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Merchant, Madison, WI

Merchant

4.3
4.3
1250 Reviews
$31 to $50
Contemporary American
Merchant is currently closed for renovations and looking to reopen in June 2022.

Make a reservation

2 people

7:00 PM


Booked 27 times today

Order delivery or takeout

Other options

  • Order online

Additional information

  • Dining style

    Casual Elegant

  • Cuisines

    Contemporary American, Oyster Bar, Cocktail Bar

  • Hours of operation

    Brunch Sat, Sun 9:00 am–2:00 pm Happy Hour Tue–Sun 4:00 pm–6:00 pm Dinner Tue–Thu, Sun 5:00 pm–10:00 pm Fri, Sat 5:00 pm–11:00 pm Late Night Wed, Thu, Sun 10:00 pm–12:00 am Fri, Sat 11:00 pm–1:00 am

  • Phone number

    (608) 259-9799

  • Payment options

    AMEX, Discover, MasterCard, Visa

  • Dress code

    Casual Dress

  • Executive chef

    Matt Schieble

  • Private party facilities

    We have semi-private dining available. Please call (608) 259-9799 to speak to management.

  • Private party contact

    Joshua Berkson: (608) 259-9799

  • Neighborhood

    Madison

  • Cross street

    E. Doty Street

  • Parking details

    Streetside and Parking ramp available across the street

  • Public transit

    Downtown bus lines are one block away.

  • Entertainment

    We have Madison's finest DJs late night on Friday and Saturday nights and live bands on Thursdays at 9:30. Please check the entertainment schedule athttp://www.merchantmadison.com/entertainment/

  • Additional

    Bar/Lounge, Beer, Cocktails, Delivery, Full Bar, Gender Neutral Restroom, Gluten-free Options, Happy Hour, Kosher, Late Night, Non-Smoking, Patio/Outdoor Dining, Patio/Outdoor Dining, Takeout, Vegan, Weekend Brunch, Wheelchair Access, Wine

Offers

  • 20% Off + Bar Snacks!

    Multiple dates available
    Sun - 4:00 PM - 5:00 PM,Tue - Sat - 4:00 PM - 5:00 PM
    Enjoy 20% off everything from the bar alongside our Bar Snacks food menu every Tuesday through Sunday from 4-6pm!
  • Merchant After Dark!

    Multiple dates available
    Fri - Sat - 10:00 PM - 1:00 AM
    Join us every Friday and Saturday from 10pm-1am for late night and enjoy 20% off classic cocktails and bottles of bubbly! We're offering Late Night snacks including Fried Chicken & Waffles, Broiled Oysters, and Wisco Caviar. Bring your friends and dance the night away with our DJs every Friday night!

Popular dishes

What 1,250 people are saying

Overall ratings and reviews

Reviews can only be made by diners who have eaten at this restaurant

4.3
4.3 based on recent ratings
  • 4.3Food
  • 4.3Service
  • 4.5Ambience
  • 3.9Value

NoiseModerate

Loved For

  • Wisconsin

    Lively

  • Madison

    Healthy

  • Madison

    Hot spot

  • Madison

    Great for outdoor dining

  • Madison

    Lively

  • Madison

    Most Booked

Sort by

Filters

  1. D

    Duncan

    Milwaukee

    1 review

    5.0

    1 review

    Dined 5 days ago

    overall5food5service5ambience5
    Excellent food with a great selection of appetizers and entrees.

    MerchantResponded 5 days agoThank you so much for your review, Duncan! We're thrilled to hear you loved our menu selection and hope to have you in again very soon :) Cheers!

  2. BO

    BrianO

    1 review

    5.0

    1 review

    Dined on November 27, 2022

    overall5food5service5ambience4
    Food was excellent Not huge menu but what they made was excellent I would recommend the mushroom risotto

    MerchantResponded 5 days agoThank you so much for your review, Brian! We're so happy to hear you loved your food and mushroom risotto. We hope you'll join us again in the near future!

