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Nearby points of interest

  1. Distance: 0.06mi
  2. Distance: 0.45mi
  3. Distance: 2.74mi
  4. Distance: 3.15mi
  1. Distance: 0.06mi
  2. Distance: 0.45mi
  3. Distance: 2.74mi
  4. Distance: 3.15mi
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Nearby points of interest

  1. Distance: 0.06mi
  2. Distance: 0.45mi
  3. Distance: 2.74mi
  4. Distance: 3.15mi
  1. Distance: 0.06mi
  2. Distance: 0.45mi
  3. Distance: 2.74mi
  4. Distance: 3.15mi

About Pure

Pure is an Asian-American restaurant in Parsippany. The name itself sets a theme for the cuisine and the décor of the restaurant, with clean black tables filling the dining rooms and a simplistic atmosphere. When you sit down in the beautiful white fabric chairs will you get to choose your meal from the wide array of lunch and dinner options offered by Pure. The dinner menu features different types of poultry, lamb, angus burgers and your choice cut of steak. Seafood options are extensive, with Chilean sea bass, Mahi Mahi, scallops, shrimp, salmon and the popular dish Angry Lobster, which is pan-seared lobster tail with Thai basil, eggplant, hot house tomatoes, garlic, cooking wine and soba noodles.

If you want something different, try the exceptional sushi at Pure. A popular sushi choice is the signature Volcano Roll with spicy tuna, avocado, crab and sea urchin. Wash down your meal with a cocktail.

707 US Highway 46
Parsippany, NJ 07054
View Larger Map

Dining Style:
Casual Dining

Cuisines:
Steak, Sushi, Seafood

Hours of Operation:
Lunch: Monday - Friday 11:30 am to 4pm
Dinner:
Sunday - Wednesday 4pm to 11pm
Thursday - Saturday 4pm to 2am
Reservations preferred.

Cross Street:
next to HOLIDAY INN

Dress Code:
Business Casual

Price Range:
$30 and under

Payment Options
AMEX, Discover, MasterCard, Visa

Phone Number:
(973) 331-7873

Website:
http://www.pureparsippany.com/

Additional:
Banquet, Bar Dining, Bar/Lounge, Chef's Table, Dancing, Entertainment, Full Bar, Happy Hour, Late Night, Outdoor dining, Private Room, Takeout, Wheelchair Access, Wine

Pure Ratings and Reviews

5
4
3
2
1

3.8

Overall Rating

based on all time ratingsThis restaurant has not received enough recent ratings to display a current ratings snapshot
food

4.0

service

3.8

ambience

4.0

value

4.1

Noise

Moderate

81% would recommend it to a friend

Fit for Foodies (124)
Vibrant Bar Scene (123)
Special Occasion (118)
See All
Good for Groups (98)
Hot Spot (95)
Romantic (93)
Neighborhood Gem (59)
Late-night Find (45)
Notable Wine List (37)
Great for Lunch (21)
Great for Outdoor Dining (18)
Great for Brunch (6)
Kid-friendly (5)
Scenic View (1)
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142 reviews
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 (New York Area)·Dined on February 14, 2016

My Valentine and I visited PURE and we were purely impressed. The experience was just present, the food was flavorful and the dessert was magnificent! We are definitely going to return to PURE.

Tags: Romantic, Special Occasion
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food5
ambience5
service5
value5

 
 (New York Area)·Dined on February 14, 2016

We had a wonderful dinner on Valentine's Day. It was our first time there. Fixed menu with a great value for options offered. The house Cab wine was just ok, on the sweet side. Wonderful service and ambiance. The food was fresh and cooked to perfection. We will definitely be back.

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food5
ambience5
service4

vip
 (New York Area)·Dined on February 13, 2016

Was very disappointed for the first time. Typically the food and service is much better but went for Valentine's Day and got stuck with a prix fix menu which was just ok. The wine included was not drinkable. Used to be a favorite that I'd recommend but not sure I'd return.

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food4
ambience2
service1

vip
 (New York Area)·Dined on February 6, 2016

The food and on ambiance were more than I expected. Owner spent a lot of money in this place. Well done!

Tags: Fit for Foodies, Late-night Find
Was this review useful to you?Yes·No·
food5
ambience5
service5
value4

vip
 (New York Area)·Dined on January 26, 2016

Beautiful atmosphere with a vibrant bar scene. Will be back.

