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Merchant, Madison, WI

Merchant

4.1 (1604)
$31 to $50
Contemporary American
121 S Pinckney St, Madison, WI 53703

Make a reservation

2 people
7:00 PM
Booked 28 times today
Experiences are available.

About this restaurant

  • Lively
  • Great for happy hour
  • Good for special occasions
Merchant is Madison's energetic industrial-chic cafe, craft cocktail bar and late night destination specializing in no-nonsense, affordable fare and drink steeped in old school culture and soul.

Our menu features elevated American classics like shrimp cakes, steaks, burgers, and mac and cheese. As Madison’s first craft cocktail bar, our drink list includes twists on classic cocktails using fresh ingredients and heritage spirits, fresh innovative non-alcoholic drinks, and wines from boutique producers, fresh beers on tap, and heritage beers.

Additional information

  • Dining style
    Casual Elegant
  • Price
    $31 to $50
  • Cuisines
    Contemporary American, Cajun, Cocktail Bar
  • Hours of operation
    Brunch Sat, Sun 9:00 am–2:00 pm Happy Hour Tue–Fri 4:00 pm–6:00 pm Sat, Sun 2:00 pm–6:00 pm Dinner Tue–Thu, Sun 4:00 pm–9:00 pm Fri, Sat 4:00 pm–10:00 pm Late Night Fri, Sat 10:00 pm–1:00 am
  • Phone number
  • Payment options
    AMEX, Discover, Mastercard, Visa
  • Dress code
    Casual Dress
  • Executive chef
    Tony Hargrove
  • Private party facilities
    We have semi-private dining available. Please call (608) 259-9799 to speak to management.
  • Delivery & takeout
  • Neighborhood
    Madison
  • Cross street
    E. Doty Street
  • Parking details
    Streetside and Parking ramp available across the street
  • Public transit
    Downtown bus lines are one block away.
  • Entertainment
    We have Madison's finest DJs late night on Friday and Saturday nights and live bands on Thursdays at 9:30. Please check the entertainment schedule athttp://www.merchantmadison.com/entertainment/
  • Additional
    Bar/Lounge, Beer, Cocktails, Delivery, Full Bar, Gender Neutral Restroom, Gluten-free Options, Happy Hour, Kosher, Late Night, Non-Smoking, Patio/Outdoor Dining, Patio/Outdoor Dining, Takeout, Vegan, Weekend Brunch, Wheelchair Access, Wine

Experiences

  • Graduation Weekend at Merchant 2025!

    $10.00 per person

    Prepaid

    May 9, 2025 - May 10, 2025
    Due to such high demand for reservations on graduation weekend, we will be charging a $10 ticket fee per person. This applies to bookings between 2-10pm on both Friday May 9th and Saturday May 10th. This ticket is non-refundable and is simply a fee charged to confirm bookings with us on these dates! In the case of cancellations at any time, this cost will NOT be reimbursed to our guests. All graduation bookings will be programmed for a 2hr dining experience. Every graduate will receive a glass of bubbly from us to celebrate all of their achievements, and all their friends & family of graduates will be offered a sampler of bubbly to cheers them with! We can't wait to host you during graduation weekend!
    Graduation Weekend at Merchant 2025! Photo
  • Date Night at Merchant! Prixe Fixe $60 for 2

    $30.00 per person

    Multiple dates available
    Choice of any snack, starter, and any entree, and a bottle of wine to share. Starting at $60 for two guests!
    Date Night at Merchant! Prixe Fixe $60 for 2 Photo
  • Merchant Trivia Night Is BACK!

    Multiple dates available
    Merchant has teamed up with America's Pub Quiz to put on Trivia nights every Sunday from 4-6pm! Grab your favorite group of pals and join us for themed events, hilarious questions, drink specials, and a chance to win gift cards! See you there!

Offers

  • Everyday Happy Hour!