  3. L

    Lisa

    Chicago

    4 reviews

    vip
    5.0

    4 reviews

    Dined on November 25, 2022

    overall5food5service5ambience5
    Wonderful experience for my first time in the renovated space. Samuel our server was outstanding!

    MerchantResponded 5 days agoThank you so much for your review, Lisa! We're thrilled to hear you love our new space and that Sam took great care of you! We'll definitely share your comments with our team to share the love :) Thanks again for your review and we hope to have you in again soon!

  4. EM

    EspressoMartiniFan

    Milwaukee

    1 review

    5.0

    1 review

    Dined on November 24, 2022

    overall5food5service5ambience5
    Love the remodel!! Excellent Fig Manhattan- best I’ve ever had. I do feel like the menu options are very limited and it’s very pricey. But, the prices it’s par for the course here in Madison.

    MerchantResponded 5 days agoThank you for your review! We're so happy to hear you loved your Fig Manhattan and our newly renovated space! We do work to keep prices fair for downtown Madison while sourcing the finest food & drink and providing strong benefits to our staff. We'll continue to evaluate our price points and appreciate your honest feedback. We hope to have you in again very soon! Cheers!

  5. BE

    BethE

    New York Area

    12 reviews

    vip
    3.0

    12 reviews

    Dined on November 24, 2022

    overall3food3service3ambience4
    Was ok good and service. Had roast chicken and it was too spicy, branzino in a broth and it was ok the hamburger was very good.
  6. NM

    NiMo

    Phoenix

    54 reviews

    vip
    4.0

    54 reviews

    Dined on November 20, 2022

    overall4food4service4ambience4
    The space is fabulous. The food was good. They need to work a little more on details.
  7. DC

    DebC

    Milwaukee

    23 reviews

    vip
    5.0

    23 reviews

    Dined on November 20, 2022

    overall5food5service5ambience5
    Great meal and service. Doesn’t disappoint. Second visit in 4 weeks

    MerchantResponded 5 days agoThank you so much for your review! We are thrilled to hear you're a frequent visitor of ours and we're very much looking forward to having you back in...we hope it's soon :) Cheers!

  8. OT

    OpenTable Diner

    San Francisco

    1 review

    2.0

    1 review

    Dined on November 19, 2022

    overall2food2service3ambience2
    Meal was barely warm. I had to send my meal back and wait for a new one. I have never done that at any restraint ever. They comped it. Martini was not good. Everyone was seated on one side of the restaurant so it was super loud. The middle was wide open. Service was slow. Went again on Sunday for brunch (plans had already been made) and was unimpressed. Probably will not go back.
  9. SQ

    SusieQ

    Milwaukee

    11 reviews

    5.0

    11 reviews

    Dined on November 16, 2022

    overall5food5service5ambience5
    We had a lovely experience on Tuesday night. The service was great, the food delicious and beautifully presented and the atmosphere was inviting.

    MerchantResponded on November 17, 2022Thank you so much for your review, Susie! We're thrilled to hear you had such an enjoyable recent experience with us. We hope to have you in again very soon!

  10. a

    alexr

    Milwaukee

    6 reviews

    vip
    5.0

    6 reviews

    Dined on November 12, 2022

    overall5food5service5ambience4
    My only issue with Merchant is the the noise level is rather loud.

    MerchantResponded on November 20, 2022Thank you so much for your review, Alex! We're excited to have you back in and will certainly continue to discuss music levels as a team so we can dial this in and get it right for our guests!

  11. AW

    AngieW

    1 review

    5.0

    1 review

    Dined on November 10, 2022

    overall5food5service5ambience5
    Samuel was an amazing server. So kind and made great recommendations!

    MerchantResponded on November 14, 2022Thank you so much for your review, Angie! We're thrilled to hear Sam took great care of you, we'll make sure to share the love with them! We hope you'll join us again very soon :) Cheers!