Tags: Romantic, Vibrant Bar Scene
Was this review useful to you?Yes·No·
food5
ambience5
service5
value5

vip
 (Chicago)·Dined on December 14, 2015

Although attached to a Holiday Inn, this is a great place. It is a combination of Asian and traditional steak house. There is sushi, fish, and enjoyable traditional fare. Our group split the starter combo which was delicious. Lamb chops, scallops, sea bass, chicken, and shrimp were all enjoyed by our table. Definitely recommend.

Tags: Fit for Foodies
Was this review useful to you?Yes·No·
food4
ambience5
service4

 
 (New York Area)·Dined on October 25, 2015

Pure is my favorite restaurant! The service is impeccable and the food is outstanding!! I am looking forward to another dining experience in the very near future!

Tags: Fit for Foodies, Good for Groups, Great for Lunch, Great for Outdoor Dining, Hot Spot, Late-night Find, Neighborhood Gem, Notable Wine List, Romantic, Scenic View, Special Occasion, Vibrant Bar Scene
Was this review useful to you?Yes·No·
food5
ambience5
service5

vip
 (New York Area)·Dined on October 23, 2015

Wow where do I start. We checked in as a party of 2 the hostess said oh you're the party of 3.. Here we go! Our reservation being 730 the place was empty though a lovely dining room and a fantastic bar area. We had a nice table after about three minutes busboy came over and asked if we wanted water and then never saw him again, waiter came over apologized for wait asked if we wanted water we told him the busboy already asked us he apologized offered us cocktails couldn't decide and he couldn't make any suggestions because he claims they are not allowed to taste anything at the restaurant bosses rules. We ordered two really good cocktails and finally after 12-15 minutes we got our water. Another waiter came over and asked if we were being served and told him yes by two other people. Original waiter came back kept saying I don't know what's going tonite we are just shortstaffed things are being really unorganized tonite in the kitchen busboys waitstaff etc tons of complaining from the waiter bad mouthing the entire staff sorry to say guys, though he was very nice not professional by any means.
We saw some friends and they said if you can just have drinks leave because it's not that great however we chose to stay and try it out.we ordered the fried calamari which was ice cold however tasty and we certainly don't want our food spit on by sending it back,for what it's worth the filet mignon and Godzilla sushi roll was good I asked for a glass of wine and never got it until after my meal. Owners or host kept coming over was over multiple times to ask how everything was but I figured open table guys can relay this to them it's a shame a beautiful place such poor management very poor, can't blame the servers I blame the gentleman running the place it's their responsibility to make a tight ship run well. They had guys walking around the dining room picking up the chairs to see if they were in any need of repairs during dinner hours seriously?!?

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food2
ambience5
service1

 
 (Philadelphia)·Dined on October 17, 2015

They stopped serving rolls which were excellent- waiter messed up the order - one person ate first then the other - the desert menu is a preprinted menu from the vendor where they purchase the items - nothing house made. Will never go there again

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food2
ambience3
service2

 
 (New York Area)·Dined on September 26, 2015

It is connected to a Holiday Inn, drink & entree prices too high for the type of restaurant it is. The ambuiance is the best bpart of this restaurant. The Fire Roasted shrimp were good, overall disappointing.

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food2
ambience4
service3

 
 (New York Area)·Dined on September 19, 2015

Although the sushi was great, multiple issue in the kitchen made the experience frustrating. It took about 40 minutes for our appetizer to arrive due to a "mix up" in the kitchen, but there was an additional 35-40 minutes before the main course arrived. Also my meal was comped because the medium steak I ordered came to the table medium well-well done. I even overheard other table experiencing similar issues of long wait times and food "mix ups". The waiter was very apologetic and the managers try to do there best by sending the table complimentary drinks and sides, but I doubt I would return.

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food4
ambience4
service2

 
 (Atlantic City)·Dined on September 13, 2015

Service was really slow although we went at an off time for dinner, 5pm on a Sunday evening. We've done Mother's Day brunch here and had a great experience, but the 2 times we've returned for dinner, service was really bad. Unfortunate because the food is really good! Our waitress was super slow, but there was another waiter that waa more attentive to us than she was.

Tags: Fit for Foodies, Good for Groups, Kid-friendly
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food5
ambience5
service2

 
 (New York Area)·Dined on September 12, 2015

We had a great night out. Dinner was fantastic, the staff was friendly and the DJ was an added plus.

