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About Trace

TRACE at W San Francisco is committed to creating an enriching and thoughtful culinary experience by fusing the vibrant, local personality of the Bay Area with our dedication to socially responsible cuisine. At the helm, Executive Chef Jason Rea leads his team to source local and sustainable ingredients, serving meals that can be confidently traced back their natural origins.

TRACE is located at W San Francisco, an electric urban retreat with a refreshing vibe and extraordinary service. Situated in the heart of the SoMA district next to the San Francisco Museum of Modern Art, Yerba Buena Gardens, and Moscone Convention Center, the dynamic W San Francisco is the place to relax, mingle, share, taste, and explore in San Francisco.

181 Third Street
San Francisco, CA 94103
View Larger Map

Dining Style:
Casual Elegant

Cuisines:
Contemporary American

Hours of Operation:
Breakfast: Monday-Friday: 6:30am -10:30am

Brunch: Saturday & Sunday: 7:00am - 2:00pm

Lunch: Monday-Friday: 11:30am - 2:00pm

Dinner: Daily: 6:00pm -10:00pm

Cross Street:
Howard Street

Dress Code:
Smart Casual

Price Range:
$31 to $50

Payment Options
AMEX, Discover, MasterCard, Visa

Phone Number:
(415) 817-7836

Website:
http://www.trace-sf.com/

Entertainment:
Resident DJ's spinning Friday and Saturday nights at UPSTAIRS Bar and Lounge.

Parking Details:
$15 validated parking @ W Hotel, Howard Street entrance.

Public Transit:
Two blocks from Montgomery Muni and Bart Station.

Executive Chef:
Jason Rae

Additional:
Banquet, Bar/Lounge, Beer, BYO Wine, Corkage Fee, Entertainment, Full Bar, Happy Hour, Non-Smoking, Private Room, Weekend Brunch, Wheelchair Access, Wine

Private Dining

Enjoy Trace in the most intimate setting. Contact us to reserve semi private areas for your next corporate or special event. Fusing the local personality of the Bay Area with our dedication to socially responsible food makes Trace the ideal destination.

Trace Ratings and Reviews

5
4
3
2
1

4.3

Overall Rating

based on recent ratings
food

4.2

service

4.3

ambience

4.2

value

3.8

Noise

Moderate

67% would recommend it to a friend

Special Occasion (9)
Good for a Date (8)
Local Ingredients (6)
See All
Business Meals (6)
Creative Cuisine (5)
Fit for Foodies (5)
Good for Groups (5)
Great for Lunch (5)
Good for Birthdays (5)
Casual (4)
Neighborhood Gem (4)
Good for Anniversaries (3)
Great for Brunch (3)
Pre/post Theatre (3)
Quiet Conversation (3)
Romantic (3)
Cozy (2)
Fun (2)
Happy Hour (2)
Healthy (2)
Hot Spot (2)
Seasonal (2)
Tasting Menu (2)
Good Vegetarian Options (2)
Vibrant Bar Scene (2)
Worth the Drive (2)
Authentic (1)
Bar Seating (1)
Disabled Access (1)
Handcrafted Cocktails (1)
Late-night Find (1)
Paleo Friendly (1)
People Watching (1)
Quick Bite (1)
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912 reviews
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 (San Francisco)·Dined 6 days ago

Enjoyed the food , our servers were good.
However we got terrible seat ( by the exit door with ugly view ) and that ruined my VD dinner.
I also dislike about the seats being too close each other so we can hear other people’s conversation.
Definitely not recommend for a romantic dinner.

Tags: Late-night Find
Was this review useful to you?Yes·No·
food4
ambience1
service4
value3

 
 (San Francisco)·Dined on February 4, 2018

We had a wonderful time enjoying a delicious brunch to celebrate my friend's birthday! The restaurant was very accommodating for our large group. The service was fantastic and the food was really excellent. It was a great experience overall and reserving on OpenTable was seamless.

Tags: Fit for Foodies, Good for Birthdays, Bar Seating, Healthy, Great for Brunch, Good for Groups, Creative Cuisine, Local Ingredients, Good Vegetarian Options, Special Occasion, Good for a Date
Was this review useful to you?Yes·No·
food5
ambience5
service5
value5

 
·Dined on January 31, 2018

Very nice food and so kindness waiter

Was this review useful to you?Yes·No·
food5
ambience5
service5
value4

 
 (Memphis)·Dined on January 30, 2018

Food was bland and meh. Atmosphere was amazing. Was disappointed that the “wine pairing” was just two half glasses of wine at the beginning of the meal that didn’t even coordinate with our food.