  12. ES

    ElizabethS

    1 review

    5.0

    1 review

    Dined on November 6, 2022

    overall5food5service5ambience5
    The food was amazing, and our server Jdog, had a great attitude and was very helpful

    MerchantResponded on November 14, 2022Thank you so much for your review! We're thrilled to hear Jdog took great care of you and we've shared the love with him :) We hope you'll join us again very soon, we're looking forward to it!

  13. OT

    OpenTable Diner

    London

    15 reviews

    vip
    4.0

    15 reviews

    Dined on November 6, 2022

    overall4food4service3ambience4
    The food was good but the service was very mediocre ( it was not busy). We ordered coffee and I was asked if I wanted milk or cream. We got the milk but no sweetener was ever offered . I had to flag down the server after a few minutes to get the sweetener. We were never offered refills on the coffee . We got the cheese board , average at best . The breakfast was served and again the waiter disappeared. I finally got his attention to ask for pepper, and he brought me an empty pepper shaker ( and disappeared again). No butter or jam was ever brought for the toast. Need to improve service.
  14. JL

    JordanL

    Chicago

    5 reviews

    vip
    2.0

    5 reviews

    Dined on November 6, 2022

    overall2food5service1ambience4
    The food was outstanding, but the service was awful. Our server forgot about our drinks, never checked in on us, and just offered up a 20% discount without an apology. The place seemed staffed, and our server only had a few tables. Definitely won’t be back anytime soon.
  15. WC

    theWebChef

    Milwaukee

    8 reviews

    5.0

    8 reviews

    Dined on November 5, 2022

    overall5food5service5ambience5
    We shared the olive appetizer. One of us had the chicken, the other the burger; both of which were excellent. The desert with the Driftless Organic connection and rhubarb compote was also superb. Our waiter Jonathan, did an excellent job and his positive energy reflects well on Merchant. One recommendation, develop a no-alcohol set of mixed drinks (mocktails) and include them in your bar menu. These should go beyond hot apple cider and the others referenced in the menu. I'd like to see a couple of N.A. beers, of which there are now many good craft varieties and the mocktails with 4 or 5 flavor profiles.
  16. OT

    OpenTable Diner

    New York Area

    3 reviews

    4.0

    3 reviews

    Dined on November 5, 2022

    overall4food5service5ambience5
    We went here for Brunch before a Badger Football game and had a great meal! The meal itself was good value and good food, however the side items were way pricier than I think.. $5 for a cup of coffee, almost $11 for cheese curds… Will be curious to give it a shot at night and see what their night scene is like.
  17. OT

    OpenTable Diner

    1 review

    4.0

    1 review

    Dined on November 4, 2022

    overall4food5service3ambience3
    Really loved the food. Lighting was very dim and hard to read menus. Loved the atmosphere otherwise. Had a great experience
  18. AB

    AngelaB

    1 review

    5.0

    1 review

    Dined on November 4, 2022

    overall5food5service5ambience5
    Merchant is consistently excellent- service is great, menu interesting and delicious. One of our Madison faves!!
  19. KK

    KK608

    Birmingham

    2 reviews

    5.0

    2 reviews

    Dined on November 3, 2022

    overall5food5service5ambience5
    We LOVED our server. I unfortunately cannot remember his name but he described the gnocchi as "tiny pillows of heaven" and he could not have been MORE CORRECT. He made the entire experience so fun - and was cognizant of a time restriction we had (we were attending a concert) and made recommendations accordingly. Great food, even greater service. Thanks for such a wonderful evening!
  20. A

    Aaron

    Minneapolis

    1 review

    5.0

    1 review

    Dined on October 30, 2022

    overall5food5service5ambience5
    Enjoyed the food, but the craft cocktails are always the star here. Great time.

    MerchantResponded on November 3, 2022Hi Aaron, Thank you so much! We're so happy to hear how much you enjoy our cocktails and our food. We hope to host you again soon!

