Nearby points of interest

  1. Distance: 0.16mi
  2. Distance: 0.18mi
  3. Distance: 0.20mi
  4. Distance: 0.27mi

Nearby points of interest

  1. Distance: 0.16mi
  2. Distance: 0.18mi
  3. Distance: 0.20mi
  4. Distance: 0.27mi

About Merchant

Reservation policy: We accept reservations for Dinner and Brunch services. We save some tables for walk-in parties on Friday and Saturday night.

As Merchants, we consider ourselves stewards of great ingredients. We source the freshest and finest local and international products that we can get our hands on, and feature and sell these ingredients in our dining room in order to achieve complete transparency of our operations.

It is our goal to bring you enjoyment through method-driven food, cocktails using only the best liquors and the freshest ingredients, and a place for you to blow off the rigors of a stressful day.

121 S Pinckney St
Madison, WI 50703
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Dining Style:
Casual Dining

Cuisines:
Contemporary American, Bar / Lounge / Bottle Service

Hours of Operation:
Happy Hour
M-Sat 3:00 PM - 6:00 PM

Dinner & Late Night
Every Night 5:00 PM - BARTIME

Brunch
Saturday 9:00 AM - 3:00 PM (Farmer's Market Season)
Sunday 9:00 AM - 3:00 PM (Year Round)

Cross Street:
E. Doty Street

Dress Code:
Casual Dress

Price Range:
$30 and under

Payment Options
AMEX, Diners Club, Discover, MasterCard, Visa

Phone Number:
(608) 259-9799

Website:
http://www.merchantmadison.com/

Entertainment:
We have Madison's finest DJs late night on Friday and Saturday nights and live bands on Thursdays at 9:30. Please check the entertainment schedule at
http://www.merchantmadison.com/entertainment/

Catering:
Please call if interested.

Parking Details:
Streetside and Parking ramp available across the street

Public Transit:
Downtown bus lines are one block away.

Private Party Facilities:
We have limited private dining available. Please call (608) 259-9799 to speak to management.

Private Party Contact:
Joshua Berkson: (608) 259-9799

Additional:
Bar Dining, Bar/Lounge, Beer, BYO Wine, Corkage Fee, Counter Seating, Dancing, Entertainment, Farm to Table, Full Bar, Gluten-free Menu, Happy Hour, Late Night, Outdoor dining, Takeout, View, Weekend Brunch, Wheelchair Access, Wine

Special Events & Promotions:
Please call us to arrange a special event, happy hour, or party.

Merchant Ratings and Reviews

5
4
3
2
1

4.5

Overall Rating

based on recent ratings
food

4.3

service

4.3

ambience

4.2

value

4.1

Noise

Moderate

85% would recommend it to a friend

Local Ingredients (24)
Handcrafted Cocktails (23)
Creative Cuisine (18)
See All
Fit for Foodies (16)
Good for a Date (15)
Vibrant Bar Scene (14)
Casual (12)
Fun (12)
Bar Seating (8)
Good for Anniversaries (8)
Special Occasion (8)
Good for Birthdays (8)
Good for Groups (7)
People Watching (7)
Pre/post Theatre (7)
Worth the Drive (7)
Great Beer (6)
Happy Hour (6)
Healthy (6)
Hot Spot (6)
Late-night Find (6)
Authentic (5)
Cozy (5)
Neighborhood Gem (5)
Organic (5)
Romantic (5)
Comfort Food (5)
Seasonal (4)
Good Vegetarian Options (4)
Great for Brunch (3)
Gluten Free Options (3)
Great for Lunch (3)
Quick Bite (2)
Tasting Menu (2)
Vegan (2)
Notable Wine List (1)
Great for Outdoor Dining (1)
Spicy (1)
Tapas (1)
Waterfront (1)
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738 reviews
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·Dined 6 days ago

Extended family in town and the 9 of us enjoyed brunch. Great location, cool vibe and most importantly GREAT FOOD and service by Zach!

