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Merchant, Madison, WI

Merchant

4.3
4.3
1208 Reviews
$31 to $50
Contemporary American
Merchant is currently closed for renovations and looking to reopen in June 2022.

Make a reservation

2 people

7:00 PM


Booked 25 times today

Order delivery or takeout

Other options

  • Order online

Additional information

  • Dining style

    Casual Elegant

  • Cuisines

    Contemporary American, Oyster Bar, Cocktail Bar

  • Hours of operation

    Brunch Sat, Sun 9:00 am–2:00 pm Happy Hour Tue–Sun 4:00 pm–6:00 pm Dinner Tue–Thu, Sun 5:00 pm–10:00 pm Fri, Sat 5:00 pm–11:00 pm Late Night Wed, Thu, Sun 10:00 pm–12:00 am Fri, Sat 11:00 pm–1:00 am

  • Phone number

    (608) 259-9799

  • Payment options

    AMEX, Discover, MasterCard, Visa

  • Dress code

    Casual Dress

  • Executive chef

    Matt Schieble

  • Private party facilities

    We have semi-private dining available. Please call (608) 259-9799 to speak to management.

  • Private party contact

    Joshua Berkson: (608) 259-9799

  • Neighborhood

    Madison

  • Cross street

    E. Doty Street

  • Parking details

    Streetside and Parking ramp available across the street

  • Public transit

    Downtown bus lines are one block away.

  • Entertainment

    We have Madison's finest DJs late night on Friday and Saturday nights and live bands on Thursdays at 9:30. Please check the entertainment schedule athttp://www.merchantmadison.com/entertainment/

  • Additional

    Bar/Lounge, Beer, Cocktails, Delivery, Full Bar, Gender Neutral Restroom, Gluten-free Options, Happy Hour, Kosher, Late Night, Non-Smoking, Patio/Outdoor Dining, Patio/Outdoor Dining, Takeout, Vegan, Weekend Brunch, Wheelchair Access, Wine

Popular dishes

What 1,208 people are saying

Overall ratings and reviews

Reviews can only be made by diners who have eaten at this restaurant

4.3
4.3 based on recent ratings
  • 4.3Food
  • 4.2Service
  • 4.5Ambience
  • 4Value

NoiseModerate

Loved For

  • Wisconsin

    Vibrant Bar Scene

  • Madison

    Great for Brunch

  • Madison

    Fit for Foodies

  • Madison

    Healthy

  • Madison

    Hot Spot

  • Madison

    Neighborhood Gem

  • Madison

    Notable Wine List

  • Madison

    Outdoor Dining

  • Madison

    Vibrant Bar Scene

  • Madison

    Most Booked

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  1. OT

    OpenTable Diner

    Chicago

    1 review

    vip
    2.0

    1 review

    Dined 1 day ago

    overall2food3service2ambience2
    The main entrees took more than an hour to come out. The cod tasted like nothing but salt… and vegetables were not well cooked. Great drinks selection though.
  2. OT

    OpenTable Diner

    Los Angeles

    1 review

    5.0

    1 review

    Dined 2 days ago

    overall5food5service5ambience5
    Wonderful craft cocktails and unique dishes (while still having classic cheese curds!). A must try!!
  3. R

    Rose

    Milwaukee

    2 reviews

    4.0

    2 reviews

    Dined 3 days ago

    overall4food5service4ambience4
    The food was very good. The one disappointment was that having read a great review of the crab fritters, they were not available on Friday Fish Fry night. It would have been nice if that was shown in the menu posted on the web, since that was the one thing we specifically wanted to try.
  4. BW

    BillW

    1 review

    1.0

    1 review

    Dined 5 days ago

    overall1food1service3ambience5
    Pork fatty, hamburger relatively tasteless considering price.
  5. SC

    SaraC

    Milwaukee

    1 review

    5.0

    1 review

    Dined 6 days ago

    overall5food5service5ambience5
    The Cheap Date Night option was great! (They were even able to accommodate a dietary restriction.)
  6. OT

