Primo

4.5
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15 Reviews
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MXN310 to MXN500
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Mexican
Inspiration for Primo comes from the love for food, ancient spirits, local crafts and rustic cooking. Trying to recreate in a small space under a beautiful tree, the essence from original Playa del Carmen and bring an authentic Mexican food where everything is cooked with wood fire, underground oven, comales and grill, as has been done traditionally in most Mexican small towns for centuries. Primo means cousin in spanish, as a common slogan in Mexico we say Primo to refer to really close friends, the ones that may be closer than family. Our intention with this name is that guests feel the confort of gathering in a place that will taste and feel like home as we do. We have developed the interior design with locally made tzalam wood furniture, bejuco lamps and a chukum finish for the walls. We pride ourselves of using local and sustainable suppliers for most of our ingredients.
What 15 people are saying
Overall ratings and reviews
Reviews can only be made by diners who have eaten at this restaurant
4.5based on recent ratings
4.5
food
4.5
service
4.4
ambience
4.2
value
Noise · Moderate
67% of people would recommend it to a friend
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AR
ARNIM
1 review
Dined on June 22, 2020
Overall5food5service5ambience5

Muy buena comida ambiente, mesas al aire libre, muy buen servicio

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OT
OpenTable Diner
Cancun
1 review
Dined on February 21, 2020
Overall5food5service5ambience5

Best place in town ! Mexican soul food amazingggg!!!!

OT
OpenTable Diner
Miami
2 reviews
Dined on February 1, 2020
Overall5food5service5ambience5

Recomiendo el ceviche, el short rib y el pork belly! Divinos

OT
OpenTable Diner
Cancun
1 review
Dined on January 27, 2020
Overall2food2service2ambience1

Some good dishes but suckling pig ???
We were really looking forward to this meal as the reviews were so favourable and some of the food was good, particularly the bone marrow.
However we left the venue feeling disappointed for 3 main reasons:
FIRSTLY the suckling pig sounded great but turned out to be mushed up pig, including the offal which provided flavour, cooked to give it a crunchy top - you might call it a whole pig burger - and the lamb was similar mush; neither of the textures was to our taste and we had not anticipated a significant offal content.
SECONDLY they only open at night and have exceeding poorly lighting so it is very difficult to see what you are eating. We had a table next to the main road so car headlights were beneficial otherwise you rely on your mobile's torch as the waiters do.
THIRDLY despite being 1 of only 3 occupied tables it was over 45 mins before we got anything to eat.

OT
OpenTable Diner
New York Area
1 review
Dined on January 13, 2020
Overall5food5service5ambience5

Amazing! One of my favorite dining experiences ever.

M
Madeline
Miami
3 reviews
Dined on January 2, 2020
Overall5food5service5ambience5

We’ve been wanting to come to Primo for 2 years. It surely did not disappoint. The entire experience was out of this world! We will be back.

OT
OpenTable Diner
Chicago
1 review
Dined on December 31, 2019
Overall1food2service2ambience2

We were there for New Year’s Eve. We didn’t realize it was a fixed price menu initially until we were seated. Once seated the waiter brought us a single menu and told us it was a special New Year’s Eve menu with no substitutions. He did not tell us the price and we didn’t ask - it’s a restaurant on the street and definitely does not give the appearance of a fine dining establishment.
The food was just so so. There were five dishes - a bite of hamachi (which was crudely sliced and over powered with spice), one toston with beans and pork, and three platters - one with uncooked Brussels sprouts, one with roasted duck breast bites, and finally a platter of mahi mahi. Each of these dishes were ok ir worse, nothing extraordinary. And they came out very quickly - we hat a bite of the Brussels and told them to take them away as they were terrible. Dessert also came in platters to be shared - banana bread topped with ice cream. Then the bill $670. Wow. We had two kids with us and didn’t order wine - a glass was included with each of our meals.
It was New Year’s Eve, so we Paid and went away quietly. Incredible experience.

