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Lure New York, New York, NY

Lure New York

4.6
4.6
3569 Reviews
$31 to $50
Seafood

Make a reservation

2 people
7:00 PM
Booked 27 times today
Experiences are available.
  • Hot spot
  • Lively
  • Good for business meals
If you don't see your preferred booking time, please call the restaurant or visit our website www.Lurefishbar.com.
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Contemporary American Seafood featuring an extensive raw bar and first class sushi program. The striking design is reminiscent of the interior of an elegant cruise ship. We offer amazing cocktails and a well crafted 250 bottle wine list.

Order delivery or takeout

Additional information

  • Dining style
    Casual Elegant
  • Price
    $31 to $50
  • Cuisines
    Seafood, Sushi
  • Hours of operation
    Lunch Daily 11:30 am–3:00 pm Dinner Mon–Wed, Sun 4:00 pm–9:00 pm Thu–Sat 4:00 pm–10:00 pm
  • Phone number
    (212) 431-7676
  • Payment options
    AMEX, Discover, Mastercard, Visa
  • Dress code
    Smart Casual
  • Executive chef
    Preston Clark
  • Private party facilities
    Located beneath the historic vaulted sidewalks of SoHo, our private wine vault can seat from 12 to 30 guests with a variety of menu options.
  • Neighborhood
    SoHo
  • Cross street
    Prince & Mercer Streets
  • Parking details
    None
  • Public transit
    N,R,B,D,F,M
  • Additional
    Banquet, Bar/Lounge, Beer, BYO Wine, Cocktails, Corkage Fee, Delivery, Full Bar, Happy Hour, Non-Smoking, Private Room, Takeout, Weekend Brunch, Wheelchair Access, Wine

Experiences

  • Lure Thanksgiving Dinner

    $98.00 per person

    Prepaid

    Nov 28, 2024 only
    Thursday, November 28, 2024 11:30am-9pm $98/Person + Tax & Gratuity Join us for a festive three course dinner and all the sides this Thanksgiving. Appetizers Roasted Chestnut Soup or Roasted Asian Pear & Chicories or Bluepoint Oyster Gratin Entrees Thanksgiving Day Roasted Turkey Chestnut-Sage Stuffing, Butternut Squash, Cranberry, Gravy or Spinach Stuffed Branzino Chestnut Brown butter, Grilled Lemon or Grilled Filet Mignon $10 Supp Vanilla Scented Sweet Potato, Caramelized Cipollinis, Black Truffle Jus Sides $14 Macaroni & Cheese Braised Collard Greens Vanilla Scented Sweet Potatoes Casserole Chestnut-Sage Stuffing Cornbread Fresh Cranberry Sauce Dessert Toasted Pecan Pie or Pumpkin Pie
    Lure Thanksgiving Dinner Photo

What 3,569 people are saying

Overall ratings and reviews

Reviews can only be made by diners who have eaten at this restaurant

4.6
4.6 based on recent ratings
  • 4.7Food
  • 4.6Service
  • 4.5Ambience
  • 4.2Value

NoiseModerate

Review summary

AI-generated from verified diner reviews
Lure New York offers a nautical-themed dining experience with standout seafood dishes. Guests rave about the "exceptional" sushi and seafood, complemented by a lively atmosphere. The service is often described as "superb," and the interior's unique charm adds to its appeal. However, be prepared for a bustling noise level.

3,569 Reviews
  1. JohanneB

    New York City

    3 reviews

    5.0

    3 reviews

    Dined on November 3, 2024

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 5
    The food is so good!! My waiter was so nice. I love lure so much

    Is this helpful?

  2. Catherine

    New York City

    102 reviews

    vip
    5.0

    102 reviews

    Dined on October 29, 2024

    1. Overall 5
    2. Food 5
    3. Service 4
    4. Ambience 5
    Excellent fish! Branzino was incredible and so were sushi rolls

    Is this helpful?

  3. michael

    New York City

    13 reviews

    vip
    5.0

    13 reviews

    Dined on October 27, 2024

    1. Overall 5
    2. Food 5
    3. Service 4
    4. Ambience 5
    Good for a night out. Prices are not overwhelming for manhattan “hip” restaurant but entree portions are small so you need at least one appetizer per person and desert on top of your entree in order to leave not hungry but not full. Top that off with 2 drinks which are typical 20+ each the bill is not cheap. You pay for what you get for here so if your wallet can handle it then definitely dine here.

    Is this helpful?

