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Nearby points of interest

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About Trace

TRACE at W San Francisco is committed to creating an enriching and thoughtful culinary experience by fusing the vibrant, local personality of the Bay Area with our dedication to socially responsible cuisine. At the helm, Executive Chef Jason Rea leads his team to source local and sustainable ingredients, serving meals that can be confidently traced back their natural origins.

TRACE is located at W San Francisco, an electric urban retreat with a refreshing vibe and extraordinary service. Situated in the heart of the SoMA district next to the San Francisco Museum of Modern Art, Yerba Buena Gardens, and Moscone Convention Center, the dynamic W San Francisco is the place to relax, mingle, share, taste, and explore in San Francisco.

181 Third Street
San Francisco, CA 94103
View Larger Map

Dining Style:
Casual Elegant

Cuisines:
Contemporary American

Hours of Operation:
Breakfast: Monday-Friday: 6:30am -10:30am

Brunch: Saturday & Sunday: 7:00am - 2:00pm

Lunch: Monday-Friday: 11:30am - 2:00pm

Dinner: Daily: 6:00pm -10:00pm

Cross Street:
Howard Street

Dress Code:
Smart Casual

Price Range:
$31 to $50

Payment Options
AMEX, Discover, MasterCard, Visa

Phone Number:
(415) 817-7836

Website:
http://www.trace-sf.com/

Entertainment:
Resident DJ's spinning Friday and Saturday nights at UPSTAIRS Bar and Lounge.

Parking Details:
$15 validated parking @ W Hotel, Howard Street entrance.

Public Transit:
Two blocks from Montgomery Muni and Bart Station.

Executive Chef:
Jason Rae

Additional:
Banquet, Bar/Lounge, Beer, BYO Wine, Corkage Fee, Entertainment, Full Bar, Happy Hour, Non-Smoking, Private Room, Weekend Brunch, Wheelchair Access, Wine

Specials

Valentine's Day Special Menus & More

Wednesday, February 14, 2018

Specials

Valentine's Day Special Menus & More

Wednesday, February 14, 2018

Details

If anything unexpected should arise, please contact us at least 72 hours ahead of your scheduled reservation to avoid paying a $25 cancellation fee per person.

Private Dining

Enjoy Trace in the most intimate setting. Contact us to reserve semi private areas for your next corporate or special event. Fusing the local personality of the Bay Area with our dedication to socially responsible food makes Trace the ideal destination.

Trace Ratings and Reviews

5
4
3
2
1

4.3

Overall Rating

based on recent ratings
food

4.1

service

4.2

ambience

4.1

value

3.7

Noise

Moderate

70% would recommend it to a friend

Special Occasion (13)
Good for a Date (8)
Business Meals (7)
See All
Good for Birthdays (6)
Fit for Foodies (5)
Good for Groups (5)
Local Ingredients (5)
Pre/post Theatre (5)
Quiet Conversation (5)
Creative Cuisine (5)
Good for Anniversaries (4)
Happy Hour (4)
Great for Lunch (4)
Romantic (4)
Seasonal (4)
Vibrant Bar Scene (4)
Worth the Drive (4)
Casual (4)
Great for Brunch (3)
Cozy (3)
Fun (3)
Neighborhood Gem (3)
People Watching (3)
Tasting Menu (3)
Bar Seating (2)
Healthy (2)
Hot Spot (2)
Quick Bite (2)
Good Vegetarian Options (2)
Handcrafted Cocktails (2)
Organic (1)
Comfort Food (1)
Great Beer (1)
Late-night Find (1)
Notable Wine List (1)
Afternoon Coffee (1)
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900 reviews
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vip
 (Philadelphia)·Dined on January 9, 2018

Crowded. Busy. Service could be more attentive. Menu is kind of sparse. Cool vibe though.

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food3
ambience5
service3
value5

 
·Dined on December 31, 2017

I seriously loved this place! I had no idea how good it would be. I had seen reviews, and it had a high rating, but the food itself was out of this world delicious for the most part. And even what wasn't "out of this world" delicious was still ALMOST out of this world delicious. The thing I'd recommend most is the oysters. Seriously the best I've ever had, and that's saying something because I've eaten a lot of oysters. Also, simply the bread they serve - you must try the walnut bread. And the Shanghai noodles are PERFECTION! For main entrees, I had branzini and my bf had chicken - they were both very good. Service very good and ambiance nice and modern.

