Sugar Factory - Time Square

Name: Sugar Factory - Time Square
Address: 694 8th Ave, New York, NY, United States, 10036-7100
Telephone: (347) 721-9066
Price range: $31 to $50
Rating: 3.3

3.3 (1112)

$31 to $50

Contemporary American

694 8th Ave, New York, NY 10036-7100

Make a reservation

2 people

Jun 14, 2025

7:00 PM

Booked 81 times today

About this restaurant

Great for creative cocktails
Good for special occasions
Lively

Sugar Factory American Brasserie, America’s favorite eatery and celebrity hotspot, expands in New York with their new Times Square location. The family-friendly, high-energy, celebration destination known for its sweets and treats is set to open in New Yorks famous Times Square.

“Our high-energy, sweet restaurant is enjoyed by guests across the state of New York, and we’re excited to introduce our brand to the residents of Manhattan,” shares Sugar Factory owner Charissa Davidovici. “From our colorful and vibrant dishes, to our over-the-top desserts, every moment at Sugar Factory Jacksonville will offer guests an extremely memorable and instagrammable experience from the minute they walk in to the minute they leave.”

Additional information

Dining style
Casual Dining
Price
$31 to $50
Cuisines
Contemporary American, Bar / Lounge / Bottle Service, Dessert
Hours of operation
Daily 8:00 am–12:00 am
Phone number
(347) 721-9066
Website
http://timessquare.sugarfactory.com/
Dress code
Business Casual
Private party facilities
We welcome you to explore our Private Dining options, perfect for any occasion.
Private party contact
our Private Dining Coordinator: (212) 769-9500

Location
694 8th Ave, New York, NY 10036-7100
Neighborhood
Theater District
Parking details
None
Additional
Bar/Lounge, Beer, Cafe, Cocktails, Counter Seating, Full Bar, Late Night, Takeout, Weekend Brunch, Wheelchair Access, Wine

Private dining

What 1,112 people are saying

Sugar Factory - Time Square reviews from people who’ve dined at this restaurant. Based on recent rating.

Overall ratings and reviews

Reviews can only be made by diners who have eaten at this restaurant

3.3

3.3 based on recent ratings

3.3Food
3.3Service
3.7Ambience
2.9Value

Noise • Moderate

Review summary

AI-generated from verified diner reviews

Sugar Factory - Times Square dazzles with its "fabulous vibe" and "amazing shakes" that are both fun and delicious. The atmosphere is perfect for birthdays, offering a lively and celebratory environment. While some guests find the music loud, the unique drinks and desserts make it a "truly fun and unique experience". Ideal for those looking to indulge in over-the-top desserts and capture memorable moments.