  21. OT

    OpenTable Diner

    1 review

    5.0

    1 review

    Dined on October 29, 2022

    overall5food5service5ambience5
    Great atmosphere with extremely inviting staff. Really great drinks and apps!

    MerchantResponded on November 3, 2022Thank you so much! We're so happy to hear that you enjoyed our space and our staff just as much as we do! We would love to host you again soon.

  22. s

    sheatsley

    Milwaukee

    2 reviews

    4.0

    2 reviews

    Dined on October 27, 2022

    overall4food4service5ambience5
    Amazing food and our waiter (Sam) was phenomenal. Drinks were priced fairly, but nothing outstanding. Ambience is exceptional. Dining here is pricey, but you do get what you pay for. In all, likely to return, albeit not often.

    MerchantResponded on October 28, 2022Thank you for providing this feedback! We are so happy to hear of how much you enjoyed our food, and Sam's hospitality! We take great pride in sourcing local ingredients, as well as being able to provide benefits such as health care to our employees. We will continue making an effort to find this balance with the cost of our menus. We hope to host you again soon!

  23. IT

    IbTru

    Washington DC

    1 review

    5.0

    1 review

    Dined on October 26, 2022

    overall5food4service4ambience5
    Wonderfully updated space and Date Night deal was a steal! Enjoyed dessert immensely.
  24. JK

    JeannieK

    New York Area

    10 reviews

    vip
    3.0

    10 reviews

    Dined on October 23, 2022

    overall3food2service3ambience3
    We were here several years ago and had a great meal. Last night unfortunately. the apps were good but the gnocchi/dumplings were not and actually didn’t look very appealing. The risotto was eh. The chicken was delicious.
  25. PF

    PeterF

    New York Area

    31 reviews

    vip
    5.0

    31 reviews

    Dined on October 23, 2022

    overall5food5service5ambience5
    We really enjoyed Merchant. Very cool urban vibe - beautiful space. Somewhat limited menu, but everything we had was excellent. Highlights were crab fritters, beet salad and mushroom risotto. Service was attentive but not overly so. We’ll be back!

    MerchantResponded on October 25, 2022Hi Peter, Thank you so much! We are so happy to hear of how much you enjoyed our offerings as well as our new space! We look forward to hosting you again soon!

  26. DF

    DeniseF

    Minneapolis

    3 reviews

    4.0

    3 reviews

    Dined on October 22, 2022

    overall4food3service4ambience4
    it was a beautiful night to sit outside on the patio. We enjoyed our experience very much

    MerchantResponded on October 25, 2022Hi Denise, Thank you so much! We are so happy to hear that you enjoyed your experience with us, and got to enjoy our outdoor dining once more before winter comes! We hope to host you again soon!

  27. M

    Mandy

    Milwaukee

    4 reviews

    vip
    4.0

    4 reviews

    Dined on October 20, 2022

    overall4food4service4ambience5
    Gorgeous remodel! The setting is perfect for a night out with friends or a date night. Our server was fun; there were a couple of small service issues but overall, it was lovely!
  28. SL

    ScottL

    1 review

    5.0

    1 review

    Dined on October 19, 2022

    overall5food5service5ambience5
    This was my first dining experience at Merchant, and the staff certainly didn't disappoint. The cuisine was superb, and the friendly service met every one of my expectations. With panoramic windows of the kitchen and low & warm lighting illuminating the dining room, Merchant has no lack of elegance nor ambiance. Overall, the Mixologist takes the cake! You'd be hard-pressed to find a better selection of high-quality cocktails in Madison. Although I had a spectacular experience, the proximity of other diners does leave a little space to be desired. Depending on your seating location, it could be difficult to enjoy a truly romantic conversation or conduct a high-level business discussion without your neighbor hearing every detail. In my experience, the adjacent table was a mere foot away from ours, resulting in a very unintentional case of eavesdropping. Due to the popularity of the restaurant, I can hardly fault the venue for this, but I would recommend noting the purpose of your visit in your reservation notes so the staff can plan to seat you accordingly. All-in-all, I look forward to returning to enjoy the spectacular drinks & ambiance the next time I'm in the downtown area. Bravo!