Was this review useful to you?Yes·No·
food2
ambience5
service2
value4

 
 (San Francisco)·Dined on January 30, 2018

We came for their restaurant week dinner tasting menu. All of the staff was wonderful and the food was delicious, especially the duck entree and the vanilla bread pudding dessert. Highly recommend the Brussels sprouts as well. Great dinner experience, but sadly the parking in the area doesn’t seem safe. We parked in the nearby garage behind MoMA and it was broken into during our time at dinner.

Tags: Tasting Menu, Romantic, Good for a Date
Was this review useful to you?Yes·No·
food5
ambience5
service5
value5

 
 (San Francisco)·Dined on January 30, 2018

Great night out with friends for Restaurant Week. The prix fixe menu was delicious and even with a large group the service was great.

Tags: Special Occasion, Fit for Foodies
Was this review useful to you?Yes·No·
food5
ambience4
service5
value4

vip
 (San Francisco)·Dined on January 30, 2018

What a delight! I went for SF Restaurant Week, and for only $15, I got a delicious baby kale salad and huge fish sandwich (flaky rock fish with roumalade sauce!), and a tiny ice cream sandwich on salted chocolate wafers. Soooooo good, and they were nice enough to take me early, since I didn't really want to spend time next door at SF MOMA this time. Service was excellent, as well.

Tags: Good for a Date, Great for Brunch, Authentic, Great for Lunch, Creative Cuisine, Business Meals, Special Occasion, Local Ingredients, Casual, Disabled Access
Was this review useful to you?Yes·No·
food5
ambience5
service5
value5

vip
 (San Francisco)·Dined on January 29, 2018

Food was excellent and prepared the way I had requested. I liked it so much I went back again. If it was still delicious. I have recommended it to my friends.

Tags: Special Occasion, Neighborhood Gem, Good for Birthdays, Fit for Foodies, Great for Lunch
Was this review useful to you?Yes·No·
food5
ambience5
service5
value5

 
 (Little Rock)·Dined on January 28, 2018

We enjoyed the food and Robert our server was excellent.

Tags: Good for a Date, Business Meals, Tasting Menu
Was this review useful to you?Yes·No·
food4
ambience4
service5
value3

 
 (San Francisco)·Dined on January 28, 2018

This is an exceptional restaurant. Sometimes restaurants in hotels are not that great, but I didn't even think about it while I was there. It is definitely a stand alone quality restaurant!

Tags: Worth the Drive, Good for Anniversaries, Creative Cuisine, Local Ingredients
Was this review useful to you?Yes·No·
food5
ambience4
service5
value5

 
 (San Francisco)·Dined on January 20, 2018

Steak was delivered "medium-rare" but really over done. Salad was entirely too salty and had to be sent back. Only 5-6 wines on the menu. The entire menu? One per varietal. Overall disappointing considering it resides within the "W" Hotel.

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food2
ambience4
service4
value2

 
 (San Francisco)·Dined on January 18, 2018

Very good food and creative

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food5
ambience5
service5
value5

vip
 (Philadelphia)·Dined on January 9, 2018

Crowded. Busy. Service could be more attentive. Menu is kind of sparse. Cool vibe though.

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food3
ambience5
service3
value5

 
 (San Francisco)·Dined on December 30, 2017

I seriously loved this place! I had no idea how good it would be. I had seen reviews, and it had a high rating, but the food itself was out of this world delicious for the most part. And even what wasn't "out of this world" delicious was still ALMOST out of this world delicious. The thing I'd recommend most is the oysters. Seriously the best I've ever had, and that's saying something because I've eaten a lot of oysters. Also, simply the bread they serve - you must try the walnut bread. And the Shanghai noodles are PERFECTION! For main entrees, I had branzini and my bf had chicken - they were both very good. Service very good and ambiance nice and modern.

Tags: Worth the Drive, Neighborhood Gem, Good for a Date, Good for Anniversaries, Special Occasion, Pre/post Theatre, Fit for Foodies, People Watching, Good for Groups, Good for Birthdays, Hot Spot, Handcrafted Cocktails, Creative Cuisine, Quiet Conversation, Romantic
Was this review useful to you?Yes·No·
food5
ambience5
service5
value5

vip
 (San Francisco)·Dined on December 30, 2017

As a hotel restaurant goes, it was fine. I didn’t realize it was right on street level when booking. Needed a restaurant close by. Very cool decor, service was very accommodating and great server. Brussels sprouts were awesome! Pear and endive salad was a bit lack luster...not impressed. Chicken dish was very good, the flatiron steak was not! It was tough, had huge gristle in the middle of both pieces. Seemed to be either sitting too long or reheated as the polenta was hard around the edges. Yuck. Didn’t complain as I was tired and just wanted to go, but $36 for a steak I couldn’t eat was disappointing. Too many good restaurants in SF to eat mediocre.

