This restaurant added safety precaution details

This includes info about cleaning, sanitizing, social distancing, and usage of personal protective equipment. Learn more.

Merchant

4.6
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1111 Reviews
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$31 to $50
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Contemporary American
MERCHANT IS OPEN for al fresco dining on our Streatery.

Taking a page from the early days of Chez Panisse in Berkely, we are featuring a fixed weekly menu composed of three or four courses, starting at $45, each one designed to capture the essence of Madison’s seasonality and highlighting our sustainably-sourced ingredients.

We offer a beverage pairing with each course as an option. We will also offer a moderately priced à la carte bar menu available whenever we are open.

Dinner is served Wednesday through Saturday and brunch Saturday and Sunday starting at 9am.. Our al fresco bar menu will be open from 2pm to 10pm Wednesday and Thursday, until midnight on Friday and Saturday, and 4pm on Sunday.

Support Merchant during COVID-19

Safety precautions

Cleaning & Sanitizing
  • Surfaces sanitized between seatings
  • Common areas deep cleaned daily
  • Digital, disposable or sanitized menu provided
  • Sanitizer or wipes provided for customers
  • Contactless payment available
Social Distancing
  • Limited number of seated diners
  • Distancing maintained in common areas
  • Extra space between tables
  • Sick staff prohibited in the workplace
Personal Protective Equipment
  • Waitstaff wear masks
  • Diners must wear masks unless eating or drinking
What 1111 people are saying
Overall ratings and reviews
Reviews can only be made by diners who have eaten at this restaurant
4.6based on recent ratings
4.6
food
4.6
service
4.6
ambience
4.3
value
Noise · Moderate
93% of people would recommend it to a friend
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F
Freudy
Milwaukee
2 reviews
Dined 2 days ago
Overall5food4service5ambience4

Excellent staff, enjoyed the brunch, great cocktails, social distancing conscious!

n
nny60
Chicago
10 reviews
Dined 3 days ago
Overall4food4service5ambience4

Food and service were top notch. Creative and accessible menu items for brunch. Service was friendly, attentive and accommodating. Looking forward to returning!!

N
Neighbor
Milwaukee
2 reviews
Dined 6 days ago
Overall5food5service5ambience5

Our server was wonderful! Super friendly and helpful.

Merchant
Responded 3 days ago

Thank you so much for your review! We are so excited to hear you received great service on our new Streatery and that you enjoyed your food! We hope you'll join us again very soon and hopefully your server will be working again when you stop in :) Cheers!

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T
Thomas
Milwaukee
1 review
Dined on September 4, 2020
Overall5food5service5ambience5

Craft cocktails, excellent food, ambience. The Merchant has it all.

Merchant
Responded on September 11, 2020

Thank you so much for your review, Thomas! We hope you join us again soon for some more cocktails and food! Cheers!

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MR
MichaelR
Milwaukee
4 reviews
Dined on September 4, 2020
Overall4food4service4ambience4

They are working hard to stay alive. The street is blocked off so you are eating at tables on the street or sidewalk. Felt 100% comfortable with the distance. Andrea was our server and is was good to see her again. Took good care of us.

Merchant
Responded on September 11, 2020

Thank you so much for your review, Michael! We're happy to hear chose to dine with us on our outdoor Streatery and that you felt totally comfortable :) We're also super glad to hear Andrea took good care of you, we hope you'll plan to visit us again very soon! Cheers!

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OT
vipOpenTable Diner
Chicago
6 reviews
Dined on August 30, 2020
Overall3food3service2ambience3

Went for Sunday brunch. Service was slow and they were out of the dish that inspired me to visit. Coffee was bitter.

M
Molly
Milwaukee
19 reviews
Dined on August 30, 2020
Overall5food5service5ambience5

The food was great! The tables were well spaced. I felt very comfortable that all COVID-19 safety precautions were adhered to. Kudos for making the dining experience feel as normal as possible! On top of all of that, the food was great!

Merchant
Responded on August 31, 2020

Thank you so much for your review, Molly! We're so happy to hear you felt comfortable on our Streatery and that you enjoyed your meal! We hope you'll join us again in the very near future :) Cheers!

