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  5. Playa del Carmen / Riviera Maya

Primo

4.7
4.7
85 Reviews
MXN310 to MXN500
Mexican
Inspiration for Primo comes from the love for food, ancient spirits, local crafts and rustic cooking. Trying to recreate in a small outdoor space under a beautiful tree, the essence from original Playa del Carmen and bring an authentic Mexican food where everything is cooked with wood fire, underground oven, comales and grill, as has been done traditionally in most Mexican small towns for centuries. Primo means cousin in spanish, as a common slogan in Mexico we say Primo to refer to really close friends, the ones that may be closer than family. Our intention with this name is that guests feel the confort of gathering in a place that will taste and feel like home as we do. We have developed the interior design with locally made tzalam wood furniture, bejuco lamps and a chukum finish for the walls. We pride ourselves of using local and sustainable suppliers for most of our ingredients.

Make a reservation

2 people

10:30 PM


Additional information

  • Neighborhood

    Playa del Carmen / Riviera Maya

  • Parking details

    Estacionamiento público atrás de Primo, también está el estacionamiento Tendenza a media calle. . Parking lot behind Primo, also Tendenza public parking is half block away.

  • Public transit

    Av. Constituyentes y calle 20

  • Entertainment

    Ubicado en Playa del Carmen, en la popular Av.10 y calle 14, Primo ofrece una vista encantadora donde todo está a punto de suceder, es divertido ver tantos personajes diferentes que conforman la cultura y el folklore de nuestra ciudad, a veces s tranquilo, pero la mayoría de los días es una calle que incluso te hará reír y pasar un buen rato además de tener la mejor cena de la ciudad, porque ya sabes ... ¡esto es México! . Located in Playa del Carmen popular 10th Avenue and 14th Street, Primo offers a delightful view of the strip where everything is about to happen, it is fun to get to see so many different characters that conforms our city´s culture and folklore, sometimes is nice and quiet but most of the days is a really busy street that will even make you laugh and have a great time besides having the best dinner in town, because you know… this is Mexico!

  • Additional

    Beer, Cocktails, Corkage Fee, Counter Seating, Delivery, Full Bar, Gluten-free Options, Outdoor Smoking Area, Patio/Outdoor Dining, Patio/Outdoor Dining, Takeout, View, Wheelchair Access, Wine

What 85 people are saying

Overall ratings and reviews

Reviews can only be made by diners who have eaten at this restaurant

4.7
4.7 based on recent ratings
  • 4.8Food
  • 4.5Service
  • 4.6Ambience
  • 4.6Value

NoiseModerate

Loved For

  • Cancun / Riviera Maya

    Handcrafted Cocktails

  • Cancun / Riviera Maya

    Healthy

  • Cancun / Riviera Maya

    Neighborhood Gem

  • Cancun / Riviera Maya

    Good Vegetarian Options

  • Cancun / Riviera Maya

    Mexican

  • Playa del Carmen / Riviera Maya

    Best Food

  • Playa del Carmen / Riviera Maya

    Best Value

  • Playa del Carmen / Riviera Maya

    Fit for Foodies

  • Playa del Carmen / Riviera Maya

    Healthy

  • Playa del Carmen / Riviera Maya

    Outdoor Dining

  • Playa del Carmen / Riviera Maya

    Scenic View

  • Playa del Carmen / Riviera Maya

    Vibrant Bar Scene

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Filters

  1. CW

    CarolineW

    Atlanta

    1 review

    5.0

    1 review

    Dined on July 27, 2022

    overall5food5service5ambience5
    Truly an outstanding dining experience. Our server was fantastic & made wonderful recommendations. The cocktails were excellent & the bartender came over to check on us periodically. An absolute gem of a restaurant.
  2. OT

