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Party Size
For 2
7:00 PM
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Booked 21 times today


789 reviews
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$30 and under
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Contemporary American
Top Tags:
  • Handcrafted Cocktails (22)
  • Local Ingredients (21)
  • Vibrant Bar Scene (19)
Reservation policy: We accept reservations for Dinner and Brunch services. We save some tables for walk-in parties on Friday and Saturday night.

As Merchants, we consider ourselves stewards of great ingredients. We source the freshest and finest local and international products that we can get our hands on, and feature and sell these ingredients in our dining room in order to achieve complete transparency of our operations.

It is our goal to bring you enjoyment through method-driven food, cocktails using only the best liquors and the freshest ingredients, and a place for you to blow off the rigors of a stressful day.
Dining Style
Casual Dining
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Contemporary American, Bar / Lounge / Bottle Service
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Hours of operation
Happy Hour
M-Sat 3:00 PM - 6:00 PM

Dinner & Late Night
Every Night 5:00 PM - BARTIME

Saturday 9:00 AM - 3:00 PM (Farmer's Market Season)
Sunday 9:00 AM - 3:00 PM (Year Round)
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Phone number
(608) 259-9799
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Payment options
AMEX, Diners Club, Discover, MasterCard, Visa
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Dress code
Casual Dress
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Private party facilities
We have limited private dining available. Please call (608) 259-9799 to speak to management.
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Private party contact
Joshua Berkson: (608) 259-9799
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Please call if interested.
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Cross street
E. Doty Street
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Parking details
Streetside and Parking ramp available across the street
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Public transit
Downtown bus lines are one block away.
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We have Madison's finest DJs late night on Friday and Saturday nights and live bands on Thursdays at 9:30. Please check the entertainment schedule at
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Special events & promotions
Please call us to arrange a special event, happy hour, or party.
Bar Dining, Bar/Lounge, Beer, BYO Wine, Corkage Fee, Counter Seating, Dancing, Entertainment, Farm to Table, Full Bar, Gluten-free Menu, Happy Hour, Late Night, Outdoor dining, Takeout, View, Weekend Brunch, Wheelchair Access, Wine
What 789 People Are Saying
Overall ratings and reviews
Reviews can only be made by diners who have eaten at this restaurant
4.5  based on recent ratings
Noise · Moderate
88% of people would recommend it to a friend
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OpenTable Diner (San Francisco)
5.0  Dined 3 days ago

Wonderful craft cocktails and food. I could have stayed longer to just read the stories in the menu book.

OpenTable Diner 
5.0  Dined 3 days ago

Love the craft cocktails and yummy grassfed burgers

Sunprarienewbies (Chicago)
5.0  Dined 5 days ago

French toast was so good, eggs were cooked perfect server was top notch

JJPN (Milwaukee)
4.0  Dined 6 days ago

Delicious overall meal before the symphony. Friendly, attentive staff helped create a fun atmosphere. Cocktail was delicious, as expected, and the red wine was also tasty. Lamb and pork sliders were a yummy flavor combo along with the garlic aioli and cranberry relish if my tastebuds remember correctly. The smokey califlower soup was surprisingly flavorful and everyone in my party loved it. Buttermilk salad was disappointingly gloppy and bland, but everything else was spot on. I will be back!

OpenTable Diner (Milwaukee)
5.0  Dined 7 days ago

One of my favorite Madison restaurants! I have never had a bad meal here, and would recommend for small groups or date night. The ploughman's board is a must have!

OpenTable Diner (Minneapolis)
4.0  Dined 7 days ago

locally sourced, seasonal food. great atmosphere, and they have their own liquor store. What's not to like?!

OpenTable Diner (Milwaukee)
3.0  Dined on February 16, 2018

For the price, there should not have been so many simple under/overseasoning missteps in the entrees. Appetizers (cheese curds and brussels sprouts) were tasty but much less quantity than you'd recieve elsewhere, and wouldn't rank on my own top 10 in Madison list for either dish. Our server was excellent though! Very attentive, although there was difficulty communicating at times with how incredibly noisy it is here.

SamanthaD (Milwaukee)
3.0  Dined on February 14, 2018

Our waitress was outstanding - incredibly attentive and took my food allergies very seriously (since it's something that can be in a lot of dishes). She went above and beyond. It was Valentine's Day so it was a price fixed three course menu. We were unimpressed with the dinner entree selection for the price comparison. While the lamb was great, the pasta and fish dishes were nothing special and the pasta portion plating looked incredibly small in comparison to the lamb entree. It just made things look off balanced. Wine pairs were a nice touch, but a $3 different isn't much to make it a nicety.

OpenTable Diner (Milwaukee)
2.0  Dined on February 14, 2018

Over priced, lacked flavor and too loud.

OpenTable Diner (Milwaukee)
5.0  Dined on February 10, 2018

We love Merchant. We had a great waiter and the food and drinks were fantastic as usual. Love the atmosphere too!

DrFood (New York Area)
3.0  Dined on February 8, 2018

Ate at Merchant w/my two college age children, ordered papardelle & two burgers, cheese curds. papardlle was a small portion of heavily tomato flavored unidimensional dish that was mostly noodles ($22) and the burgers were average. I've been to Merchant twice before both times for drinks. I'd summarize that this is a good place to go for a specialty cocktail and munchies but not for the food.

vipBeth (Milwaukee)
4.0  Dined on February 6, 2018

The service was a little slow waiting for our entrees. And while most of the entrees were a decent price, it seemed that $30 for 3 scallops was too high-we were expecting more.

vipAz50 (Phoenix)
3.0  Dined on February 2, 2018

Celebrated a birthday but no acknowledgement by wait staff.
Food was ok... not terribly hot.

OpenTable Diner (Milwaukee)
5.0  Dined on February 2, 2018

Great service food and craft cocktails

Rockdoc7 (Portland)
5.0  Dined on February 1, 2018

We were there early about 5 o’clock before a badger game. It worked out great and was a nice alternative to unload busy bar. Loved The brussels sprouts, lamb sliders in Port proper deal. Honey cinnamon cake was a bit dry for our liking but everything else was great. Thanks