    OpenTable Diner

    Richmond

    1 review

    1.0

    1 review

    Dined on September 17, 2022

    overall1food1service1ambience1
    Horrible. The burger was like a hockey puck and the old fashioned was far worse at my table than it was at the bar previously. (Same extract drink). Would never recommend. Has gone really down hill
  7. OT

    OpenTable Diner

    1 review

    5.0

    1 review

    Dined on September 17, 2022

    overall5food5service5ambience5
    It was good! Great service and food!
  8. B

    Badgerfoodie

    Milwaukee

    10 reviews

    vip
    3.0

    10 reviews

    Dined on September 17, 2022

    overall3food5service2ambience4
    Food was fantastic! The service not so much. Waited a long time for our drinks, waited a long time for our food. Sat outside which was lovely. If they can get the service issues worked out this would be a 5 star, but until then just a 3.
  9. EM

    EMILY

    1 review

    5.0

    1 review

    Dined on September 17, 2022

    overall5food5service5ambience5
    An extremely knowledgeable server paired with delicious, intentional food made this experience at Merchant one our favorite "new" restaurant in Madison.

    MerchantResponded 5 days agoHi Emily, thank you so much! I'm happy to hear that our team, as well as our food, made a positive impression. We're looking forward to hosting you more in the future!

  10. OT

    OpenTable Diner

    1 review

    3.0

    1 review

    Dined on September 16, 2022

    overall3food5service1ambience5
    The food was wonderful! The service, however, sucked. Our server, Isaiah, was completely consumed by the lively group of women sitting not far from us. We sat and waited for so long that by the time Isaiah DID make his way to us, we were already sure on everything we wanted to order for the evening. It took awhile for our drinks to arrive which, again had a lot to do with his involvement with the other table. When he brought us our drinks, he handed my husband a can of soda and spilled part of my cocktail on our table before walking away (he didn't even offer to help me wipe it up) 😑. The kitchen was absolutely on their game which meant our food was ready in great time! however, Isaiah was too busy taking a shot at the bar to notice. Thankfully, there was a female server who was kind enough to pick up his slack. I get it, my husband and I are probably not as fun as a lively group enjoying what appeared to be a ladies night out (forgive us as we just recently became dads of two and are tired AF), but I think we deserved a bit more care than we were shown, and that will unfortunately always be remembered. Ps: To the female server who brought us our food and utensils, thank you so much for making us feel seen. My husband and I were literally talking about coming back just to give you a tip for being so responsible.

    MerchantResponded on September 17, 2022Hello, and thank you for your feedback. It is unacceptable for any of our servers to neglect a table, and we are sorry to hear that the service you received was well below our standards. We believe we have a great team, and we will be working with Isiah to ensure that the next time he serves he will prepared to provide the level of service that is consistent with our team. We would greatly appreciate the opportunity to make it up to you by reaching out to us directly through our website.

  11. M

    Molly

    Chicago

    18 reviews

    vip
    5.0

    18 reviews

    Dined on September 11, 2022

    overall5food5service5ambience5
    Our waiter was fabulous- so much personality- wish I could recall his name. Wonderful food, great vibe. Definitely coming back!

    MerchantResponded on September 15, 2022Thank you Molly, we're glad to hear you had a great time!

  12. SN

    SteveN

    Chicago

    7 reviews

    5.0

    7 reviews

    Dined on September 10, 2022

    overall5food5service4ambience5
    Great unique dishes and cocktails in a cool atmosphere

    MerchantResponded on September 15, 2022Thank you Steve.

  13. GM

    GraemeMuirhead

    New York Area

    71 reviews

    vip
    4.0

    71 reviews

    Dined on September 9, 2022

    overall4food3service4ambience4
    Great service, good food but a little rich for some in our party.

    MerchantResponded on September 15, 2022Thank you!

  14. LL

    LakeLife

    Chicago

    4 reviews

    5.0

    4 reviews

    Dined on September 9, 2022

    overall5food5service5ambience5
    The Ironman!
  15. m

    madclash

    Milwaukee

    17 reviews

    vip
    5.0

    17 reviews

    Dined on September 8, 2022

    overall5food5service5ambience5
    Newly reopened space is great, and the food is amazing. A huge improvement from the old menu, and everyone loved it.

