Merchant

4.7
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1089 Reviews
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$30 and under
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Contemporary American
Merchant and Lucille are joining forces to create a comforting neighborhood and industry-driven curbside takeout and delivery menu.

Our management teams at Merchant and Lucille came together and asked ourselves how we can play a role in providing comfort and nourishment to our guests, people in the industry, and the surrounding community during this national pandemic.

The result is a menu jointly crafted by the Merchant and Lucille culinary teams that contains our signature dishes built for transportability, with Lucille’s pizzas taking center stage, but many of Merchant’s signature dishes available as well. Menu prices will be lowered on these items so that they can be accessible to all. In addition we are serving shake at home cocktail kits and our regular line up of retail beer, wine and liquor.

Visit our website or call us at 608-283-0000 to place an order for pickup or delivery. Pickup is located at the Lucille To-Go counter at 101 King

Support Merchant during COVID-19

What 1089 People Are Saying
Overall ratings and reviews
Reviews can only be made by diners who have eaten at this restaurant
4.7based on recent ratings
4.6
food
4.7
service
4.7
ambience
4.4
value
Noise · Moderate
93% of people would recommend it to a friend
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B
1 review
Dined on March 8, 2020
Overall5food5service5ambience5

Everything was wonderful! Only put max noise level because both times I've been here were for Drag Brunch

L
Minneapolis
34 reviews
Dined on March 7, 2020
Overall5food5service5ambience5

Beautiful atmosphere and wonderful food! We enjoyed the Barada appetizer and salmon entrée

AM
1 review
Dined on March 3, 2020
Overall4food4service5ambience4

Tuesday date night can’t be beat! Excellent service by the wait staff who bring you 2 high-end entrees, 2 delicious desserts, and bottomless bubbly for two people, all for under $50!

AK
Seattle
1 review
Dined on February 29, 2020
Overall5food5service5ambience5

Great food - great service and a cool vibe! Would definitely return!

OT
Milwaukee
1 review
Dined on February 28, 2020
Overall5food5service5ambience5

Great food and cocktails !

DD
Chicago
1 review
Dined on February 26, 2020
Overall3food2service3ambience4

Really disappointed in the food. I had the nightly special and while it sounded amazing, what was presented as a ravioli in a consomme, it was really a fried wonton in a flavorless broth. Everything was under seasoned and because of the fried food in a liquid, completely soggy and impossible to eat.

JB
Phoenix
3 reviews
Dined on February 22, 2020
Overall5food5service5ambience4

aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa

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DT
Washington DC
3 reviews
Dined on February 12, 2020
Overall5food5service5ambience5

Great food - and seemed like a new/updated menu!

OT
Columbus
1 review
Dined on February 12, 2020
Overall5food5service5ambience5

A lovely place to take potential new hires and other business associates for dinner! The staff is lovely and very accommodating.

AC
1 review
Dined on February 8, 2020
Overall5food5service5ambience5

Merchant checks all the boxes! Great cocktails, amazing and unique food, and super friendly service. Will be coming back soon!

JC
1 review
Dined on February 5, 2020
Overall5food5service5ambience5

We had a group of of 11 people. We had cocktails and appetizers and then had dinner. Wide variety of foods, all were good, no complaints. Service was great.

SA
1 review
Dined on February 3, 2020
Overall5food5service5ambience4

Good food, lovely just right server. I'll go back.

OT
Milwaukee
1 review
Dined on February 2, 2020
Overall5food5service5ambience5

Wonderful Sunday brunch visiting our daughter in Madison

OT
Portland
7 reviews
Dined on January 31, 2020
Overall5food5service4ambience5

First time coming. The food was great. We had cheese curds - get them buffalo style - so good. The duck wings, steak frites, and lamb sliders were also great. Will definitely be back.

OT
San Francisco
1 review
Dined on January 30, 2020
Overall4food4service5ambience4

Service was excellent!!!

JB
Phoenix
1 review
Dined on January 25, 2020
Overall5food5service5ambience5

Our party of 5 had dinner here before a concert at the Sylvee. We had a wonderful waitress who was very knowledgeable and offered really good suggestions. Our drinks were top notch and we were excited to see the Restaurant Week menu choices had been extended for that evening. Every single dish that we had was excellent. We each chose a different appetizer and shared them. The duck wings were to die for! Overall, I was very pleased with yet another delicious experience and our out of state guests were blown away by their first Merchant experience. Well done, everyone. We'll be back soon!

T
Milwaukee
1 review
Dined on January 24, 2020
Overall5food4service5ambience5

We went for restaurant week on Friday night. Our waitress was A+. I had the squash burrata salad and that was my least favorite thing. I felt like it was over salted and the squash was kind of under cooked especially when it had the rind on it. It would have been better with a delicata squash or chunks of roasted butternut. Mu husband had the parsnip lobster bisque and the flavor was amazing.. however weirdly they put a giant mushroom on top that was tough and hard to eat. I had the steak and frites and he had the mussels and frites! Both amazing! Broth good enough to drink you just wanted bread 🥖 to soak it all up. I had the chocolate custard with luxardo cherries and my husband had the smoked maple creme brûlée with pecan sandies both were mouth watering delicious! Love the atmosphere except it it really really loud and hard to have a conversation without screaming!

OT
Washington DC
9 reviews
Dined on January 22, 2020
Overall5food5service5ambience5

Here's the thing. There were three different times that the server pointed out that something had just been 86ed, but it was still an extraordinary dining experience. Highly recommend it to diners without without dietary restrictions.

B
Milwaukee
1 review
Dined on January 22, 2020
Overall4food4service5ambience4

Food was good! Cocktails were good but a bit pricey. Our waiter was AMAZING. He was so helpful and checked on many times.