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TG
vipTallGirl
Orange County
12 reviews
Dined on August 28, 2020
Overall4food4service3ambience5

Merchant was good. The food was interesting but the menu was limited. The service was fine, not great. To be fair, it is covid days, it had just rained so the outdoor tables and chairs had to be dried. With that said, i saw potential but probably wouldn’t go back.

EL
ErikL
Chicago
2 reviews
Dined on August 27, 2020
Overall5food5service5ambience5

Another outstanding meal! The weekly menu and cocktail program changes things up and keeps it interesting. Highly recommend!

Merchant
Responded on August 31, 2020

Thank you so much for your review, Erik! We are so excited to hear you enjoyed your meal and our cocktail selection! We very much appreciate your recommendation and are looking forward to your next visit :) Cheers!

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SS
SurfnSaun
Los Angeles
6 reviews
Dined on August 26, 2020
Overall3food3service3ambience3

Food was over spiced and dry. Limited choices

a
alexr
Milwaukee
1 review
Dined on August 21, 2020
Overall5food5service5ambience4

The food is superlative. Outdoor seating is lovely, but the music is very loud if one is seated next to the speakers.

Merchant
Responded on August 25, 2020

Thank you so much for your review! We're so excited to hear you enjoyed your food and our outdoor Streatery. We'll make sure to position our speaker moving forward so that the music appeases all our guests, we appreciate the feedback :) We hope to see you in again soon!

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EL
ErikL
Chicago
3 reviews
Dined on August 21, 2020
Overall5food5service5ambience5

Great weekly tasting menu and great cocktail program!

Merchant
Responded on August 25, 2020

Thank you so much for your review, Erik! We're so happy to hear you enjoyed our weekly coursed menu and cocktails! We hope to see you drop by again very soon, cheers!

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D
David
1 review
Dined on August 15, 2020
Overall4food5service5ambience5

Went in for dinner on a Saturday night after a few long months of lockdown and we were not disappointed. Food is a bit overpriced for the serving size but otherwise was fantastic.

Shout out to our server Jordan, he was very attentive and I could tell he had a good feel for what liquors were available despite not having a printed list in front of him.

Merchant
Responded on August 25, 2020

Thank you so much for your review, David! We're so happy to hear you enjoyed your dinner with us when you were last in, and we very much appreciate your feedback on serving size. We're always striving to be a better restaurant and we'll certainly take your feedback into consideration moving forward. We're also really excited to hear Jordan took such great care of you, we're so lucky to have him as a part of our Team :) Thanks again for your review and we hope to see you in again soon!

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W
Wilbury
Miami
8 reviews
Dined on August 15, 2020
Overall5food5service5ambience5

Can’t wait to come back. We’ve missed Merchant during the lockdown.

Merchant
Responded on August 25, 2020

Thank you so much for your review! We've missed YOU since lockdown and are looking forward to your visit! :)

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EK
ElizabethK
Milwaukee
1 review
Dined on August 14, 2020
Overall5food5service5ambience5

The Streatery was a great experience. We loved the weekly menu - unique, tasty, well-presented three course meal. And the cocktails were amazing as always!

Merchant
Responded on August 25, 2020

Thank you so much for your review, Elizabeth! We're so excited to hear you had a great experience on our Streatery and opted in to trying our weekly coursed menu! We very much hope you join us again soon :) Cheers!

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HG
HannaG
1 review
Dined on August 14, 2020
Overall5food5service5ambience5

We loved coming to the Merchant for their set dinner menu, the food was incredible (we also ordered cheese curds.. because hello Wisconsin) and the drink pairings were delicious. I loved the Cab paired with the tenderloin, so yummy! Our waitress was sweet and very attentive, even though the whole streatery was packed. They let our cute little corgi join us and the staff were all very sweet to him as well. We will be back!