    MerchantResponded on September 15, 2022Thank you for the kind words, we're glad to hear you enjoyed the new food menu. Our kitchen team has a lot of fun putting together the menu to share with our guests.

  16. A

    Autocondimentor

    Chicago

    7 reviews

    4.0

    7 reviews

    Dined on September 4, 2022

    overall4food5service5ambience5
    Delicious food, friendly staff, a little loud

    MerchantResponded on September 8, 2022Thank you, we're glad to hear you enjoyed your recent visit and we will make sure to touch base as a team about being mindful of the volume.

  17. JD

    JasonD

    Milwaukee

    10 reviews

    vip
    5.0

    10 reviews

    Dined on September 2, 2022

    overall5food5service5ambience5
    Service was wonderful, and food was very good. Overall a great experience.

    MerchantResponded on September 8, 2022Thank you Jason!

  18. OT

    OpenTable Diner

    Milwaukee

    1 review

    5.0

    1 review

    Dined on September 2, 2022

    overall5food5service5ambience5
    Delicious and unique hand crafted cocktails, creative and artistic food menu. Always enjoy their patio seating on a summer day!

    MerchantResponded on September 8, 2022Thank you, we're glad to hear you've enjoyed the cocktails and new food menu, and we definitely agree - the patio is the place to be in the summer.

  19. R

    Randombell

    Milwaukee

    1 review

    5.0

    1 review

    Dined on September 2, 2022

    overall5food5service5ambience5
    Cannot say enough great things about this place. Easily my favorite place in Madison to go to!

    MerchantResponded on September 8, 2022Thank you, we look forward to seeing you again soon!

  20. ND

    NatD

    Chicago

    5 reviews

    2.0

    5 reviews

    Dined on August 31, 2022

    overall2food2service3ambience3
    All the food was extremely underseasoned and lacked salt. Very small portions with nothing special for the high prices. Drinks were also small and loaded with ice or other stuff to fill the glass more while havinf less of the drink. Wouldn’t go back.

    MerchantResponded on September 8, 2022Hello, and thank you for your comments. We work very hard to hold ourselves to a very high standard, and we take a lot of pride in doing so. If you are willing to share any details about the specific food and beverage items so that we can take more precise actions in response to your review we would greatly appreciate it.

  21. J

    Jessica

    Milwaukee

    1 review

    vip
    3.0

    1 review

    Dined on August 28, 2022

    overall3food3service2ambience4
    Things that were delicious/delightful: Ramos Gin Fizz, sausage links, burger, except that the bun fell apart, and the person who brought us water Things that were disappointing: fries, carafe of mimosas, portion size/value of veggie omelette and avocado toast, pace of service. There were plenty of open tables when we arrived for our reservation but we were seated at the 4 top just outside the kitchen & subjected to a lot of traffic and noise, although it didn’t speed up our service. The menu is highly curated and two of the items we wanted were sold out, though perhaps if we hadn’t had to wait 45 minutes before putting our order in, we could’ve scored at least one of the entrees. At $150 before tip for brunch, we left feeling unsatisfied.

    MerchantResponded on September 1, 2022Hello Jessica and thank you for the feedback. We're sorry to hear that there were aspects of your recent visit that fell below the standards we strive to provide our guests. You should never have to wait 45 minutes to order, and we will be addressing the pace of brunch service with our team. Please feel free to reach out to us directly so that we can work with you to make up for where we let you down on your recent visit.

  22. a

    alioops

    Denver

    2 reviews

    vip
    3.0

    2 reviews

    Dined on August 28, 2022

    overall3food4service2ambience5
    Ambiance was nice and food was fine but service was extremely slow.

    MerchantResponded on September 1, 2022Hello and thank for the feedback. We are sorry to hear that your service was slower than desired, and we have reiterated the importance of finding the correct pacing with our team for our guests. We hope to see you again soon, and would be happy to coordinate your next visit

  23. BF

    BarbaraF

    Chicago

    14 reviews

    2.0

    14 reviews

    Dined on August 27, 2022

    overall2food2service3ambience3
    The menu is fairly limited and uninventive. We both had steak and frites and my partner’s steak was tough and gristly. Mine was good, but not worth the price.

