HelpiOS AppAndroid AppWindows Phone AppWindows 8 App

Make a reservation

Party Size
For 2
Date
Tue, 1/23
Time
10:30 PM
icon/ic_social_proofCreated with Sketch.
Booked 40 times today

Merchant

4.5
758 reviews
icon/ic_price_rangeCreated with Sketch.
$30 and under
icon/ic_cuisineCreated with Sketch.
Contemporary American
Top Tags:
  • Handcrafted Cocktails (20)
  • Local Ingredients (18)
  • Good for a Date (15)
Reservation policy: We accept reservations for Dinner and Brunch services. We save some tables for walk-in parties on Friday and Saturday night.

As Merchants, we consider ourselves stewards of great ingredients. We source the freshest and finest local and international products that we can get our hands on, and feature and sell these ingredients in our dining room in order to achieve complete transparency of our operations.

It is our goal to bring you enjoyment through method-driven food, cocktails using only the best liquors and the freshest ingredients, and a place for you to blow off the rigors of a stressful day.
Dining Style
Casual Dining
icon/ic_cuisineCreated with Sketch.
Cuisines
Contemporary American, Bar / Lounge / Bottle Service
icon/ic_clockCreated with Sketch.
Hours of operation
Happy Hour
M-Sat 3:00 PM - 6:00 PM

Dinner & Late Night
Every Night 5:00 PM - BARTIME

Brunch
Saturday 9:00 AM - 3:00 PM (Farmer's Market Season)
Sunday 9:00 AM - 3:00 PM (Year Round)
icon/ic_phoneCreated with Sketch.
Phone number
(608) 259-9799
icon/ic_locationCreated with Sketch.
Cross street: E. Doty Street
icon/ic_neighborhoodCreated with Sketch.
Neighborhood
What 758 People Are Saying
Overall ratings and reviews
Reviews can only be made by diners who have eaten at this restaurant
4.5
  based on recent ratings
4.4
food
4.4
service
4.3
ambience
4.1
value
Noise · Moderate
88% of people would recommend it to a friend
  • 5
  • 4
  • 3
  • 2
  • 1
Sort by
Newest
Filters
OpenTable Diner 
5.0
Dined 2 days ago

Great food, atmosphere and loved the ability to choose "dealer's choice" cocktails for $6 on Sundays. Such a fun way to try new drinks and be spontaneous. Can't wait to come back!

Report
Helpful
OpenTable Diner (Des Moines)
5.0
Dined on January 17, 2018

Excellent meal! Took advantage of the date night special- was beyond our expectations! Will be frequent customers.

Report
Helpful
vipDBP1914 (Milwaukee)
5.0
Dined on January 16, 2018

Always a great experience! Menu has staples and some items that change with seasons. Great service and excellent drink options!

Report
Helpful
OpenTable Diner (Milwaukee)
5.0
Dined on January 13, 2018

Fabulousimo!!!

Report
Helpful
Ozymandias (Milwaukee)
3.0
Dined on January 13, 2018

Loud and bustling bar. Tables very close together, however this was OK with us. Ok selection of micro brews at the bar. Food was just OK, I had Moroccan lamb sausage which just fell apart basically, on a bed of raw-ish chick peas and squash. (I guess.) Son had pork papardelle, he thought it was just ok. Spouse had chicken breast w/ risotto - risotto was very very undercooked. Portions very small, I might add.

Report
Helpful
CH2016 (Chicago)
5.0
Dined on January 7, 2018

Arrived 40 mins early for reservation but hostess was very pleasant and was able to seat is right away. Large and delicious cocktail list!. Lots of unusual very flavorful food options all very well executed. Their charcuterie board is the best in Madison and the " small" portion is huge!

Report
Helpful
OpenTable Diner 
5.0
Dined on January 6, 2018

We had a great time there. We had an awesome server, amazing drinks, and a delicious dinner. Cannot wait to go back.

Report
Helpful
OpenTable Diner 
3.0
Dined on December 31, 2017

we visited for the first time on New Years Eve... we tried your special menu. the soup was cold... the shrimp in the soup were cold... for $65 we received 3 scallops and the accompanying dishes did not enhance the flavor profile. The New York strip was at least 1/3 fat. The desserts were just okay. Part of the problem was an over zealous effort to be too trendy and mixing too many different flavors. Sometimes simple is best. let the food speak for itself. With all this said... the staff was great! our time at the bar prior to being seated was fun and met some really interesting people.

