Sugar Factory - Time Square

Name: Sugar Factory - Time Square
Address: 694 8th Ave, New York, NY, United States, 10036-7100
Telephone: (347) 721-9066
Price range: $31 to $50
Rating: 3.2

3.2 (1149)

$31 to $50

Contemporary American

694 8th Ave, New York, NY 10036-7100

Make a reservation

2 people

Jul 16, 2025

7:00 PM

Booked 88 times today

About this restaurant

Kid-friendly
Lively
Great for creative cocktails

Sugar Factory American Brasserie, America’s favorite eatery and celebrity hotspot, expands in New York with their new Times Square location. The family-friendly, high-energy, celebration destination known for its sweets and treats is set to open in New Yorks famous Times Square.

“Our high-energy, sweet restaurant is enjoyed by guests across the state of New York, and we’re excited to introduce our brand to the residents of Manhattan,” shares Sugar Factory owner Charissa Davidovici. “From our colorful and vibrant dishes, to our over-the-top desserts, every moment at Sugar Factory Jacksonville will offer guests an extremely memorable and instagrammable experience from the minute they walk in to the minute they leave.”

Additional information

Dining style
Casual Dining
Price
$31 to $50
Cuisines
Contemporary American, Bar / Lounge / Bottle Service, Dessert
Hours of operation
Daily 8:00 am–12:00 am
Phone number
(347) 721-9066
Website
http://timessquare.sugarfactory.com/
Dress code
Business Casual
Private party facilities
We welcome you to explore our Private Dining options, perfect for any occasion.
Private party contact
our Private Dining Coordinator: (212) 769-9500

Location
694 8th Ave, New York, NY 10036-7100
Neighborhood
Theater District
Parking details
None
Additional
Bar/Lounge, Beer, Cafe, Cocktails, Counter Seating, Full Bar, Late Night, Takeout, Weekend Brunch, Wheelchair Access, Wine

Private dining

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What 1,149 people are saying

Sugar Factory - Time Square reviews from people who’ve dined at this restaurant. Based on recent rating.

Overall ratings and reviews

Reviews can only be made by diners who have eaten at this restaurant

3.2

3.2 based on recent ratings

3.2Food
3.3Service
3.6Ambience
2.8Value

Noise • Moderate

Review summary

AI-generated from verified diner reviews

Sugar Factory - Times Square offers a vibrant atmosphere with a "cool vibe" and "amazing shakes." Ideal for celebrations, it provides a "fun experience" with "great drinks." However, the service can be inconsistent and the prices are high, reflecting NYC standards. Perfect for photo opportunities and unique desserts.