    MerchantResponded on September 1, 2022Hello Barbara and thank you for the review. We are sorry to hear that there was inconsistency in the steaks that you and your partner received. We have addressed this issue with our team and have already made adjustments to avoid these inconsistencies. Please feel free to reach out to us directly so we can work with you to help remediate the your recent experience.

  24. LA

    LindaA

    Denver

    1 review

    vip
    5.0

    1 review

    Dined on August 27, 2022

    overall5food5service5ambience5
    Everything was great. The appetizers and meals were healthy and seasoned well. We had the beet salad, shrimp appetizer, pork, and cod.

    MerchantResponded on September 1, 2022Thank you Linda, we hope to see you again soon.

  25. OT

    OpenTable Diner

    1 review

    5.0

    1 review

    Dined on August 25, 2022

    overall5food4service4ambience5
    Great diner and drinks with friends before a show.

    MerchantResponded on September 1, 2022Thank you!

  26. B

    Bubu

    Milwaukee

    4 reviews

    5.0

    4 reviews

    Dined on August 24, 2022

    overall5food5service5ambience5
    We brought friends to try out Tuesday Cheap Date Night. It was outstanding. The cold melon cucumber soup was a wonderful surprise and looked as beautiful as it tasted. The duck was by far the best I’ve ever had and would be great for the regular menu, not just for special times. Thanks Merchant, always a pleasure.

    MerchantResponded on August 25, 2022Thank you! Our kitchen has a lot of fun putting together the Cheap Date Night offerings and really likes to splurge with fun ingredients. We're glad to hear you noticed, and enjoy the dishes this past Tuesday.

  27. RG

    RichardG

    New Orleans

    3 reviews

    4.0

    3 reviews

    Dined on August 23, 2022

    overall4food4service3ambience4
    Ate outside at a nice table. Service was good, though slow drinks. Very accommodating to bill our table of six individually. Burger was only available medium due to thinness of patty. Great that they told us (I ordered the chicken which was very good) but not OK for a place with farm to table ingredients.

    MerchantResponded on August 25, 2022Hello Richard, and thank you for the review. We're glad to hear you enjoyed the chicken, and we'll discuss your feedback about the burger with our team. We hope to see you again soon!

  28. C

    Chicagomyrtle

    Chicago

    21 reviews

    3.0

    21 reviews

    Dined on August 20, 2022

    overall3food3service4ambience3
    We arrived to our table in the middle of the restaurant which is open to the bar area. There was a party of 6 at the bar which was so drunk and loud that you couldn’t think. We asked to move to a table in the far corner from the bar which was much better. Our waitress said everyone in the restaurant had complained about the group, but no staff /manager approached them to quiet down or leave? We were a party of 3 and each ordered a different speciality cocktail. The drinks were presented in such a beautiful, creative style but just didn’t taste great. We had cheese curds to start, came out lukewarm but tasted good. We split the heirloom tomato salad, delicious! I had the eggplant salad entree…very good, creative. One had the burger…delicious. The other entree was the steak frites, ordered medium rare, cooked perfectly. Thought it was lacking as would have been fabulous with a classic French sauce. Lots of frites, but no great sauce. We split the Meyer Lemon Tart…delicious! All in all, only the cocktails were disappointing. I would highly recommend for food and had an interesting varied wine list!

    MerchantResponded on August 26, 2022Hello and thank you for the feedback. We are sorry to hear your dining experience was disturbed by some unruly guests. We addressed your comments with our team, and the importance of maintaining the ambiance for all of our guests. If you recall the drinks you ordered and are willing to message us directly with that information we would be greatly appreciative. We want to make sure guests are enjoying the entire package when they join us for dinner.

  29. NC

    NinaC

    Milwaukee

    1 review

    5.0

    1 review

    Dined on August 20, 2022

    overall5food5service5ambience5
    A superb choice for brunch. A good selection of well prepared foods and brunch drinks. Tables outside are well spaced and comfortable. Service is friendly and attentive.

