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Nearby points of interest

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  1. Distance: 0.02mi
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About PLAJ

Introducing PLÄJ, a new innovative concept from Swedish born Owner/Chef Roberth Sundell where California fare and Scandinavian flavors become one. PLÄJ is a celebration of local and seasonal ingredients inspired by the rustic flavors and simple elegance of Scandinavian cusine. PLÄJ embodies the soul of Scandinavia,the place to share the experience of new flavors, great wine, Scandinavian beer, and cocktails.

333 Fulton Street
San Francisco, CA 94102
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Dining Style:
Casual Dining

Cuisines:
Scandinavian, European, Californian

Hours of Operation:


Dinner: Sun-Monday 5:00PM - 8:45PM
Tuesday-Thurs 5:00PM - 9:45PM
Fri-Sat 5:00PM - 10:30PM
Times are final seating time. Kitchen closes shortly after.

Cross Street:
Franklin Street

Dress Code:
Casual Dress

Price Range:
$31 to $50

Payment Options
AMEX, Discover, MasterCard, Visa

Phone Number:
(415) 294-8925

Website:
http://www.plajrestaurant.com/

Parking Details:
Valet parking is provided for a fee through the Inn At The Opera, subject to available space.

Executive Chef:
Roberth Sundell

Additional:
Bar Dining, Beer, BYO Wine, Corkage Fee, Fireplace, Full Bar, Gluten-free Menu, Non-Smoking, Wheelchair Access, Wine

PLAJ Ratings and Reviews

5
4
3
2
1

4.6

Overall Rating

based on recent ratings
food

4.6

service

4.4

ambience

4.4

value

4.1

Noise

Moderate

92% would recommend it to a friend

Creative Cuisine (60)
Fit for Foodies (57)
Pre/post Theatre (57)
See All
Special Occasion (46)
Good for a Date (44)
Cozy (38)
Romantic (37)
Quiet Conversation (35)
Authentic (34)
Good for Anniversaries (31)
Handcrafted Cocktails (28)
Neighborhood Gem (27)
Seasonal (19)
Healthy (18)
Bar Seating (12)
Business Meals (12)
Good for Birthdays (11)
Gluten Free Options (11)
Local Ingredients (11)
Worth the Drive (11)
Fun (9)
Comfort Food (8)
Notable Wine List (8)
Good Vegetarian Options (7)
Casual (6)
Good for Groups (5)
Disabled Access (4)
Hot Spot (3)
Paleo Friendly (3)
Tapas (3)
Happy Hour (2)
Late-night Find (2)
Great for Lunch (2)
Organic (2)
Quick Bite (2)
Tasting Menu (2)
Great Beer (1)
Sunday Lunch (1)
Vegan (1)
Vibrant Bar Scene (1)
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1509 reviews
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vip
 (San Francisco)·Dined on September 30, 2017

Aside from not really liking the food at all, the service wasn't great. We waited 30 minutes for apple pie for dessert, and it came out cold.

1 person found this review helpful.
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food3
ambience3
service3
value3

 
 (Sacramento)·Dined on September 28, 2017

Have visited several times. Always imaginative, delicious food and cocktails. Excellent service always. Attentive staff, great ambience.

Tags: Vibrant Bar Scene, Quick Bite, Bar Seating, Good for a Date, Neighborhood Gem, Pre/post Theatre, Handcrafted Cocktails, Authentic, Creative Cuisine, Local Ingredients, Romantic, Special Occasion, Fit for Foodies, Notable Wine List, Good for Anniversaries
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food5
ambience5
service5
value5

 
·Dined on September 28, 2017

We ate at Plaj after a show. Delicious starters - the cheese plate included a potato hard bread - lefse, and the beet treated gravlax was delicious. My husband and daughter both had the Swedish meatballs and loved them - I think they tasted like Christmas with nutmeg and allspice. Yummy! I had the salmon - to die for! We had both the princess cake and the Northern lights desserts which were unbelievably delicious. I have no complaints whatsoever about the quality of the food. The bill was over $200 for the 3 of us - not cheap, but definitely a memorably fantastic meal.