1,149 Reviews

C
Crystal
Philadelphia County1 review
5.0
Dined 4 days ago
1. Overall 5
2. Food 4
3. Service 5
4. Ambience 5
It was like going to dinner and a show in a beautiful fun atmosphere! Seven of us went to celebrate my daughter’s 4th birthday and we had a blast taking great picture jamming to great music and watching the wonderful staff dance and sing happy birthday! Thank you Sugar Factory for making my girls Birthday Dinner extra special!
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C
Christina
New York City1 review
5.0
Dined 4 days ago
1. Overall 5
2. Food 4
3. Service 5
4. Ambience 5
The food was great, no complaints. Although we did order the rainbow sliders and they did not give the rubber duck - said they were all out. Our server, Dean, was great. Plenty of good photo op spots available. Also a photographer will take your photos and you can buy them framed. Someone had a bday celebration and they came out dancing - that was pretty cool. Overall, a great experience!
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J
Jeremy
Key West / Florida Keys1 review
1.0
Dined 6 days ago
1. Overall 1
2. Food 3
3. Service 1
4. Ambience 3
Hostess was rude. Food came out before the drinks.medium rare steak was well done. Had missing items with our order. The burger was gross. Place was dead and had ten employees standing around. Never going back
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J
Jamie
San Diego1 review
2.0
Dined 7 days ago
1. Overall 2
2. Food 2
3. Service 2
4. Ambience 2
Mediocre food. Expensive drinks and blasting music. Our server came by once.
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M
Michael VIP
New York City4 reviews
1.0
Dined 7 days ago
1. Overall 1
2. Food 2
3. Service 2
4. Ambience 1
This place is filthy! Downtown location is much cleaner with better ambiance.
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D
Daniel
Baltimore / Maryland6 reviews
3.0
Dined on July 6, 2025
1. Overall 3
2. Food 3
3. Service 2
4. Ambience 4
To my knowledge, Sugar Factory is known to be a celebrity internet sensation. To that end, it's fairly on point. The entire place resembles a bar mitzvah photo booth, which is certainly a vibe that some might covet. It's fun, but maybe lacks any real soul or content. The food (we shared a hot honey chicken and waffles) was good, not great. A regular vanilla shake was creamy and delicious. The menu did not match the online version, and none of what we'd expected to order was available, including the ridiculous s'mores shake (for our girls, I swear). Everything is crazy overpriced, but perhaps not relative to NYC standards. Our server was pleasant but seemingly the only person on the floor, so food was delivered sporadically, and the check took over 20 minutes to arrive though we were clearly finished. Overall, if you can afford it, Sugar Factory seems like a great place for a kids birthday party, especially if you're inviting Kanye and the Kardashians. We'll pass next time.
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A
Adam VIP
Dallas - Fort Worth2 reviews
2.0
Dined on July 6, 2025
1. Overall 2
2. Food 4
3. Service 1
4. Ambience 1
I live in Dallas and never got the chance to visit The Sugar Factory before that location closed. After dining at the Times Square spot, I can see exactly why it didn’t survive in Dallas. The menu is diverse and the food itself is surprisingly decent… but the service was an absolute disaster. Our appetizer arrived with no flatware, and it took nearly 10 minutes to flag someone down to bring it… by which point it was cold. Drink refills weren’t just slow, they weren’t even free. My glass sat empty more than it didn’t. Worse, they’re charging nearly $50 for a single margarita. That’s not a typo. $50. The music was also ridiculously loud. Not festive… just deafening. Our waitress couldn’t even hear us order. It wasn’t fun or energetic, it was chaotic and uncomfortable. Not a pleasant environment at all. It wasn’t just our table… every group around us looked visibly frustrated by the lack of service and attention. And it seems the restaurant knows how bad it is, because every check, regardless of party size, includes an automatic 20 percent gratuity. That’s right, even solo diners get charged it. That says everything. This place survives in Times Square purely on the backs of tourists who don’t know better and won’t be back. In a city like Dallas, where repeat business matters, they didn’t stand a chance… and they earned that failure.
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K
Kia
Philadelphia County1 review
2.0
Dined on July 5, 2025
1. Overall 2
2. Food 1
3. Service 2
4. Ambience 3
I’ve been to several sugar factories, and this one is the worst that I’ve been to. small crowed, no space and the food was soooooo nasty. We waited on everything the waiter wondered and wondered, and one guy came and just placed the food on the table didn’t even asked if it was ours or not. The only good thing was the HOST. She checked to make sure we were okay. CUSTOEMR SERVICE/FOOD is unacceptable for hard working people spending earned money. We rarely ate anything.
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PN
PhillyNewbie
Philadelphia County1 review
3.0
Dined on July 5, 2025
1. Overall 3
2. Food 3
3. Service 3
4. Ambience 2
This is a great restaurant if you want to end up with diabetes. The portions are ridiculous - would it kill you to have some reasonably sized and reasonably priced portions for those of us who don't want to end up obese? We had reservations and still had to wait a good 20 min to be seated. It was so loud, you could not converse with anyone and could barely order. The selection of food was wonderful, but a single platter was enough to feed 2-3 people. $25 dollar shakes (no smaller sizes) topped with an entire piece of cheesecake or other dessert - it was just too much. It certainly lives up to its name as a "sugar factory". The concept is cool, the execution needs a lot of work. The wastefulness is just beyond sickening. Don't go with just two people - you will leave/waste more than you can eat. Not worth the money or health implications.
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C
Christine
Caribbean1 review
3.0
Dined on July 5, 2025
1. Overall 3
2. Food 1
3. Service 5
4. Ambience 5
The restaurant itself was great. Good atmosphere, fast service. I just did not like the penne Alfredo with chicken. It did not taste like Alfredo sauce at all, just garlic. I couldn't even eat it.
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FAQs

Sugar Factory - Time Square offers takeout which you can order by calling the restaurant at (347) 721-9066.

Sugar Factory - Time Square is rated 3.2 stars by 1149 OpenTable diners.

Yes, you can generally book this restaurant by choosing the date, time and party size on OpenTable.

Make a reservation

2 people

Jul 16, 2025

7:00 PM

Booked 88 times today

Google Map for Sugar Factory - Time Square

694 8th Ave, New York, NY 10036-7100

Additional information

Neighborhood
Theater District
Hours of operation
Daily 8:00 am–12:00 am
Price
$31 to $50
Cuisines
Contemporary American, Bar / Lounge / Bottle Service, Dessert
Dining style
Casual Dining
Dress code
Business Casual
Parking details
None
Additional
Bar/Lounge, Beer, Cafe, Cocktails, Counter Seating, Full Bar, Late Night, Takeout, Weekend Brunch, Wheelchair Access, Wine

Website
http://timessquare.sugarfactory.com/
Phone number
(347) 721-9066
Private party facilities
We welcome you to explore our Private Dining options, perfect for any occasion.
Private party contact
our Private Dining Coordinator: (212) 769-9500

Sugar Factory - Time Square

Make a reservation

About this restaurant

Additional information

Private dining

Private Events

Custom inquiry

Ask Concierge
AI Beta

Menu

What 1,149 people are saying

Overall ratings and reviews

Review summary

FAQs

Does Sugar Factory - Time Square offer delivery through OpenTable or takeout?

How is Sugar Factory - Time Square restaurant rated?

Is Sugar Factory - Time Square currently accepting reservations?

Make a reservation

Additional information