Merchant
Responded on August 17, 2020

Thank you so much for your review! We are so excited to hear you had a great experience and chose this past week's coursed dinner with beverage pairings! We're also happy to hear you received good service and we made you and your corgi feel welcome on our streatery :) We're very much looking forward to your next visit! Cheers!

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EL
ErikL
Chicago
3 reviews
Dined on August 14, 2020
Overall5food5service5ambience5

Great cocktail program and creative food offerings. Service is always great. Would highly recommend!

Merchant
Responded on August 17, 2020

Thank you so much for your review, Erik! We're so happy to hear enjoyed your service and cocktails on our recent visit. We're looking forward to your return! Cheers!

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KB
KurtB
1 review
Dined on August 13, 2020
Overall5food5service5ambience5

Anniversary dinner. We did the 4 course dinner with beverage pairings & everything was GREAT!

Merchant
Responded on August 17, 2020

Thank you so much for your review! We are so excited to hear you chose to dine with us for your anniversary and that you enjoyed your coursed dinner with pairings! We hope it was a beautiful night on the streatery and are very much looking forward to your next visit! Cheers!

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A
Alykat
1 review
Dined on August 12, 2020
Overall5food5service5ambience5

Wonderful experience all around! The tasting menu was absolutely incredible. :)

Merchant
Responded on August 17, 2020

Thank you so much for your review! We are so excited to hear you chose to dine with us for your anniversary and that you enjoyed your coursed dinner with pairings! We hope it was a beautiful night on the streatery and are very much looking forward to your next visit! Cheers!

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AH
AlexH
Chicago
2 reviews
Dined on August 7, 2020
Overall4food5service5ambience5

Went to their new streetery. Food and drinks very good but amount of food served family style for the price was a poor value. Very good service.

OT
OpenTable Diner
Milwaukee
5 reviews
Dined on August 5, 2020
Overall5food5service5ambience5

Absolutely wonderful experience on opening night! The tasting menu with wine pairings was outstanding. We were so glad to be back! Thank you for phenomenal service as usual and a lovely dining experience.

Merchant
Responded on August 11, 2020

Thank you so much for your review! We are so excited to hear you enjoyed our weekly tasting menu with wine pairings and that you received great service! We are the ones that are so glad to have YOU back! ;) Thank you so much again for your review and we're very much looking forward to your return. Cheers!

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K
Kelsey
1 review
Dined on August 5, 2020
Overall5food5service5ambience5

I wasn’t quite sure what to expect with Merchant’s reopen. I was absolutely blown away. The streatery they’ve created is beautiful but not stuffy, the service was elevated and the whole experience was just more refined. The first course of the tasting menu sounded simple (grilled carrot) but it showcased many different cooking techniques and was a work of art! I hesitated to eat it, and was even more impressed when I did. Some diners sitting in front of me decided to leave when they saw the menu had changed - I can understand craving your old favorites but honestly, we can get an excellent burger anywhere in Madison. This is a tasting menu (although there several a la carte options!) that is really raising the bar of outdoor dining. Bravo to the team at Merchant for taking a risk and forging a new path - it has paid off and I hope the foodies of Madison show this updated Merchant the love it deserves! Don’t miss out.

B
Brenda
1 review
Dined on March 8, 2020
Overall5food5service5ambience5

Everything was wonderful! Only put max noise level because both times I've been here were for Drag Brunch

L
vipLuvtwoeat
Minneapolis
34 reviews
Dined on March 7, 2020
Overall5food5service5ambience5

Beautiful atmosphere and wonderful food! We enjoyed the Barada appetizer and salmon entrée

AM
AlexM
1 review
Dined on March 3, 2020
Overall4food4service5ambience4

Tuesday date night can’t be beat! Excellent service by the wait staff who bring you 2 high-end entrees, 2 delicious desserts, and bottomless bubbly for two people, all for under $50!

AK
AnnieK
Seattle
1 review
Dined on February 29, 2020
Overall5food5service5ambience5

Great food - great service and a cool vibe! Would definitely return!

OT
OpenTable Diner
Milwaukee
1 review
Dined on February 28, 2020
Overall5food5service5ambience5

Great food and cocktails !