    OpenTable Diner

    Mexico City

    3 reviews

    3.0

    3 reviews

    Dined on July 25, 2022

    overall3food5service2ambience4
    Comida excelente, el concepto es muy bueno, pero hay un aspecto negativo; el tiempo de espera entre cada platillo es demasiado; comprendo que es parte de la experiencia, ver cómo preparan tu comida, el exquisito olor de las brasas, la variedad de ingredientes y la frescura de los mismos, pero si es un tanto frustrante esperar tanto, si pudieran mejorar ese aspecto sería excelente, la comida es estupenda, cuidando cada detalle, sabores bien equilibrados y gran presentación, muy recomendable pero hay que ir con paciencia.
  3. j

    john

    London

    1 review

    5.0

    1 review

    Dined on July 16, 2022

    overall5food5service5ambience5
    We have been two weeks so far in Playa del Carmen and this has been so far the best place we have eaten so far! The food was much more superior compared to other often “premium” restaurants on the 5th Avenue. Everything we tried, from the aquachile, brisket, bone marrow, shrimp their special pork chop with a peanut sauce, could not find a fault. Fantastic ambience with an open fire kitchen, this is a must in Playa. Also the service was impecable and definetely listen to their reccomendations!!
  4. OT

    OpenTable Diner

    Puerto Vallarta

    4 reviews

    4.0

    4 reviews

    Dined on June 25, 2022

    overall4food3service3ambience3
    Food is good and service.
  5. OT

    OpenTable Diner

    Cancun

    1 review

    5.0

    1 review

    Dined on June 6, 2022

    overall5food5service5ambience5
    Comida súper rica, es para ir con tiempo a disfrutar (reservar antes) Nos gustó mucho, sin duda regresariamos!
  6. LP

    LarisaP

    1 review

    5.0

    1 review

    Dined on May 30, 2022

    overall5food5service5ambience5
    Excellent food and drinks! Will be coming back again.
  7. r

    rebeccac

    San Francisco

    3 reviews

    5.0

    3 reviews

    Dined on May 21, 2022

    overall5food5service5ambience4
    IMO Primo proves to be one of the best restaurants in the entire city with its creative menu and delicious food. I visit Playa several times a year and Primo is always on my itinerary. Don't miss this one!!
  8. OT

    OpenTable Diner

    New York Area

    1 review

    2.0

    1 review

    Dined on May 10, 2022

    overall2food2service1ambience4
    Muy tardado entre platillos poca atención en general ml servicio y costo alto por el valor entregado
  9. JC

    JosephC

    Houston

    3 reviews

    5.0

    3 reviews

    Dined on April 4, 2022

    overall5food5service5ambience5
    Th service and food was “AWESOME” make sure you always make a reservation. If you get in without one you are lucky! Note this is more outside dining but shaded. Loved the Food!
  10. OT

    OpenTable Diner

    Yucatán

    1 review

    4.0

    1 review

    Dined on April 4, 2022

    overall4food4service5ambience3
    Buena experiencia, atención inigualable, cálida de los alimentos excelentes y sabor bueno
  11. K

    Kaybar007

    London

    41 reviews

    5.0

    41 reviews

    Dined on March 23, 2022

    overall5food5service5ambience5
    One of the best meals we ate in our 9 day holiday - portion sizes were spot on, food was perfectly cooked and presented, service was lovely and the drinks were all delicious. Would recommend to anyone who loves smoked meats.
  12. KC

    KathrynC

    Dallas

    3 reviews

    5.0

    3 reviews

    Dined on March 23, 2022

    overall5food5service5ambience5
    Fantastic Meal and Service! Well Worth it!! The Brisket and Bone Marrow are Delicious!!
  13. w

    wallaceb

    New York Area

    11 reviews

    vip
    5.0

    11 reviews

    Dined on March 22, 2022

    overall5food5service5ambience5
    One of the best dining experiences I’ve had in recent memory. I loved all of it. The food was in a whole different category of amazing!
  14. n

    notafoodie

    Denver

    2 reviews

    5.0

    2 reviews

    Dined on March 9, 2022

    overall5food5service5ambience4
    Great food and great staff. We had dinner there at 5p on a Wedneday and loved it. The staff were very friendly and attentive. They were very courtious of my gluten-free needs. Great place for a fun, tasty menu.
  15. OT