Tags: Fit for Foodies, Good for Groups, Great for Outdoor Dining, Hot Spot, Notable Wine List, Romantic, Special Occasion
Was this review useful to you?Yes·No·
food5
ambience4
service4

 
 (New York Area)·Dined on September 12, 2015

Very Good food and ambience. The service was moderate.

Tags: Fit for Foodies, Kid-friendly, Romantic, Special Occasion
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food4
ambience4
service3

vip
 (New York Area)·Dined on August 21, 2015

we've been there a few times - always good. Food tends to be a little sweet / saucy, which, i think, is their Asian flair

Tags: Neighborhood Gem
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food4
ambience4
service4

 
 (New York Area)·Dined on July 25, 2015

After being seated waited 15 min for first round of drinks and almost 45 min for app - waitress who said she was the manager claimed she didn't undrstand the hold up - terrible!!! Dinner was served after all most waiting another full hour - it's a shame the place is pretty and the food is good -worst service ever

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food5
ambience4
service1

 
 (New York Area)·Dined on July 3, 2015

Wonderfull atmosphere and outstanding presentation of meal. Staff was attentive and served all stages of meal in a timely manner. I had the Chilian Sea Bass the the sause aws secongd to none. Look forward to coming to Pure again.

Tags: Fit for Foodies, Good for Groups, Romantic, Vibrant Bar Scene
Was this review useful to you?Yes·No·
food5
ambience5
service5

 
 (New York Area)·Dined on June 28, 2015

For the price I believe there are better dining choices. I ordered sushi. When I asked for low sodium soy the waiter handed me 3 foils packets, really?? My wife ordered filet mignon. It was properly cooked but needed salt. Pure doesn't have salt and pepper shakers on the table. Is the chef that arrogant, no salt necessary.

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food3
ambience3
service2

 
 (New York Area)·Dined on June 27, 2015

The ONLY downfall to this restaurant was the loud, pounding, electronic, club music.

Tags: Fit for Foodies
Was this review useful to you?Yes·No·
food4
ambience3
service5

vip
 (New York Area)·Dined on June 14, 2015

I have gone to this place about 3 times now because the atmosphere is nice and the staff is usually very professional. Each time though I've had a problem with consistency of the food and this time was lack of availability. They were out of countless menu items this time. I can always understand running out of specials but 4 or 5 menu items seems excessive. Not sure i will go back.

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food4
ambience3
service3

vip
 (New York Area)·Dined on June 13, 2015

Fourth time. A bit down hill. May give it another shot. Generally expensive for the quality. Stick with he sushi menu.

Was this review useful to you?Yes·No·
food3
ambience3
service2

 
 (New York Area)·Dined on June 13, 2015

I went to Pure for dinner with two other couples and found everything to be spot on. The ambiance was good; the service attentive without being intrusive and the food was excellent. Pure's menu was a mix of traditional and fusion dishes. I tried the sashimi and found it comparable to what I'd expect to find in a specialty Japanese restaurant. One of my friends ordered the scallops and found them cooked to perfection (i.e. just done, but not over done). My wife and the rest of my friends, who opted for various fusion dishes, had nothing but rave reviews, both in the terms of presentation and taste. Pure's physical layout can also be described as a fusion. You can select a table near the bar, like we did, for a lively and upbeat evening with friends. Or chose a table further back in the dining area for a quieter and/or more romantic setting.

Tags: Hot Spot, Late-night Find, Neighborhood Gem, Vibrant Bar Scene
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food5
ambience5
service5

vip
 (New York Area)·Dined on June 12, 2015

I went there hoping it would be a new entry to our list of "go to" places in our area. The service was good and accommodating. Our server was quite attentive. The food was "ordinary". I had a rib-eye steak medium/rare cooked properly, but the meat was mediocre. The creamed spinach was soupy- 75% cream and 25% spinach. Didn't each much of that. I will go back and give it another try. I want them to be successful.

Tags: Good for Groups, Vibrant Bar Scene
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food3
ambience3
service4

 
 (New York Area)·Dined on June 7, 2015

The food we selected ( Lobster and the Thai curry ) were really good.

