Nearby points of interest

  1. Distance: 0.02mi
  2. Distance: 0.02mi
  3. Distance: 0.06mi
  4. Distance: 0.09mi
  1. Distance: 0.02mi
  2. Distance: 0.02mi
  3. Distance: 0.06mi
  4. Distance: 0.09mi

Nearby points of interest

  1. Distance: 0.02mi
  2. Distance: 0.02mi
  3. Distance: 0.06mi
  4. Distance: 0.09mi
  1. Distance: 0.02mi
  2. Distance: 0.02mi
  3. Distance: 0.06mi
  4. Distance: 0.09mi

About Trace

TRACE at W San Francisco is committed to creating an enriching and thoughtful culinary experience by fusing the vibrant, local personality of the Bay Area with our dedication to socially responsible cuisine. At the helm, Executive Chef Jason Rea leads his team to source local and sustainable ingredients, serving meals that can be confidently traced back their natural origins.

TRACE is located at W San Francisco, an electric urban retreat with a refreshing vibe and extraordinary service. Situated in the heart of the SoMA district next to the San Francisco Museum of Modern Art, Yerba Buena Gardens, and Moscone Convention Center, the dynamic W San Francisco is the place to relax, mingle, share, taste, and explore in San Francisco.

181 Third Street
San Francisco, CA 94103
View Larger Map

Dining Style:
Casual Elegant

Cuisines:
Contemporary American

Hours of Operation:
Breakfast: Monday-Friday: 6:30am -10:30am

Brunch: Saturday & Sunday: 7:00am - 2:00pm

Lunch: Monday-Friday: 11:30am - 2:00pm

Dinner: Daily: 6:00pm -10:00pm

Cross Street:
Howard Street

Dress Code:
Smart Casual

Price Range:
$31 to $50

Payment Options
AMEX, Discover, MasterCard, Visa

Phone Number:
(415) 817-7836

Website:
http://www.trace-sf.com/

Entertainment:
Resident DJ's spinning Friday and Saturday nights at UPSTAIRS Bar and Lounge.

Parking Details:
$15 validated parking @ W Hotel, Howard Street entrance.

Public Transit:
Two blocks from Montgomery Muni and Bart Station.

Executive Chef:
Jason Rae

Additional:
Banquet, Bar/Lounge, Beer, BYO Wine, Corkage Fee, Entertainment, Full Bar, Happy Hour, Non-Smoking, Private Room, Weekend Brunch, Wheelchair Access, Wine

Private Dining

Enjoy Trace in the most intimate setting. Contact us to reserve semi private areas for your next corporate or special event. Fusing the local personality of the Bay Area with our dedication to socially responsible food makes Trace the ideal destination.

Trace Ratings and Reviews

5
4
3
2
1

4.4

Overall Rating

based on recent ratings
food

4.3

service

4.4

ambience

4.2

value

3.8

Noise

Moderate

82% would recommend it to a friend

Special Occasion (15)
Good for a Date (10)
Creative Cuisine (8)
See All
Business Meals (8)
Fit for Foodies (7)
Quiet Conversation (7)
Good for Birthdays (7)
Good for Anniversaries (6)
Local Ingredients (6)
Great for Brunch (5)
Vibrant Bar Scene (5)
Pre/post Theatre (5)
Fun (4)
Good for Groups (4)
Notable Wine List (4)
Tasting Menu (4)
Worth the Drive (4)
Bar Seating (3)
Casual (3)
Cozy (3)
Happy Hour (3)
Healthy (3)
People Watching (3)
Romantic (3)
Comfort Food (2)
Great for Lunch (2)
Neighborhood Gem (2)
Organic (2)
Seasonal (2)
Sunday Lunch (2)
Good Vegetarian Options (2)
Handcrafted Cocktails (2)
Tapas (1)
Disabled Access (1)
Great Beer (1)
Late-night Find (1)
Great for Outdoor Dining (1)
Paleo Friendly (1)
Quick Bite (1)
Afternoon Coffee (1)
Sort by
S
880 reviews
Loading Reviews ...

 
 (San Francisco)·Dined on March 3, 2017

Surprisingly empty at 7pm on a Friday night with a Gaming convention in town. Possibly too pricey for the amount of food? Past its prime? The decor hasn't seem to change for many years now. Kind of stark and a bit cold. But very clean, white, and crisp. It's a nice environment, albeit a little impersonal.

Food was good. Good thing we had a TravelZoo coupon which saved us ~$40 on the meal.

Was this review useful to you?Yes·No·
food4
ambience3
service5
value3

vip
 (New York Area)·Dined on March 1, 2017

we were visiting from out of town and wanted to try a nice local restaurant and a travelzoo offer and gave it a try. the value was exceptional, the raw oyster we had was one of the best we've ever tasted, and would definitely go back just for that! nice selection of bread to start which actually hurt us because we were quite full before the entrees came, we didn't expect the portions we received, which was surprisingly generous. the shanghai noodle was a tad bit heavy on the oil. the lentil soup was very tasty. the scallop was nicely seared and the branzini was very juicy yet the skin was deliciously crispy! the only complaint we had was we didn't save room for dessert!

