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Nearby points of interest

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About PLAJ

Introducing PLÄJ, a new innovative concept from Swedish born Owner/Chef Roberth Sundell where California fare and Scandinavian flavors become one. PLÄJ is a celebration of local and seasonal ingredients inspired by the rustic flavors and simple elegance of Scandinavian cusine. PLÄJ embodies the soul of Scandinavia,the place to share the experience of new flavors, great wine, Scandinavian beer, and cocktails.

333 Fulton Street
San Francisco, CA 94102
View Larger Map

Dining Style:
Casual Dining

Cuisines:
Scandinavian, European, Californian

Hours of Operation:


Dinner: Sun-Monday 5:00PM - 8:45PM
Tuesday-Thurs 5:00PM - 9:45PM
Fri-Sat 5:00PM - 10:30PM
Times are final seating time. Kitchen closes shortly after.

Cross Street:
Franklin Street

Dress Code:
Casual Dress

Price Range:
$31 to $50

Payment Options
AMEX, Discover, MasterCard, Visa

Phone Number:
(415) 294-8925

Website:
http://www.plajrestaurant.com/

Parking Details:
Valet parking is provided for a fee through the Inn At The Opera, subject to available space.

Executive Chef:
Roberth Sundell

Additional:
Bar Dining, Beer, BYO Wine, Corkage Fee, Fireplace, Full Bar, Gluten-free Menu, Non-Smoking, Wheelchair Access, Wine

PLAJ Ratings and Reviews

5
4
3
2
1

4.5

Overall Rating

based on recent ratings
food

4.6

service

4.3

ambience

4.3

value

4.0

Noise

Moderate

90% would recommend it to a friend

Pre/post Theatre (59)
Creative Cuisine (53)
Fit for Foodies (53)
See All
Good for a Date (49)
Authentic (40)
Special Occasion (37)
Good for Anniversaries (36)
Cozy (34)
Romantic (34)
Handcrafted Cocktails (26)
Quiet Conversation (23)
Neighborhood Gem (21)
Good for Birthdays (19)
Business Meals (13)
Fun (12)
Healthy (12)
Local Ingredients (11)
Seasonal (11)
Worth the Drive (11)
Gluten Free Options (8)
Good for Groups (8)
Casual (7)
Good Vegetarian Options (6)
Bar Seating (6)
Comfort Food (5)
Paleo Friendly (5)
Tasting Menu (5)
Disabled Access (4)
Great Beer (4)
Notable Wine List (4)
Hot Spot (3)
Vibrant Bar Scene (3)
Late-night Find (2)
Organic (2)
Happy Hour (1)
Great for Lunch (1)
Great for Outdoor Dining (1)
People Watching (1)
Tapas (1)
Vegan (1)
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1587 reviews
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vip
 (San Francisco)·Dined 2 days ago

Perfect dinner spot prior to a show and the service team is well trained for that. Delicious food! Cute place.

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food5
ambience4
service5
value3

 
 (San Francisco)·Dined 4 days ago

The food was delicious. It was Prix Fixe since it was Valentine's Day but I had some how missed the notice. So that was a surprise but the price was reasonable and there was a vegan option if the set menu item was a problem. One of our party has dairy allergies. All of the 5 courses were fresh and beautifully presented. We were going to the 7:30 ballet performance. We arrived at 5:15 pm and had no time to spare getting to the Opera House. Fortunately, it is a short walk.

Tags: Romantic, Good for a Date, Good for Birthdays, Cozy, Good for Anniversaries, Local Ingredients
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food5
ambience5
service4
value4

 
 (San Francisco)·Dined 5 days ago

Overpriced beers!! Great food and great location though.

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food5
ambience3
service3
value1

 
 (San Francisco)·Dined 5 days ago

We have eaten here before and loved it. Food is always very good, inventive, unique, and beautifully presented. This time the crowd was younger, louder than I recall. A bit too much drinking,squealing(one drunk lady in particular) and wasn’t the quiet,peaceful, romantic setting I was looking forward to. I think maybe these young folks were business travelers or tech workers(?). I found their noise distracting. We purposely went on Feb 13 to avoid amateur night and crowds on the 14th. So a bit disappointed. Food was still good but perhaps a smidge less memorable this time. Elk was great but Swedish meatballs were just OK.

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food4
ambience3
service4
value4

vip
 (San Francisco)·Dined 5 days ago

Another excellent evening at Plaj...on of the best pre-ballet dining options in Hayes Valley, where great restaurants are everywhere! Definitely try one of their home-made aquavits!!

Tags: Cozy, Fit for Foodies, Authentic, Pre/post Theatre, Handcrafted Cocktails, Good for a Date, Healthy, Neighborhood Gem
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food5
ambience5
service5
value5

 
 (San Francisco)·Dined 6 days ago

Wonderful Scandanavian food and excellent service. Fantastic dinner, one of my favorites in SF!