Tags: Fit for Foodies, Romantic, Special Occasion
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food4
ambience4
service4

 
 (New York Area)·Dined on May 30, 2015

Awful. Run

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food1
ambience2
service1

 
 (New York Area)·Dined on May 23, 2015

This was my second visit to Pure and both times the food has been excellent. Nice selection on the menu and not a bad dish yet. Both times we've shared several dishes and I've loved everything. This time however, we had a party of 6 and the waiter was just not up to the standard of the restaurant. Not sure if he was new, perhaps a college student home for the summer, but he definitely didn't have his act together. In the end it didn't matter because we were chatting but having to wait 20 minutes for a diet coke is really not acceptable. Will definitely go back though as the waitress on our first visit was outstanding but I would caution the management to be a little more selective on their wait staff as it can really turn an excellent restaurant into a bad experience. The restaurant is really pretty if you get away from the TV in the bar, definitely ask for a table on the upper level.

Tags: Fit for Foodies, Good for Groups, Special Occasion
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food4
ambience4
service2

 
 (New York Area)·Dined on May 10, 2015

This is specific to our experience with the Mother's Day Brunch and may not be representative of the regular food and service.

-We were one of the first 3-5 tables seated, but it took 3 requests and 20+ minutes to get someone to take our drink orders.
-Multiple wait staff were milling around while people were being seated, but seated tables were being ignored (not their section?)
-I confirmed by phone that they would be able to accommodate gluten-free for the brunch, but nothing was labeled, station attendants had no idea how the food was prepared and multiple attempts to talk to a chef or one of the prep staff went unaddressed for the full 90+ minutes that we were there
-Asked about custom ordering something. Again, told that they'd find someone to talk to me, but never happened
-There was an omelet station, but they couldn't confirm that the bucket of egg slurry was just eggs (some places add pancake batter to make the omelets fluffier)
-Most of the premade sushi contained fake crab (often made out from wheat gluten) and there was no separation of prep areas, so I couldn't even use that as a fallback
-Ended up eating some sliced deli meats, cheese and some cut fruit. There just weren't any other obvious safe choices and nobody to help identify what was safe to eat
-My wife and son had their pick, but weren't impressed. There were huge clumps of unseparated pasta, undercooked and overcooked food in the same trays, pieces of packaging in the food, "something crunchy" in the salmon rolls (my son's exact words), uncooked rice in the fried rice, frozen cheesecake on the dessert stand (not "chilled", but rock hard in the middle an hour+ into the service).

I suspect that they don't have experience in this format and probably had a lot of temp workers prepping the service. A buffet brunch is very different from cook-to-order and it's obvious that they either didn't know or didn't care how to do it right. It was like a bad catering experience.

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food1
ambience4
service1

vip
 (New York Area)·Dined on May 1, 2015

Have been here couple of times for lunch, and Pure never disappoints. Next time have to try dinner for sure. For dishes: we love seared tuna wraps and the tartar appetizer. Dessert was great - chocolate fondue. Drinks - we always choose cucumber martini.

Tags: Fit for Foodies, Great for Lunch, Neighborhood Gem
Was this review useful to you?Yes·No·
food5
ambience5
service4

 
 (Washington DC)·Dined on April 11, 2015

Went to Pure with my husband and another couple. Walked in and it looked very nice. Went downhill from there. We thought we were being punked. Restaurant was basically empty at first, but they asked us to wait at the bar for a table. We had a reservation. So we ordered drinks. They made us a sangria martini which was very good. Then they sat us about 20 minutes later in the still empty dining room.. We ordered appetizers, then were told the cheese platter we ordered is no longer available. Then we asked for another martini and were told they no longer have the ingredients for the drink. Moving onto dinner. We ordered our meal only to find out once again they were out of one of our choices. We got our appetizers then noticed all the other tables had a bread basket. We got ours later. I had ordered soup, but they forgot the spoon. I had to wait a while for that. The restaurant became very busy very quickly. Now about 20 more minutes go by and my husband noticed a bunch of dinners being set out on the susihi bar, just sitting there, about 7 minutes later those same plates are brought to OUR table. Unfortunately our steaks and sides are now ice cold. Not to mention my husbands medium rare steak is burnt. The waitress was very nice and very apologetic about everything. The manager finally came over with a million apologizes. She ordered us new steaks, told us to order desert and that there would be no bill for our table that evening. We felt the manager handled it nicely but way too many things wrong to go back anytime soon. The food we did get that was correct was good.

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food1
ambience3
service2

vip
 (New York Area)·Dined on April 11, 2015

My husband and I went to Pure very much looking forward to having a great steak dinner but were pretty disappointed by what we ate. I had a NY Strip that was way over well done when I asked for medium. Also the sauce that accompanied was good but there was noy very much of it. My husband had the Rib Eye and it was not cooked as he requested either

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food2
ambience4
service4

vip
 (New York Area)·Dined on April 10, 2015

We all loved the atmosphere and found the sushi to be high quality. If you order spicy things they weren't spicy but maybe you could ask for extra spicy to get it spicier.