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food2
ambience4
service4
value2

 
 (San Francisco)·Dined on December 28, 2017

The burgers and Brussels sprouts were the best dishes of all. Close runners up were the flatbread and tomato soup. All of the food was good, but I would come back for a burger and side of Brussels sprouts anytime.

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food5
ambience5
service4

 
 (San Francisco)·Dined on December 25, 2017

Christmas Day fixed menu was very expensive for what we got. It cost us over $650 for 5 people. For that we got a shared starter which turned out to be 3 dishes to serve 5 people, one small entree each and three deserts to share between 5 people.
Very disappointing, would not recommend this restaurant if there is a fixed menu

Tags: Special Occasion
Was this review useful to you?Yes·No·
food2
ambience4
service4
value1

 
 (San Francisco)·Dined on December 25, 2017

Such a cool atmosphere and absolutely divine good! Excellent staff.

Was this review useful to you?Yes·No·
food5
ambience5
service5
value3

 
 (San Francisco)·Dined on December 25, 2017

The breakfast option were extremely basic and pretty expensive for what they were.

Was this review useful to you?Yes·No·
food2
ambience4
service2
value2

vip
 (London)·Dined on December 24, 2017

Fantastic food, great wine selection too.

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food5
ambience5
service5
value4

 
 (San Francisco)·Dined on December 24, 2017

Roger is wonderful! Very much appreciate his enthusiasm insight and feedback. Excellent recommendations!

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food5
ambience4
service5
value4

vip
 (San Francisco)·Dined on December 21, 2017

My co-workers treated me to lunch for my birthday today. We've been here several times before and always received great service, but today was over the top! They were so attentive, even in timing my birthday cake, trying to serve it before the ice cream melted, but not wanting to rush me!
I wish all restaurants would model their service after Trace. The team here is wonderful & genuine!

Was this review useful to you?Yes·No·
food4
ambience4
service5
value4

vip
 (San Francisco)·Dined on December 20, 2017

Great lunch! We all had the express lunch - excellent small bowl of tomato soup, roasted chicken sandwich & ended with a delicious ice cream sandwich. Our waiter was knowledgeable, didn't rush us, & just the right amount of friendly. Highly recommend if you're in the area for something at Yerba Buena Center, etc.

Tags: Quick Bite, Seasonal, Casual, Quiet Conversation, Local Ingredients, Business Meals, Pre/post Theatre, Neighborhood Gem
Was this review useful to you?Yes·No·
food4
ambience4
service5
value5

vip
 (San Francisco)·Dined on December 16, 2017

Trace was a big disappointment after reading the reviews it had received. The service was painfully slow and the food just mediocre. The highlight of the meal was the bread.

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food2
ambience2
service2
value1

vip
 (San Francisco)·Dined on December 15, 2017

Server was excellent. However, noise level from bar area and music were incredibly high even in the far end of dining area. Salad good. Scallops were like cardboard.

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food2
ambience2
service5
value3

vip
 (San Francisco)·Dined on December 6, 2017

You need to advise clearly that tip, 18% is included. I double tipped because I wasn't informed. My bad as I should look at the itemize check. But wrong to not say anything.

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food5
ambience4
service5
value4

vip
 (Seattle)·Dined on November 30, 2017

Food was great quality for the price. I had a great waiter with excellent recommendations. Very good Chicken Marsala and he tried to tempt me with some awfully good looking desserts, but I managed to hold my ground! It's a little noisy but that may have been due to the groups.

Tags: Happy Hour, Good for Groups
Was this review useful to you?Yes·No·
food4
ambience3
service5
value5

 
 (New York Area)·Dined on November 23, 2017

The food was good, but took a while to come. The server was very good.

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food4
ambience4
service3

 
 (San Francisco)·Dined on November 23, 2017

The worst Thanksgiving meal I've ever had. Overpriced and made with sub par ingredients that gave me indigestion for two days.

