The Usual

4.5
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144 Reviews
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$31 to $50
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American
Chef Alvin Cailan debuts his new eatery and wine bar in the heart of the Nolita neighborhood in New York City. The Usual is a reimagined restaurant serving American comfort food cooked by children of immigrants. Cailan and his team combine their culinary techniques and their background in food and culture to create fresh and home like dishes to serve to New Yorkers. The Usual makes guests feel extraordinary by taking special care of their dining experience to ensure everyone leaves with a smile. The service at The Usual and the delightful food and drinks will keep guests coming back!

Specials

Complimentary glass of house wine or a signature house cocktail!

Claim one complimentary glass of house wine or one of our signature house cocktails with your dinner reservation. It's our way of saying hello and thank you for choosing to spend your time with us!
*Two complimentary drink limit per reservation.

Terms and Conditions:

Valid For: 1 - 20 people

Starts: September 1, 2019

Ends: September 2, 2118

Availability: Sun-Wed 6:00PM-11:00PM

What 144 People Are Saying
Overall ratings and reviews
Reviews can only be made by diners who have eaten at this restaurant
4.5based on recent ratings
4.5
food
4.4
service
4.3
ambience
4.2
value
Noise · Moderate
94% of people would recommend it to a friend
5
4
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OT
New York Area
1 review
Dined 2 days ago
Overall2food1service5ambience2

Great wine list. Great service. Food is overpriced and not good. It’s also incredibly noisy in there.

OT
1 review
Dined on November 4, 2019
Overall5food5service5ambience5

Great burgers and fries just for the perfect price . I highly suggest to get the burger and fries because it’s more filling and delicious. I went their with my girlfriend and we couldn’t stop admiring. Great service as well

c
New York Area
3 reviews
Dined on November 2, 2019
Overall5food5service5ambience5

Incredible food and always amazing service! The menu is inventive yet comforting and casual. Must try the burger, blooming mushroom, and pistachio pesto pasta!!

CN
New York Area
5 reviews
Dined on November 1, 2019
Overall3food3service2ambience2

Bar experience was good, cocktail was enjoyable. Dining room acoustics pretty bad, hard to hear. Waitress wasn't around very much, but runners and busers were very attentive. Food overall was totally fine, but probably won't go back.

OT
New York Area
1 review
Dined on October 30, 2019
Overall1food3service1ambience4

Really disappointing. Poor services and everything was lukewarm to cold. Was really looking forward to eating there.

S
New York Area
3 reviews
Dined on October 21, 2019
Overall5food4service5ambience4

Great wine list, lovely hospitality, and really tasty food.

I
New York Area
10 reviews
Dined on October 17, 2019
Overall4food4service5ambience5

The wine list and wine tasting were out of this world! Food hits the spot too.

FL
San Francisco
7 reviews
Dined on October 12, 2019
Overall5food5service5ambience5

We celebrated our anniversary and was blown away by the extensive wine list, next level comfort food and warm attentive service. A home run.

NW
New York Area
1 review
Dined on October 12, 2019
Overall5food5service5ambience5

I ate burger and fries, it was absolutely delicious. And even it was in very good price for that kind of restaurant in Manhattan.

AM
New York Area
10 reviews
Dined on October 12, 2019
Overall5food5service5ambience5

The Usual Have a great menu, service and downtown vibe that is so cool and laidback. They playlist is sick!👍🏻👍🏻

OT
New York Area
1 review
Dined on October 10, 2019
Overall5food5service5ambience4

Awesome burger. Great service.

OT
New York Area
1 review
Dined on October 9, 2019
Overall5food5service5ambience5

Amazing amazing food and wine plus our server Semi was the absolute best

P
Austin
3 reviews
Dined on October 5, 2019
Overall5food5service5ambience5

An ABSOLUTE must! Incredible food + friendly staff + amazing ambiance! Will definitely be coming back again.

JS
1 review
Dined on September 28, 2019
Overall5food5service5ambience5

Excellent food at a decent price point. I was blown away by the usual burger, and the selection of wines and beer was perfect.

MC
1 review
Dined on September 22, 2019
Overall5food5service5ambience5

It was great! Awesome HH and the dinner was delicious!

OT
New York Area
1 review
Dined on September 18, 2019
Overall5food5service5ambience5

It was a pleasure! Michael, who made our cocktails made our night!

YL
Los Angeles
6 reviews
Dined on September 17, 2019
Overall3food4service3ambience3

I don't know if it was an off day when my friend and I visited, but our server wasn't very tentative of us. She gave us a cold-shoulder vibe throughout our dinner, but everyone else was very nice and welcoming. Food was good, although we had ordered their deep-fried mushroom and the batter wasn't cooked all the way. Everything else was decent, but unfortunately I won't be coming back.

OT
New York Area
2 reviews
Dined on September 13, 2019
Overall4food3service3ambience3

The place is nice the music is really loud so it’s hard to get your server attention. Some of the menu items were unavailable. And the hot spice on the fried chicken is to hot .. but the overall setting and experience was delightful.

OT
New York Area
1 review
Dined on September 12, 2019
Overall5food5service5ambience5

Wonderful. Irvin was an excellent server, he was extremely knowledgeable about the raw wine list. Most definitely coming back.