    MerchantResponded on August 25, 2022Thank you Nina!

  30. L

    Legs11

    Chicago

    5 reviews

    5.0

    5 reviews

    Dined on August 18, 2022

    overall5food5service5ambience5
    Since I last ate here they have redone the interior to be lighter and more modern. The kitchen has improved so the food was better and more varied

    MerchantResponded on August 25, 2022Thank you for the kind words. We hope to see you again soon!

  31. FS

    FredS

    Milwaukee

    1 review

    5.0

    1 review

    Dined on August 16, 2022

    overall5food5service5ambience5
    Our first time eating here We did the cheap date night and it was wonderful The staff were a pleasure And they put flowers on the table from my request!
  32. B

    Bubu

    Milwaukee

    4 reviews

    5.0

    4 reviews

    Dined on August 15, 2022

    overall5food5service5ambience5
    We love the “new Merchant”. Frog and Toad is my favorite cocktail and last night meal favorites were crab fritters (always!), the pork chop (perfectly cooked and beautifully presented) and all three desserts. The heirloom tomato salad was also so yummy, with a great dressing. We sat where we could watch the cooks. Fun!
  33. CG

    CynthiaG

    Milwaukee

    7 reviews

    4.0

    7 reviews

    Dined on August 14, 2022

    overall4food3service5ambience4
    The waiter and other staff were very attentive and accommodating. We ate outdoors, so there was some street noise as expected. There was also music coming from speakers, which at first was too loud to converse over. We mentioned it to a staff member, who immediately and graciously turned it down. The food was good and the cocktails very good. The wine by the glass was just so-so. I would have appreciated a slightly larger selection on the menu.
  34. JB

    JessicaB

    Milwaukee

    2 reviews

    5.0

    2 reviews

    Dined on August 13, 2022

    overall5food5service5ambience5
    I love the look and feel of the new space after the remodel. Our server was attentive, knowledgeable, and friendly. We had the Merchant old fashioned to start and it was excellent. The food was also fantastic! I can't wait to go back.
  35. OT

    OpenTable Diner

    Milwaukee

    1 review

    1.0

    1 review

    Dined on August 13, 2022

    overall1food4service1ambience4
    The service was very poor. We ordered two drinks and the drinks that came out were not the correct ones. We knew because they were not the right color and tasted like gin. It was no big deal but when we told our server she insisted they were correct. About 5 min later another server came out with the correct drinks and took the original ones back. We then ordered a second round of drinks which did not come to the table until we were almost finished with our dinner. The server then asked if we wanted desert and dropped off the check when we declined. We were still finishing dinner and intended on having another drink, but decided to just pay and leave. Our stacked dishes were not even removed from the table while we were finishing our drinks before we left. I think we just got unlucky because the tables next to us seemed to be getting very good service. We also never received the itemized receipt so I’m not sure if we were even charged for the correct first round of drinks. Will probably be back but hopefully will get better luck with service.

    MerchantResponded on August 15, 2022Hello and thank you for taking the time to provide this feedback. We are sorry to hear that your experience was well below the level of service we work to provide our guests. If you could please reach out to us directly to provide more details about your experience and so that we can make things right from your previous visit we would greatly appreciate it. We would also be happy to coordinate your next visit directly.

  36. A

    Anonymous

    Milwaukee

    1 review

    5.0

    1 review

    Dined on August 12, 2022

    overall5food5service5ambience5
    Very good food and generous amounts - loved the lemon tart and rich cup of coffee!

    MerchantResponded on August 15, 2022Thank you!

  37. OT

    OpenTable Diner

    Washington DC

    2 reviews

    5.0

    2 reviews

    Dined on August 10, 2022

    overall5food5service5ambience5
    Lovely outdoor seating, excellent service, delish food and wine!

    MerchantResponded on August 25, 2022Thank you, we're glad to hear you enjoyed the food and wine on your recent visit.

