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Merchant, Madison, WI

Merchant

4.5
4.5
1515 Reviews
$31 to $50
Contemporary American
Merchant is a neighborhood-driven restaurant and craft cocktail bar named to honor the local farmers and purveyors who use age-old methods and produce and sell top ingredients with pride. Merchant seeks to honor the American Craft Movement by exploring our deep local culinary and bartending traditions; sourcing ingredients locally from local purveyors, and creating innovative and inspired dishes and cocktails. Now, after we've reopened our doors in 2020, our mission at Merchant is now broader with a renewed consciousness to treat each other and ourselves well, and position our business not only around the craft of cooking and bartending, but employing Merchant as a driver of social change through civic, cultural, and artistic activism and expression. This next decade will be devoted to furthering our values by focusing on safety, health and wellbeing, equity, love, inclusivity, and community for each other and our guests.

Make a reservation

2 people

7:00 PM


Booked 28 times today
Experiences are available.

Order delivery or takeout

Additional information

  • Dining style
    Casual Elegant
  • Price
    $31 to $50
  • Cuisines
    Contemporary American, Oyster Bar, Cocktail Bar
  • Hours of operation
    Brunch Sat, Sun 9:00 am–2:00 pm Happy Hour Tue–Sun 4:00 pm–6:00 pm Dinner Tue–Thu, Sun 5:00 pm–9:00 pm Fri, Sat 5:00 pm–10:00 pm Late Night Fri, Sat 10:00 pm–1:00 am
  • Phone number
    (608) 259-9799
  • Payment options
    AMEX, Discover, Mastercard, Visa
  • Dress code
    Casual Dress
  • Executive chef
    Paulie Bolland
  • Private party facilities
    We have semi-private dining available. Please call (608) 259-9799 to speak to management.
  • Private party contact
    Joshua Berkson: (608) 259-9799
  • Neighborhood
    Madison
  • Cross street
    E. Doty Street
  • Parking details
    Streetside and Parking ramp available across the street
  • Public transit
    Downtown bus lines are one block away.
  • Entertainment
    We have Madison's finest DJs late night on Friday and Saturday nights and live bands on Thursdays at 9:30. Please check the entertainment schedule athttp://www.merchantmadison.com/entertainment/
  • Additional
    Bar/Lounge, Beer, Cocktails, Delivery, Full Bar, Gender Neutral Restroom, Gluten-free Options, Happy Hour, Kosher, Late Night, Non-Smoking, Patio/Outdoor Dining, Patio/Outdoor Dining, Takeout, Vegan, Weekend Brunch, Wheelchair Access, Wine

Experiences

  • Date Night at Merchant! Prixe Fixe $60 for 2

    $30.00 per person

    Multiple dates available
    Choice of any snack, starter, and any entree, and a bottle of wine to share. Starting at $60 for two guests!
    Date Night at Merchant! Prixe Fixe $60 for 2 Photo
  • 2024 Summer Restaurant Week at Merchant!

    $30.00 per person

    Jul 21 - Jul 26, 2024
    Please join us for our Restaurant Week dinner offerings July 21st-26th! Our Summer Restaurant Week menu will offer a choice of starter, entree, and dessert starting at $30 per person. Our full dinner menu will be available in addition to our Restaurant Week menu. We can't wait to host you! https://www.channel3000.com/madison-magazine/restaurant-week/merchant/article_d5599678-8c69-58d2-8a51-862cb41b9d60.html
    2024 Summer Restaurant Week at Merchant! Photo
  • Merchant Trivia Night!

    Multiple dates available
    Merchant has teamed up with America's Pub Quiz to put on Trivia nights every Sunday from 6-8pm! Grab your favorite group of pals and join us for themed events, hilarious questions, chance to win gift cards! See you there!
    Merchant Trivia Night! Photo

Offers

  • Everyday Happy Hour!