Tags: Pre/post Theatre, Fit for Foodies, Quiet Conversation, Good for Birthdays, Hot Spot, Good for Groups, Good for Anniversaries, Seasonal, Local Ingredients, Romantic, Special Occasion, Fun, Neighborhood Gem, Tapas, Good for a Date, Authentic
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food5
ambience5
service5
value5

vip
 (San Francisco)·Dined on February 11, 2018

Swedish Gold cocktail is one of the best cocktails I've ever had. Amazing food, well presented and executed. Good vibe and atmosphere. Good service as well, though our server was cold and unfriendly. She did not smile once. But other staff was very nice. I totally recommend it.

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food5
ambience5
service4
value5

 
 (San Francisco)·Dined on February 11, 2018

Pricey but tasty, very good at meeting special dietary needs, very convenient to symphony, ballet, etc.

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food4
ambience5
service5

vip
 (San Francisco)·Dined on February 9, 2018

As long as we didn’t sit in one of the ‘dark- unlit’ tables for two - our dining experience was wonderful.
We ordered the Stockholm drink to start - not too sweet and well balanced. Our starters were very good -( soup and salad) and the meatballs delicious.
The staff are very conscious about pacing the meal well for concert goers.
Lovely way to begin the evening.

Tags: Good for Birthdays, Romantic, Fit for Foodies, Cozy, Authentic, Handcrafted Cocktails, Organic, Pre/post Theatre, Late-night Find, Bar Seating, Good for a Date
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food4
ambience4
service4
value4

 
·Dined on February 6, 2018

An exquisite meal and great example of neo-Nordic cuisine. Many traditional spices and flavors but presented in an inventive, contemporary way. The Elk Saddle brought me right back to Västerbotten. Will make this a staple of any San Francisco visit.

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food5
ambience5
service4
value4

 
·Dined on February 4, 2018

Delicious, authentic Scandinavian fare, wonderful ambiance, delightful wait staff. Toppen! 4 tummar upp!

Tags: Tasting Menu, Creative Cuisine, Authentic
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food5
ambience5
service5
value5

 
 (San Francisco)·Dined on February 2, 2018

Attentive service, great food, nice relaxed atmosphere. Four friends enjoying dinner before the symphony. Lovely!

Tags: Fit for Foodies, Local Ingredients, Neighborhood Gem, Special Occasion, Pre/post Theatre, Creative Cuisine
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food5
ambience5
service5
value4

 
·Dined on February 1, 2018

You will thank yourself for choosing PLAJ! We were a party of 6 and we're there for a birthday. First I found out, since I am allergic to the preservative they dip crustaceans into before they "fresh freeze", that the lobsters were live in back so I could eat them. You would be surprised how many restaurants sell prefrozen crustaceans they did not have anything I couldn't eat. Second every single bite was exquisite. We got multiple appetizers and we each shared bites of our dinners with each other. There was not an imperfect bite on the table. Amazing! My husband's parents are coming to town and we can't wait to take them here. It is a little pricey but soooo worth it. PLAJ is going to be my go to restaurant recommendation now. I can't imagine anyone not loving every bite here. Simply amazing!

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food5
ambience5
service5
value4

 
 (San Francisco)·Dined on January 27, 2018

Cocktails good, mushroom soup good, fish croquettes good, Swedish meatballs good, elk a disaster. The last was a messy hodgepodge of textures and clashing flavors all over powdered by a too sharp/vinegar-y liquid. Not very pleasing to the eye, either. And crazy price.
Meringue on Passion fruit sorbet thing was inedibly over sweetened

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food2
ambience3
service4
value2

vip
 (San Francisco)·Dined on January 26, 2018

I generally find some minor issue with most restaurant visits, but Plaj defied any objections. The ambience is extraordinary, particularly in this day of modern, sheik stripped down places. The food was a decided departure from the ordinary. I had the duck breast, which I often order in restaurants, but this was much different---the Scandanavian twist made it different than any other preparation I have had----different, but delightful. Service was extraordinary---attentive without cloying. Yes it is very expensive, but it was a memorable night.

Tags: Fit for Foodies
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food5
ambience5
service5
value3

vip
 (San Francisco)·Dined on January 25, 2018

Wow! Every dish was amazing! We ordered 4 apps and an entree, and every one of them was super memorable. Highly recommend the Raraka and there was a caramelized goat(?) cheese on the cheese board hat melted in your mouth! He service was wonderfully attentive. I have weird and annoying food allergies and they were SO lovely about making sure I wasn’t served anything I should eat! Will be back for sure!!!

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food5
ambience5
service5
value4

vip
 (San Francisco)·Dined on January 25, 2018

Amazing and very different food, very tasty and flavorful. Elk saddle was amazing, and so was their soup.

