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142 reviews
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$30 and under
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Top Tags:
  • Fit for Foodies (124)
  • Vibrant Bar Scene (123)
  • Special Occasion (118)

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Pure is an Asian-American restaurant in Parsippany. The name itself sets a theme for the cuisine and the décor of the restaurant, with clean black tables filling the dining rooms and a simplistic atmosphere. When you sit down in the beautiful white fabric chairs will you get to choose your meal from the wide array of lunch and dinner options offered by Pure. The dinner menu features different types of poultry, lamb, angus burgers and your choice cut of steak. Seafood options are extensive, with Chilean sea bass, Mahi Mahi, scallops, shrimp, salmon and the popular dish Angry Lobster, which is pan-seared lobster tail with Thai basil, eggplant, hot house tomatoes, garlic, cooking wine and soba noodles.

If you want something different, try the exceptional sushi at Pure. A popular sushi choice is the signature Volcano Roll with spicy tuna, avocado, crab and sea urchin. Wash down your meal with a cocktail.

Dining Style
Casual Dining
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Steak, Sushi, Seafood
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Hours of operation
Lunch: Monday - Friday 11:30 am to 4pm
Sunday - Wednesday 4pm to 11pm
Thursday - Saturday 4pm to 2am
Reservations preferred.
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Phone number
(973) 331-7873
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Payment options
AMEX, Discover, MasterCard, Visa
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Dress code
Business Casual
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Cross street
Banquet, Bar Dining, Bar/Lounge, Chef's Table, Dancing, Entertainment, Full Bar, Happy Hour, Late Night, Outdoor dining, Private Room, Takeout, Wheelchair Access, Wine
What 142 People Are SayingWrite a review
Overall ratings and reviews
3.8  based on all time ratings
Noise · Moderate
81% of people would recommend it to a friend
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OpenTable Diner (New York Area)
5.0  Dined on February 14, 2016

My Valentine and I visited PURE and we were purely impressed. The experience was just present, the food was flavorful and the dessert was magnificent! We are definitely going to return to PURE.

OpenTable Diner (New York Area)
4.0  Dined on February 14, 2016

We had a wonderful dinner on Valentine's Day. It was our first time there. Fixed menu with a great value for options offered. The house Cab wine was just ok, on the sweet side. Wonderful service and ambiance. The food was fresh and cooked to perfection. We will definitely be back.

vipBarbara (New York Area)
2.0  Dined on February 13, 2016

Was very disappointed for the first time. Typically the food and service is much better but went for Valentine's Day and got stuck with a prix fix menu which was just ok. The wine included was not drinkable. Used to be a favorite that I'd recommend but not sure I'd return.

vipVAP613 (New York Area)
5.0  Dined on February 6, 2016

The food and on ambiance were more than I expected. Owner spent a lot of money in this place. Well done!

vipMMaz (New York Area)
5.0  Dined on January 26, 2016

Beautiful atmosphere with a vibrant bar scene. Will be back.

vipjsoviking (Chicago)
5.0  Dined on December 14, 2015

Although attached to a Holiday Inn, this is a great place. It is a combination of Asian and traditional steak house. There is sushi, fish, and enjoyable traditional fare. Our group split the starter combo which was delicious. Lamb chops, scallops, sea bass, chicken, and shrimp were all enjoyed by our table. Definitely recommend.

OpenTable Diner (New York Area)
5.0  Dined on October 25, 2015

Pure is my favorite restaurant! The service is impeccable and the food is outstanding!! I am looking forward to another dining experience in the very near future!

vipCarolyn (New York Area)
2.0  Dined on October 23, 2015

Wow where do I start. We checked in as a party of 2 the hostess said oh you're the party of 3.. Here we go! Our reservation being 730 the place was empty though a lovely dining room and a fantastic bar area. We had a nice table after about three minutes busboy came over and asked if we wanted water and then never saw him again, waiter came over apologized for wait asked if we wanted water we told him the busboy already asked us he apologized offered us cocktails couldn't decide and he couldn't make any suggestions because he claims they are not allowed to taste anything at the restaurant bosses rules. We ordered two really good cocktails and finally after 12-15 minutes we got our water. Another waiter came over and asked if we were being served and told him yes by two other people. Original waiter came back kept saying I don't know what's going tonite we are just shortstaffed things are being really unorganized tonite in the kitchen busboys waitstaff etc tons of complaining from the waiter bad mouthing the entire staff sorry to say guys, though he was very nice not professional by any means.
We saw some friends and they said if you can just have drinks leave because it's not that great however we chose to stay and try it out.we ordered the fried calamari which was ice cold however tasty and we certainly don't want our food spit on by sending it back,for what it's worth the filet mignon and Godzilla sushi roll was good I asked for a glass of wine and never got it until after my meal. Owners or host kept coming over was over multiple times to ask how everything was but I figured open table guys can relay this to them it's a shame a beautiful place such poor management very poor, can't blame the servers I blame the gentleman running the place it's their responsibility to make a tight ship run well. They had guys walking around the dining room picking up the chairs to see if they were in any need of repairs during dinner hours seriously?!?

Foodie (Philadelphia)
2.0  Dined on October 17, 2015

They stopped serving rolls which were excellent- waiter messed up the order - one person ate first then the other - the desert menu is a preprinted menu from the vendor where they purchase the items - nothing house made. Will never go there again

Elizabeth (New York Area)
2.0  Dined on September 26, 2015

It is connected to a Holiday Inn, drink & entree prices too high for the type of restaurant it is. The ambuiance is the best bpart of this restaurant. The Fire Roasted shrimp were good, overall disappointing.