Tags: Casual, Vibrant Bar Scene, Creative Cuisine, Outstanding Value, Fit for Foodies
1 person found this review helpful.
Was this review useful to you?Yes·No·
food5
ambience4
service4
value5

vip
 (San Francisco)·Dined on February 19, 2017

Great dinner...fabulous gin cocktail, and a great espresso martini. Loved the crab salad.

Tags: Quiet Conversation, Hot Spot, Handcrafted Cocktails, Fit for Foodies, Good for Birthdays, Cozy, Gluten Free Options
Was this review useful to you?Yes·No·
food4
ambience5
service5
value4

vip
 (San Francisco)·Dined on February 13, 2017

Every meal was made with fresh ingredients making it delicious!

Tags: Good for Birthdays, Local Ingredients
Was this review useful to you?Yes·No·
food4
ambience3
service4
value3

 
 (Houston)·Dined on February 13, 2017

Great atmosphere and really good food. Right across from Moscone, so make reservations!

Tags: Casual, Great for Lunch, Vibrant Bar Scene
Was this review useful to you?Yes·No·
food5
ambience4
service4
value4

vip
 (San Francisco)·Dined on February 10, 2017

This was an excellent restaurant with amazingly great food.

Tags: Outstanding Value, Special Occasion, Neighborhood Gem, Quiet Conversation
Was this review useful to you?Yes·No·
food5
ambience5
service5
value5

vip
 (San Francisco)·Dined on February 9, 2017

Excellent choice for SOMA lunch! I go way too often as it's my favorite.

Was this review useful to you?Yes·No·
food5
ambience4
service5
value4

vip
 (San Francisco)·Dined on February 6, 2017

I eat at Trace at least once a week, sometimes more! They have a good variety of food for lunch that I really like. Service is great and very friendly. One of my favorites for lunch!

Tags: Great for Lunch, Business Meals
Was this review useful to you?Yes·No·
food4
ambience3
service5
value4

 
 (San Francisco)·Dined on January 29, 2017

Came here for restaurant week. Was told that they do not serve restaurant week during weekend "brunch". This should have been clearly communicated on their online Web site and during the reservation process.
This is a blatant attempt at bait and switch. Would not have gone if not for restaurant week.
Food was mediocre, in my opinion it is not worth the high $$$ that they charge.

Was this review useful to you?Yes·No·
food2
ambience3
service2
value1

vip
 (San Francisco)·Dined on January 29, 2017

Service was slow with no other diners around. I expected more based on the reviews that I read on Opeb Table. Quite disappointed.

Was this review useful to you?Yes·No·
food2
ambience3
service2
value1

 
 (Seattle)·Dined on January 27, 2017

Had hair in our pasta,yuk .
Server offered to replace with same pasta .
Very poor customer service .

Was this review useful to you?Yes·No·
food1
ambience2
service2
value1

vip
 (San Francisco)·Dined on January 27, 2017

Went here for SF restaurant week. The portions were huge, we were stuffed by dessert and ended up trading one dessert for a regular coffee. However, the food wasn't anything memorable. It was all Asian inspired and left me feeling very thirsty.

Tags: Good for Groups
Was this review useful to you?Yes·No·
food3
ambience4
service4
value3

vip
 (San Francisco)·Dined on January 23, 2017

I eat lunch at Trace regularly! It is my go to place with colleagues or friends for a South of Market lunch spot.
Service is so friendly, I know all of the waiters. The food is delicious and many good options.
They have a great Lunch on the Fly menu.
Check it out!

Tags: Neighborhood Gem
Was this review useful to you?Yes·No·
food5
ambience4
service5
value4

vip
 (San Francisco)·Dined on January 22, 2017

Hiding in plain sight! I've lived in the neighborhood for 18 years and walked by Trace numerous times over the years...first when it was XYZ and now Trace. Went for restaurant week and wow, so impressed. Everything was cooked to perfection, the salmon was wonderful as were the Brussel sprouts. Great service and fantastic ambiance. Will absolutely be back!

Was this review useful to you?Yes·No·
food5
ambience5
service5
value5

 
 (San Francisco)·Dined on January 20, 2017

Our server Qi was awesome and very tentative to our requests. The food was great and we really enjoyed our time at Trace! Great value for SF restaurant week :)

Tags: Cozy, Fit for Foodies, Good for Groups, Casual, Special Occasion
Was this review useful to you?Yes·No·
food5
ambience5
service5
value4

 
 (San Francisco)·Dined on January 19, 2017

In the W Hotel; loud music in the adjacent bar, but tolerable. Very attentive staff, good California cuisine.

