HelpiOS AppAndroid AppWindows Phone AppWindows 8 App

Make a reservation

Party Size
For 2
Date
Today
Time
7:00 PM
icon/ic_social_proofCreated with Sketch.
Booked 24 times today

Merchant

4.5
782 reviews
icon/ic_price_rangeCreated with Sketch.
$30 and under
icon/ic_cuisineCreated with Sketch.
Contemporary American
Top Tags:
  • Handcrafted Cocktails (21)
  • Local Ingredients (20)
  • Good for a Date (17)
Reservation policy: We accept reservations for Dinner and Brunch services. We save some tables for walk-in parties on Friday and Saturday night.

As Merchants, we consider ourselves stewards of great ingredients. We source the freshest and finest local and international products that we can get our hands on, and feature and sell these ingredients in our dining room in order to achieve complete transparency of our operations.

It is our goal to bring you enjoyment through method-driven food, cocktails using only the best liquors and the freshest ingredients, and a place for you to blow off the rigors of a stressful day.
Dining Style
Casual Dining
icon/ic_cuisineCreated with Sketch.
Cuisines
Contemporary American, Bar / Lounge / Bottle Service
icon/ic_clockCreated with Sketch.
Hours of operation
Happy Hour
M-Sat 3:00 PM - 6:00 PM

Dinner & Late Night
Every Night 5:00 PM - BARTIME

Brunch
Saturday 9:00 AM - 3:00 PM (Farmer's Market Season)
Sunday 9:00 AM - 3:00 PM (Year Round)
icon/ic_phoneCreated with Sketch.
Phone number
(608) 259-9799
icon/ic_new_windowCreated with Sketch.
icon/ic_paymentCreated with Sketch.
Payment options
AMEX, Diners Club, Discover, MasterCard, Visa
icon/ic_dress_codeCreated with Sketch.
Dress code
Casual Dress
icon/ic_private_diningCreated with Sketch.
Private party facilities
We have limited private dining available. Please call (608) 259-9799 to speak to management.
icon/ic_contactCreated with Sketch.
Private party contact
Joshua Berkson: (608) 259-9799
icon/ic_cateringCreated with Sketch.
Catering
Please call if interested.
icon/ic_locationCreated with Sketch.
icon/ic_neighborhoodCreated with Sketch.
Neighborhood
icon/ic_cross_streetCreated with Sketch.
Cross street
E. Doty Street
icon/ic_parking_detailsCreated with Sketch.
Parking details
Streetside and Parking ramp available across the street
icon/ic_public_transitCreated with Sketch.
Public transit
Downtown bus lines are one block away.
icon/ic_entertainmentCreated with Sketch.
Entertainment
We have Madison's finest DJs late night on Friday and Saturday nights and live bands on Thursdays at 9:30. Please check the entertainment schedule at
http://www.merchantmadison.com/entertainment/
icon/ic_special_eventsCreated with Sketch.
Special events & promotions
Please call us to arrange a special event, happy hour, or party.
Additional
Bar Dining, Bar/Lounge, Beer, BYO Wine, Corkage Fee, Counter Seating, Dancing, Entertainment, Farm to Table, Full Bar, Gluten-free Menu, Happy Hour, Late Night, Outdoor dining, Takeout, View, Weekend Brunch, Wheelchair Access, Wine
What 782 People Are Saying
Overall ratings and reviews
Reviews can only be made by diners who have eaten at this restaurant
4.5  based on recent ratings
4.4
food
4.4
service
4.4
ambience
4.0
value
Noise · Moderate
86% of people would recommend it to a friend
  • 5
  • 4
  • 3
  • 2
  • 1
Sort by
Newest
Filters
OpenTable Diner 
3.0  Dined 20 hours ago

For the price, there should not have been so many simple under/overseasoning missteps in the entrees. Appetizers (cheese curds and brussels sprouts) were tasty but much less quantity than you'd recieve elsewhere, and wouldn't rank on my own top 10 in Madison list for either dish. Our server was excellent though! Very attentive, although there was difficulty communicating at times with how incredibly noisy it is here.

Report
Helpful
SamanthaD (Milwaukee)
3.0  Dined 3 days ago

Our waitress was outstanding - incredibly attentive and took my food allergies very seriously (since it's something that can be in a lot of dishes). She went above and beyond. It was Valentine's Day so it was a price fixed three course menu. We were unimpressed with the dinner entree selection for the price comparison. While the lamb was great, the pasta and fish dishes were nothing special and the pasta portion plating looked incredibly small in comparison to the lamb entree. It just made things look off balanced. Wine pairs were a nice touch, but a $3 different isn't much to make it a nicety.

Report
Helpful
OpenTable Diner 
2.0  Dined 3 days ago

Over priced, lacked flavor and too loud.

Report
Helpful
OpenTable Diner (Milwaukee)
5.0  Dined 7 days ago

We love Merchant. We had a great waiter and the food and drinks were fantastic as usual. Love the atmosphere too!

Report
Helpful
DrFood (New York Area)
3.0  Dined on February 9, 2018

Ate at Merchant w/my two college age children, ordered papardelle & two burgers, cheese curds. papardlle was a small portion of heavily tomato flavored unidimensional dish that was mostly noodles ($22) and the burgers were average. I've been to Merchant twice before both times for drinks. I'd summarize that this is a good place to go for a specialty cocktail and munchies but not for the food.