    OpenTable Diner

    Sacramento

    1 review

    5.0

    1 review

    Dined on March 5, 2022

    overall5food5service5ambience5
    Amazing experience, top 3 meals
  16. g

    goodchicnosides

    St. Louis

    53 reviews

    vip
    5.0

    53 reviews

    Dined on February 25, 2022

    overall5food5service5ambience5
    I went and will probably go back again. Everything tasted so good and fresh. I had the ceviche and the fish. Both were wonderful.
  17. GC

    GenevieveC

    Orange County

    37 reviews

    vip
    5.0

    37 reviews

    Dined on February 18, 2022

    overall5food5service5ambience5
    Wonderful staff. Fabulous food! Relaxing environment.
  18. JR

    JuanR

    Mexico City

    50 reviews

    vip
    5.0

    50 reviews

    Dined on February 18, 2022

    overall5food5service5ambience5
    Excelente cena, gran propuesta y muy buena materia prima en sus platillos.
  19. OT

    OpenTable Diner

    New York Area

    6 reviews

    vip
    2.0

    6 reviews

    Dined on February 10, 2022

    overall2food2service1ambience4
    Service started off good then we was neglected. No one checked up on us and the food wasn’t as good as recommended
  20. PP

    PinesPerfection

    Washington DC

    44 reviews

    vip
    5.0

    44 reviews

    Dined on February 6, 2022

    overall5food5service5ambience4
    Always awesome. Never had a bad meal there. Food is excellent. And Charlie was a great server. Our party of six all loved everything they got. Bone marrow, melon salad, tuna apps and brisket, duck, and catch of the day entrees. The catch of the day portion was just a bit on the small side. But, it was delicious.
  21. ME

    M1Eazy

    1 review

    5.0

    1 review

    Dined on February 1, 2022

    overall5food5service5ambience5
    The food was great!!!! Make sure to have a reservation and enjky the great food!!!!! The service was great and we believe they should be a 4 star resturant!!!!
  22. VM

    VickyM

    1 review

    5.0

    1 review

    Dined on January 28, 2022

    overall5food5service4ambience5
    Fantastic food, great atmosphere and very kind staff. The fish we had was delicious. A culinary experience. Definitely worth it.
  23. MC

    MelissaCP

    Monterrey

    1 review

    5.0

    1 review

    Dined on January 11, 2022

    overall5food5service5ambience5
    A must in Playa. Love returning here. The food is fabulous, drinks are great, but the service and attentiveness is PRISTINE.
  24. OT

    OpenTable Diner

    San Diego

    5 reviews

    vip
    5.0

    5 reviews

    Dined on January 10, 2022

    overall5food5service5ambience4
    So precious and super delicious! The server was great with the recommendations. We loved the cauliflower! The pork belly was over cooked but we saw other ppls go out looking much juicier so I think we just got unlucky. He recommended the bone marrow with the brisket and it was delicious. The chocolate dessert was just fine. The berry tamale was inventive and good. They said they don’t really do much cocktail wise and recommended wine so we had a good rose from Mexico we enjoyed trying. Def def go here and book in advance(like a week in most cases)
  25. OT

    OpenTable Diner

    Las Vegas

    1 review

    vip
    5.0

    1 review

    Dined on January 3, 2022

    overall5food5service4ambience4
    Excellent food as always. This was our 5th visit to Primo. ALways understaffed with waiters, but we never have to wait a lot except for more beers
  26. BZ

    BellaZ

    Milwaukee

    6 reviews

    5.0

    6 reviews

    Dined on December 24, 2021

    overall5food5service5ambience4
    Fantastic. Going back before we leave. Takes a little long but so worth it.
  27. WT

    WouterT

    Orlando

    1 review

    5.0

    1 review

    Dined on December 24, 2021

    overall5food5service5ambience5
    Super to eat somewhere more authentical and with passion for food away from the loud touristic restaurants Reallay great food, delicious!
  28. OT