Tags: Creative Cuisine, Good for a Date, Good for Anniversaries, Healthy, Gluten Free Options
1 person found this review helpful.
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food5
ambience5
service5
value4

vip
 (San Francisco)·Dined on September 27, 2017

Our second or third visit to PLAJ. We've enjoyed it each time, and have tried a few different dishes, though the herring and gravlax are beyond measure - as in really, really good. Ordered: summer salad, crawfish bisque, oysters, herring three ways and salmon. All were fresh, light and delicious!

Our server was friendly and professional; he kept the meal moving as we had theater tickets and were on a schedule. Definitely would recommend, and we plan to go again when we can linger a bit!

Tags: Fit for Foodies, Creative Cuisine, Pre/post Theatre, Paleo Friendly
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food5
ambience5
service5
value5

 
 (San Francisco)·Dined on September 26, 2017

Our friend from Sweden came to visit, so we went to Plaj. We all loved it. Our friend told us that the food was authentic but better than most food in Sweden. We shared tastes and order the crayfish bisque, salad, matjes herring, saddle of elk, salmon, and Swedish meatballs. They were all excellent. So was our server, who was a woman from Budapest. The atmosphere was just right. This will be our go-to place when we go to SFJazz.

Tags: Pre/post Theatre, Healthy, Comfort Food, Good for a Date, Good for Birthdays, Romantic, Neighborhood Gem
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food5
ambience5
service5
value5

 
·Dined on September 25, 2017

Pläj was a nice experience mixing Scandinavian food with a gourmet touch. Pleasant atmosphere overall and the staff was very kind and helpful. We were there for our anniversary and wish we had asked for a table in the front room, as the back room has a long table and the group was a bit loud. For Food: The flavor mixes were quite inventive and enjoyable. Enough of homeland memories with a bit of a twist. We had a starter of Råraka & Caviar: potato røsti, skagen cream, whitefish caviar and then the Saddle of Elk: forest mushroom, summer truffle, barley, Brussels sprouts, huckleberry and Swedish Meatballs: potato puree, pan gravy, lingonberry, pickled cucumber. We would order the first two again, but be more adventurous in our third choice in the future.
We would recommend this restaurant for a Nordic Food Experience.

Tags: Creative Cuisine, Good for Anniversaries
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food5
ambience4
service4
value4

vip
 (San Francisco)·Dined on September 23, 2017

food was good, not as good as past visits. service has changed and they no longer give a bill inside a guidebook. Service was a trainwreck , the waitperson disappeared for long periods of time. I had to cut short the meal. I don't plan to return anytime soon.

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food4
ambience2
service1
value1

vip
 (San Francisco)·Dined on September 23, 2017

I really don't have anything to add. It was a good dinner.

Tags: Cozy
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food5
ambience4
service4
value3

vip
 (San Francisco)·Dined on September 22, 2017

I love everything about this restaurant. It's tucked into a hotel in Hayes Valley, and the dining room feels like you could be in an old NYC boutique hotel on the upper East side, anytime from the 1960s to now. It's quiet and dignified and the opposite of hip--with the exception of the super amazing wallpaper which I covet. It's all Scandinavian food and every single thing I've had there has been fantastic. Nothing on the menu seems like something I'd normally order--but it's all so fresh and interesting, and the flavors are so bright and intelligently combined. I feel like it's a little visit to Sweden (I brought a Swedish-born friend and he agreed). All the desserts are delicious and the wait staff is super professional but kind and happy to explain the esoteric items.

Tags: Neighborhood Gem, Fit for Foodies
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food5
ambience5
service5
value5

 
 (San Francisco)·Dined on September 21, 2017

The food was nothing less than superb. Each and every course was delectable. For my entree I had the potato dumplings and it was heavenly and unlike anything I have ever had before. The meal was a delight start to finish

Tags: Special Occasion, Fun, Seasonal, Vegan, Romantic, Good for Anniversaries, Gluten Free Options
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food5
ambience5
service5
value4

vip
 (New England)·Dined on September 18, 2017

We were pleasantly surprised to see that Plaj was located inside a hotel. Our server was very pleasant. The food was and service was good. But, the main entree had too much butter. Absence of runny butter would have made it more delicious. The wine list is limited. I liked the bread and butter and salad.

