchant
Responded on August 11, 2021

Thank you so much for your review, Petter! We're thrilled to hear you love our food selection, buffalo cheese curds, and drinks! We very much appreciate your comments on your recent visit. We have already passed along your comments to our management team to review the portion size of our salmon entree as well as implement more extensive training for our service team to take the best care of our guests. Again, we very much appreciate this feedback and we hope to see you in again very soon!

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OT
OpenTable Diner
New England
1 review
Dined on August 4, 2021
Overall4food4service5ambience5

Great service, food, and vibe!

S
Stephanie
Seattle
1 review
Dined on July 29, 2021
Overall3food3service3ambience3

The Brie appetizer was delicious. The pork dinner was just okay.

KW
KamalaW
1 review
Dined on July 25, 2021
Overall5food5service5ambience5

First time trying this location. Great experience start to finsih

Merchant
Responded on July 27, 2021

Thank you so much for your review, Kamala! We're so happy to hear you had such a great experience with us during your first visit! We very much hope you'll join us again very soon, we're looking forward to it :) Cheers!

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M
Marvinwasgreat
Washington DC
2 reviews
Dined on July 24, 2021
Overall5food5service5ambience5

Delicious food and lovely inside or outside dining!

Merchant
Responded on July 27, 2021

Thank you so much for your review! We're so happy to hear you enjoyed your food while enjoying our space! We hope to see you stop by again very soon :) cheers!

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OT
OpenTable Diner
1 review
Dined on July 24, 2021
Overall5food5service5ambience5

Server was amazing and attentive, restaurant was clean, food was amazing. It took the perfect amount of time and the setting was perfect.

Merchant
Responded on July 27, 2021

Thank you so much for your review! We're thrilled to hear you received great service from our team while enjoying our space and your food! We hope you'll join us again very soon :) We're looking forward to it!

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v
vingamom
Las Vegas
3 reviews
Dined on July 23, 2021
Overall3food2service3ambience3

Meh. Nice server but after our food arrived she didn’t return until we were finished eating.
The burger was overly salty. Never got the chance to let them know. Also, unfortunately a laddered vehicle was on the adjacent street and was beeping loudly throughout the time we were there. The fish fry was tasty but not a very big portion.

RS
RobertaS
San Francisco
1 review
Dined on July 20, 2021
Overall5food5service5ambience4

Great food- the special “grilled pork over picked vegetables” was excellent. Some crusty bread to enjoy sauce would have put it over the top.
Chocolate custard dessert was amazing.
Our server was informative and attentive.
Perfect evening with out of town guests. We will return!!!!

s
sarab
Milwaukee
3 reviews
Dined on July 20, 2021
Overall3food3service2ambience4

Wanted to love it, as the location and ambience are fabulous. Our server seemed underdressed and uninformed. The food was okay - not bad, but not special. The dessert was not actually what the server told us it was. Overall, a very mediocre experience.

j
jp15
Milwaukee
7 reviews
Dined on July 18, 2021
Overall5food5service5ambience5

We loved our Sunday brunch experience! We sat outside which was perfect on a beautiful summer morning. Glad we made reservations as we saw many people get turned away.

AB
vipAmyB
Milwaukee
8 reviews
Dined on July 17, 2021
Overall4food4service5ambience5

Great to brunch outside!

n
napervillekelly
Chicago
3 reviews
Dined on July 16, 2021
Overall5food5service5ambience5

there are not enough superlatives to describe our meal. Insalata was incredible. Cocktails are amazing. Gnocchi is to die for. Desserts are delectable. We met the sous chef & he was a delight. Highly recommend!

M
Mich11
Indiana
1 review
Dined on July 15, 2021
Overall5food5service5ambience5

We sat outside and it was very nice. Food was delicious. Small portions.

J
Jefineranne
San Francisco
1 review
Dined on July 15, 2021
Overall5food5service5ambience5

Good food and great service. Charming and welcoming.

A
vipAnon
Milwaukee
12 reviews
Dined on July 9, 2021
Overall3food2service1ambience3

Sat for 15 minutes before being greeted. Super slow service and food was just okay. Will not be returning here.

FL
FelicityL
1 review
Dined on July 9, 2021
Overall3food3service2ambience5

Our waiter was brusk and unpleasant, so as long as you get another waiter your experience will be great. I ordered greens to go with my burger and they were sopping wet / overly dressed. I’m not opposed to going back if others invite me, but probably not of my own volition.