Tags: Casual, Great for Brunch, Local Ingredients, Handcrafted Cocktails, Good for a Date
Was this review useful to you?Yes·No·
food5
ambience5
service5
value5

vip
 (New England)·Dined 7 days ago

The was our best dining experience during our four day visit to Madison. An interesting, seasonal menu with a variety of gluten-free options. Local vendors supply the restaurant and there seems to be an emphasis on charcuterie and craft drinks. Our party tried the pear and buttermilk salads, both very good. We also had burgers, a salmon dish and steak all were well prepared and delicious. Our server was great and the atmosphere was likely.

Tags: Handcrafted Cocktails, Local Ingredients
Was this review useful to you?Yes·No·
food4
ambience5
service5
value4

 
 (Milwaukee)·Dined on November 11, 2017

Perch was so-so. Waitstaff was great. Yaaaaaaaaaaaaa

Tags: Happy Hour, Great Beer, Local Ingredients
Was this review useful to you?Yes·No·
food2
ambience4
service4
value2

 
 (Detroit)·Dined on November 10, 2017

Great cocktails and vibe! Would definitely come back

Was this review useful to you?Yes·No·
food5
ambience5
service4
value5

 
·Dined on November 6, 2017

I came here to celebrate my guy's birthday, and it was perfect! The ambiance is fantastic, food was delicious, the location's pretty solid for any after-dinner plans around the square, and not too pricey (all things considered). Their cocktail list is pretty phenomenal, but drink service was a bit too slow for me to really explore it much (the bar area was very full for a Sunday though, so I assume that had something to do with it). Overall, I would definitey recommend this place to anyone looking for a cozy, romantic setting.

Tags: Bar Seating, Late-night Find, Local Ingredients, Handcrafted Cocktails, Fit for Foodies, Pre/post Theatre, Good for Birthdays, Cozy, Good for Anniversaries, Creative Cuisine, Special Occasion, Good for a Date, Worth the Drive, Fun, Romantic
Was this review useful to you?Yes·No·
food5
ambience5
service4
value4

vip
 (Sydney / NSW)·Dined on November 5, 2017

Menu choices for brunch were limited, especially if you do not eat meat. Server was very nice but had too many tables and was inattentive. I had to get up to find her to get service. And, when she did bring us things, it was too late....like extra bread for cheese that we ended up eating without it.

Was this review useful to you?Yes·No·
food3
ambience4
service2
value3

vip
 (Milwaukee)·Dined on October 22, 2017

Took my parents there for Sunday Brunch. Very loud and request to turn down the music was denied. Also, the food was not good. Breakfast burrito lacked flavor, was not balanced (egg was unnoticeable), was covered in a soggy thick tortilla, and something gloppy and unnatural looking called “queso.” The French toast was worse—a high, barely toasted lump of brioche with two slices of apples and a few nuts. The waiter was good.

Was this review useful to you?Yes·No·
food1
ambience1
service3
value1

 
 (Milwaukee)·Dined on October 19, 2017

Friendly service and creative menu! Great vibe. Never disappointed!

Tags: Vegan, Local Ingredients, Special Occasion, Worth the Drive, Good for a Date, Quick Bite, Fun, Good Vegetarian Options, Seasonal, Casual, Handcrafted Cocktails, Neighborhood Gem, Creative Cuisine, Good for Anniversaries, Cozy, Bar Seating, Good for Birthdays, Happy Hour, Healthy, Tapas
Was this review useful to you?Yes·No·
food5
ambience5
service5
value5

 
 (Chicago)·Dined on October 9, 2017

Had a great time. It's always great to come in there to see what new cocktails the bar staff has concocted or to try one of the standards while enjoying some great locally sourced food.

Tags: Cozy, Casual, Local Ingredients, Vibrant Bar Scene, Worth the Drive, Good for a Date, Romantic, Handcrafted Cocktails, Good for Anniversaries
Was this review useful to you?Yes·No·
food5
ambience5
service4
value5

 
 (Minneapolis)·Dined on October 8, 2017

Merchant was more than we expected. The service was attentive, the craft cocktail selection and execution was very good! The food was delicious. We started with a Charcuterie Board which had a very nice selection of meats and cheeses . We had the pork belly it was amazing. The mussel dish had the best broth I have ever tasted. The lamb sliders were tender and flavorful. We will definitely visit Merchant next time we are in Madison!