Tags: Creative Cuisine
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food4
ambience4
service5
value4

vip
 (San Francisco)·Dined on September 16, 2017

This was our second visit to Plaj and we were just as thrilled with our second visit as our last, almost 2 years ago. The service is attentive and thorough, the dishes all well composed and delicious. It is a truly a diamond that I believe is often overlooked because it is tucked away at the back of a small hotel in a quiet part of Hayes Valley / Civic Center. All of pickled/cured traditional Scandinavian fare was well elevated and stars of our sampler of different appetizers and small plates for dinner for my partner and me. Stand-outs were the $3 oysters - which were well shucked with a beautiful and delicate lingonberry mignonette, as was the herring dish presented a few different ways. Will definitely keep this place on our return to list.

Tags: Fit for Foodies, Quiet Conversation, Good for a Date, Seasonal, Creative Cuisine
1 person found this review helpful.
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food4
ambience3
service4
value4

 
·Dined on September 16, 2017

This was my 3rd visit to Plaj. I love it! Great service, food, and unique ambiance. Perfect spot for a nice meal and a drink before a show.

Tags: Tapas, Good for a Date, Romantic, Healthy, Authentic, Fun
1 person found this review helpful.
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food5
ambience5
service5
value5

 
 (San Francisco)·Dined on September 16, 2017

They had Swedish meatballs on the menu. What was served was NOT a Swedish meatball! More like the size of an Italian meatball. I know as I am 100% Swedish!!

1 person found this review helpful.
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food3
ambience4
service5
value2

 
 (San Francisco)·Dined on September 15, 2017

The food was scrumptious. I could tell that everything was made fresh and with care. The service was attentive and professional.

1 person found this review helpful.
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food5
ambience4
service5
value3

 
 (San Francisco)·Dined on September 15, 2017

Pre-Symphony Gala

1 person found this review helpful.
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food5
ambience4
service5
value4

vip
 (San Francisco)·Dined on September 13, 2017

Plaj has great ambience, a club atmosphere. The bread ($5), fresh out of the oven, was super delicious, with an aroma reminiscent of gingerbread. For an appetizer I had the cheese plate ($20) that could have been offered as a dessert. I had 2 of the cheeses prior to my entree and the balance as dessert. One of the new cheeses was a rolled smoked cheese that was the best of the assortment. The elk ($38) was good and very rich in taste. Although the prices are elevated, Plaj is excellent for a special occasion or a date. The chef husband and wife hostess team have a winning Scandinavian restaurant hidden in a beautiful inn.

Tags: Quiet Conversation, Notable Wine List
1 person found this review helpful.
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food5
ambience5
service5
value4

 
 (San Francisco)·Dined on September 10, 2017

The food was delicious. The service and atmosphere delightful

Tags: Neighborhood Gem, Special Occasion
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food4
ambience4
service5
value4

 
 (San Francisco)·Dined on September 10, 2017

The menu is fairly limited but the quality of the food is very good. Unfortunately the service was downright bad, particularity for the price point. We were seated exactly on time but over the course of just under two hours we had 5 different people come to the table for beverage selection, taking our order, presenting the food and delivering the check. This was for just appetizers, wine and a main course. Slow, confusing and inexcusable for one of the "top 50" places in San Francisco. Check this on off the list.