PM
vipPhillyMom
Philadelphia
13 reviews
Dined on December 30, 2019
Overall1food1service1ambience3

We did not get to eat at Primo. We had a 6:30 PM reservation on a Monday evening. We walked to the restaurant from the house we were renting. We thought it would be a 15-minute walk, but the streets were so crowded that it took us 30 minutes to get there. We arrived 18 minutes late for our reservation, and they would not seat us. There was a table for 7 sitting empty, but they told us that after 15 minutes they booked another reservation (mind you the other group was not there and the table was empty). The restaurant staff were not friendly or helpful. They didn't offer to try to book us later or do anything. The restaurant did have a nice atmosphere and looked good, but I would never return after such rude and unhelpful service. I have arrived late before for a reservation and have never been turned down. I can't tell you if the food at Primo is any good, but I can tell you that the service sucks.

EB
vipEricaB
San Francisco
16 reviews
Dined on December 29, 2019
Overall5food5service5ambience5

We just wrapped up a fantastic dinner here with our kiddo. Everything was fantastic, though standouts were the shrimp and the short rib. The service was excellent and prices were definitely fair for the quality. Highly recommended.

k
vipkievstar
Chicago
11 reviews
Dined on December 23, 2019
Overall5food3service5ambience5

Always worth the night and experiment with the changing menu and day's catch. One thing is always consistent is the stellar service. Charlie makes for a great outing by being on the spot with suggestions and servings.
Cheers!

OT
vipOpenTable Diner
Cancun
19 reviews
Dined on November 29, 2019
Overall1food2service1ambience4

What a disappointment! I had heard mixed reviews from friends but went because all the online reviews were so fabulous. I live in Playa permanently so am always looking for new places to try and take my guests. I had a 7 pm reservation for 3 on Friday of a holiday weekend - start of the season. There is a somewhat limited entrée list and out of the selections 2 which we wanted to order were already not available because they were out of both. They open at 5 and are out of both steak and short ribs at 7??????? So we ordered other things that were at best ok and definitely over priced for Playa. As far as I'm concerned the tacos at Don Sirloin are better than what we had at Primo. They need to get their act together especially if they want to stay in business with locals when it's off season.

K
vipKrasi
Minneapolis
6 reviews
Dined on November 26, 2019
Overall5food5service5ambience5

Attention to detail for each meal we had. Extremely tasty - try the guacamole and the chocolate dessert.
Service was slower than most places. It took more than 45 minutes to get our meal and one took even longer. Pedro was great!

Primo
Responded on December 24, 2019

Wow Krasi, thanks for your input! We also like the chocolate dessert very much, did we mention that it´s made with mexican chocolate 70% cacao? We hope to see you back soon, in the mean time LET MEXICAN FOOD FEED YOUR SOUL.

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LO
vipLeslieO
Denver
9 reviews
Dined on November 21, 2019
Overall5food5service5ambience5

Fantastic food, hip setting, knowledgeable and friendly staff — trifecta of foodie heaven!

Primo
Responded on December 24, 2019

Oh Leslie, thank you very much for your kind words! We try to bring all information to our guest so we really share what mexican food means to us. We hope to see you back soon. In the mean time, LET MEXICAN FOOD FEED YOUR SOUL

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AJ
vipAndrewJ
Washington DC
33 reviews
Dined on October 26, 2019
Overall5food5service5ambience5

Food is exceptionally well curated, bold in flavors and non-pretentious atmosphere and service Defintely my favorite restaurant in Playa del Carmen!

Primo
Responded on December 24, 2019

Thank you very much for your visit Andrew, you truly get our Primo spirit very fast! Our team really makes their best everyday for create unique experiences and share our love for food, wine and spirits. We hope to see you back soon!

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OT
OpenTable Diner
Cancun
2 reviews
Dined on October 19, 2019
Overall4food5service5ambience3

Servicio muy eficiente y comida rica, el único problema que si te sientas cerca de la cocina molesta un poco el humo pero sin mas. Volveré ! :-)

Primo
Responded on December 24, 2019

Agradecemos mucho tu visita, nos honra saber que nuestra comida es de tu gusto! Si bien es cierto que hay días que se siente más el humo, cada que lo huelas nos puedes recordar ;) Saludos primo!

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FAQs

Primo offers takeout which you can order by calling the restaurant at 01 984 873 2571.

Primo is rated 4.5 stars by 15 OpenTable diners.

You can book this restaurant by choosing the date, time and party size.