Tags: Worth the Drive, Neighborhood Gem, Good for a Date, Good for Anniversaries, Special Occasion, Pre/post Theatre, Fit for Foodies, People Watching, Good for Groups, Good for Birthdays, Hot Spot, Handcrafted Cocktails, Creative Cuisine, Quiet Conversation, Romantic
Was this review useful to you?Yes·No·
food5
ambience5
service5
value5

vip
 (San Francisco)·Dined on December 31, 2017

As a hotel restaurant goes, it was fine. I didn’t realize it was right on street level when booking. Needed a restaurant close by. Very cool decor, service was very accommodating and great server. Brussels sprouts were awesome! Pear and endive salad was a bit lack luster...not impressed. Chicken dish was very good, the flatiron steak was not! It was tough, had huge gristle in the middle of both pieces. Seemed to be either sitting too long or reheated as the polenta was hard around the edges. Yuck. Didn’t complain as I was tired and just wanted to go, but $36 for a steak I couldn’t eat was disappointing. Too many good restaurants in SF to eat mediocre.

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food2
ambience4
service4
value2

 
 (San Francisco)·Dined on December 29, 2017

The burgers and Brussels sprouts were the best dishes of all. Close runners up were the flatbread and tomato soup. All of the food was good, but I would come back for a burger and side of Brussels sprouts anytime.

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food5
ambience5
service4

 
·Dined on December 26, 2017

Christmas Day fixed menu was very expensive for what we got. It cost us over $650 for 5 people. For that we got a shared starter which turned out to be 3 dishes to serve 5 people, one small entree each and three deserts to share between 5 people.
Very disappointing, would not recommend this restaurant if there is a fixed menu

Tags: Special Occasion
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food2
ambience4
service4
value1

 
·Dined on December 25, 2017

Such a cool atmosphere and absolutely divine good! Excellent staff.

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food5
ambience5
service5
value3

 
·Dined on December 25, 2017

The breakfast option were extremely basic and pretty expensive for what they were.

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food2
ambience4
service2
value2

vip
 (London)·Dined on December 25, 2017

Fantastic food, great wine selection too.

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food5
ambience5
service5
value4

 
 (San Francisco)·Dined on December 25, 2017

Roger is wonderful! Very much appreciate his enthusiasm insight and feedback. Excellent recommendations!

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food5
ambience4
service5
value4

vip
 (San Francisco)·Dined on December 21, 2017

My co-workers treated me to lunch for my birthday today. We've been here several times before and always received great service, but today was over the top! They were so attentive, even in timing my birthday cake, trying to serve it before the ice cream melted, but not wanting to rush me!
I wish all restaurants would model their service after Trace. The team here is wonderful & genuine!

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food4
ambience4
service5
value4

vip
 (San Francisco)·Dined on December 20, 2017

Great lunch! We all had the express lunch - excellent small bowl of tomato soup, roasted chicken sandwich & ended with a delicious ice cream sandwich. Our waiter was knowledgeable, didn't rush us, & just the right amount of friendly. Highly recommend if you're in the area for something at Yerba Buena Center, etc.

Tags: Quick Bite, Seasonal, Casual, Quiet Conversation, Local Ingredients, Business Meals, Pre/post Theatre, Neighborhood Gem
Was this review useful to you?Yes·No·
food4
ambience4
service5
value5

vip
 (San Francisco)·Dined on December 17, 2017

Trace was a big disappointment after reading the reviews it had received. The service was painfully slow and the food just mediocre. The highlight of the meal was the bread.

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food2
ambience2
service2
value1

vip
 (San Francisco)·Dined on December 16, 2017

Server was excellent. However, noise level from bar area and music were incredibly high even in the far end of dining area. Salad good. Scallops were like cardboard.

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food2
ambience2
service5
value3

vip
 (San Francisco)·Dined on December 6, 2017

You need to advise clearly that tip, 18% is included. I double tipped because I wasn't informed. My bad as I should look at the itemize check. But wrong to not say anything.

1 person found this review helpful.
Was this review useful to you?Yes·No·
food5
ambience4
service5
value4

vip
 (Seattle)·Dined on December 1, 2017

Food was great quality for the price. I had a great waiter with excellent recommendations. Very good Chicken Marsala and he tried to tempt me with some awfully good looking desserts, but I managed to hold my ground! It's a little noisy but that may have been due to the groups.