    Multiple dates available
    Sun - 3:00 PM - 4:00 PM,Sat - 3:00 PM - 4:00 PM
    DRINKS: 50% off draft cocktails $3 Lawnmower Beers $6 Boilermakers BOGO House Wine $6 Gin and Tonics $7 Regrets FOOD: $4 Fries $6 Curds $5 Fondue $6 Olives

    Everyday Happy Hour! Photo
  • Friday Fish Fry

    Multiple dates available
    Fri - 4:00 PM - 9:30 PM
    Wild-caught Lake Superior whitefish from Bodin Fisheries, Bayfield, WI, coleslaw, cornichon tartar sauce, rye bread, butter, warm potato salad w/mustard vinaigrette

    Friday Fish Fry Photo

What 1,515 people are saying

Overall ratings and reviews

Reviews can only be made by diners who have eaten at this restaurant

4.5
4.5 based on recent ratings
  • 4.4Food
  • 4.5Service
  • 4.5Ambience
  • 4.2Value

NoiseModerate

Loved For

  • Madison

    Innovative

  • Madison

    Healthy

  • Madison

    Hot spot

  • Madison

    Most Booked

1,515 Reviews
  1. OpenTable Diner

    Milwaukee

    3 reviews

    5.0

    3 reviews

    Dined 1 day ago

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 5
    Had a great time and the food was amazing. Service was wonderful.

    Is this helpful?

  2. SabinaB

    New York City

    7 reviews

    vip
    3.0

    7 reviews

    Dined 2 days ago

    1. Overall 3
    2. Food 2
    3. Service 5
    4. Ambience 3
    The service at Merchant was fantastic. Our server was kind and attentive. The food however wasn’t all great. Cheese curds were delicious, burger was good, chicken thighs were also good. However 2 of our party members got steaks and they were inedible. We had the Hanger steak and the Steak Frites. I would strongly recommend the restaurant to take these items off the menu as they were tough to eat, poorly prepared and flavorless.

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  3. OpenTable Diner

    Milwaukee

    1 review

    5.0

    1 review

    Dined 3 days ago

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 4
    Too loud, but we still enjoyed the meal. 11 of us, and still service was prompt.
    MerchantResponded 1 day ago
    Thank you so much for your review! We're so happy to hear our team took great care of your group and that you enjoyed your experience with us! And thank you for the notes on music volume, we'll make sure to address this with our lead service team so that we pay better attention to fluctuating the volume throughout service based on capacity. Thanks again for your feedback, we hope to host you again very soon!

    Is this helpful?

  4. TerriG

    Chicago

    27 reviews

    vip
    2.0

    27 reviews

    Dined 6 days ago

    1. Overall 2
    2. Food 2
    3. Service 3
    4. Ambience 2
    Chicken thigh dinner dry and heavily breaded and not flovorful Shrimp ceviche was marginal So loud inside you could barely converse Started coming for burger night and one day showed a raised price with a martini Yuck! Salad selection is very poor

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  5. OpenTable Diner

    Milwaukee

    1 review

    5.0

    1 review

    Dined on July 8, 2024

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 5
    Great restaurant. We sat on the patio. Great ambience, great food, and great service. Highly recommend.

    Is this helpful?

  6. AmberA

    Chicago

    20 reviews

    vip
    5.0

    20 reviews

    Dined on July 6, 2024

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 5
    Food and atmosphere are great! Waitress was very good.
    MerchantResponded on July 8, 2024
    Thank you so very much for your review, Amber! We're thrilled to hear you enjoyed you service, food, and our atmosphere! We hope you'll join us again very soon, we're very much looking forward to it :) Cheers!

    Is this helpful?

  7. MelanieF

    Milwaukee

    3 reviews

    5.0

    3 reviews

    Dined on July 5, 2024

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 4
    We had a group of 10 and they had a nice big table for us. Our server was kind, helpful and attentive. We brought our Italian relatives and they enjoyed the Friday fish fry. Everyone enjoyed their food.
    MerchantResponded on July 8, 2024
    Thank you so much for your review, Melanie! We're thrilled you received great service from our team and enjoyed your food and set-up! What a treat to hear your Italian relatives enjoyed their experience as well and were fans of our Friday Fish Fry! We hope you'll get a chance to visit us again very soon, we're looking forward to it!

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  8. OpenTable Diner

    Milwaukee

    1 review

    4.0

    1 review

    Dined on June 25, 2024

    1. Overall 4
    2. Food 4
    3. Service 5
    4. Ambience 5
    Happy hour is great. I had their lemon and herb gin&tonic and it was tasty and refreshing. We had dinner and dessert. My husband had the Merchant burger and fries. The black pepper aoli was outstanding and he enjoyed the burger and fries. I had the shrimp cakes with the cheesy hominy. That part was excellent. The shrimp cakes would have been better if they weren't so thin that all I tasted was the cakes' well done fried crust. I didn't taste and could barely see the shrimp in between the crispy layers. It would have felt better if the dish wasn't $28 for barely anything that resembled shrimp. However, the wait staff was fantastic, getting there at 5:30 made it quiet to start which was nice and the dessert, both the flourless chocolate brownie and the rhubarb crumble were outstanding and a nice cap off to our meal. We will probably be back, especially during happy hour and try some other dishes.