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food5
ambience5
service5

 
 (San Francisco)·Dined on January 23, 2018

Everything was great. Highlights were the herring, the elk, and surprisingly, the bread!! Also, the cocktail I had was fantastic. Beautiful place. Great place if you want to really impress your social or business guest.

Tags: Business Meals, Cozy, Authentic, Handcrafted Cocktails, Neighborhood Gem
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food5
ambience5
service4
value4

 
 (San Francisco)·Dined on January 22, 2018

1. Very good, pricy food.
2. Too loud for a party of 2. Every night there is a huge party in the back.
3. We came specifically to enjoy again an item still on the online menu only to find it was no longer on the real menu. Thanks for nothing.

Tags: Cozy, Creative Cuisine, Fit for Foodies
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food4
ambience4
service4
value2

 
 (San Francisco)·Dined on January 22, 2018

I've eaten here several times and chose the restaurant because it's usually quiet and has interesting food. However, this time they had a very large party in the second room that made the whole experience unbearable. The food was bad, the wait staff was preoccupied, and the noise level was unacceptable. Sad, but I won't return anytime soon.

1 person found this review helpful.
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food1
ambience1
service2
value1

 
 (Portland)·Dined on January 21, 2018

Great food and drinks. Loved the ambiance of the restaurant.

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food5
ambience4
service4
value4

 
 (San Francisco)·Dined on January 17, 2018

It was a great dinner, but menu should be enriched with other sweden tastes. Cocktails and desert menu is quiet well.

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food5
ambience5
service5
value5

 
 (San Francisco)·Dined on January 13, 2018

My date and I were treated like royalty for a true Scandinavian experience! Service was absolutely pleasant, the food plating was a visionary journey, and the food was divine! I highly recommend this little restaurant with a bold impression to anyone!

Tags: Authentic, Romantic, Seasonal, Good for a Date, Special Occasion, Handcrafted Cocktails, Creative Cuisine, Business Meals, Cozy
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food5
ambience5
service5
value4

 
 (Sacramento)·Dined on January 13, 2018

My friends & I enjoyed Plaj before attending a show at Herbst Theater. The location was great in that we were able to walk to the theater from the restaurant. As for the food, it was in a word, excellent! To begin, we ordered bread with carmelized butter & smoked fish croquettes as appetizers. The bread was dense & flavorful & the croquettes were delicious! For our entrees, three of the four of us ordered the traditional Swedish meatballs with potato puree, lingonberry jam, & pickled cucumbers. The meatballs were very savory & smothered with a tasty gravy. The potatoes were a little stiff to me, but good nonetheless. The fourth person in our group ordered the saddle of elk entree & said she was dreaming about how delicious it was the next morning! We didn't have time for dessert, but I look forward to visiting again & trying them! The atmosphere was nice, although it was a bit loud & hard to have a conversation. We were seated away from the main dining room, near the front door & by the bar, so that could've been why we sometimes had trouble carrying on a conversation. Overall, we all really enjoyed Plaj & would love to go back again in the future.

Tags: Authentic, Good for Groups, Special Occasion, Business Meals, Good for Anniversaries, Good for Birthdays, Seasonal, Fun, Fit for Foodies, Creative Cuisine, Good for a Date, Hot Spot, Pre/post Theatre, Vibrant Bar Scene, Neighborhood Gem
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food4
ambience3
service4
value3

 
 (San Francisco)·Dined on January 13, 2018

Outstanding food and service. We have eaten there many times and are never disappointed.

Tags: Good for a Date, Good for Birthdays, Cozy, Paleo Friendly, Good for Groups, Great for Lunch, Worth the Drive
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food5
ambience4
service5
value4

vip
 (Denver)·Dined on January 12, 2018

Everyone really enjoyed their food and we had a great time. This is a good spot for dinner or a drink before a show.

The misses: I called the restaurant in advance to let them know there was a vegan in my group, they said it was no problem and they had lots of vegan items. The server was attentive to this when we sat down, however nothing on the menu was actually vegan except for one salad. The vegan plate was tasty but we expected more given the conversation in advance. They did have a few vegetarian items though, so this would be great for veggies. When we got there they didn't have the reservation for the correct number of people, but my confirmation did. The service was slow, especially for cocktails but everyone was very nice and we had a very nice dinner overall.

Tags: Cozy, Authentic, Quiet Conversation, Fit for Foodies
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food4
ambience2
service2
value3

vip
 (San Francisco)·Dined on January 11, 2018

Such interesting cuisine. We have never been disappointed eating here. Favorite dish is the beet cured gravlax —-unlike any other. I dream about this dish. Yum! We highly recommend Plaj for foodies and others open to new food experiences.