Tags: Good for Groups, Authentic, Great for Lunch, Vibrant Bar Scene, Local Ingredients, Handcrafted Cocktails
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food4
ambience4
service4
value4

vip
 (Chicago)·Dined on October 3, 2017

We waited 15 min for a server after being seated due to a miscommunication with the hostess but they comped us two drinks so that was fine. Drinks were great ... meat/cheese board was nice. Had the pork belly and steak frites ... both were ok. Nothing amazing to comment on. Biggest issue was all the spiders and spider webs over the hostess station by the liquor bottles!

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food4
ambience5
service3
value3

 
·Dined on September 30, 2017

Merchant is a lively place with a wonderful reputation. It was so loud, however, that my wife and I could not hear one another across the table, so we opted to pay for drinks and dine elsewhere. Maybe we will have an opportunity to try again sometime when it isn't the night before a home football game, but the lack of sound dampening surfaces doesn't give me much hope for a better acoustic experience. The low food rating is because the app requires an entry; we didn't get as far as food but I had to indicate something...

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food1
ambience1
service3
value3

vip
 (Chicago)·Dined on September 30, 2017

Love, love, love this place! Great food, great cocktails, wonderful service, great vibe. Also really enjoyed the DJ Phil Money after 10:30.

Tags: Good for a Date, Hot Spot, Handcrafted Cocktails, People Watching, Vibrant Bar Scene, Neighborhood Gem
Was this review useful to you?Yes·No·
food5
ambience4
service5
value4

vip
 (San Francisco)·Dined on September 29, 2017

Overpriced and not overwhelming
Too much attitude and too little substance. Service was not attentive and on the amateurish side
Many good choices in Madison - look elsewhere

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food3
ambience4
service2
value3

 
 (Naples)·Dined on September 23, 2017

This was our first time at merchant. The food was delicious. We had a selection of small plate appetizers and all were good I had the burrata board and it was fantastic. We also had the mussels and the papperdelle pasta Those were great too

Tags: Bar Seating, Local Ingredients, Creative Cuisine
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food5
ambience4
service4
value4

vip
 (Milwaukee)·Dined on September 22, 2017

Came to Madison to treat our freshman son to dinner, and it was fabulous. Started with a buratta salad and charcuterie board that were second to none. Lamb sliders and the perch fish fry were also delicious and well presented. Service and timing were also spot on. We'll be back!

Tags: Neighborhood Gem, Good for Birthdays, Cozy, Worth the Drive, Fun, Vibrant Bar Scene, Casual, Local Ingredients, Handcrafted Cocktails, Seasonal, Fit for Foodies, Creative Cuisine, People Watching, Special Occasion, Healthy
Was this review useful to you?Yes·No·
food5
ambience5
service5
value5

 
 (Milwaukee)·Dined on September 10, 2017

Excellent experience and the food was unbelievable. Took the advice or our server, who was very knowledgeable on both drinks and the food. If you don't try the mussels you are missing out and may never forgive yourself. AWESOME experience and we will definitely be back again.

Tags: Worth the Drive, Creative Cuisine, Handcrafted Cocktails
Was this review useful to you?Yes·No·
food5
ambience5
service5
value4

 
 (New Orleans)·Dined on September 8, 2017

Excellent cocktails, best fried fish I've had. Bar tenders know how to make a traditional Old Fashion.

Tags: Good for a Date, Handcrafted Cocktails, Pre/post Theatre, Authentic
Was this review useful to you?Yes·No·
food5
ambience5
service5
value5

 
 (South Dakota)·Dined on August 31, 2017

Only problem was an error on the gluten free plate ordered which caused a significant delay for one entree. Dessert was offered to compensate. We always enjoy Merchant.

Tags: Happy Hour, Gluten Free Options, Organic, Creative Cuisine, Fun, Fit for Foodies, Local Ingredients, Seasonal
Was this review useful to you?Yes·No·
food4
ambience3
service4
value4

 
·Dined on August 27, 2017

The noise level was far too loud to carry on a conversation among our party of 3. We requested that the volume of the music or at least the pounding bass be reduced, but our request was ignored. This really detracts from being able to enjoy a meal with the people you are with and may be appropriate for a single's dance club but not for Sunday brunch.

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food3
ambience1
service3
value3

 
 (Chicago)·Dined on August 26, 2017

Food was locally sourced and delicious. Service was outstanding - from offering a base for the flowers we'd bought at the Farmers Market to making sure the entrees came out after we had finished the appetizer.

