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Merchant, Madison, WI

Merchant

4.5
4.5
1487 Reviews
$31 to $50
Contemporary American
Merchant is a neighborhood-driven restaurant and craft cocktail bar named to honor the local farmers and purveyors who use age-old methods and produce and sell top ingredients with pride. Merchant seeks to honor the American Craft Movement by exploring our deep local culinary and bartending traditions; sourcing ingredients locally from local purveyors, and creating innovative and inspired dishes and cocktails. Now, after we've reopened our doors in 2020, our mission at Merchant is now broader with a renewed consciousness to treat each other and ourselves well, and position our business not only around the craft of cooking and bartending, but employing Merchant as a driver of social change through civic, cultural, and artistic activism and expression. This next decade will be devoted to furthering our values by focusing on safety, health and wellbeing, equity, love, inclusivity, and community for each other and our guests.

Make a reservation

2 people

7:00 PM


Booked 50 times today
Experiences are available.

Order delivery or takeout

Additional information

  • Dining style
    Casual Elegant
  • Price
    $31 to $50
  • Cuisines
    Contemporary American, Oyster Bar, Cocktail Bar
  • Hours of operation
    Brunch Sat, Sun 9:00 am–2:00 pm Happy Hour Tue–Sun 4:00 pm–6:00 pm Dinner Tue–Thu, Sun 5:00 pm–9:00 pm Fri, Sat 5:00 pm–10:00 pm Late Night Fri, Sat 10:00 pm–1:00 am
  • Phone number
    (608) 259-9799
  • Payment options
    AMEX, Discover, Mastercard, Visa
  • Dress code
    Casual Dress
  • Executive chef
    Paulie Bolland
  • Private party facilities
    We have semi-private dining available. Please call (608) 259-9799 to speak to management.
  • Private party contact
    Joshua Berkson: (608) 259-9799
  • Neighborhood
    Madison
  • Cross street
    E. Doty Street
  • Parking details
    Streetside and Parking ramp available across the street
  • Public transit
    Downtown bus lines are one block away.
  • Entertainment
    We have Madison's finest DJs late night on Friday and Saturday nights and live bands on Thursdays at 9:30. Please check the entertainment schedule athttp://www.merchantmadison.com/entertainment/
  • Additional
    Bar/Lounge, Beer, Cocktails, Delivery, Full Bar, Gender Neutral Restroom, Gluten-free Options, Happy Hour, Kosher, Late Night, Non-Smoking, Patio/Outdoor Dining, Patio/Outdoor Dining, Takeout, Vegan, Weekend Brunch, Wheelchair Access, Wine

Experiences

  • Date Night at Merchant! Prixe Fixe $60 for 2

    $30.00 per person

    Multiple dates available
    Choice of any snack, starter, and any entree, and a bottle of wine to share. Starting at $60 for two guests!
    Date Night at Merchant! Prixe Fixe $60 for 2 Photo
  • $10 Burger Night

    $10.00 per person

    Multiple dates available
    $10 all burgers including the Merchant Burger and the Oklahoma Onion Burger
    $10 Burger Night Photo
  • Graduation Weekend at Merchant 2024!

    $10.00 per person

    Prepaid

    May 10 - May 11, 2024
    Due to such high demand for reservations on graduation weekend, we will be charging a $10 ticket fee per person. This applies to bookings during the evenings of Friday May 10th and Saturday May 11th. This ticket is non-refundable and is simply a fee charged to confirm bookings with us on these dates! In the case of cancellations at anytime, this cost will NOT be reimbursed to our guests. All graduates will receive a glass of bubbly from us to celebrate all of their achievements, and all friends & family of graduates will be offered a sampler of bubbly to cheers them with! We can't wait to host you during graduation weekend!
    Graduation Weekend at Merchant 2024! Photo

Offers

  • 'TINI THURSDAY

    Multiple dates available
    Thu - 4:00 PM - 8:00 PM
    Every. Thursday. All. Night. $9 Classic Martini $9 Espresso Martini $9 Lavender Haze Lemon Drop

    'TINI THURSDAY Photo
  • Everyday Happy Hour!