Was this review useful to you?Yes·No·
food5
ambience4
service5

vip
 (San Francisco)·Dined on January 19, 2017

Stopped for lunch before heading into SF MOMA since it is next door. Trace offers some tasty cocktails and has a few special lunch deals that are well priced. We particularly liked the kale salad and the sweet potato soup. The chicken salad was a bit surprising because there were no greens in it and the protein portion was very large--but it tasted good. A few of the tables are placed very close to the door and with a chilly San Francisco breeze blowing those didn't look like a good place to sit. But the decor is light and bright and as long as you're not right by the door, the space is very nice.

Was this review useful to you?Yes·No·
food4
ambience4
service4
value4

 
 (New York Area)·Dined on January 13, 2017

Beautiful atmosphere and service. The presentation of the meals and the wait staff were top notch. Highly recommend this place - food was delicious.

Tags: Neighborhood Gem, Romantic, Good for a Date, Vibrant Bar Scene, Hot Spot
Was this review useful to you?Yes·No·
food5
ambience5
service5
value5

vip
 (San Francisco)·Dined on January 13, 2017

The noise level was so intense, bass booming out and vibrating through the floor - it was not possible to enjoy the meal or conversation. This is clearly a restaurant where the bar atmosphere - including the DJ - has been prioritized. Very disappointing as a dining experience, however. I could not recommend this restaurant to anyone who intends to have an actual meal.

Tags: Happy Hour, Vibrant Bar Scene
Was this review useful to you?Yes·No·
food3
ambience2
service5
value3

 
 (San Francisco)·Dined on January 1, 2017

The staff were prompt and courteous. The Hangar steak was ordered medium rare and it was perfectly prepared. My lady offered me a taste of hers and I immediately thought that I would return to order me one and bring friends so that they could enjoy a deliciously prepared steak.
It was tender, practically melted in your mouth, with just the right amount of char on the ends.
I ordered the Trace Hamburger. It was moist, delicious and prepared with chopped pickles that made every bite a delight. The seasonings made the taste linger between bites. My only regret it that I ate it way too fast. Oh and have it with their Bloody Mary. It may help you slow your eagerness to savor the burger too quickly. I had plenty to sip with my fries because I gulped that cheese burger, it was that good.

Was this review useful to you?Yes·No·
food5
ambience4
service5
value5

vip
 (San Francisco)·Dined on December 28, 2016

Great variety of creative apps and small plates. Seven of us shared many of them along with tasty pizzas. Diverse wine and beer options made for a perfect dinner after Cirque du Soleil show.

Was this review useful to you?Yes·No·
food5
ambience4
service5

vip
 (New England)·Dined on December 26, 2016

Little disappointed that menu was not more creative. Service was good and our food ranged from so so to a good burger.

Tags: Tapas, Gluten Free Options
Was this review useful to you?Yes·No·
food2
ambience3
service4
value2

vip
 (New York Area)·Dined on December 25, 2016

Classy place, great service - food is ok but not great. So all in all, not worth the price. Good to try once, but not the kind of food that will draw you back.

Was this review useful to you?Yes·No·
food3
ambience4
service5
value2

vip
 (San Francisco)·Dined on December 25, 2016

We had a lovely New Year's Eve prix fixe dinner. The food was pretty good, the service was excellent. It is very hip with quite a bar scene.

Tags: Late-night Find, Healthy
Was this review useful to you?Yes·No·
food4
ambience5
service5
value4

 
 (San Francisco)·Dined on December 24, 2016

Excellent food, service, ambiance.

Was this review useful to you?Yes·No·
food5
ambience5
service5
value5

 
 (San Francisco)·Dined on December 21, 2016

Service and food were great! At the time there was disruptive construction but the staff were all very accommodative and apologetic. Would definitely return!

Tags: Great for Brunch, Good for a Date, Casual, Local Ingredients, Great for Lunch, Healthy
Was this review useful to you?Yes·No·
food4
ambience4
service5
value4

 
 (San Francisco)·Dined on November 27, 2016

Got together with some friends for brunch before going to the SF Car Show on Sunday. We were the only ones in the restaurant which was very nice. Food was great so where the Bloody Maries. One of my friends had lunch during the week on a prior occasion and she highly recommended it.

Tags: Handcrafted Cocktails, Great for Brunch
Was this review useful to you?Yes·No·
food4
ambience4
service4
value4

 
 (San Francisco)·Dined on November 25, 2016

I had been to this restaurant several times when it was XYZ and it was wonderful. On this occasion, I was embarrassed that I took my family there. The service was mostly lacking and the food was not very good. I ordered a hamburger medium rare, it was well done. I was afraid to send it back as it took so long for the order to materialize. My brother did complain to the host who credited our drinks, so that left us with a better experience. But other than convenient location near Moscone Center and maybe for drinks, sadly, I would not recommend this restaurant.