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food4
ambience4
service5
value4

 
 (Milwaukee)·Dined on August 22, 2017

Wonderful. Food was delicious and service was attentive.

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food5
ambience5
service5
value5

 
 (Milwaukee)·Dined on August 19, 2017

The music was way to loud for a brunch setting. It was difficult to have a conversation. The food was good. I did get bacon and it was mostly fat which was a little off putting. The two egg breakfast was a little over priced for the value. The breakfast burrito was amazing.

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food4
ambience4
service4
value4

 
 (Chicago)·Dined on August 6, 2017

Too loud! Unreasonably loud. I could not carry on a normal conversation --the music volume was more what you might expect at a dance club, than a restaurant. The food looked good--but was more than disappointing.

For example, the steak served with the Steak and Eggs was cooked perfectly, and looked fantastic. However, it was as tough as shoe leather, and required an extra minute of chewing to stay clear of a choking hazard situation.

In another unfortunate example, the ham, served with a great-looking plate of Eggs Benedict, was so salty my water was the most important part of brunch.

We were very happy with our server--but the food and atmosphere, was dreadful.

Tags: Hot Spot
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food2
ambience2
service4
value2

 
 (Milwaukee)·Dined on August 1, 2017

Food was very good and the selection of craft cocktails can't be beat. Service around us seemed to be efficient and attentive. It our waitress attention dropped off once we received our entrees and we waited with empty water glasses and to order dessert for longer than expected.

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food5
ambience4
service3
value4

 
·Dined on July 31, 2017

Merchant was not what I expected. Made a reservation for a small (5) family gathering on a Monday night with sister visiting from out of town. Expected relative quiet, upscale feel with relatively diverse farm to table menu. Was disappointed to find it very loud (despite out of the way booth location), rather ordinary in terms of atmosphere and with a relatively limited meat heavy menu. On top of that, we ended up with a trainee server who left us for an extended period up front without drinks. Though it may have appeal to some, it will be quite a while before we try Merchant again. For the price, there are many better options in terms of menu and atmosphere.

Tags: Casual, Happy Hour
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food2
ambience2
service2
value2

 
·Dined on July 31, 2017

Food was great. Our waitress was awesome and really there for us. I can say that the seating wasn't very comfortable and it was rather loud. This is a great place to meet-up with friends and just hang. Not good for a business lunch or dinner.

Tags: Good for Birthdays, Good for a Date, Great for Lunch, Authentic, Casual, Good for Groups, Late-night Find, Quick Bite, Bar Seating, Local Ingredients
Was this review useful to you?Yes·No·
food4
ambience2
service5
value3

 
 (Milwaukee)·Dined on July 30, 2017

Families meeting

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food4
ambience5
service5
value4

 
 (Chicago)·Dined on July 27, 2017

Enjoyed spending our anniversary at Merchant. Loved the Buffalo fried cheese curds. Lots of fun cocktails. Great atmosphere. Service was very good. Wide range of ages. Would definitely recommend.

Tags: Casual, Handcrafted Cocktails, Creative Cuisine, Good for Birthdays, Fun, Local Ingredients, Good for a Date, People Watching, Vibrant Bar Scene, Neighborhood Gem, Hot Spot, Special Occasion, Good for Anniversaries
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food4
ambience5
service5
value4

 
 (Milwaukee)·Dined on July 26, 2017

Good as always. The beef was particularly tender and done exactly as ordered. I love the cocktails. They create their own as well as doing the 'standards' expertly.

Tags: Worth the Drive, Handcrafted Cocktails
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food5
ambience4
service5
value5

 
 (Milwaukee)·Dined on July 23, 2017

This was my first visit and it was during Madison's Restaurant Week. My adult daughter and I very-much enjoyed the excellent food and fantastic service. Our waiter was informative without being pushy. We were not hurried through our meal (which has happened at other establishments during Restaurant Week). They had an impressive cocktail selection. I would love to come back to try one of their very own signature creations. I absolutely want to return.