Report
Helpful
vipBeth (Milwaukee)
4.0  Dined on February 7, 2018

The service was a little slow waiting for our entrees. And while most of the entrees were a decent price, it seemed that $30 for 3 scallops was too high-we were expecting more.

Report
Helpful
vipAz50 (Phoenix)
3.0  Dined on February 2, 2018

Celebrated a birthday but no acknowledgement by wait staff.
Food was ok... not terribly hot.

Report
Helpful
OpenTable Diner (Milwaukee)
5.0  Dined on February 2, 2018

Great service food and craft cocktails

Report
Helpful
Rockdoc7 (Portland)
5.0  Dined on February 1, 2018

We were there early about 5 o’clock before a badger game. It worked out great and was a nice alternative to unload busy bar. Loved The brussels sprouts, lamb sliders in Port proper deal. Honey cinnamon cake was a bit dry for our liking but everything else was great. Thanks

Report
Helpful
OpenTable Diner (Milwaukee)
5.0  Dined on February 1, 2018

We love Merchant! The cocktail menu is the best, and the food is the same! Never disappointed!

Report
Helpful
OpenTable Diner (Las Vegas)
5.0  Dined on January 27, 2018

We went this place for restaurant week. Second course menu came out little late, but besides that, everything else were beyond expectation.

Report
Helpful
TravelinSconnies (San Francisco)
4.0  Dined on January 27, 2018

Food and drink were amazing. Will likely return to try more of the drinks and small plates.

Report
Helpful
Delicious (Milwaukee)
5.0  Dined on January 26, 2018

We recently visited Merchant for Restaurant Week in Madison. We love the vibe, and had dinner right before the DJ started (he came on at 10:30pm). After dinner, the dance scene was a lot of fun, too. Make sure to try the different cocktails when you visit!

Report
Helpful
OpenTable Diner (Chicago)
2.0  Dined on January 26, 2018

Our first experience with Merchant and we went late on Friday, last night of restaurant week . . . . . and was disappointed given the generally very good reviews. Had a 15 minute wait at the bar for our table which did provided some excellent craft cocktails. We did order from the Restaurant Week Menu ($30 ea for 3 courses.) The Pear Salad was very good by my wife's comments, my field greens with house made "buttermilk ranch" was very so . . so, think a Dole bag salad. For the main courses; I had the Chicken Breast on couscous/butternut squash which again was very good. My wife on the other had the steak friets, which seamed to be a lower quality steak (by texture primarily and taste) and was over cooked. Course 3, desserts . . . . again a hit and miss. The wife had the dark chocolate and cherry custard which was very good, I selected the Honey Cinnamon Cake to have something different; bad choice. The cake was as if it had been cut/plated 3 hours earlier; everything about it was dried out. Service throughout the night was just ok and seemed a bit rushed. I would think for Restaurant Week a restaurant would offer a skinny'd down menu with a few specialty items (check), and items that they would be great at preparing (no-check.) Restaurant Week is about getting people into your establishment that might not otherwise give it a try and then wow'ing them with your food and service. In my opinion Merchant is a pass.

Report
Helpful
Melissa (Cincinnati)
3.0  Dined on January 26, 2018

I reserved a table on open table a week in advance. Without knowing, I was assigned bar stool seating. The seats were uncomfortable and left our backs hurting (we tried to move and were given an excuse). With the exception of the brussels sprouts, the food was mediocre at best. Dry cake for dessert. Wish I had spent my money in a place that would have appreciated it more; it seems they are catering to a certain clientele.

Report
Helpful
OpenTable Diner (Milwaukee)
5.0  Dined on January 26, 2018

We had outstanding service, food and drinks at the Merchant. Just right for ambiance. Lots of variety for food choices. Craft bar drinks are a big plus.

Report
Helpful
BBsAspen (New York Area)
5.0  Dined on January 25, 2018

Great service with wonderful food and drink. I’ll be back again

Report
Helpful
OpenTable Diner (Milwaukee)
4.0  Dined on January 25, 2018

Great cocktails. Bonus points for ambiance. Highly recommend all the American fare on their menu. Some dishes have an interesting Asian twist to them (squash dumplings are great!).

Report
Helpful
OpenTable Diner (Chicago)
5.0  Dined on January 24, 2018

First off the drinks are wonderful. The dinner's were ordered were spot on for taste, temperature and size. Rebecca was our server and she had a great personality and took great care of us. This is one of our regular spots for dinner and/or drinks and nothing has changed that after this visit. Always dependable for a great meal.

Report
Helpful
Diner (Milwaukee)
5.0  Dined on January 24, 2018

January Restaurant week 2018: Everything was top notch from being greeted, the friendly service, the cocktails ( had their Merchant signature Old Fashion which was well constructed and did not skimp on quality alcohol). The food selections were varied from meat to vegetarian. I selected the beef carpaccio, Mahi Mahi fish and chocolate custard. All had eye appealing presentation, interesting combinations of ingredients and delicious! Another diner had the chicken breast over risotto which was moist and flavorful. There were four of us and our server was attentive and never rushed us through our meal. Looking forward to a return visit. A great dining experience. Thank you to all at Merchants!

Report
Helpful
1
2
3
40