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For 2
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PLAJ

4.5
1563 reviews
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$31 to $50
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Scandinavian
Top Tags:
  • Pre/post Theatre (67)
  • Creative Cuisine (60)
  • Fit for Foodies (60)
Introducing PLÄJ, a new innovative concept from Swedish born Owner/Chef Roberth Sundell where California fare and Scandinavian flavors become one. PLÄJ is a celebration of local and seasonal ingredients inspired by the rustic flavors and simple elegance of Scandinavian cusine. PLÄJ embodies the soul of Scandinavia,the place to share the experience of new flavors, great wine, Scandinavian beer, and cocktails.
Dining Style
Casual Dining
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Cuisines
Scandinavian, European, Californian
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Hours of operation


Dinner: Sun-Monday 5:00PM - 8:45PM
Tuesday-Thurs 5:00PM - 9:45PM
Fri-Sat 5:00PM - 10:30PM
Times are final seating time. Kitchen closes shortly after.
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Phone number
(415) 294-8925
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Cross street: Franklin Street
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Specials

Valentine's Day Special Menus & More

Please join us for Valentine's Day. We are looking forward to your visit.

Wednesday, February 14, 2018

What 1563 People Are Saying
Overall ratings and reviews
Reviews can only be made by diners who have eaten at this restaurant
4.5
  based on recent ratings
4.6
food
4.3
service
4.4
ambience
4.0
value
Noise · Moderate
90% of people would recommend it to a friend
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OpenTable Diner (San Francisco)
5.0
Dined 3 days ago

My date and I were treated like royalty for a true Scandinavian experience! Service was absolutely pleasant, the food plating was a visionary journey, and the food was divine! I highly recommend this little restaurant with a bold impression to anyone!

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SusanH (Sacramento)
4.0
Dined 3 days ago

My friends & I enjoyed Plaj before attending a show at Herbst Theater. The location was great in that we were able to walk to the theater from the restaurant. As for the food, it was in a word, excellent! To begin, we ordered bread with carmelized butter & smoked fish croquettes as appetizers. The bread was dense & flavorful & the croquettes were delicious! For our entrees, three of the four of us ordered the traditional Swedish meatballs with potato puree, lingonberry jam, & pickled cucumbers. The meatballs were very savory & smothered with a tasty gravy. The potatoes were a little stiff to me, but good nonetheless. The fourth person in our group ordered the saddle of elk entree & said she was dreaming about how delicious it was the next morning! We didn't have time for dessert, but I look forward to visiting again & trying them! The atmosphere was nice, although it was a bit loud & hard to have a conversation. We were seated away from the main dining room, near the front door & by the bar, so that could've been why we sometimes had trouble carrying on a conversation. Overall, we all really enjoyed Plaj & would love to go back again in the future.

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vipVeganFoodie (Denver)
4.0
Dined 4 days ago

Everyone really enjoyed their food and we had a great time. This is a good spot for dinner or a drink before a show.

The misses: I called the restaurant in advance to let them know there was a vegan in my group, they said it was no problem and they had lots of vegan items. The server was attentive to this when we sat down, however nothing on the menu was actually vegan except for one salad. The vegan plate was tasty but we expected more given the conversation in advance. They did have a few vegetarian items though, so this would be great for veggies. When we got there they didn't have the reservation for the correct number of people, but my confirmation did. The service was slow, especially for cocktails but everyone was very nice and we had a very nice dinner overall.

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vipwhitewein (San Francisco)
5.0
Dined 5 days ago

Such interesting cuisine. We have never been disappointed eating here. Favorite dish is the beet cured gravlax —-unlike any other. I dream about this dish. Yum! We highly recommend Plaj for foodies and others open to new food experiences.

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Kitty 
3.0
Dined 5 days ago

The food was delicious, well presented, and quite creative given a limited selection. The room is beautiful. However, the restaurant was understaffed for the predictable pre-theater crowd and noisy to the point that conversation was impossible unless you wanted to scream over the din. Some sound absorption on the ceiling would go a long way to help. While it is perfectly placed for a lovely dinner before the opera or symphony, I would avoid those times unless you want weak service and no interaction with your guests

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vipAuntieAni (San Francisco)
5.0
Dined 5 days ago

We were a group of 7 people who enjoyed a wonderful dinner at Plaj. We were seated at the big table in the back of the restaurant. The service was excellent and the food was also very good. It was one of the first times that I have wanted to try everything on the dinner menu, everything just sounded so good and many items listed are rarely on other restaurant menus, such as Swedish meatballs, pork cheeks and saddle of elk. We will definitely return to Plaj.

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vipOpenTable Diner (San Francisco)
5.0
Dined on January 9, 2018

Always amazing food, service and ambiance.
Highly recommend

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FoodMom (San Francisco)
5.0
Dined on January 8, 2018

It's difficult to find a quiet restaurant in SF where one can really converse that also has great, interesting food and isn't outrageously expensive. This place fits the bill. The food is so interesting and different than anything you find elsewhere.

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OpenTable Diner (San Francisco)
4.0
Dined on January 6, 2018

Came here to celebrate my birthday. Good food and good service. We had a great time.

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Osobehr (San Francisco)
5.0
Dined on January 5, 2018

A very nice restaurant and a wonderful experience. Terrific food in a cozy and intimate space. As my friend said, the food is a fusion of Scandinavian and Californian cuisine. Service was impeccable. I think this is the perfect place for a date to an evening for friends to just relax and enjoy a delicious meal. Although I did not have the wine, the menu had a nice selection of wines, something to try on another occasion. A real hidden gem near City Hall and Hayes Valley.

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Hours, Transportation, and Details

Dining Style
Casual Dining
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Cuisines
Scandinavian, European, Californian
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Hours of operation


Dinner: Sun-Monday 5:00PM - 8:45PM
Tuesday-Thurs 5:00PM - 9:45PM
Fri-Sat 5:00PM - 10:30PM
Times are final seating time. Kitchen closes shortly after.
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Cross street
Franklin Street
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Dress code
Casual Dress
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Price range
$31 to $50
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Payment options
AMEX, Discover, MasterCard, Visa
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Phone number
(415) 294-8925
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Parking details
Valet parking is provided for a fee through the Inn At The Opera, subject to available space.
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Executive chef
Roberth Sundell
Additional
Bar Dining, Beer, BYO Wine, Corkage Fee, Fireplace, Full Bar, Gluten-free Menu, Non-Smoking, Wheelchair Access, Wine