OT
Vancouver
8 reviews
Dined on September 9, 2019
Overall5food5service5ambience5

Couldn't have been happier. I've been wanting to try Chef Alvin's restaurant for a while. Food was unreal, wine list was 10/10 - but most of all the service. That was top notch. Our server (Usual Management: message me so I can describe who he is to you) was super knowledgeable, down to earth, didn't rush us and we had a few really genuine conversations with him - really wish all our servers while visiting NYC were like him. Would happily recommend the Usual for friends to go - infact, I already have!

BK
1 review
Dined on August 20, 2019
Overall5food5service5ambience5

The service was unmatched to any other restaurant i’ve been to and the servers were extremely friendly. The food was also amazingly delicious. Definitely a restaurant every one must visit when they visit New York.

AM
New York Area
11 reviews
Dined on August 17, 2019
Overall5food5service5ambience5

It’s my favorite place! Of course I have nothing but love for this restaurant They treat you like family

AV
Washington DC
4 reviews
Dined on August 15, 2019
Overall5food5service5ambience4

The Usual Burger is the perfect simple burger. Love it and crave it!

RK
New York Area
6 reviews
Dined on August 13, 2019
Overall5food5service5ambience5

Will definitely be back for everything from happy hour to a sit down dinner to late night. Such a cool low key vibe with really good food, amazing wine selection, amazing staff - overall chill vibe! Can't wait to be back!

ND
New York Area
5 reviews
Dined on August 11, 2019
Overall4food5service5ambience5

place was awesome - we went for brunch. Loved the burger! Only small issues were that they don't give you any fries or even salad with the burgers at lunch time - just the burger. Additionally, my boyfriend who I went with ordered the brunch-a-palooza "countrifried" which adds biscuits and gravy to his meal, and they weren't able to fulfill it because they ran out of biscuits ingredients which just seemed kind of odd.

Overall, I'd definitely go back! everything was delicious and the wait staff was extremely kind and helpful!

OT
New York Area
7 reviews
Dined on August 8, 2019
Overall5food5service5ambience5

Food was on point. The burger was def top 10 in the city and I’ve tried a lot of them. Perfect mix between a classic juicy burger and upscale ingredients. Cooked perfectly and seasoned well w an amazing sauce. Fries were on point, lightly fried and thin cut. Also got the fried chicken which was fantastic. Comes w rice but didn’t eat it really.

PW
New York Area
1 review
Dined on August 4, 2019
Overall5food5service5ambience4

The food was excellent and priced super reasonably! Highly recommend the mash nuggets, fried chicken and pancake.

L
New York Area
13 reviews
Dined on August 2, 2019
Overall4food4service4ambience4

Fried chicken and French fries were great! The pesto pasta portion was an appetizer size for $30 so not that special to charge this price range

p
New York Area
6 reviews
Dined on July 28, 2019
Overall5food5service5ambience5

Great brunch pre fix menu, a lot of food and tasty. The place also really comfy.

T
1 review
Dined on July 13, 2019
Overall5food5service5ambience5

Always love this place so much!!!! Considering the vibe, the delicious food, the amazing service and exceptional wines, the usual is my go to anytime!

OT
New York Area
8 reviews
Dined on July 13, 2019
Overall5food5service5ambience4

Fantastic food fantastic service! Would highly recommend to anyone.

LM
New York Area
4 reviews
Dined on July 8, 2019
Overall5food5service5ambience4

Great spot to grab a fantastic bottle of wine! The wine list is amazing, the staff incredibly knowledgeable, and the option to sit outside is incredible. Highly recommended.

OT
New York Area
4 reviews
Dined on July 8, 2019
Overall5food5service4ambience5

The most delicious food I’ve ever tried. Excited to go again for the burger happy hour!

AC
New York Area
2 reviews
Dined on July 7, 2019
Overall4food4service5ambience5

Genuinely appreciated the ambiance, the food was great and so was the service.

MC
New York Area
2 reviews
Dined on July 5, 2019
Overall4food4service3ambience3

Great food service was a bit slow.

MS
New York Area
9 reviews
Dined on June 29, 2019
Overall5food5service5ambience5

Luckily we got there early, because we didn't realize that the smash cheeseburger is only available before 6pm and it only costs $6! best happy hour

KH
Los Angeles
1 review
Dined on June 28, 2019
Overall5food5service5ambience5

Best burger and flan I have ever eaten. Fried chicken excellent, but accompanying rice was a disappointment. Desserts all wonderful: olive oil cake, creme brulee/flan, chocolate chip cast iron cookie. Wish I lived in NYC so that I could come in daily to try everything on the menu, the brunch looks incredible.

LV
New England
2 reviews
Dined on June 24, 2019
Overall3food4service2ambience3

the food was very good - though mine better than my friend's. the server was very nice, but pretty inattentive despite there not being many people. there were construction folks at work inside the restaurant at 1pm -which seems they could have scheduled for a less busy window. still - good enough.

AC
New York Area
1 review
Dined on June 22, 2019
Overall5food5service5ambience3

Best burger ever! The pork chops with kimchi rice was also delicious. We had a very personable and funny waitress , which completed the experience.

OT
Los Angeles
2 reviews
Dined on June 16, 2019
Overall5food5service5ambience5

Excellent service and life changing fried chicken.