Tags: Handcrafted Cocktails, Pre/post Theatre, Fit for Foodies, Fun
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food5
ambience5
service5
value5

 
 (Chicago)·Dined on July 23, 2017

Restaurant week

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food5
ambience4
service5
value5

vip
 (Minneapolis)·Dined on July 21, 2017

Very accommodating for gluten-free and other diet restrictions, and creative mocktails (N.A. cocktails) too!

Tags: Late-night Find, Hot Spot, Pre/post Theatre, Special Occasion, Good for a Date, Fit for Foodies, Creative Cuisine, Handcrafted Cocktails, Good for Groups, Fun, Vibrant Bar Scene, Authentic, Local Ingredients, Gluten Free Options, Casual
Was this review useful to you?Yes·No·
food5
ambience5
service5
value5

 
 (Milwaukee)·Dined on July 21, 2017

Merchant has the best and most extensive drink list in Madison, with fun custom drinks that rotate on a monthly basis (including funny quips with each of the seasonal drinks such as the "Alfred Pennyworth", a drink themed around fernet branca with a quote from the Dark Night Rises). The restaurant is very wheelchair friendly with spacious single use restrooms, which easily accommodated my large power wheelchair. We went as a group of 6, and had a great time, wonderful drinks, and delicious appetizers.

Tags: Good for Birthdays, Creative Cuisine, Handcrafted Cocktails, Vibrant Bar Scene, Great for Outdoor Dining, Good for a Date, Good for Groups, Notable Wine List, Great Beer, Good for Anniversaries, Fit for Foodies, Bar Seating
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food5
ambience4
service4
value5

 
·Dined on July 21, 2017

The food is very good. The location is great but the restaurant is too loud for conversation. There is a nice outdoor seating area which I would recommend over the interior. Staff are friendly and helpful. The wine list is pretty weak.

Tags: Pre/post Theatre, Great for Lunch, Local Ingredients
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food5
ambience3
service4
value3

 
 (Milwaukee)·Dined on July 19, 2017

This was a gift for a double birthday and thank you! The cocktails were delicious, the summer strawberry salad and seared trout and steak entrees were very generous, perfectly seasoned and cooked and the chocolate cherry custard was the absolute divine end. Our server was attentive and helpful with the many choices on the cocktail and food menu.

Tags: Good for a Date, Fit for Foodies, Fun, Vibrant Bar Scene, Bar Seating, Good for Birthdays, Happy Hour
Was this review useful to you?Yes·No·
food5
ambience5
service5
value4

 
 (Milwaukee)·Dined on July 19, 2017

The food was great and satisfied a wide variety of tastes. The drinks are some of the best in town easily

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food5
ambience5
service5
value5

 
 (Milwaukee)·Dined on July 15, 2017

I went here with a group of 7 on Saturday night as this is one of the few restaurants downtown where you can make a reservation.

While the menu can seem small and a bit pricy, everyone in the group loved their meals. I got the pork pappardelle, and it was worth every penny.

I don't usually order dessert, but we decided to go for it and got the flourless chocolate cake. It was very rich chocolate and had a very pretty display on the plate with raspberry and orange. Too bad I didn't take a pic - would've made a good Instagram. 5/5 would order again.

Service was good and they leave big bottles of water on the table so you can refill your cup. One thing to note- with a group that size, 20% tip is included in the check (although they give you the opportunity to tip on top of that...).

Only downside is that it was a bit noisy. It was harder for some of the older members of our group to hear the conversation.

Tags: Good for Birthdays, Fun, Hot Spot, Late-night Find, Good for Groups
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food5
ambience4
service5
value5

 
 (Milwaukee)·Dined on July 11, 2017

Food was great and our waitress was wonderful. Great cheap date night specials.

Tags: Happy Hour, Fun, Special Occasion, Local Ingredients, Pre/post Theatre, Fit for Foodies, Good for Anniversaries
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food5
ambience5
service5
value4

 
 (Milwaukee)·Dined on July 11, 2017

Delicious food! I've gone to Merchant for their "cheap date night" Tuesday deal (1 bottle of wine, 2 entres and 2 desserts for $40) and have loved it every time. Portions could probably be a little bit bigger for guys/men but it's still a great deal for the high quality meal.

Tags: Happy Hour, Quiet Conversation, Good for a Date, Neighborhood Gem, Romantic
Was this review useful to you?Yes·No·
food5
ambience4
service5
value5

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