    Multiple dates available
    Sun - 3:00 PM - 4:00 PM,Sat - 3:00 PM - 4:00 PM
    DRINKS: 50% off draft cocktails $3 Lawnmower Beers $6 Boilermakers BOGO House Wine $6 Gin and Tonics $7 Regrets FOOD: $4 Fries $6 Curds $5 Fondue $6 Olives

    Everyday Happy Hour! Photo
  • Friday Fish Fry

    Multiple dates available
    Fri - 4:00 PM - 10:00 PM
    Wild-caught Lake Superior whitefish from Bodin Fisheries, Bayfield, WI, coleslaw, cornichon tartar sauce, rye bread, butter, warm potato salad w/mustard vinaigrette

    Friday Fish Fry Photo

What 1,604 people are saying

Merchant reviews from people who’ve dined at this restaurant. Based on recent rating.

Overall ratings and reviews

Reviews can only be made by diners who have eaten at this restaurant

4.1
4.1 based on recent ratings
  • 4.2Food
  • 3.9Service
  • 4.4Ambience
  • 4Value

NoiseModerate

Loved For

  • Madison

    Healthy

  • Madison

    Lively

  • Madison

    Most Booked

Review summary

AI-generated from verified diner reviews
Merchant offers a lively atmosphere with standout "craft cocktails" and "gourmet comfort food." Guests love the "eclectic vibe" and "friendly service." While some find service speed inconsistent, dishes like the "shrimp cakes" and themed events like "Nightmare Before Christmas" are praised. A great choice for cocktails and a vibrant dining experience.

1,604 Reviews
  1. Joshua

    Milwaukee1 review

    1.0

    Dined 1 day ago

    1. Overall 1
    2. Food 5
    3. Service 5
    4. Ambience 5
    I requested patio seating that was confirmed by the restaurant. However, when I arrived, the restaurant had no knowledge of this request and did not make any effort to remedy the situation. I will not dine here again.

    Is this helpful?

  2. Carly

    Chicago5 reviews

    3.0

    Dined 1 day ago

    1. Overall 3
    2. Food 4
    3. Service 1
    4. Ambience 4
    Having been a server myself for many years, I understand someone may be new, however this was horrible. We waited for all our drinks, having to get our drinks ourselves from the bar. My allergy, due to cross contamination, did not allow me the potatoes for brunch. Yet, they decided themselves to not give me anything instead. Until i asked. I then received greasy toast. Will not go back.

    Is this helpful?

  3. Eva

    Chicago1 review

    3.0

    Dined 2 days ago

    1. Overall 3
    2. Food 2
    3. Service 4
    4. Ambience 3
    The serving staff was attentive and helpful. And the beignets were great!

    Is this helpful?

  4. Yamuna VIP

    Chicago56 reviews

    4.0

    Dined 5 days ago

    1. Overall 4
    2. Food 5
    3. Service 4
    4. Ambience 5
    It was ok. Catfish was the best. Both rare steaks we ordered was given to us medium. Old fashioned was passable.

    Is this helpful?

  5. John

    Unspecified1 review

    1.0

    Dined on April 27, 2025

    1. Overall 1
    2. Food 3
    3. Service 1
    4. Ambience 3
    Took 3 hours to get our food and servers lacked attention to customers

    Is this helpful?

  6. Jeffrey VIP

    San Francisco57 reviews

    5.0

    Dined on April 27, 2025

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 5
    Great local place with excellent cuisine and service! Great vibe !
    MerchantResponded 7 days ago
    Thanks for visiting us, Jeffrey! We're thrilled to hear that you enjoyed your dining experience at Merchant. It's wonderful to know that you enjoyed your food and service! We always strive to provide a great value for our guests, so we appreciate your feedback on this. We hope to see you again soon!

    Is this helpful?

