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Obvio, New York, NY

Obvio

4.5 (38)
$50 and over
Contemporary American
3 E 28th St, New York, NY 10016

Make a reservation

2 people
7:00 PM
Booked 60 times today

About this restaurant

  • Great for creative cocktails
  • Good for special occasions
  • Fancy
A new restaurant and late-night bar born from the collaboration between Santa Cruz Co. and JF Restaurants, Obvio is where distinctive design, exceptional cocktails, and imaginative cuisine converge.

More drinks. More music. More fun.

Need to Know:
Please be advised that Obvio maintains an elegant dress code and as such requires guests to be well attired at all times. The following items are respectfully discouraged: athletic wear, flip-flops or casual sandals, tank tops, t-shirts, and baseball caps.

Entry may be refused to anyone unsuitably dressed.

Additional information

  • Dining style
    Casual Dining
  • Price
    $50 and over
  • Cuisines
    Contemporary American, South American, Tapas / Small Plates
  • Hours of operation
    Dinner Tue, Wed 5:00 pm–12:00 am Thu–Sat 5:00 pm–2:00 am
  • Phone number
  • Payment options
    AMEX, Discover, Mastercard, Visa
  • Dress code
    Business Casual
  • Executive chef
    Emmanuel Niess
  • Neighborhood
    Midtown
  • Cross street
    28th street between 5th and Madison Avenue
  • Parking details
    Street Parking
  • Additional
    Bar/Lounge, Beer, Cocktails, Corkage Fee, Entertainment, Full Bar, Gender Neutral Restroom, Late Night, Non-Smoking, Wheelchair Access, Wine

What 38 people are saying

Obvio reviews from people who’ve dined at this restaurant. Based on recent rating.

Overall ratings and reviews

Reviews can only be made by diners who have eaten at this restaurant

4.5
4.5 based on recent ratings
  • 4.2Food
  • 4.2Service
  • 4.7Ambience
  • 4.1Value

NoiseModerate

Review summary

AI-generated from verified diner reviews
Obvio impresses with "impeccable drinks," "incredible service," and "stunning design." The tuna tacos are a crowd favorite, and the "passion fruit cocktail is a must." While service can be slow, the vibes and "chic, elegant yet fun" atmosphere make it a popular spot for photos and gatherings.
38 Reviews
  1. Emma

    New York City3 reviews

    3.0

    Dined 4 days ago

    1. Overall 3
    2. Food 2
    3. Service 2
    4. Ambience 5
    Service was a bit slow when ordering drinks/food. They would take our orders for drinks but never follow up or come back to ask if we wanted food until at least an hour later. Our server also switched midway through our stay.

    Is this helpful?

  2. Ashley

    Orlando / Central Florida East9 reviews

    5.0

    Dined on May 31, 2025

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 5
    So beautiful inside! Small bites are incredible! The tuna tacos are the absolute best I’ve ever had! The service was amazing!!! Loved it!

    Is this helpful?

  3. Mark VIP

    New York City11 reviews

    5.0

    Dined on May 28, 2025

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 5
    Drinks were impeccable, particularly the clarified paloma and the celery martini. Food was excellent and reasonably priced. Service was impeccable and the design with the giraffe motif was gorgeous. Great vibes and beautiful and dressed up crowd.

    Is this helpful?

  4. Tino

    Seattle / Eastern Washington1 review

    5.0

    Dined on May 27, 2025

    1. Overall 5
    2. Food 4
    3. Service 5
    4. Ambience 5
    Decor and details of this place are great! Didn’t expect the food to be so small but it was very good. Dante was a really great server !!!

    Is this helpful?

  5. Emily

    New York City3 reviews

    5.0

    Dined on May 24, 2025

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 5
    Obvio is by far my favorite new spot of the year! The drinks were refreshing and the burger was to die for. Excellent vibes as well - lots of gals taking photos which was fun and encouraged me to take some of my own :) Service was great as well. Highly recommend!!

    Is this helpful?

  6. Tara

    New York City3 reviews

    5.0

    Dined on May 21, 2025

    1. Overall 5
    2. Food 5
    3. Service 3
    4. Ambience 5
    Service was a little slow. We had to keep pouring our wine

    Is this helpful?

  7. ashley

    Chicago / Illinois6 reviews

    3.0

    Dined on May 11, 2025

    1. Overall 3
    2. Food 3
    3. Service 1
    4. Ambience 1
    Seems like a place to take instagram photos. Got twerked on by the host so that’s a positive or negative depending on who you are

    1 person found this helpful

  8. andreina VIP

    Columbus2 reviews

    5.0

    Dined on May 9, 2025

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 5
    Such a standout spot! The design is unique and stylish—every detail feels intentional. The staff were absolutely incredible: warm, attentive, and made the whole experience unforgettable. A perfect mix of atmosphere and hospitality. Can’t wait to return!

    Is this helpful?

  9. Victoria

    Dallas - Fort Worth2 reviews

    5.0

    Dined on May 6, 2025

    1. Overall 5
    2. Food 4
    3. Service 2
    4. Ambience 5
    Service was slow, we had to stop a random waiter twice to order drinks and get our check

    Is this helpful?

  10. Dylen

    Los Angeles2 reviews

    5.0

    Dined on May 3, 2025

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 5
    I had an outstanding time and experience here with a few friends

    Is this helpful?

FAQs

Obvio is rated 4.5 stars by 38 OpenTable diners.

Yes, you can generally book this restaurant by choosing the date, time and party size on OpenTable.

  1. Home
  2. United States
  3. New York City
  4. Manhattan
  5. Midtown

Make a reservation

2 people
7:00 PM
Booked 60 times today
Google Map for Obvio

3 E 28th St, New York, NY 10016

Additional information

  • Cross street
    28th street between 5th and Madison Avenue
  • Neighborhood
    Midtown
  • Hours of operation
    Dinner Tue, Wed 5:00 pm–12:00 am Thu–Sat 5:00 pm–2:00 am
  • Price
    $50 and over
  • Cuisines
    Contemporary American, South American, Tapas / Small Plates
  • Dining style
    Casual Dining
  • Dress code
    Business Casual
  • Parking details
    Street Parking
  • Payment options
    AMEX, Discover, Mastercard, Visa
  • Executive chef
    Emmanuel Niess
  • Additional
    Bar/Lounge, Beer, Cocktails, Corkage Fee, Entertainment, Full Bar, Gender Neutral Restroom, Late Night, Non-Smoking, Wheelchair Access, Wine
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