Tags: Fit for Foodies, Good for Groups, Hot Spot, Late-night Find, Neighborhood Gem, Romantic, Special Occasion
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food4
ambience5
service5

vip
 (New York Area)·Dined on April 2, 2015

A Lot to choose from on the menu from steak to sushi. I ordered the volcano sushi which was delicious. Generous portions. Order the fondue if you have a big group it was great.

Tags: Good for Groups
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food4
ambience4
service5

 
 (New York Area)·Dined on March 29, 2015

Was not thrilled with the quality of the food and wait time for the food. The Server was excellent

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food1
ambience4
service5

 
 (New York Area)·Dined on March 21, 2015

Heard of this place from a few different sources and checked out the website. The restaurant seemed very interesting for a Saturday nite out based on both the photos and menu. We made a reservation for that evening. We were definitely impressed upon entering. The decor was contemporary and chic! Loved the look and vibe. There are entree selections for those interested in sushi as well as items for the meat lovers. This was perfect as I ordered a sushi dish and appetizer and my husband ordered a chop. I tasted his and found it to be great! My meal was great too! We had coffee and dessert as well which completed a wonderful evening. The bar area is visible from the restaurant and it looked like a great place to come for a nite out with friends. The tables there were filing as our dinner ended. Our money was well spent for a great evening!

Tags: Romantic, Special Occasion, Vibrant Bar Scene
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food5
ambience5
service5

 
 (New York Area)·Dined on March 20, 2015

The food was awesome. The ambiance was perfect and our waitress Crystal was so professional and friendly. She made our experience even better. This restaurant is a great find and you would never expect how great it is from the outside. Don't judge a book by its cover!! I am definitely coming back!!

Tags: Fit for Foodies, Good for Groups, Hot Spot, Late-night Find, Notable Wine List, Romantic, Special Occasion
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food5
ambience5
service5

 
 (New York Area)·Dined on March 7, 2015

Was told we would need to wait 15 minutes for a table. No problem, we waited at the bar. After a half hour and other people walking in and getting seat we inquired about our table. 15 minutes later they sat us. There were multiple empty tables in the restaurant, so I really do not know what the issue was. Service was poor with our entrees coming out before we had a chance to finish our appetizers. Also,almost got bowled over by a waiter not looking where he was going. Food was okay but not worth the price

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food3
ambience2
service1

 
 (New York Area)·Dined on March 7, 2015

It was just OK. We had dined here before but wasn't loving it as much as we used to. Not sure we will be going back.

Tags: Romantic, Special Occasion
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food2
ambience4
service5

vip
 (New York Area)·Dined on March 3, 2015

Each time I dine here I wonder why I haven't been back sooner. The restaurant is beautiful with a hip vibe. Food is excellent! Love this restaurant and hope others realize this is a real gem!

Tags: Good for Groups, Great for Brunch, Hot Spot, Neighborhood Gem, Vibrant Bar Scene
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food4
ambience4
service4

vip
 (New York Area)·Dined on February 28, 2015

Pure is an upscale eatery, with delectable food. Weekend dinners, especially near the bar area are not enjoyable. We were seated near the bar because the other dining area was full. At this cramped seating area we could hear the next couples cursing, and empty chatter. We waited 15 minutes before someone even came to our table. We received our food quickly, and my Salmon was awesome. Our water was never refilled. Our waitress seemed unattentive, and overburdened. And of course, we waited, and waited for the check. Weekend dinners here are too hectic, and unenjoyable, especially near the bar. I would return here but not on weekends. **TIP-If you have a reservation doublecheck that the restaurant checks you in. They had us as a "NO-SHOW".

Tags: Romantic
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food4
ambience2
service2

vip
 (New York Area)·Dined on February 22, 2015

Pure is a top-notch eatery that warms your pallet with delectable food, and your senses with that just right romantically subdued ambience. Only topped by superb dishes-(the halibut was outstanding), attentive service, and even reasonable pricing. I'll be returning to Pure whenever I'm in Parsippany. BRAVO PURE!!!

Tags: Hot Spot, Neighborhood Gem, Romantic
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food5
ambience5
service5

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