OT
OpenTable Diner
Milwaukee
1 review
Dined on July 9, 2021
Overall5food5service5ambience5

Visiting friends in Madison. The experience was enjoyable and delicious. Would go there again in a heartbeat.

Merchant
Responded on July 15, 2021

Thank you so much for your review! We are so happy to hear you and your friends had an enjoyable experience with us! We hope you'll stop in again very soon :) cheers!

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OT
OpenTable Diner
Charlotte
1 review
Dined on July 8, 2021
Overall5food5service5ambience5

Amazing good snd cocktails, great ambiance, friendly efficient service.

Merchant
Responded on July 15, 2021

Thank you so much for your review! We are so happy to hear you enjoyed your food, cocktails, and service during your recent visit with us! We hope you'll join us again very soon :) Cheers!

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LS
vipLaSignora
New York Area
43 reviews
Dined on July 8, 2021
Overall5food5service5ambience5

Our party of five—including a four year old—all found delicious i options on the menu. Fresh asparagus was perfectly crisp/tender and Merchant elevated burgers, lamb sliders and fried chicken sandwich to a new level. Service was professional and welcoming. I was visiting family (live in NYC) and wish there was a Merchants there!

Merchant
Responded on July 15, 2021

Thank you so much for your review! We are so happy to hear you got the opportunity to visit us from NYC and that you and your family all enjoyed your meal! We're also happy to hear our team took great care of you :) We hope you'll stop by again next time you're in Madison! Cheers!

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OT
OpenTable Diner
Milwaukee
1 review
Dined on July 8, 2021
Overall4food4service4ambience5

We had a nice dinner with our daughter. The service was much improved from a month ago and we enjoyed our entrees (chicken sandwich and gnocchi) and appetizer of cheese curds.

Merchant
Responded on July 15, 2021

Thanks for your review! We're so happy to hear you recognized our improvements :) we're certainly working hard to train our new staff up to our standards as we transition out of the pandemic! We hope you'll stop by soon again for dinner, we're looking forward to it!

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J
Jonathan
San Francisco
1 review
Dined on July 3, 2021
Overall4food4service2ambience2

Drinks were subpar for the first time. Not mixed properly, missing ingredients (blood and sands), only redeeming value was the cheesecake they get from some company/person (Martha’s cheesecake). It was ON POINT!! Omg, absolutely incredible, everything else was meh.

K
Kathran94
Milwaukee
3 reviews
Dined on July 2, 2021
Overall5food5service5ambience5

We just had some of the best walleye ever. Cooked perfectly and the flavor was to die for! Also had the lamb sliders and equally as good paired with the vegetable special that was out of this world. Hands off to the kitchen staff and wait support to a great meal. We will be back! And soon!

Merchant
Responded on July 4, 2021

Thank you so much for your review, Kathran! We are so excited to hear your walleye was some of the best you've ever had! We're also so happy to hear you were well taken care of by our service team, we'll make sure to pass along your feedback to them and our kitchen! We're very much looking forward to your next visit soon ;) Cheers!

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SR
ShadeeR
Miami
11 reviews
Dined on June 30, 2021
Overall4food4service2ambience4

Outdoor dining was pleasant. The rose cider tasted more like beer than apples but was nice. The charcuterie board was lovely, really nice presentation and variety, especially liked the pickled vegetables. The lamb sliders were ok, the meat itself was good but the toppings were a little bland. The fries and garlic Mayo were very tasty. Finished with the chocolate custard. Very small even for two people and has a strong warm spice flavor but was good. Service was not very attentive. Waiters seemed uninterested and it took about 10 minutes just to get some hot sauce and ketchup

Merchant
Responded on July 4, 2021

Thanks for your review, Shadee! We're so happy to hear you enjoyed your food during your recent visit with us! However, we're so sorry to hear our service team didn't follow through in providing you prompt, attentive service. Hiring and training transitioning out of the pandemic has been our primary focus the last couple months and we will continue to work on this so we're always taking the best care of our guests. We very much appreciate this feedback and hope you'll visit us again soon!

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EA
ElizabethA
St. Louis
1 review
Dined on June 30, 2021
Overall4food5service4ambience5

Dinner was delicious!! We recommend the chicken sandwich. The cocktails were great as well.