  38. OT

    OpenTable Diner

    Milwaukee

    1 review

    5.0

    1 review

    Dined on August 10, 2022

    overall5food5service5ambience5
    I was a big fan of the pre-COVID Merchant, and I was delighted my first visit to the Merchant re-boot. Our servers were attentive and accommodating. The summer cocktail menu is whimsical and tasty, and the menu is crafted from the best of summer’s bounty in Dane County. The new decor retains the best parts of the old ambience and gives it a fresh lift. We had a magical dining experience. Thank you! I’ll be back next week for my son’s birthday. I’m looking forward to trying the rest of the fresh menu.

    MerchantResponded on August 15, 2022Thank you so much for the kind words.

  39. KK

    KevinK

    Milwaukee

    4 reviews

    4.0

    4 reviews

    Dined on August 9, 2022

    overall4food4service5ambience2
    Look forward to giving this place another try.

    MerchantResponded on August 15, 2022Thank you for the feedback Kevin. It is extremely important to us that no guests leave feeling disappointed and we want to make things right from your last experience. Please feel free to reach out to us directly at your convenience. We are sorry to hear that you visited at a time when we are out of many items, and our service was below our standards of what we work to provide our guests.

  40. PW

    PatrickW

    Milwaukee

    3 reviews

    3.0

    3 reviews

    Dined on August 6, 2022

    overall3food2service4ambience4
    Food was mediocre. Cheese curds greasy and the burger was pretty bland. Grilled eggplant dish was also bland. The best dish was the pickled vegetables. Really good with those.

    MerchantResponded on August 11, 2022Thank you for the feedback Patrick. We are sorry to hear your meal fell below the standards we strive to provide our guests. We want to make sure all of our guests are feeling satisfied and have addressed your comments with our team. Please feel free to reach out to us directly so that we can encourage you to return and remediate your recent visit.

Safety precautions

  • Cleaning & sanitizing

    • Surfaces sanitized between seatings
    • Common areas deep-cleaned daily

FAQs

You can order delivery directly from Merchant using the Order Online button. Merchant also offers takeout which you can order by calling the restaurant at (608) 259-9799.

Merchant is rated 4.3 stars by 1208 OpenTable diners.

Yes, you can generally book this restaurant by choosing the date, time and party size on OpenTable.

Make a reservation

2 people

7:00 PM


Booked 25 times today

Order delivery or takeout

Other options

  • Order online
Google Map for Merchant

121 S Pinckney St, Madison, WI 50703

Additional information

  • Cross street

    E. Doty Street

  • Neighborhood

    Madison

  • Hours of operation

    Brunch Sat, Sun 9:00 am–2:00 pm Happy Hour Tue–Sun 4:00 pm–6:00 pm Dinner Tue–Thu, Sun 5:00 pm–10:00 pm Fri, Sat 5:00 pm–11:00 pm Late Night Wed, Thu, Sun 10:00 pm–12:00 am Fri, Sat 11:00 pm–1:00 am

  • Cuisines

    Contemporary American, Oyster Bar, Cocktail Bar

  • Dining style

    Casual Elegant

  • Dress code

    Casual Dress

  • Parking details

    Streetside and Parking ramp available across the street

  • Public transit

    Downtown bus lines are one block away.

  • Payment options

    AMEX, Discover, MasterCard, Visa

  • Executive chef

    Matt Schieble

  • Entertainment

    We have Madison's finest DJs late night on Friday and Saturday nights and live bands on Thursdays at 9:30. Please check the entertainment schedule athttp://www.merchantmadison.com/entertainment/

  • Additional

    Bar/Lounge, Beer, Cocktails, Delivery, Full Bar, Gender Neutral Restroom, Gluten-free Options, Happy Hour, Kosher, Late Night, Non-Smoking, Patio/Outdoor Dining, Patio/Outdoor Dining, Takeout, Vegan, Weekend Brunch, Wheelchair Access, Wine

  • Phone number

    (608) 259-9799

  • Private party facilities

    We have semi-private dining available. Please call (608) 259-9799 to speak to management.

  • Private party contact

    Joshua Berkson: (608) 259-9799

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