Tags: Happy Hour, Good for Groups
Was this review useful to you?Yes·No·
food4
ambience3
service5
value5

 
 (New York Area)·Dined on November 24, 2017

The food was good, but took a while to come. The server was very good.

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food4
ambience4
service3

 
·Dined on November 24, 2017

The worst Thanksgiving meal I've ever had. Overpriced and made with sub par ingredients that gave me indigestion for two days.

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food1
ambience3
service2
value1

 
·Dined on November 24, 2017

Food is great, ambiance is not impressive and it’s loud , not happy with service

Tags: Casual
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food5
ambience2
service1
value1

vip
 (San Francisco)·Dined on November 24, 2017

Thanksgiving dinner in a restaurant can be a disaster. My experience at Trace was just the opposite! I had the traditional turkey dinner with all the side dishes. The quantity and quality of the food was exceptional and the price was very low compared to what other restaurants were offering for Thanksgiving dinner. Based on my Thanksgiving dinner experience, I will definitely go back to Trace for a non-holiday meal.

Tags: Seasonal, Special Occasion
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food5
ambience5
service4
value5

vip
 (San Francisco)·Dined on November 21, 2017

Love Trace and the staff! I work near Trace and eat there every week!

Tags: Neighborhood Gem, Great for Lunch, Casual, Good for Birthdays
Was this review useful to you?Yes·No·
food5
ambience4
service5
value4

 
 (San Francisco)·Dined on November 18, 2017

This was our second visit and unfortunately it wasn’t great. Service thoughtout was poor for the price. Charcuterie was an A+ meat provider but poorly presented, no mustards, and just thrown together with arugula on top. The waiter wasn’t sure what was what. The chicken breast main seemed a bit dry. The bronzino, normally a wonderful fish served whole was only one side and seemed precooked and heated. The waiter asked if I knew how the fish was as served so I was disappointed when it was not served how bronzino is normally served. Too bad.

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food2
ambience3
service1
value2

 
 (San Francisco)·Dined on November 11, 2017

It was my Birthday and they were wonderful!

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food5
ambience5
service5
value5

 
 (Atlanta)·Dined on November 9, 2017

We needed a fun breakfast place. The breakfast at TRACE was amazing!

Tags: Quiet Conversation, Business Meals, Good for Groups
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food5
ambience5
service5
value5

 
 (San Francisco)·Dined on October 30, 2017

The Resturant was quite empty and we had fabulous service. The prices were high $14 for 4 oysters and $19 for 2 midsize scallops. We really loved these two starters. The main we had was hanger steak with polenta and greens for $36 the meat and greed were not very good at all.

Tags: Good for a Date
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food4
ambience5
service5
value3

 
 (San Francisco)·Dined on October 22, 2017

We arrived an hour earlier than our reservation because our plans changed, and they were very accommodating! The service was impeccable, checked in very often and refilled waters and drinks, but still gave us space to enjoy ourselves. The Brussels
Sprouts share dish was so delicious! Portions were actually quite large. Entrees were delicious but I was more impressed with the smaller plates. You could easily serve two people with 2-3 appetizers instead of entrees. The hotel is across the street from Yerba Buena gardens. We'll be back for a drink and light bite again soon!

Tags: Pre/post Theatre, Local Ingredients, Late-night Find, Good for Birthdays, Creative Cuisine, Seasonal, Handcrafted Cocktails, Fit for Foodies, Vibrant Bar Scene, People Watching, Special Occasion, Good for a Date
Was this review useful to you?Yes·No·
food4
ambience4
service5
value4

vip
 (San Francisco)·Dined on October 19, 2017

Need to improve on billing, Got the groupon but the final bill cane with a bundled service charge, (tax, gratuity and what not) Wish they separately break it out so i can clearly. Or they should be more detailed in the T&C of the groupon.

Tags: Casual, Good for a Date
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food4
ambience4
service3
value3

vip
 (San Francisco)·Dined on October 15, 2017

used a travelzoo voucher for this visit. enjoyed the shanghai noodles and the scallops.
service was good, but waited at long intervals between courses. otherwise, a nice dinner out! thanks!