    OpenTable Diner

    Philadelphia

    8 reviews

    vip
    4.0

    8 reviews

    Dined on December 23, 2021

    overall4food5service3ambience3
    Great food. Waiter a bit pushy to make us order more dishes.
  29. DD

    DilekD

    1 review

    2.0

    1 review

    Dined on December 15, 2021

    overall2food2service1ambience2
    It does not worth the money, too expensive, one glass of wine 180pesos, the meat comes without any side dish, and it is really expensive
  30. OT

    OpenTable Diner

    San Francisco

    1 review

    5.0

    1 review

    Dined on December 14, 2021

    overall5food5service5ambience5
    Wow, no words can't express the experience my partner and I had, everyone there is so welcoming and Charley was Jn charge of our table, he's very professional, friendly, helpful, and fun. The kitchen is open and so lovely to see the chefs and everyone in the kitchen and bar working together, the food was outstanding wow one of the best food we had in our life. We had a seasonal salad, an interesting combination and delicious, bone marrow wow the best I ever had, the amount you get it was shocking, barbacoa amazing and duck it was shockingly delicious! Unfortunately, we didn't take any pictures because we were so present enjoying the experience and the food🤤😁🙏 Can't wait to go back, the area is nice, the restaurant is outside and fun! The drinks were delicious as well! Is a must-go-to place!!!
  31. SL

    SusyL

    Chicago

    3 reviews

    vip
    4.0

    3 reviews

    Dined on December 4, 2021

    overall4food5service4ambience4
    Food is fantastic! truly amazing. Probably needs more servers to service guests a little better, Staff are fantastic, but they may need more hands :)
  32. OT

    OpenTable Diner

    New England

    4 reviews

    5.0

    4 reviews

    Dined on November 30, 2021

    overall5food5service3ambience5
    Quaint little spot, it’s actually genius- minimum design but very cozy and almost “trendy”. It’s completely outdoors, the open kitchen is the center of the restaurant with a tiny bar without seating. Seems there is one guy running the show, the host and only waiter. The service was friendly but very slow, they are super busy every night. The food was one of the best we had in Playa, don’t skip the pork belly! I feel like the selections are best of shared like small plates. We will def be going back for more!
  33. OT

    OpenTable Diner

    Montreal

    3 reviews

    5.0

    3 reviews

    Dined on November 28, 2021

    overall5food5service3ambience5
    This restaurant might be the best restaurant in Playa. Service is spotty,
  34. LR

    LizR

    Los Angeles

    12 reviews

    vip
    5.0

    12 reviews

    Dined on November 25, 2021

    overall5food5service5ambience5
    Everything was delicious! I highly recommend you try this spot. My photos are not the best quality but you get the idea. I would highly suggest ordering a bunch of menu items and then sharing it with your table. The restaurant is a small outdoor spot on a corner of downtown Playa Del Carmen with a really cool open air kitchen. I am coming back in January to visit and will definitely be back.
  35. MM

    MurrayM

    San Francisco

    3 reviews

    5.0

    3 reviews

    Dined on November 13, 2021

    overall5food5service5ambience5
    Always excellent!!!
  36. OT

    OpenTable Diner

    1 review

    5.0

    1 review

    Dined on November 11, 2021

    overall5food5service5ambience5
    My husband and I stumbled across Primo while exploring Playa del Carmen on our honeymoon, and it quickly became our favorite eatery in the area without question. The skill and care taken in making the traditional Mexican and Yucatecan dishes here is outstanding, and it shows in the flavor and presentation of each dish. We’ve stopped in twice already during our week-long stay and hope to fit in one more visit before departure. HIGHLY recommend!
  37. AP

    AnthonyP

    1 review

    5.0

    1 review

    Dined on October 17, 2021

    overall5food5service5ambience5
    Comida es excelente!! Bebidas y cocteles de primera! Excelente servicio por parte de meseros y bartender. Gracias!
  38. G

