Trace

4.6
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1001 Reviews
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$31 to $50
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Contemporary American
TRACE at W San Francisco is committed to creating an enriching and thoughtful culinary experience by fusing the vibrant, local personality of the Bay Area with our dedication to socially responsible cuisine. At the helm, Executive Chef Frederic Hoffmann leads his team to source local and sustainable ingredients, serving meals that can be confidently traced back their natural origins.

TRACE is located at W San Francisco, an electric urban retreat with a refreshing vibe and extraordinary service. Situated in the heart of the SoMa district next to the San Francisco Museum of Modern Art, Yerba Buena Gardens, and Moscone Convention Center, the dynamic W San Francisco is the place to relax, mingle, share, taste, and explore in San Francisco.
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Private Dining

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What 1001 People Are Saying
Overall ratings and reviews
Reviews can only be made by diners who have eaten at this restaurant
4.6based on recent ratings
4.5
food
4.5
service
4.5
ambience
4.1
value
Noise · Quiet
87% of people would recommend it to a friend
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OT
San Francisco
2 reviews
Dined on November 9, 2019
Overall5food5service5ambience5

Great weekend brunch menu!!

LG
1 review
Dined on October 22, 2019
Overall5food5service5ambience5

My experience was excellent. From the host to the end, service was excellent. The food was great, and not filling. I have no negative comments at all. This is a sweet, quiet upscale place to go with customers for a business dinner from a date for 2. Will definitely come back when I am in town.

B
Charleston
3 reviews
Dined on October 22, 2019
Overall4food3service5ambience5

Good setting and service for a business meal. I was very happy with the experience. The food was a little pricey, and the menu had fewer choices then expected though.

OT
San Francisco
1 review
Dined on October 13, 2019
Overall5food5service5ambience4

Food, drinks, and service were all excellent. Highly recommend

J
Los Angeles
20 reviews
Dined on October 4, 2019
Overall5food5service5ambience5

We brought our son, his girlfriend and her parents here for our son’s birthday. Food was great as was service. We sat in the bar for a drink beforehand which was the perfect place to meet up.

D
San Francisco
128 reviews
Dined on October 1, 2019
Overall5food5service5ambience4

I love Trace and I go regularly for lunch.
The food is fabulous and I never get tired of it. The best unique and light Caesar salad, one of the best burgers in the city with yummy crispy fries, and many other interesting options.
The best of all is the friendly and professional service.

SP
Sacramento
3 reviews
Dined on September 28, 2019
Overall4food4service4ambience3

We purchased the TravelZoo dinner package. The shared plate of tuna and starters (pluot and peach salad, scallops) were excellent. Very good flavor combinations, fresh ingredients. and great colors on the plate. The main entree was disappointing. I ordered the steak and my daughter ordered the Branzino. The plate was full of brown food and it did not look appealing at all. Flavor of the steak was mediocre and the mushrooms were dry. Service was excellent.

JG
San Francisco
4 reviews
Dined on September 24, 2019
Overall5food4service5ambience4

Easy to like this place for a business lunch. Easy to find, food was good and in large portions. Service was attentive without being intrusive.

SF
San Francisco
3 reviews
Dined on September 23, 2019
Overall5food4service5ambience5

Great deal with Travelzoo voucher!!! Restaurant and food were great and service was even better.

L
San Francisco
39 reviews
Dined on September 7, 2019
Overall5food5service4ambience5

Very nice decor and outstanding food!
This was a business lunch and needed a spot near Moscone. Quickly seated and pleased they offer a brunch menu along with lunch.
My guest had a very nice hot sandwich an I had a killer Eggs Benedict with fruit. Nothing in SF is cheap, but I thought the prices were very fair for the quality!

c
San Francisco
31 reviews
Dined on September 6, 2019
Overall4food4service4ambience4

Food and service were very good. We had the brussels spouts, Salmon and Branzino. Wine was reasonably priced. Very close to Moscone center so works well if at a convention. It was quite despite being in the W Hotel which can be loud in the lobby.

M
Las Vegas
32 reviews
Dined on September 6, 2019
Overall5food5service5ambience4

This is a lovely restaurant. We are early so the adjacent bar was playing loud music which was a distraction. However the service was pleasantly attentive and the food was excellent. Best pork tenderloin dish I’ve ever had. Generous portions. We will go back when we are in town again.

MI
Chicago
4 reviews
Dined on September 6, 2019
Overall5food5service4ambience5

Good place for business breakfast and lunch. Very close to the Moscone convention center which is great.

BP
Los Angeles
5 reviews
Dined on September 5, 2019
Overall5food5service5ambience5

Recommended for service, ambiance and food.

OT
Munich
24 reviews
Dined on August 30, 2019
Overall5food5service5ambience5

Perfect food and service

JO
San Francisco
15 reviews
Dined on August 29, 2019
Overall5food5service5ambience5

The restaurant, the ambience, the service, the food, was all remarkable. The only bad taste left with our dining experience was when we got the check. We purchased a coupon through Travel Zoo for a dinner for two. When the check came, a $35.00 fee was added to the bill (plus the expected tax, SF employee fee, etc.), and we were told it was a fee charged by Travel Zoo to the restaurant and passed on to us. We adamantly objected and told the server we were NOT going to pay that fee. The server was very accommodating and after apparently speaking to the manager, the fee was removed from the check. It was handled very well and thanked the server and the manager. Not sure who was responsible but all’s well that ends well. We will go back to Trace but not with a Travel Zoo coupon.