Tags: Fit for Foodies, Pre/post Theatre, Good for Anniversaries, Neighborhood Gem, Creative Cuisine
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food5
ambience5
service5
value4

 
 (San Francisco)·Dined on January 11, 2018

The food was delicious, well presented, and quite creative given a limited selection. The room is beautiful. However, the restaurant was understaffed for the predictable pre-theater crowd and noisy to the point that conversation was impossible unless you wanted to scream over the din. Some sound absorption on the ceiling would go a long way to help. While it is perfectly placed for a lovely dinner before the opera or symphony, I would avoid those times unless you want weak service and no interaction with your guests

Tags: Special Occasion, Handcrafted Cocktails, Authentic
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food4
ambience2
service3
value3

vip
 (San Francisco)·Dined on January 11, 2018

We were a group of 7 people who enjoyed a wonderful dinner at Plaj. We were seated at the big table in the back of the restaurant. The service was excellent and the food was also very good. It was one of the first times that I have wanted to try everything on the dinner menu, everything just sounded so good and many items listed are rarely on other restaurant menus, such as Swedish meatballs, pork cheeks and saddle of elk. We will definitely return to Plaj.

Tags: Good for Anniversaries, Cozy, Pre/post Theatre, Romantic, Comfort Food, Good for Birthdays, Special Occasion, Quiet Conversation, Good for a Date
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food4
ambience5
service5
value4

vip
 (San Francisco)·Dined on January 8, 2018

Always amazing food, service and ambiance.
Highly recommend

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food5
ambience5
service5
value5

 
 (San Francisco)·Dined on January 7, 2018

It's difficult to find a quiet restaurant in SF where one can really converse that also has great, interesting food and isn't outrageously expensive. This place fits the bill. The food is so interesting and different than anything you find elsewhere.

Tags: Creative Cuisine, Pre/post Theatre, Fit for Foodies, Authentic, Business Meals
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food5
ambience5
service5
value5

 
 (San Francisco)·Dined on January 5, 2018

Came here to celebrate my birthday. Good food and good service. We had a great time.

Tags: Special Occasion, Good for a Date, Casual, Good for Anniversaries
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food4
ambience4
service4
value4

 
 (San Francisco)·Dined on January 4, 2018

A very nice restaurant and a wonderful experience. Terrific food in a cozy and intimate space. As my friend said, the food is a fusion of Scandinavian and Californian cuisine. Service was impeccable. I think this is the perfect place for a date to an evening for friends to just relax and enjoy a delicious meal. Although I did not have the wine, the menu had a nice selection of wines, something to try on another occasion. A real hidden gem near City Hall and Hayes Valley.

Tags: Cozy
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food5
ambience5
service5
value4

vip
 (San Francisco)·Dined on December 31, 2017

Amazing food and a wonderful, warm environment.

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food5
ambience5
service4
value4

 
 (San Francisco)·Dined on December 31, 2017

Food was exquisite beyond belief. Service was inexcusably slow, since we said upon arriving at 5:45 that we had 8pm symphony tickets (New Year’s Eve). We left at 7:50 without getting dessert. Another table had to leave before getting entrë.

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food5
ambience5
service3
value5

 
 (San Francisco)·Dined on December 30, 2017

Our waitresses was bare fantastik! She was awesome

Tags: Good for a Date, Quiet Conversation, Pre/post Theatre
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food5
ambience5
service5
value5

vip
 (San Francisco)·Dined on December 27, 2017

This has become our favorite before and/or after ballet app/dinner/dessert location. Not only is it highly convenient to the SF Opera House, but the food and service are certainly noteworthy. Although I am generally not a dessert person, I cannot resist their lovely selection or sweets including their quintessential Princess Cake.
Lovely service everytime - they really go above and beyond!

Tags: Romantic, Good for a Date, Creative Cuisine, Local Ingredients, Good for Birthdays, Cozy, Handcrafted Cocktails, Pre/post Theatre, Special Occasion, Good for Anniversaries, Fit for Foodies
Was this review useful to you?Yes·No·
food5
ambience5
service5
value5

 
 (Portland)·Dined on December 27, 2017

Pläj was a great experience. The food is good and the atmosphere really nice. I can highly recommend the Råkaka (potato rosti) and the Elk tartar.

Tags: Good for a Date, Great Beer, Handcrafted Cocktails, Bar Seating
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food4
ambience5
service5
value4

vip
 (San Francisco)·Dined on December 26, 2017

This is my third visit to Plaj. Love the Swedish meatballs, lovely ambiance and attentive service. Will return again.

Tags: Romantic, Neighborhood Gem, Healthy, Seasonal
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food5
ambience5
service5
value4

vip
 (Chicago)·Dined on December 23, 2017

Good for something novel! The elk was actually delicious, the other dishes were herring-based which was good but a bit redundant. Cool experience, would recommend. Service was very professional. Try their signature drink before your meal :)

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food4
ambience5
service4
value4

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