  7. Madelyn

    Chicago2 reviews

    3.0

    Dined on April 26, 2025

    1. Overall 3
    2. Food 2
    3. Service 3
    4. Ambience 3
    Came for brunch. Had the Paloma which was fabulous. Server was friendly. Ordered French toast with a side of potatoes. The French toast was basic, it was good…. Until I got the hair in my mouth. It happens, I get it but that was it for me. The potatoes were so heavily salted they were not edible sadly. They were hot & flavorful, just WAY too salty. The Paloma was the highlight.

    Is this helpful?

  8. Apryl

    Houston3 reviews

    4.0

    Dined on April 19, 2025

    1. Overall 4
    2. Food 4
    3. Service 5
    4. Ambience 5
    Our server was great and the atmosphere is fantastic. It had been my favorite place in Madison until this visit. I think the prices are high for the quality of food. My steak was overcooked, as well. 7.5 out of 10

    Is this helpful?

  9. Mike

    Orlando5 reviews

    3.0

    Dined on April 16, 2025

    1. Overall 3
    2. Food 3
    3. Service 4
    4. Ambience 4
    Food was wildly varied in taste and quality. Chicken wings are tiny dry and flavorless but the cheese curds salads and drinks were very good.
    MerchantResponded on April 24, 2025
    Hi there! Thank you so much for gettin back to me. We are certainly willing to refund you your chicken wings....if you would like, of course! But I also fully respect it if that's not what you're looking for and we hope you'll consider giving us another try soon!

    Is this helpful?

  10. Abby

    Milwaukee1 review

    1.0

    Dined on April 15, 2025

    1. Overall 1
    2. Food 1
    3. Service 1
    4. Ambience 4
    Both mine and my husbands dishes were not good… we are not picky people at all and this is by far the worst meal I’ve ever had at a restaurant in Madison. Service was really slow and our server didn’t care to ask us how our food was once. The vegan mushroom dish resembled a microwaveable meal and didn’t even have mushrooms in it. We will not be going back.

    Is this helpful?

FAQs

Merchant offers takeout which you can order by calling the restaurant at (608) 259-9799.

Merchant is rated 4.1 stars by 1604 OpenTable diners.

Yes, you can generally book this restaurant by choosing the date, time and party size on OpenTable.

  1. Home
  2. United States
  3. Wisconsin
  4. Madison
  5. Madison

Make a reservation

2 people
7:00 PM
Booked 28 times today
Experiences are available.
Google Map for Merchant

121 S Pinckney St, Madison, WI 53703

Additional information

  • Cross street
    E. Doty Street
  • Neighborhood
    Madison
  • Hours of operation
    Brunch Sat, Sun 9:00 am–2:00 pm Happy Hour Tue–Fri 4:00 pm–6:00 pm Sat, Sun 2:00 pm–6:00 pm Dinner Tue–Thu, Sun 4:00 pm–9:00 pm Fri, Sat 4:00 pm–10:00 pm Late Night Fri, Sat 10:00 pm–1:00 am
  • Price
    $31 to $50
  • Cuisines
    Contemporary American, Cajun, Cocktail Bar
  • Dining style
    Casual Elegant
  • Dress code
    Casual Dress
  • Parking details
    Streetside and Parking ramp available across the street
  • Public transit
    Downtown bus lines are one block away.
  • Payment options
    AMEX, Discover, Mastercard, Visa
  • Executive chef
    Tony Hargrove
  • Entertainment
    We have Madison's finest DJs late night on Friday and Saturday nights and live bands on Thursdays at 9:30. Please check the entertainment schedule athttp://www.merchantmadison.com/entertainment/
  • Additional
    Bar/Lounge, Beer, Cocktails, Delivery, Full Bar, Gender Neutral Restroom, Gluten-free Options, Happy Hour, Kosher, Late Night, Non-Smoking, Patio/Outdoor Dining, Patio/Outdoor Dining, Takeout, Vegan, Weekend Brunch, Wheelchair Access, Wine
  • Delivery & takeout
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