Tags: Local Ingredients, Seasonal, Fun, Healthy, Worth the Drive, Good for Groups, Good for Anniversaries, Great for Brunch, Special Occasion
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food5
ambience5
service4
value4

 
 (San Francisco)·Dined on October 4, 2017

One of the best experiences- excellent staff, patient and courteous!! Thanks

Tags: Creative Cuisine, Afternoon Coffee, Cozy, Happy Hour, Fit for Foodies, Special Occasion, Tasting Menu, Worth the Drive, Comfort Food, Quiet Conversation, Great for Brunch, Great for Lunch, Great Beer, Business Meals, Bar Seating, Good for Birthdays, Organic, Quick Bite
Was this review useful to you?Yes·No·
food5
ambience5
service5
value5

 
 (San Francisco)·Dined on October 4, 2017

Perfect venue for business meetings. I book Trace for VP mtngs and they are never disappointed. I was able to note in the comments that a VP is a vegetarian and great options were presented.

Tags: Romantic, Special Occasion, Good for Birthdays, Notable Wine List, Business Meals, Good for a Date, Pre/post Theatre, Good for Anniversaries
Was this review useful to you?Yes·No·
food5
ambience5
service5
value5

 
 (Dallas)·Dined on October 3, 2017

While I had a great experience the menu was very limited and major trendy. Ended up getting a burger because it was really the only thing on the menu that I could make sense of. The location, ambiance, and availability through Open Table drove our decision to meet here.

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food4
ambience5
service4
value3

vip
 (New York Area)·Dined on October 3, 2017

Perfect location. Great service

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food5
ambience5
service5
value4

 
 (Orlando)·Dined on September 29, 2017

Upon arrival we were told the kitchen was about to close, at 10:30 am, and seemed to annoy the staff for our inconvenience even though we had a reservation for this time. The food was fine and the Bloody Mary was nice, but the service was not ideal. Will not return.

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food3
ambience2
service1
value2

 
 (San Francisco)·Dined on September 29, 2017

Trace was a pleasant surprise as It exceeded our expectations in both food and service. The service was competently executed with a knowledgeable waiter and capable service. Generally, hotel restaurants provide the same boring menus that are almost chain-like but the selections at Trace are comparable to any good restaurant in San Francisco. The menus are priced at the higher end but the portion sizes are not small resulting in a good value. Well worth another visit.

Tags: Worth the Drive, Local Ingredients
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food4
ambience3
service4
value3

 
 (San Francisco)·Dined on September 29, 2017

A fabulous atmosphere, well lit, but it has a warm feel. The menu was good, a nice update on some favorite dishes, and there were a good number of options for everyone.

Tags: Happy Hour, Bar Seating, Special Occasion, Romantic, Good for a Date, Good Vegetarian Options
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food3
ambience4
service3
value3

 
 (San Francisco)·Dined on September 24, 2017

Food great. Maybe a little on the pricey side but we had a discount deal. Really enjoyed it.

Tags: Special Occasion, Fit for Foodies
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food5
ambience5
service5
value3

 
 (San Francisco)·Dined on September 24, 2017

I was a bit disappointed. The food was good, but you can get great food in the Bay Area very easily. The prices were high. The wait staff was very very nice and efficient so no complaints there. The dining room and the bar area are cold colors and hard edges. The dining room is not all that attractive. I didn't hate it, but I wouldn't go back. There are just so many better restaurants in SF that this one isn't worth the time.

Tags: People Watching
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food3
ambience2
service4
value2

 
 (Sacramento)·Dined on September 17, 2017

Rodger was amazing and made our anniversary very special! The food was also amazing!

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food5
ambience5
service5
value5

vip
 (San Francisco)·Dined on September 16, 2017

Food and service was excellent but very pricey

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food5
ambience4
service5
value2

 
·Dined on September 13, 2017

Pricey, but convenient if staying at the W. You don't get much for your $20 breakfast.

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food3
ambience3
service4
value1

 
 (San Francisco)·Dined on September 11, 2017

We purchased the deal from Travelzoo to try the tasting menu at Trace. We ordered half a bottle of wine with our courses, and even with the deal, our bill was still over $100! For the main course, I ordered the halibut which was tasty and my husband ordered the skirt steak which was bland and unexciting! The restaurant is located conveniently near Moscone Center, but there are other places to try before I'll come back to this place even though the service was great.

Tags: Notable Wine List, Vibrant Bar Scene, Fun
Was this review useful to you?Yes·No·
food3
ambience4
service4
value2

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