1,112 Reviews

K
Katherine
Pittsburgh / Western PA1 review
2.0
Dined 2 days ago
1. Overall 2
2. Food 1
3. Service 2
4. Ambience 1
Honestly it was awful. The food was terrible. The server was super slow and not very nice. So disappointed. We chose this place for my daughter’s tenth bday.
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J
Julie
Greater Boston9 reviews
5.0
Dined 5 days ago
1. Overall 5
2. Food 4
3. Service 5
4. Ambience 5
One of our best meals in NYC despite reading mixed reviews. Sliders were delicious as was the teriyaki stir fry! Chicken sandwich was very good! Best part was our service! Warren G was amazing!!! He was Funny and attentive and went above and beyond! Thanks For a fun and memorable meal!!!
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d
deborah
Chicago / Illinois6 reviews
4.0
Dined 6 days ago
1. Overall 4
2. Food 4
3. Service 4
4. Ambience 4
Nice decorations, good food, great drinks, personable server! We enjoyed!
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T
Tracey VIP
New York City49 reviews
4.0
Dined 6 days ago
1. Overall 4
2. Food 3
3. Service 5
4. Ambience 3
Decor could use some updating, particularly given the prices they charge. Some of the bench seating upstairs was very worn out and cracked. It was a bit disappointing that for a 12:15pm reservation you could only order from the Brunch menu - this was never disclosed when I made the reservation. Service was good and our waiter cordial. Milkshakes & alcoholic beverages did not disappoint. Food we did order was very good.
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B
Beth
Greater Boston1 review
1.0
Dined on June 6, 2025
1. Overall 1
2. Food 1
3. Service 1
4. Ambience 1
Food was inedible the waitress couldn’t answer any questions every answer was let me ask my manager. Felt pressured to leave a good review for a free treat. Not good at all way too many better options in that location than to eat there! Not worth the price at all!
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A
Alicia
New York City2 reviews
5.0
Dined on June 5, 2025
1. Overall 5
2. Food 5
3. Service 5
4. Ambience 5
The Sugar Factory was such an amazing place to go to four our first time there. Everyone was wonderful and so nice. And especially Bella who was the one that took care of us! She treated us with care and love and kindness! We gave her a tip in cash because that is what she deserves! We taken a group picture because she was such an amazing worker to be around! The picture is up on my page on instagram at @expiredali.97 She made my homegirl Samantha made her feel really special on her birthday yesterday June 5th and it was amazing! I loved everything from start to finish! We will definitely be coming back here again! And I’ll bring more people with us or different people with different occasions. Make sure Bella from Sugar Factory who works in Times Square sees this and knows she’s deeply appreciated. The beautiful group picture is up there! Thank you for everything yesterday you were absolutely stunning! Sincerely~ Alicia , love you thank you for everything once again!
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A
Amy
Las Vegas1 review
3.0
Dined on June 4, 2025
1. Overall 3
2. Food 4
3. Service 3
4. Ambience 3
Waitress forgot I had requested son’s birthday celebration and didn’t refill our water once. Music was way too loud where we were seated. Food was good though and good celebration atmosphere.
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K
Kelli
Unspecified1 review
5.0
Dined on June 1, 2025
1. Overall 5
2. Food 5
3. Service 5
4. Ambience 5
Such a fun evening!! The energy was great and accommodating a large group was spot on.
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A
April VIP
Fort Lauderdale9 reviews
5.0
Dined on June 1, 2025
1. Overall 5
2. Food 5
3. Service 4
4. Ambience 5
Such a fabulous vibe! Food was delicious, drinks were fun and great. Picture opportunities are unlimited!
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R
Rey
Orlando / Central Florida East1 review
2.0
Dined on May 31, 2025
1. Overall 2
2. Food 3
3. Service 1
4. Ambience 5
Awesome spot, very loud. Lacks customer service. Got us in on time (party of 5) Food was pretty good, reasonably priced for NYC Server never came back. Had to get my own drinks at the bar. Automatically added 20% tip.
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FAQs

Sugar Factory - Time Square offers takeout which you can order by calling the restaurant at (347) 721-9066.

Sugar Factory - Time Square is rated 3.3 stars by 1112 OpenTable diners.

Yes, you can generally book this restaurant by choosing the date, time and party size on OpenTable.

Make a reservation

2 people

Jun 14, 2025

7:00 PM

Booked 81 times today

Google Map for Sugar Factory - Time Square

694 8th Ave, New York, NY 10036-7100

Additional information

Neighborhood
Theater District
Hours of operation
Daily 8:00 am–12:00 am
Price
$31 to $50
Cuisines
Contemporary American, Bar / Lounge / Bottle Service, Dessert
Dining style
Casual Dining
Dress code
Business Casual
Parking details
None
Additional
Bar/Lounge, Beer, Cafe, Cocktails, Counter Seating, Full Bar, Late Night, Takeout, Weekend Brunch, Wheelchair Access, Wine

Website
http://timessquare.sugarfactory.com/
Phone number
(347) 721-9066
Private party facilities
We welcome you to explore our Private Dining options, perfect for any occasion.
Private party contact
our Private Dining Coordinator: (212) 769-9500

Sugar Factory - Time Square

Make a reservation

About this restaurant

Additional information

Private dining

Private Events

Custom inquiry

Menu

What 1,112 people are saying

Overall ratings and reviews

Review summary

FAQs

Does Sugar Factory - Time Square offer delivery through OpenTable or takeout?

How is Sugar Factory - Time Square restaurant rated?

Is Sugar Factory - Time Square currently accepting reservations?

Make a reservation

Additional information