Merchant
Responded on July 4, 2021

Thank you so much for your review, Elizabeth! We are so happy to hear enjoyed your dinner and cocktails when recently visiting! And thank you for the recommendation on our chicken sandwich :) We hope to see you stop in again soon!

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BO
BrianaO
1 review
Dined on June 25, 2021
Overall5food5service5ambience5

Our dinner at Merchant was wonderful. The food is some of the best in Madison and the staff is very attentive.

Merchant
Responded on June 29, 2021

Thank you so much for your review, Briana! We are so excited to hear we're one of your favorite spots to grab a bite in Madison! What an honor! We're also happy to hear our service team takes great care of you. We're looking forward to your next visit and hope it's soon! Cheers!

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OT
OpenTable Diner
Hawaii
2 reviews
Dined on June 20, 2021
Overall4food4service3ambience5

I was disappointed at the new menu and heavily-reduced drink options. I miss the charcuterie board, too. That said, the food that we did have was very tasty, but I’m not sure I’ll return until they get the caliber of bartenders that they formally had

Merchant
Responded on June 21, 2021

Thanks for your feedback! We're happy to hear you enjoyed your food when recently visiting, we are currently updating our offerings on our Ploughman's Board and it will be returning to the menu within the next week! We're sorry to hear you were disappointed with our drink offerings. We're continuing to rebuild our program as we transition out of the pandemic with new staff and supply chain issues. We're working diligently on this and will have our full cocktail menu available by mid July!

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SS
vipSharonS
Milwaukee
5 reviews
Dined on June 20, 2021
Overall5food5service5ambience4

Our Fathers' Day Brunch at Merchant was perfect. We requested an outdoor table upon arrival and were told they were all taken so we were seated inside. Immediately, the hostess moved our table a little further from the next table, which we appreciated. The manager then came over to make sure our table was level and not wobbly. The hostess then came back to let us know there was now an available table outside but we chose to remain inside, appreciating her efforts. Our server, Tre, was outstanding. Like most restaurants now, they were a bit short staffed. We saw Tre doing everything from serving to putting umbrellas up outside. He was moving at high speed while providing excellent service to us, not to mention his friendly demeanor. Our brunch cocktails and food were all delicious and served at correct temperatures but I can't say enough about the high level of service we received from everyone.

Merchant
Responded on June 29, 2021

Thank you so much for your review, Sharon! We are thrilled to hear you had such an enjoyable experience with us celebrating Father's Day! We're so happy Trey took great care of you and our service team went above and beyond to ensure you had a great visit. We'll make sure to pass along this feedback to our Team to let them know how great of a job they did! We hope you and your family will return soon, we're very much looking forward to it! Cheers!

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C
Carly
1 review
Dined on June 19, 2021
Overall4food4service5ambience5

Great use of outdoor space. The steak was overpriced for the quality. Have had better. Drinks and dessert were good.

TD
TaylorD
Milwaukee
5 reviews
Dined on June 19, 2021
Overall5food5service5ambience5

Stopped by for Father’s Day brunch. Amazing drinks, delicious food, and great service.

Merchant
Responded on June 21, 2021

Thank you so much for your review, Taylor! We're so happy to hear you chose to celebrate Father's Day with us and enjoyed your drinks, food, and service! We hope you and your family will drop in again very soon :) Cheers!

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KT
KimT
1 review
Dined on June 18, 2021
Overall5food5service5ambience5

It was so nice to be out again and the staff at Merchant was wonderful. Great seasonal menu!

Merchant
Responded on June 21, 2021

Thank you so much for your review, Kim! We are so happy to hear you enjoyed the offerings on our seasonal menu and that our staff took great care of you :) We hope you'll visit us again very soon!

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LM
LindaM
1 review
Dined on June 16, 2021
Overall5food5service5ambience5

The food was fantastic! Drinks were delicious. The outdoor seating was perfect. We will be returning soon!

Merchant
Responded on June 21, 2021

Thank you so much for your review, Linda! We are thrilled to hear you enjoyed your food, drinks, and our outdoor seating during your recent experience with us! We hope you'll join us again very soon, we're looking forward to it!

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FAQs

You can order delivery directly from Merchant using the Order Online button. Merchant also offers takeout which you can order by calling the restaurant at (608) 259-9799.

Merchant is rated 4.8 stars by 1199 OpenTable diners.

Yes, you can generally book this restaurant by choosing the date, time and party size on OpenTable. Due to local restrictions, this restaurant may not be accepting reservations at the moment.

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