Report
Helpful
Darren (Milwaukee)
3.0
Dined on December 31, 2017

This is a mixed review, but I think it's fair. Part of it is because of environment (my personal preferences), and partly because of the food (personal opinion).

On the upside: most of the food was superlative. My wife's lamb sliders were lovely, and worth 5 stars just for them, as was my mom's pear salad. The waitstaff was very attentive but not asking me every three minutes if we were enjoying our meal. The fried cheese curds were among the best I've ever had, super light breading and fresh cheese. WAY better than the Old Fashion's supposedly stellar cheese curds.

So far, a solid 4-star plus review.

But...it's noisy, so noisy it was hard to have a conversation with those at my table. Now if this were a review for a bar, it would easily be a 4-star review. I suppose if I went there as a bar patron, I'd feel differently. If you want blaring music (Blondie? Seriously?), check out the festive atmosphere. But I was there as a diner. Perhaps that was my mistake.

Still, let's give it four stars...but then the mussels came.

The one preparation I felt was poor was the moules et frites. In every place I've ever had moules et frites, they were served in separate containers; the frites in a paper cone, Belgian style, and the mussels in a bowl, usually covered. The fries were on the side and a third of them were soaked with the preparation for the mussels. Not authentic, and not very good. The mussels were exceptionally large and would have been perfect in a lighter sauce. Yes, I am a moules fan, so maybe that's why I was sad they were sub par.

Overall, I feel like it's worth three and a half stars as a restaurant. The bar is huge and clearly these guys do some cool mixology. I'd say go as a bar patron and enjoy some sliders, but I think there are better choices for a quiet dinner rather than a night on the town.

Hats off to the chef for the sliders---they were exceptional, but please work on the moules et frites. I'll come back for brunch and give it another shot.

Report
Helpful
vippmw1 (Chicago)
4.0
Dined on December 24, 2017

Pros: Great ambiance! Nice for all ages. Great service. Nice variety, creative choices. Great cheese curds and brussel sprouts. Lamb sliders were great!
Not so pro, kind of con: Chicken dish was just ok. Risotto seemed more just smushy rice, no flavor. Sausage entrée was kind of bland.
Overall, I would go back. Just have a few things to work out.

Report
Helpful
1
2
3
76

Hours, Transportation, and Details

Dining Style
Casual Dining
icon/ic_cuisineCreated with Sketch.
Cuisines
Contemporary American, Bar / Lounge / Bottle Service
icon/ic_clockCreated with Sketch.
Hours of operation
Happy Hour
M-Sat 3:00 PM - 6:00 PM

Dinner & Late Night
Every Night 5:00 PM - BARTIME

Brunch
Saturday 9:00 AM - 3:00 PM (Farmer's Market Season)
Sunday 9:00 AM - 3:00 PM (Year Round)
icon/ic_cross_streetCreated with Sketch.
Cross street
E. Doty Street
icon/ic_dress_codeCreated with Sketch.
Dress code
Casual Dress
icon/ic_price_rangeCreated with Sketch.
Price range
$30 and under
icon/ic_paymentCreated with Sketch.
Payment options
AMEX, Diners Club, Discover, MasterCard, Visa
icon/ic_phoneCreated with Sketch.
Phone number
(608) 259-9799
icon/ic_new_windowCreated with Sketch.
icon/ic_entertainmentCreated with Sketch.
Entertainment
We have Madison's finest DJs late night on Friday and Saturday nights and live bands on Thursdays at 9:30. Please check the entertainment schedule at
http://www.merchantmadison.com/entertainment/
icon/ic_cateringCreated with Sketch.
Catering
Please call if interested.
icon/ic_parking_detailsCreated with Sketch.
Parking details
Streetside and Parking ramp available across the street
icon/ic_public_transitCreated with Sketch.
Public transit
Downtown bus lines are one block away.
icon/ic_private_diningCreated with Sketch.
Private party facilities
We have limited private dining available. Please call (608) 259-9799 to speak to management.
icon/ic_contactCreated with Sketch.
Private party contact
Joshua Berkson: (608) 259-9799
Additional
Bar Dining, Bar/Lounge, Beer, BYO Wine, Corkage Fee, Counter Seating, Dancing, Entertainment, Farm to Table, Full Bar, Gluten-free Menu, Happy Hour, Late Night, Outdoor dining, Takeout, View, Weekend Brunch, Wheelchair Access, Wine
icon/ic_special_eventsCreated with Sketch.
Special events & promotions
Please call us to arrange a special event, happy hour, or party.