OT
Milwaukee
2 reviews
Dined on January 10, 2020
Overall4food4service5ambience3

Anniversary dinner- kind of loud, but expected on a Friday night. Lamb Sliders are amazing. Mussels were just ok. Lots of great mixed drinks available.

OT
New York Area
3 reviews
Dined on January 5, 2020
Overall5food5service5ambience5

Great breakfast!

AL
1 review
Dined on January 4, 2020
Overall4food4service5ambience4

Very friendly service and nice food. Good environment near the capitol. Decor in the restaurant pretty nice.

OT
Los Angeles
2 reviews
Dined on December 31, 2019
Overall5food5service5ambience5

New Years eve

OT
1 review
Dined on December 29, 2019
Overall2food3service1ambience4

Came here for my parents anniversary and had it marked on the reservation. No one acknowledged it (server saw gifts being opened) but my sister had to tell our server. Service was very poor. Our server barely was available at the table (had to ask the host to get her). She forgot one of our guest's soda and then forgot to bring the additional water we asked for. When a soda refill was asked for it was never brought and she didn't come back until 10-15 minutes later and it was time for us to leave. My sister said she was hit by a plate being removed from the table and there was no apology or acknowledgement. When my mom asked about the preparation of the steak the server said "it comes with a sauce on it" but could not describe the sauce. Food was great but service was awful.

OT
1 review
Dined on December 28, 2019
Overall5food5service5ambience5

Our first visit, we will return. Very enjoyable experience, Service and the food were outstanding.

OT
Minneapolis
7 reviews
Dined on December 28, 2019
Overall4food4service5ambience5

We had a great evening, good atmosphere and service. Muscles were excellent, as were the brussel sprouts and the pork chop. The sauce on the salmon overpowered it, it was quite sweet. The Market bowl was overwhelmed with lentils, a more Ballance mix of veggies would be good. The steak was cooked perfectly, but a bit under seasoned and very chewy.

L
Milwaukee
7 reviews
Dined on December 28, 2019
Overall5food5service5ambience5

We loved our 1st visit and will be back!
Our friends are gluten sensitive and your menu is wonderful for them.

A
Milwaukee
10 reviews
Dined on December 26, 2019
Overall2food4service4ambience1

While the food and service are excellent, the noise level was unacceptable at over 70 decibels on a week night. I can only imagine what it must be like on a weekend. High ceilings and all hard surfaces did nothing to endear this restaurant to us. There are plenty of other good restaurants to choose from. I will not be going back.

JM
Washington DC
2 reviews
Dined on December 21, 2019
Overall2food1service5ambience2

Food was below average. Nashville Chicken was spicy in an unpleasant and completely unfortunate way. Salad consisted of greens thrown on plate along with hot chicken. French toast was bright spot. But most of our party left hungry. This my third and probably last visit.

OT
1 review
Dined on December 21, 2019
Overall4food5service4ambience5

Good food, great drink selection and great server

J
Milwaukee
5 reviews
Dined on December 20, 2019
Overall4food5service4ambience4

Glad we requested a booth, its a noisy space that I have a hard time enjoying with friends unless we get a quieter table. Love love the cocktails!

GW
1 review
Dined on December 15, 2019
Overall5food5service5ambience5

We had a party of 9 for brunch and every single person loved the food they had!

JR
Milwaukee
3 reviews
Dined on December 15, 2019
Overall4food3service5ambience5

Merchant has a great vibe. It’s in a good location for getting to Monona Terrace, the Overture Center, and other downtown performance venues. If you really know your alcohols, or if you want to put yourself totally in the care of the professional mixologist, this is your place. The food at Sunday brunch was tasty, but nothing special. Still, I would go there again, and I would recommend it to others.

l
Milwaukee
21 reviews
Dined on December 14, 2019
Overall4food4service4ambience4

We celebrated our daughter's UW-Madison graduation with dinner at Merchant. As usual, nearly everything was great. Several people had the Steak Frites and loved it - the fries at Merchant are really good. We didn't love the Charcuterie platter, it didn't contain much cheese and nobody really liked the pickled vegetables. The winter cocktail selection is very good! Overall, we thoroughly enjoyed our experience at Merchant.

AD
Milwaukee
1 review
Dined on December 13, 2019
Overall5food5service5ambience4

Great food and good staff. The place was busy, but definitely worth the wait.

OT
San Francisco
1 review
Dined on December 8, 2019
Overall4food4service3ambience4

Came to dine for Brunch, very calm atmosphere and good service. Good food, scotch eggs and mussels were pretty good. Mussels were not as tasty as the menu made them out to be, cream was very overwhelming to all the other flavors that were supposed to be there. Drink took just as long as the food to come out even though it was ordered before the food.
Will try again though!

Merchant
Responded on December 13, 2019

Hi there, Thanks very much for reviewing Merchant. We're happy to hear that you enjoyed the scotch eggs, but sorry that the mussels fell a bit short. We've passed this information along to the team in order to improve in the future. Thank you again for your feedback and we look forward to your return visit!

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OT
New York Area
1 review
Dined on November 29, 2019
Overall5food5service5ambience5

Excellent food, great service, very good drinks—we would highly recommend. We’ll definitely be back during future visits to Madison whether it be for dinner or just a couple drinks. Keep up the great work Merchant.

KS
1 review
Dined on November 27, 2019
Overall5food5service5ambience5

Their drink deals are really great during the week. Half off bottles of wine on Wednesday really made our night. The food has always been great and we would definitely suggest this restaurant to others.

OT
Milwaukee
3 reviews
Dined on November 26, 2019
Overall5food5service5ambience5

Ada was a fantastic server

OT
Milwaukee
2 reviews
Dined on November 23, 2019
Overall5food5service5ambience5

Our waitress was phenomenal, best one we’ve had there yet.

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