Was this review useful to you?Yes·No·
food1
ambience3
service1
value1

 
 (San Francisco)·Dined on November 24, 2016

We went here for Thanksgiving. The food was very nice and we enjoyed the family-style service but it wasn't quite worth the $85 set menu price. We really enjoyed the ambience and the service was good, just think the price didn't quite reflect the standard of the food. It would be a good place to go for date night or business dinner.

Tags: Quiet Conversation, Good for a Date
Was this review useful to you?Yes·No·
food4
ambience4
service5
value3

vip
 (San Francisco)·Dined on November 24, 2016

We went for thanksgiving dinner and we didn't know it would be a prefix menu so the selection was a bit limited. Food was very good and well prepared but would like to try the food on a regular menu day. Nice ambience located in the W hotel.

Tags: Cozy, Good for a Date
Was this review useful to you?Yes·No·
food4
ambience4
service4
value4

vip
 (San Francisco)·Dined on November 23, 2016

We went to Trace on whim, and was surprised at how good the food was! Hotel food is often a hit or miss experience.

The fresh bread selection will wet your appetite while you wait for your food. We ordered Shanghai noodles with seafood, Wild Salmon, the burger, and Branzino fish.

We brought a bottle of wine (corkage $25) but the wine selection looked great as well.

The ambiance is very upscale & modern - almost nighclubish. The servers were very attentive to our needs. I loved the overall experience and would recommend this restaurant for not only visitors to SF but also to locals. The prices are reasonable given the restaurant is in the heart of the city.

We will definitely be back!

Tags: Hot Spot, Good Vegetarian Options, Business Meals, Handcrafted Cocktails, Special Occasion, Comfort Food, Good for a Date
Was this review useful to you?Yes·No·
food5
ambience5
service5
value5

vip
 (San Francisco)·Dined on November 13, 2016

Great place for breakfast!

Was this review useful to you?Yes·No·
food5
ambience5
service5

vip
 (San Francisco)·Dined on November 12, 2016

Ok, so the decor is quite modern and looks like a club with a DJ. But the first floor restaurant (mercifully quiet) serves up tasty contemporary cuisine that is really well prepared. Savory sauces, every entree delivered hot and promptly. Our server Roger went out of his way to accomodate some special requests. Well executed, small list of choices makes it likely that everything is fresh as can be. They say that they like to source locally organic and sustainably. Not everything is organic but everything is fresh and tasty. BTW the breads were ultra fresh and maybe baked in house. Don't let the hotel setting put you off, this is fine place for a nice meal.

Tags: Special Occasion, Healthy, Vibrant Bar Scene, Fit for Foodies, Creative Cuisine
Was this review useful to you?Yes·No·
food4
ambience4
service4
value4

 
 (San Francisco)·Dined on November 4, 2016

No negative issues here at all. Great seating, menu options and service allowed our annual birthday weekend at the W to continue well into the evening.

Was this review useful to you?Yes·No·
food4
ambience5
service5

 
 (Mobile)·Dined on November 1, 2016

We were seated in a booth that very comfortable and we did not want to leave.

Was this review useful to you?Yes·No·
food5
ambience5
service5

vip
 (Los Angeles)·Dined on October 27, 2016

Lovely service and very good food. Nice lunch sized portions. You won't get a food coma but we were fully satisfied. Would definitely come again.

Was this review useful to you?Yes·No·
food4
ambience5
service4
value5

vip
 (San Francisco)·Dined on October 21, 2016

Love the atmosphere and the staff is great. Especially accommodating to complicated requests around dietary restrictions. I think the food is good, but not particularly stunning given the high bar SF sets.

Was this review useful to you?Yes·No·
food3
ambience5
service3

 
 (Seattle)·Dined on October 3, 2016

Service was slow and impersonal. Food was good tasting but portion was small. None in our party had much to say about their meal. The wine was not good for $60.

Was this review useful to you?Yes·No·
food3
ambience3
service2

vip
 (San Francisco)·Dined on September 2, 2016

The service was excellent. Very friendly and attentive staff.
Food was very, very good.
Usually a restaurant in a hotel does not have such a wonderful food as
this.
Wonderful find. Will return.

Tags: Pre/post Theatre, Vibrant Bar Scene, Late-night Find
Was this review useful to you?Yes·No·
food5
ambience4
service5
value4

vip
 (New York Area)·Dined on September 1, 2016

The room is very pleasant. Modern with class design. the food was very good too, and the service too.

Tags: Kid-friendly, Cozy
Was this review useful to you?Yes·No·
food5
ambience5
service5
value5

Report this review as inappropriate?

If you believe this review should be removed from OpenTable, please let us know and someone will investigate.