    MerchantResponded on October 25, 2022Hi Scott, Thank you for providing this feedback! We are so happy to hear how much you enjoyed our staff, space, and our drinks! We appreciate the feedback regarding location of tables, and apologize that the proximity to other guests affected your experience with us. We always want our guests to feel taken care of, and would be more than happy to assign you a more private table based on your reservation notes for your next visit. We're looking forward to hosting you again soon!

  29. DS

    DianeS

    Minneapolis

    2 reviews

    5.0

    2 reviews

    Dined on October 16, 2022

    overall5food5service5ambience5
    Liked the open kitchen and hardwood floors. We had brunch and it was excellent!

    MerchantResponded on October 19, 2022Hi Diane, Thank you for leaving this review. We're happy to hear that you enjoy our new space as much as we do! We'd love to host you again, and hope to see you soon!

  30. OT

    OpenTable Diner

    Milwaukee

    2 reviews

    vip
    5.0

    2 reviews

    Dined on October 16, 2022

    overall5food5service5ambience5
    One of the best meals we’ve had in a while (and we dine out a lot)! Enthusiastic, on top of it server; really delicious food and drinks; overall supreme experience. We can’t wait to go back!

    MerchantResponded on October 25, 2022Thank you so much for your review! We're so ecstatic to hear of how much you enjoyed your service and recent experience with us. We hope to host you again soon!

  31. N

    Norm

    Houston

    28 reviews

    vip
    5.0

    28 reviews

    Dined on October 14, 2022

    overall5food5service5ambience5
    Always a great dining experience!

    MerchantResponded on October 19, 2022Hi Norm, Thank you for leaving this review! We are so glad you enjoy dining with us at Merchant, and are looking forward to hosting you again soon!

  32. A

    Andrea

    Milwaukee

    3 reviews

    3.0

    3 reviews

    Dined on October 13, 2022

    overall3food3service5ambience4
    I mentioned we were celebrating our anniversary when booking the res. online. They sat us 2 feet from a loud group and on the other side was the servers’ stand, not very romantic. Had to shout to hear each other 🙄
  33. SG

    SarahG

    Milwaukee

    1 review

    2.0

    1 review

    Dined on October 9, 2022

    overall2food2service3ambience4
    We were one of the only tables in the restaurant and the food arrived lukewarm. Drinks were forgotten and for the cost of this expensive birthday be
  34. OT

    OpenTable Diner

    Milwaukee

    3 reviews

    2.0

    3 reviews

    Dined on October 9, 2022

    overall2food2service2ambience4
    Food was just okay, nothing really stood out as exceptional or innovative. Crab in the crab fritters was nonexistent and doughy on the inside. Their take on a Niçoise salad was lackluster and oddly done. Server was friendly but seemed annoyed to be there and she never checked in to see how it was going, had to flag her down for a drink. Certainly a 180 from when I was there a few years ago, won’t be back for food but perhaps drinks.
  35. DC

    DebC

    Milwaukee

    24 reviews

    vip
    4.0

    24 reviews

    Dined on October 8, 2022

    overall4food4service4ambience4
    Anniversary dinner.

    MerchantResponded on October 13, 2022Hi Deb, Thank you for choosing Merchant for your celebration! We hope to see you again soon.