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food4
ambience2
service1
value2

 
·Dined on September 9, 2017

I can't adequately express how much I enjoyed my experience at Plaj. The service was flawless, perfectly friendly, knowledgeable, and prompt. In fact the only thing better than the service was the food. The oysters and crawfish soup were some of the most memorable things I've ever eaten and I only wish I hadn't bothered sharing the soup with my husband and that I had ordered more of the oysters. Normally when the opening courses are so strong, I'm often left disappointed with the entrees. Not at Plaj. My husband and in-laws ordered the Swedish meatballs, the elk, and the boar sausage while I had the halibut. This fish was simply beautiful on the plate and in my mouth. I'm not one to take pictures of my food, but I wish I had this time. I tasted all the other plates and they were just as magnificent as my own. I never knew Elk could be so tender and you could tell the sausage and meatballs stem from a family recipe, full of comfort and love. We ended the night with dessert of princess cake and a lemon tart with plum ice cream and soft meringue. The flavor combination of the lemon tart dish was outstanding. Not a marzipan myself so I passed on the princess cake, but it's my mother-in-laws favorite dessert and she couldn't get enough of it. We left the restaurant completely satisfied and we agreed their was not a low point at all during our meal. We will remember our first time there for a long while and will definitely be returning soon.

Tags: Authentic, Gluten Free Options, Disabled Access, Special Occasion, Seasonal, Romantic, Good for a Date, Handcrafted Cocktails, Local Ingredients, Creative Cuisine, Fit for Foodies, Good for Anniversaries
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food5
ambience4
service5
value4

 
 (San Francisco)·Dined on September 9, 2017

I loved the ambiance at Inn at the Opera. It was warm, cozy, inviting, beautiful, European, old world, artistic, and a fire burning in the fireplace and beautiful live music. I miss all that. Now it is cold, no charm, no special ambiance, stark. The servers are mediocre, not communicative with all the customers at the table, not checking if the food should come quickly or slowly, not checking if another drink will be desired soon. I find it quite impersonal compared to how it used to be! and just plain too plain/uninteresting - no real charm.

Tags: Pre/post Theatre, Creative Cuisine, Special Occasion
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food5
ambience2
service3
value3

 
 (San Francisco)·Dined on September 7, 2017

We started off with excellent cocktails, once we got our server's attention! I highly recommend the Copenhagen drink. The herring and gravlax, with sorrel sorbet, were fantastic. The entrees were very good, though surprised that halibut was a bit overdone. The one dessert we tried was a bit odd but very good and interesting. Overall, a nice quiet evening and enjoyable meal.

Tags: Fit for Foodies, Romantic, Cozy, Handcrafted Cocktails
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food5
ambience4
service3
value3

vip
 (San Francisco)·Dined on September 4, 2017

Interesting ingredients beautifully prepared. Unique cocktails.

Tags: Cozy, Fit for Foodies, Pre/post Theatre, Handcrafted Cocktails
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food5
ambience5
service5
value4

 
·Dined on August 29, 2017

Very elegant, interesting food, great staff. Be warned the food seemed rather salty.

Tags: Good for Anniversaries, Late-night Find, Happy Hour, Good for Birthdays, Pre/post Theatre, Special Occasion, Good for a Date, Bar Seating, Handcrafted Cocktails, Worth the Drive, Creative Cuisine, Romantic, Fit for Foodies, Tapas
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food4
ambience5
service5
value4

 
·Dined on August 28, 2017

Delicious, inventive, hearty food. Great, unrushed service. Calm, cozy, romantic atmosphere. A nice place to spend an evening, great for a date! Try the princess torte!

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food4
ambience5
service4

vip
 (San Francisco)·Dined on August 27, 2017

We have had a great experience 3 times. Excellent food, creatively prepared and delicious.
We tried the elk, Swedish meatballs, sausage for the main course. All winners.
And before we had divine gravlax, herring and a great salad.
The food is unique and the environment sophisticated and quiet. Our server, richard helped us select the perfect wines.

I really love this restaurant...relaxing and wonderful to share with friends.

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food5
ambience5
service5
value5

 
·Dined on August 26, 2017

Good food and a superfluous Maitre De with the personality of an ice chamber. Self service may be more appropriate.

Tags: Quick Bite, Comfort Food
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food5
ambience2
service4
value3

vip
 (San Francisco)·Dined on August 26, 2017

Phenomenal food and a wonderful experience making truly unique and different cuisine.