    Multiple dates available
    Mon - Sat - 3:00 PM - 4:00 PM
    DRINKS: 50% off draft cocktails $3 Lawnmower Beers $6 Boilermakers BOGO House Wine $6 Gin and Tonics $7 Regrets FOOD: $4 Fries $6 Curds $5 Fondue $6 Olives

    Everyday Happy Hour! Photo
  • Friday Fish Fry

    Multiple dates available
    Fri - 4:00 PM - 9:30 PM
    Wild-caught Lake Superior whitefish from Bodin Fisheries, Bayfield, WI, coleslaw, cornichon tartar sauce, rye bread, butter, warm potato salad w/mustard vinaigrette

    Friday Fish Fry Photo

What 1,487 people are saying

Overall ratings and reviews

Reviews can only be made by diners who have eaten at this restaurant

4.5
4.5 based on recent ratings
  • 4.4Food
  • 4.4Service
  • 4.5Ambience
  • 4.1Value

NoiseModerate

Loved For

  • Madison

    Innovative

  • Madison

    Healthy

  • Madison

    Most Booked

1,487 Reviews
  1. JennyOD

    Milwaukee

    5 reviews

    3.0

    5 reviews

    Dined 2 days ago

    1. Overall 3
    2. Food 3
    3. Service 4
    4. Ambience 5
    We chose this restaurant for a 21st bday dinner - they were very nice - offered complimentary glass of champagne and free dessert! Totally unexpected but appreciated. The cocktail drinks were excellent and starters were great. The only downside was that they have a brunch oriented and limited menu on Sundays (and my fault for not digging deeper into website.) That was not what we were hoping for.

    Is this helpful?

  2. localeater

    Chicago

    7 reviews

    vip
    5.0

    7 reviews

    Dined 2 days ago

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 5
    The chicken sandwich and onion burger were delicious! Good, friendly and quick service. Nice atmosphere. I’d go back.

    Is this helpful?

  3. Foodnfun

    St. Louis

    21 reviews

    vip
    5.0

    21 reviews

    Dined on April 7, 2024

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 5
    Great for Sunday night trivia, plus really good food and service. Try the Merchant Burger!
    MerchantResponded 7 days ago
    Hi, Thank you for your review. We're so glad that you enjoyed our Sunday trivia and Merchant Burger! We hope to host you again!

    Is this helpful?

  4. NicoleR

    Phoenix

    10 reviews

    vip
    5.0

    10 reviews

    Dined on April 5, 2024

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 5
    We had a great meal! It was quick and efficient. Service and food were both wonderful!
    MerchantResponded 7 days ago
    Hi Nicole, Thank you for your review! We are delighted to hear that you enjoyed our staff's service and our food. We hope to host you again!

    Is this helpful?

  5. PeterB

    Milwaukee

    11 reviews

    vip
    4.0

    11 reviews

    Dined on March 19, 2024

    1. Overall 4
    2. Food 4
    3. Service 3
    4. Ambience 4
    Date Night at Merchant on Tuesdays is great. Good value and good food in a great atmosphere. The date night menue reflected most things on the regular menu. There was one red and one white wine to choose from and both were good options. The portions were to share between both parties and were ample, but you need to be on board with a 2 for 1 selction in each catagory. Sevice was good, with the exception that our "snack" and "starter" came out at the same time. Then we recovered before our "entre" appeared. I did order a cocktail in addition and although it was good, I have to say I was disappointed that when wanting to select the type of vodka learned it was "pre-mixed". I think of Merchant as a kind of cocktail bar too, so this was disapointing. I was expecting craft cocktails, not premixed drinks. All in all it was a great night out with another couple and I would go back again!

    Is this helpful?

  6. OpenTable Diner

    Milwaukee

    4 reviews

    4.0

    4 reviews

    Dined on March 16, 2024

    1. Overall 4
    2. Food 3
    3. Service 4
    4. Ambience 4
    It was pretty good! I liked the atmosphere! The service was good! The food was pretty and good! The fish fry isn’t a classic Wisconsin fish fry which I could’ve known if I read the menu more closely. Enjoyed our time and will likely be back! PS if you go to the bathroom looking at doors it’s women’s, gender neutral, then men’s but if you forget, the staff are more than happy to help you with the signage.
    MerchantResponded on March 20, 2024
    Hi, Thank you for your review! We're so glad to hear that you enjoyed our service and ambiance. We look forward to hosting you again!