  36. JJ

    JJJJ

    Milwaukee

    3 reviews

    4.0

    3 reviews

    Dined on October 8, 2022

    overall4food4service5ambience5
    Great remodel ! Great Service ! Great Food and Drinks ! However, I ordered Steak Frites and the waitress told me the cook recommends it cooked medium / rare. I still asked for Medium. It was cooked well and tasted good, however it was very chewy. I found out why the cook recommended it to be cooked less..
  37. s

    seml

    Detroit

    12 reviews

    vip
    3.0

    12 reviews

    Dined on October 7, 2022

    overall3food2service4ambience4
    Drinks are amazing and worth the visit. Even though the staff is clearly new, they are friendly and attentive. Loved the staff. The menu is pretty limited and the food was just okay. Quality of ingredients is 5 star but not everything is prepared well. There is a lot going on in all the dishes and felt that it lacked much flavor. I probably won't recommend for dinner with this menu but highly recommend for drinks and appetizers. they also re-opened fairly recently so I'd try it again as the team gets footing.
  38. K

    Kenn

    New England

    2 reviews

    vip
    3.0

    2 reviews

    Dined on October 2, 2022

    overall3food2service2ambience4
    Was a busy night, service reflected the lack of staff and they were sold out of 1/4 the menu at 645pm. Overall disappointing experience but would try it again as the energy in there was fun
  39. D

    Dominique

    Baltimore

    1 review

    4.0

    1 review

    Dined on October 2, 2022

    overall4food5service4ambience5
    Hopefully just a temporary issue due to staffing but service took an extremely long time (2 hours for a dinner for 3) and this was not the first instance of this happening. The lighting was turned off and adjusted multiple times during the course of dinner in a very distracting way.
  40. MM

    MaddieM

    Chicago

    1 review

    vip
    2.0

    1 review

    Dined on October 1, 2022

    overall2food1service3ambience5
    The food was very mediocre considering the price point.

    MerchantResponded on October 13, 2022Hi Maddie, Thank you for providing this feedback! We apologize that you weren't fully satisfied with your food. We take great pride in sourcing local ingredients, as well as being able to provide benefits such as health care to our employees. We'll continue to work on finding this balance with our costs! We hope you'll give us another try soon!

Safety precautions

  • Cleaning & sanitizing

    • Surfaces sanitized between seatings
    • Common areas deep-cleaned daily

FAQs

You can order delivery directly from Merchant using the Order Online button. Merchant also offers takeout which you can order by calling the restaurant at (608) 259-9799.

Merchant is rated 4.3 stars by 1250 OpenTable diners.

Yes, you can generally book this restaurant by choosing the date, time and party size on OpenTable.

Make a reservation

2 people

7:00 PM


Booked 27 times today

Order delivery or takeout

Other options

  • Order online
Google Map for Merchant

121 S Pinckney St, Madison, WI 53703

Additional information

  • Cross street

    E. Doty Street

  • Neighborhood

    Madison

  • Hours of operation

    Brunch Sat, Sun 9:00 am–2:00 pm Happy Hour Tue–Sun 4:00 pm–6:00 pm Dinner Tue–Thu, Sun 5:00 pm–10:00 pm Fri, Sat 5:00 pm–11:00 pm Late Night Wed, Thu, Sun 10:00 pm–12:00 am Fri, Sat 11:00 pm–1:00 am

  • Cuisines

    Contemporary American, Oyster Bar, Cocktail Bar

  • Dining style

    Casual Elegant

  • Dress code

    Casual Dress

  • Parking details

    Streetside and Parking ramp available across the street

  • Public transit

    Downtown bus lines are one block away.

  • Payment options

    AMEX, Discover, MasterCard, Visa

  • Executive chef

    Matt Schieble

  • Entertainment

    We have Madison's finest DJs late night on Friday and Saturday nights and live bands on Thursdays at 9:30. Please check the entertainment schedule athttp://www.merchantmadison.com/entertainment/

  • Additional

    Bar/Lounge, Beer, Cocktails, Delivery, Full Bar, Gender Neutral Restroom, Gluten-free Options, Happy Hour, Kosher, Late Night, Non-Smoking, Patio/Outdoor Dining, Patio/Outdoor Dining, Takeout, Vegan, Weekend Brunch, Wheelchair Access, Wine

  • Phone number

    (608) 259-9799

  • Private party facilities

    We have semi-private dining available. Please call (608) 259-9799 to speak to management.

  • Private party contact

    Joshua Berkson: (608) 259-9799

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