OT
Munich
24 reviews
Dined on August 28, 2019
Overall5food5service5ambience5

Perfect service, great food: Avocado Toast, Pancakes and scrambled Eggs. Yummy

r
San Francisco
34 reviews
Dined on August 27, 2019
Overall5food5service5ambience4

Had lunch with a partner during VMWorld. If you're thinking of having a business lunch during any Moscone event, an OpenTable reservation is a must. Got there at 11:30 when they open for lunch, by about noon the place was full. Service was super fast, and my salmon may have been the best I've ever had. Can't go wrong here.

d
Atlanta
4 reviews
Dined on August 26, 2019
Overall5food5service5ambience5

Convenient to the Moscone. Food is fresh and our server, Chi, was attentive without being intrusive. Our party ended up being bigger than planned and they accomodated us without issue.

SM
San Francisco
23 reviews
Dined on August 23, 2019
Overall4food4service3ambience5

Very nice location and interior décor. Food was plentiful and tasty, but too much, so we had to take a doggie bag home. The waiter was helpful but probably new, so he spilled the water and didn't really know all the items on the menu.

G
Los Angeles
327 reviews
Dined on August 14, 2019
Overall5food5service5ambience5

Used a travelzoo coupon for a fabulous 3 course dinner with wine. Excellent service for birthday gave a complimentary ice cream cone with several layers of brownie and homemade cherry chocolate ice cream. So yummy. Very creative food

OT
San Francisco
1 review
Dined on August 13, 2019
Overall5food5service5ambience5

Outstanding - Damien always provides professional, courteous service.

K
New England
22 reviews
Dined on July 19, 2019
Overall5food5service5ambience4

Food was excellent and service was great!

OT
San Francisco
5 reviews
Dined on July 17, 2019
Overall5food4service5ambience4

It’s always a pleasure to have lunch here. They do everything they can to provide you with a great dining experience. There was a problem with one meal, and not only was a replacement given gratis, but super-sized!
Very classy and done right, which is why we are big fans!

OT
San Francisco
1 review
Dined on July 13, 2019
Overall5food5service5ambience5

Great service, quiet atmosphere, excellent food!

j
San Francisco
5 reviews
Dined on July 9, 2019
Overall5food5service5ambience5

Wonderful experience start to finish--loved the service especially

OT
San Francisco
3 reviews
Dined on July 4, 2019
Overall5food5service5ambience4

Overall very good quality. Everything was cooked nicely met my expectations. The lady who served us was very nice and explained everything well.

D
San Francisco
128 reviews
Dined on June 18, 2019
Overall5food5service5ambience4

I eat at Trace several times a month for lunch. Always love it and love the service.
It's not busy unless there is a convention so it's a nice relatively quiet place for friends or business lunch.

s
Chicago
183 reviews
Dined on June 16, 2019
Overall5food5service5ambience5

Trace was nicely quiet, we had service that was attentive but didn't rush, and the food was excellent.
I would go back if I were in the neighborhood. It is especially nice for a business meal. They have a good scotch list, wine list, and great menu.

DM
Toronto
33 reviews
Dined on June 15, 2019
Overall5food5service5ambience5

Met old friends for breakfast and conversation. Great service and nice ambiance for a conversation. Perfectly cooked eggs (more of a rarity than it should have) and fabulous bacon. Strongly recommend.

JK
San Francisco
7 reviews
Dined on June 12, 2019
Overall4food5service4ambience5

Great place for a business lunch. Nice and quiet, with great service and lovely, delicious food.

MA
Denver
1 review
Dined on June 9, 2019
Overall3food4service2ambience3

the service was slow, especially when we tried to check out

PF
San Francisco
1 review
Dined on June 3, 2019
Overall5food5service5ambience5

Terrific food and Tony was delightful. Fantastic experience.

LU
San Francisco
1 review
Dined on May 20, 2019
Overall5food5service5ambience4

Inventive, complex, and well-executed food, excellent service. Good value for the level of cooking.Really surprised the place isn't packed.

BN
Caribbean
29 reviews
Dined on May 19, 2019
Overall4food4service3ambience4

Went for brunch across from the Moscone convention center
Great chef, good service. One of the best burgers I’ve ever had.

HC
1 review
Dined on May 18, 2019
Overall4food4service4ambience4

Great place for a good 'bite' when you are at MOMA

SG
Minneapolis
1 review
Dined on May 18, 2019
Overall4food5service2ambience4

Food was good. Service was very slow. We had to ask everytime we needed water or coffee refilled. No one asked about our food after it was served. They refused to split our check.

OT
1 review
Dined on May 8, 2019
Overall4food4service5ambience3

Can get really busy when the crowd comes in

BM
San Francisco
350 reviews
Dined on April 26, 2019
Overall5food5service5ambience5

Friday night. Just a few tables going. Very attentive server. Appreciate the no corkage on the weekend policy! Food was generally good portions and tasty.

D
San Francisco
128 reviews
Dined on March 25, 2019
Overall4food5service5ambience4

I love going to Trace for lunch and go often - I mean almost every week!
The food is excellent and the service is the best!

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