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food5
ambience4
service5
value3

 
 (Washington DC)·Dined on August 25, 2017

The food was fantastic. Don't be in a hurry. The elk was amazing, as was the herring app. There was something else we ordered with caviar on top that was incredible. Yum

Tags: Handcrafted Cocktails, Authentic, Fit for Foodies, Creative Cuisine, Gluten Free Options, Worth the Drive, Special Occasion, Romantic, Pre/post Theatre, Cozy, Good for Anniversaries, Good for a Date, Healthy
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food5
ambience4
service4
value4

 
 (Central Coast)·Dined on August 25, 2017

Hidden gem in a quiet hotel of Inn by the Opera. Cozy & romantic spot for a date if you already have the chemistry. Ambience with low dim lights & white cloth tables & manicured service. The quality Scandanavian food and presentation was the main hit of this restaurant, simple yet elegant, and balanced flavors.

Tags: Good for a Date, Neighborhood Gem, Quiet Conversation, Romantic, Business Meals, Cozy, Seasonal, Fit for Foodies, Pre/post Theatre
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food5
ambience4
service4
value4

 
 (San Francisco)·Dined on August 24, 2017

Good service. Food was over salted. Muscles were undercooked and Swedish meatballs were nothing to rave about. The gravlax was excellent as were the fish balls. I would return if I was in the area but I would request less salty food.

Tags: Local Ingredients
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food3
ambience3
service4
value3

vip
 (San Francisco)·Dined on August 20, 2017

Incredible and unique menu but service was subpar compared the the food experience offered.

1 person found this review helpful.
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food5
ambience3
service2
value3

vip
 (San Francisco)·Dined on August 20, 2017

This restaurant has very few choices on the menu. The quality is variable, the
main course was very good, but the appetizer was mediocre. The wine choices are limited and not matching the price level.

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food3
ambience4
service3
value1

 
 (San Francisco)·Dined on August 19, 2017

Overpriced. I was still really hungry after several appetizers and an entre.

Tags: Creative Cuisine, Tapas
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food3
ambience3
service3
value3

 
·Dined on August 12, 2017

Food was amazing in a nice, relaxed atmosphere.

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food5
ambience5
service4
value4

vip
 (San Francisco)·Dined on August 12, 2017

One of my favorite restaurants in SF. I'm honestly surprised they don't have a Michelin star.

Tags: Hot Spot, Seasonal, Quiet Conversation, Fun, Worth the Drive, Special Occasion, Great for Lunch, Business Meals, Good for a Date, Romantic, Neighborhood Gem, Creative Cuisine, Handcrafted Cocktails, Fit for Foodies, Cozy, Good for Anniversaries
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food5
ambience5
service5
value5

 
 (San Francisco)·Dined on August 12, 2017

Party of 6 and there wasn't a bad bite on anyone's plate. Creative, fresh and well executed. Good price point. We'll be back !!

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food5
ambience4
service5

vip
 (San Francisco)·Dined on August 12, 2017

The offerings took us back to a memorable night in Stockholm. Be sure to order the herring and the potato rosti.

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food5
ambience4
service4
value4

vip
 (San Francisco)·Dined on August 11, 2017

We were looking for something special and we were nit let down.
Exceptional food, service, taste, environment.
We have been before and liked it no we love it.
The potato dumplings are to die for

Tags: Good for Anniversaries, Comfort Food, Neighborhood Gem, Cozy, Organic, Special Occasion, Good for a Date, Pre/post Theatre, Worth the Drive, Good Vegetarian Options, Romantic, Healthy, Creative Cuisine, Quiet Conversation, Good for Birthdays, Fit for Foodies
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food5
ambience4
service5
value4

 
 (San Francisco)·Dined on August 11, 2017

I was a little disappointed. The summer salad was quite nice, a good size, with a vinaigrette that was heavy on the vinegar and refreshing. But the potato dumpling, which was the only vegetarian entree item on a limited menu, was very oily. Too oily to finish and the oil also interfered with the lingonberry sauce. Good service and good, very unusual specialty cocktails.

Tags: Pre/post Theatre
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food3
ambience4
service4
value3

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