    Is this helpful?

  7. CarrieMac151

    Milwaukee

    2 reviews

    5.0

    2 reviews

    Dined on March 3, 2024

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 5
    Food was great, wine list was perfect, ambiance was on point. Only thing better was the company. Will definitely be back!
    MerchantResponded on March 9, 2024
    Hi Carrie, Thank you for your review! We're delighted to hear of how much you enjoyed our wine list and your experience with us. We look forward to hosting you again!

    Is this helpful?

  8. LauraF

    Chicago

    1 review

    5.0

    1 review

    Dined on March 2, 2024

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 5
    Great food, great drinks. I especially liked the N/A drinks.
    MerchantResponded on March 9, 2024
    Hi Laura, Thank you for your review! We're happy to hear how much you enjoy our non-alcoholic menu. We hope to host you again!

    Is this helpful?

  9. BarryS

    Chicago

    1 review

    4.0

    1 review

    Dined on March 2, 2024

    1. Overall 4
    2. Food 5
    3. Service 3
    4. Ambience 4
    Food was good. Service was a bit slow even when the restaurant was only 25% full. It might be bc we went for a Saturday morning brunch.
    MerchantResponded on March 19, 2024
    Hi Barry, Thank you for your review. We're glad to hear you enjoyed our food, and apologize that service fell below our standards. We greatly appreciate your feedback as we are always looking to improve. We hope you'll be willing to give us another chance!

    Is this helpful?

  10. Customer

    San Francisco

    9 reviews

    vip
    4.0

    9 reviews

    Dined on February 27, 2024

    1. Overall 4
    2. Food 4
    3. Service 3
    4. Ambience 4
    Vibrant location with excellent bar and happy hour menu.
    MerchantResponded on March 2, 2024
    Hi, Thank you for your review! We're delighted to hear of how much you enjoy our happy hour offerings. We hope to host you again!

    Is this helpful?

FAQs

You can order delivery directly from Merchant using the Order Online button. Merchant also offers takeout which you can order by calling the restaurant at (608) 259-9799.

Merchant is rated 4.5 stars by 1487 OpenTable diners.

Yes, you can generally book this restaurant by choosing the date, time and party size on OpenTable.

Make a reservation

2 people

7:00 PM


Booked 50 times today
Experiences are available.

Order delivery or takeout

Google Map for Merchant

121 S Pinckney St, Madison, WI 53703

Additional information

  • Cross street
    E. Doty Street
  • Neighborhood
    Madison
  • Hours of operation
    Brunch Sat, Sun 9:00 am–2:00 pm Happy Hour Tue–Sun 4:00 pm–6:00 pm Dinner Tue–Thu, Sun 5:00 pm–9:00 pm Fri, Sat 5:00 pm–10:00 pm Late Night Fri, Sat 10:00 pm–1:00 am
  • Price
    $31 to $50
  • Cuisines
    Contemporary American, Oyster Bar, Cocktail Bar
  • Dining style
    Casual Elegant
  • Dress code
    Casual Dress
  • Parking details
    Streetside and Parking ramp available across the street
  • Public transit
    Downtown bus lines are one block away.
  • Payment options
    AMEX, Discover, Mastercard, Visa
  • Executive chef
    Paulie Bolland
  • Entertainment
    We have Madison's finest DJs late night on Friday and Saturday nights and live bands on Thursdays at 9:30. Please check the entertainment schedule athttp://www.merchantmadison.com/entertainment/
  • Additional
    Bar/Lounge, Beer, Cocktails, Delivery, Full Bar, Gender Neutral Restroom, Gluten-free Options, Happy Hour, Kosher, Late Night, Non-Smoking, Patio/Outdoor Dining, Patio/Outdoor Dining, Takeout, Vegan, Weekend Brunch, Wheelchair Access, Wine
  • Phone number
    (608) 259-9799
  • Private party facilities
    We have semi-private dining available. Please call (608) 259-9799 to speak to management.
  • Private party contact
    Joshua Berkson: (608) 259-9799
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