  4. Michael

    New York City

    25 reviews

    vip
    4.0

    25 reviews

    Dined on October 24, 2024

    1. Overall 4
    2. Food 5
    3. Service 5
    4. Ambience 5
    It's a little expensive but food is really good and the seafood is fresh

    Is this helpful?

  5. christina

    New York City

    3 reviews

    vip
    3.0

    3 reviews

    Dined on October 18, 2024

    1. Overall 3
    2. Food 5
    3. Service 1
    4. Ambience 5
    The food was great the service was terrible our server barely came to our table I had to wave down other servers for help

    Is this helpful?

  6. Laura

    San Francisco

    5 reviews

    vip
    2.0

    5 reviews

    Dined on October 17, 2024

    1. Overall 2
    2. Food 4
    3. Service 5
    4. Ambience 1
    Good food, service amazing, prices crazy. NOISE unbearable. I have never ever said this but I am surprised the business is allowed to operate those noise levels re: occupational health. We could not hear each other or the waiter. I mean actually could NOT without literally being one inch from each other. I don’t want to chew and scream or be that close to a waiter. WTH! These poor people the: working conditions. Our ears were ringing afterwards - can’t imagine what health impact’s these folks endure. Sure, looks like a ship re: fiberglass ceiling but carpet them -easy fix to take the noise down by 10%. Add sound panels, put in buffers under tables. Remove maybe 10% of the table in the middle ….

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  7. deborah

    New York City

    1 review

    1.0

    1 review

    Dined on October 15, 2024

    1. Overall 1
    2. Food 1
    3. Service 4
    4. Ambience 4
    Looks like Lure is serving pre-sliced sushi now. The fish was tasteless and overly cold like sushi take-out. For $300+ for 2 people this meal was way overpriced. I additionally informed Lure when I made the reservation that the dinner was a birthday and nothing was sent out or even done. I’ve been going to Lure since it opened since I live in the neighborhood and this was by far the worst sushi I ever had there. It also looks like they did away with Japanese sushi chefs.

    Is this helpful?

  8. Andres

    West Palm Beach

    6 reviews

    4.0

    6 reviews

    Dined on October 5, 2024

    1. Overall 4
    2. Food 5
    3. Service 3
    4. Ambience 5
    We reserved at 8pm and got sat at 9 pm. Even then it took a while to get service. I don’t blame the servers, it was just very busy. Noise level was as high as it gets. We were instructed to wait and the bar and it was double stacked solid all the way. Food was good and the restaurant was beautiful but if you go, please know you’ll have to wait.

    Is this helpful?

  9. Anthony

    New York City

    2 reviews

    5.0

    2 reviews

    Dined on October 4, 2024

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 5
    One of the best serviced meals we’ve ever had and truly made our anniversary special.

    Is this helpful?

  10. coco

    New York City

    16 reviews

    vip
    5.0

    16 reviews

    Dined on October 3, 2024

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 5
    A SoHo staple, always a great experience, delicious food and ambiance.

    Is this helpful?

FAQs

Lure New York offers takeout which you can order by calling the restaurant at (212) 431-7676.

Lure New York is rated 4.6 stars by 3569 OpenTable diners.

Yes, you can generally book this restaurant by choosing the date, time and party size on OpenTable.

Make a reservation

2 people
7:00 PM
Booked 27 times today
Experiences are available.

Order delivery or takeout

Google Map for Lure New York

142 Mercer, New York, NY 10012

Additional information

  • Cross street
    Prince & Mercer Streets
  • Neighborhood
    SoHo
  • Hours of operation
    Lunch Daily 11:30 am–3:00 pm Dinner Mon–Wed, Sun 4:00 pm–9:00 pm Thu–Sat 4:00 pm–10:00 pm
  • Price
    $31 to $50
  • Cuisines
    Seafood, Sushi
  • Dining style
    Casual Elegant
  • Dress code
    Smart Casual
  • Parking details
    None
  • Public transit
    N,R,B,D,F,M
  • Payment options
    AMEX, Discover, Mastercard, Visa
  • Executive chef
    Preston Clark
  • Additional
    Banquet, Bar/Lounge, Beer, BYO Wine, Cocktails, Corkage Fee, Delivery, Full Bar, Happy Hour, Non-Smoking, Private Room, Takeout, Weekend Brunch, Wheelchair Access, Wine
  • Phone number
    (212) 431-7676
  • Private party facilities
    Located beneath the historic vaulted sidewalks of SoHo, our private wine vault can seat from 12 to 30 guests with a variety of menu options.
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