    Is this helpful?

  9. OpenTable Diner

    Milwaukee

    2 reviews

    1.0

    2 reviews

    Dined on June 22, 2024

    1. Overall 1
    2. Food 1
    3. Service 1
    4. Ambience 2
    We were a table of 9 adults…business owners, doctor, nurse. We were seated at 9:20 and at 9:30 when we ordered appetizers and 2 expensive bottles of wine we were told by our waiter he would not serve us the wine. We were shocked. In all our lives none of us have ever been treated like this. He said it was a safety issue?? Mind you, we are all in our 50s and 60s. And we were not causing any issues and never would. Wow. We promptly paid and went across the street to Delmonicos where they greeted us warmly and took care of us. We ordered wine, drinks and desserts and were treated amazing and with respect. None of us will ever return to Merchant. What a shame. You need to learn how to treat customers.
    MerchantResponded on June 27, 2024
    Thank you for taking the time to write us a review, we're sorry to hear you're in disagreement with our policies to maintain a safe environment. Our leadership is trained to not over-serve our guests and they were proceeding with offering service that did not cross these bounds. We understand that your group may have not been in total agreement with our decision, and we apologize for any hard feelings it has caused. We stand behind our policies & training to always take the best care of our guests and we're happy to hear our friends & neighbors at Johnny Delmonico's were able to take care of you. Cheers!

    Is this helpful?

  10. ChiOT

    Chicago

    4 reviews

    5.0

    4 reviews

    Dined on June 21, 2024

    1. Overall 5
    2. Food 4
    3. Service 4
    4. Ambience 5
    We enjoyed appetizers, drinks and dinner. The appetizers were fantastic. We ordered the hummus and the cheese curds. The hot honey that came with the curds was delicious. My friend got the Friday fish and said it was great. I got the risotto and it was okay, not your typical risotto, the sauce was a little watery but still had decent flavor. Overall it was a great dining experience that we both enjoyed.

    Is this helpful?

FAQs

You can order delivery directly from Merchant using the Order Online button. Merchant also offers takeout which you can order by calling the restaurant at (608) 259-9799.

Merchant is rated 4.5 stars by 1515 OpenTable diners.

Yes, you can generally book this restaurant by choosing the date, time and party size on OpenTable.

Make a reservation

2 people

7:00 PM


Booked 28 times today
Experiences are available.

Order delivery or takeout

Google Map for Merchant

121 S Pinckney St, Madison, WI 53703

Additional information

  • Cross street
    E. Doty Street
  • Neighborhood
    Madison
  • Hours of operation
    Brunch Sat, Sun 9:00 am–2:00 pm Happy Hour Tue–Sun 4:00 pm–6:00 pm Dinner Tue–Thu, Sun 5:00 pm–9:00 pm Fri, Sat 5:00 pm–10:00 pm Late Night Fri, Sat 10:00 pm–1:00 am
  • Price
    $31 to $50
  • Cuisines
    Contemporary American, Oyster Bar, Cocktail Bar
  • Dining style
    Casual Elegant
  • Dress code
    Casual Dress
  • Parking details
    Streetside and Parking ramp available across the street
  • Public transit
    Downtown bus lines are one block away.
  • Payment options
    AMEX, Discover, Mastercard, Visa
  • Executive chef
    Paulie Bolland
  • Entertainment
    We have Madison's finest DJs late night on Friday and Saturday nights and live bands on Thursdays at 9:30. Please check the entertainment schedule athttp://www.merchantmadison.com/entertainment/
  • Additional
    Bar/Lounge, Beer, Cocktails, Delivery, Full Bar, Gender Neutral Restroom, Gluten-free Options, Happy Hour, Kosher, Late Night, Non-Smoking, Patio/Outdoor Dining, Patio/Outdoor Dining, Takeout, Vegan, Weekend Brunch, Wheelchair Access, Wine
  • Phone number
    (608) 259-9799
  • Private party facilities
    We have semi-private dining available. Please call (608) 259-9799 to speak to management.
  • Private party contact
    Joshua Berkson: (608) 259-9799
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