The main reason for choosing Mercato-West was the convenient location. I did read through alot of the reviews and picked up on the common themes: good food, not great service; noisy; salty food. Our experience mirrored most of the common themes. Although I must say we had very good service, from the hostesses at the door to our server to those who brought food. One gentlemen was difficult to understand (soft-spoken with an accent and noisy atmosphere!). The noise didn't bother us beyond that. I find it allows for our own conversation to be "hidden" in the rest of the noise. For us, the main reason we will not be in a hurry to go back was the price of not fabulous food. The octopus starter (as mentioned in other reviews) was amazing, but the rest was just too salty. We did mention this at the end to our server (who was also the manager) and she said that next time we could ask for it to be made with "low salt". OK, good to know, but if most of your reviewers complain about the salt, maybe it should always be low salt! It's much easier to add salt to your own taste than take it away. We only had 3 of 4 courses (skipped the pasta) and each had drinks and our bill was over $100 (no coffee or dessert). For us, in this economy, this is too much for food that just isn't "to die for".