    Guillaume

    New England

    4 reviews

    5.0

    4 reviews

    Dined on October 1, 2021

    overall5food5service5ambience4
    Food was top-notch, even considering the price point which is a little high by local standards. Service was personal and efficient, plates came out fairly quickly. I was afraid the portion would be on the delicate side, but they turned out to be generous. The slow-cooked food is tasty and rich, maybe too rich for the ambient temperature if you are used to colder climate - you'll want to balance out with some lighter choices. It was intensely hot that evening and we were not served any water. Small detail but I thought this should have been automatic. Its a small restaurant open to the outside on a fairly busy street, depending on the time of day and the amount of traffic this could be an issue for some. Some of the plates, like the Ceviche, are pretty spicy and are not always identified as such. I love my food spicy but the 5 years old accompanying us had a bit of a surprise when he bit into his first serrano (or whatever what was). If you have a kid with you, ask, because they won't necessarily warn you. Overall very good experience and a step above anything that I've eaten in this area. Yes its "fine dining" but its a great mix of Mexican-inspired, slow-cooked comfort food. I would go again and bring friends (but try not to snack before).
  39. MD

    MonkeyDance

    Montreal

    1 review

    5.0

    1 review

    Dined on September 28, 2021

    overall5food5service5ambience5
    Primos is a quaint little place with a Firestone oven in the middle of the restaurant. The mahi mahi fish was delicious, and the service was top notch. Our server even spoke french !
  40. OT

    OpenTable Diner

    San Francisco

    1 review

    4.0

    1 review

    Dined on September 11, 2021

    overall4food5service4ambience4
    Quiero dar las gracias a todo el personal del restaurante PRIMO, nuestra cena y toda la experiencia estuvo deliciosa, la atención de Charlie, Roberto , Pedro y todo el equipo es fantástica, les deseo muchos éxitos y espero visitarles en otra ocasión, fuerte abrazo !

FAQs

Primo offers takeout which you can order by calling the restaurant at 984 873 2571.

Primo is rated 4.7 stars by 85 OpenTable diners.

Yes, you can generally book this restaurant by choosing the date, time and party size on OpenTable.

Make a reservation

2 people

10:30 PM


Google Map for Primo

Avenida 10 Norte, Esquina calle 14, Centro, Playa del Carmen, ROO 77710

Additional information

  • Neighborhood

    Playa del Carmen / Riviera Maya

  • Hours of operation

    Dinner Mon–Sat 5:00 pm–10:00 pm

  • Cuisines

    Mexican, Soul food, Contemporary Mexican

  • Dining style

    Casual Dining

  • Dress code

    Resort Casual

  • Parking details

    Estacionamiento público atrás de Primo, también está el estacionamiento Tendenza a media calle. . Parking lot behind Primo, also Tendenza public parking is half block away.

  • Public transit

    Av. Constituyentes y calle 20

  • Payment options

    AMEX, MasterCard, Visa

  • Executive chef

    Pedro Abascal

  • Entertainment

    Ubicado en Playa del Carmen, en la popular Av.10 y calle 14, Primo ofrece una vista encantadora donde todo está a punto de suceder, es divertido ver tantos personajes diferentes que conforman la cultura y el folklore de nuestra ciudad, a veces s tranquilo, pero la mayoría de los días es una calle que incluso te hará reír y pasar un buen rato además de tener la mejor cena de la ciudad, porque ya sabes ... ¡esto es México! . Located in Playa del Carmen popular 10th Avenue and 14th Street, Primo offers a delightful view of the strip where everything is about to happen, it is fun to get to see so many different characters that conforms our city´s culture and folklore, sometimes is nice and quiet but most of the days is a really busy street that will even make you laugh and have a great time besides having the best dinner in town, because you know… this is Mexico!

  • Additional

    Beer, Cocktails, Corkage Fee, Counter Seating, Delivery, Full Bar, Gluten-free Options, Outdoor Smoking Area, Patio/Outdoor Dining, Patio/Outdoor Dining, Takeout, View, Wheelchair Access, Wine

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