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food1
ambience3
service2
value1

 
 (San Francisco)·Dined on November 23, 2017

Food is great, ambiance is not impressive and it’s loud , not happy with service

Tags: Casual
Was this review useful to you?Yes·No·
food5
ambience2
service1
value1

vip
 (San Francisco)·Dined on November 23, 2017

Thanksgiving dinner in a restaurant can be a disaster. My experience at Trace was just the opposite! I had the traditional turkey dinner with all the side dishes. The quantity and quality of the food was exceptional and the price was very low compared to what other restaurants were offering for Thanksgiving dinner. Based on my Thanksgiving dinner experience, I will definitely go back to Trace for a non-holiday meal.

Tags: Seasonal, Special Occasion
Was this review useful to you?Yes·No·
food5
ambience5
service4
value5

vip
 (San Francisco)·Dined on November 21, 2017

Love Trace and the staff! I work near Trace and eat there every week!

Tags: Neighborhood Gem, Great for Lunch, Casual, Good for Birthdays
Was this review useful to you?Yes·No·
food5
ambience4
service5
value4

 
 (San Francisco)·Dined on November 17, 2017

This was our second visit and unfortunately it wasn’t great. Service thoughtout was poor for the price. Charcuterie was an A+ meat provider but poorly presented, no mustards, and just thrown together with arugula on top. The waiter wasn’t sure what was what. The chicken breast main seemed a bit dry. The bronzino, normally a wonderful fish served whole was only one side and seemed precooked and heated. The waiter asked if I knew how the fish was as served so I was disappointed when it was not served how bronzino is normally served. Too bad.

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food2
ambience3
service1
value2

 
 (San Francisco)·Dined on November 10, 2017

It was my Birthday and they were wonderful!

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food5
ambience5
service5
value5

 
 (Atlanta)·Dined on November 9, 2017

We needed a fun breakfast place. The breakfast at TRACE was amazing!

Tags: Quiet Conversation, Business Meals, Good for Groups
Was this review useful to you?Yes·No·
food5
ambience5
service5
value5

 
 (San Francisco)·Dined on October 29, 2017

The Resturant was quite empty and we had fabulous service. The prices were high $14 for 4 oysters and $19 for 2 midsize scallops. We really loved these two starters. The main we had was hanger steak with polenta and greens for $36 the meat and greed were not very good at all.

Tags: Good for a Date
Was this review useful to you?Yes·No·
food4
ambience5
service5
value3

 
 (San Francisco)·Dined on October 21, 2017

We arrived an hour earlier than our reservation because our plans changed, and they were very accommodating! The service was impeccable, checked in very often and refilled waters and drinks, but still gave us space to enjoy ourselves. The Brussels
Sprouts share dish was so delicious! Portions were actually quite large. Entrees were delicious but I was more impressed with the smaller plates. You could easily serve two people with 2-3 appetizers instead of entrees. The hotel is across the street from Yerba Buena gardens. We'll be back for a drink and light bite again soon!

Tags: Pre/post Theatre, Local Ingredients, Late-night Find, Good for Birthdays, Creative Cuisine, Seasonal, Handcrafted Cocktails, Fit for Foodies, Vibrant Bar Scene, People Watching, Special Occasion, Good for a Date
Was this review useful to you?Yes·No·
food4
ambience4
service5
value4

vip
 (San Francisco)·Dined on October 18, 2017

Need to improve on billing, Got the groupon but the final bill cane with a bundled service charge, (tax, gratuity and what not) Wish they separately break it out so i can clearly. Or they should be more detailed in the T&C of the groupon.

Tags: Casual, Good for a Date
Was this review useful to you?Yes·No·
food4
ambience4
service3
value3

vip
 (San Francisco)·Dined on October 14, 2017

used a travelzoo voucher for this visit. enjoyed the shanghai noodles and the scallops.
service was good, but waited at long intervals between courses. otherwise, a nice dinner out! thanks!

Tags: Local Ingredients, Seasonal, Fun, Healthy, Worth the Drive, Good for Groups, Good for Anniversaries, Great for Brunch, Special Occasion
Was this review useful to you?Yes·No·
food5
ambience5
service4
value4

 
 (San Francisco)·Dined on October 4, 2017

One of the best experiences- excellent staff, patient and courteous!! Thanks

Tags: Creative Cuisine, Afternoon Coffee, Cozy, Happy Hour, Fit for Foodies, Special Occasion, Tasting Menu, Worth the Drive, Comfort Food, Quiet Conversation, Great for Brunch, Great for Lunch, Great Beer, Business Meals, Bar Seating, Good for Birthdays, Organic, Quick Bite
Was this review useful to you?Yes·No·
food5
ambience5
service5
value5

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