DD
vipDanielD
Chicago
1 review
Dined on February 26, 2020
Overall3food2service3ambience4

Really disappointed in the food. I had the nightly special and while it sounded amazing, what was presented as a ravioli in a consomme, it was really a fried wonton in a flavorless broth. Everything was under seasoned and because of the fried food in a liquid, completely soggy and impossible to eat.

JB
JBJB
Phoenix
3 reviews
Dined on February 22, 2020
Overall5food5service5ambience4

aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa

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DT
DrewT
Washington DC
3 reviews
Dined on February 12, 2020
Overall5food5service5ambience5

Great food - and seemed like a new/updated menu!

OT
vipOpenTable Diner
Columbus
1 review
Dined on February 12, 2020
Overall5food5service5ambience5

A lovely place to take potential new hires and other business associates for dinner! The staff is lovely and very accommodating.

AC
AlexC
1 review
Dined on February 8, 2020
Overall5food5service5ambience5

Merchant checks all the boxes! Great cocktails, amazing and unique food, and super friendly service. Will be coming back soon!

JC
JeanC
1 review
Dined on February 5, 2020
Overall5food5service5ambience5

We had a group of of 11 people. We had cocktails and appetizers and then had dinner. Wide variety of foods, all were good, no complaints. Service was great.

SA
SallyA
1 review
Dined on February 3, 2020
Overall5food5service5ambience4

Good food, lovely just right server. I'll go back.

OT
OpenTable Diner
Milwaukee
1 review
Dined on February 2, 2020
Overall5food5service5ambience5

Wonderful Sunday brunch visiting our daughter in Madison

OT
OpenTable Diner
Portland
7 reviews
Dined on January 31, 2020
Overall5food5service4ambience5

First time coming. The food was great. We had cheese curds - get them buffalo style - so good. The duck wings, steak frites, and lamb sliders were also great. Will definitely be back.

OT
OpenTable Diner
San Francisco
1 review
Dined on January 30, 2020
Overall4food4service5ambience4

Service was excellent!!!

JB
JessieB
Phoenix
1 review
Dined on January 25, 2020
Overall5food5service5ambience5

Our party of 5 had dinner here before a concert at the Sylvee. We had a wonderful waitress who was very knowledgeable and offered really good suggestions. Our drinks were top notch and we were excited to see the Restaurant Week menu choices had been extended for that evening. Every single dish that we had was excellent. We each chose a different appetizer and shared them. The duck wings were to die for! Overall, I was very pleased with yet another delicious experience and our out of state guests were blown away by their first Merchant experience. Well done, everyone. We'll be back soon!

T
Tiramisu
Milwaukee
1 review
Dined on January 24, 2020
Overall5food4service5ambience5

We went for restaurant week on Friday night. Our waitress was A+. I had the squash burrata salad and that was my least favorite thing. I felt like it was over salted and the squash was kind of under cooked especially when it had the rind on it. It would have been better with a delicata squash or chunks of roasted butternut. Mu husband had the parsnip lobster bisque and the flavor was amazing.. however weirdly they put a giant mushroom on top that was tough and hard to eat. I had the steak and frites and he had the mussels and frites! Both amazing! Broth good enough to drink you just wanted bread 🥖 to soak it all up. I had the chocolate custard with luxardo cherries and my husband had the smoked maple creme brûlée with pecan sandies both were mouth watering delicious! Love the atmosphere except it it really really loud and hard to have a conversation without screaming!

OT
vipOpenTable Diner
Washington DC
9 reviews
Dined on January 22, 2020
Overall5food5service5ambience5

Here's the thing. There were three different times that the server pointed out that something had just been 86ed, but it was still an extraordinary dining experience. Highly recommend it to diners without without dietary restrictions.

FAQs

Merchant offers takeout which you can order by calling the restaurant at (608) 259-9799.

Merchant is rated 4.6 stars by 1111 OpenTable diners.

Merchant does offer gift cards which you can purchase here https://www.toasttab.com/merchant-madison/giftcards.

You can book this restaurant by choosing the date, time and party size.

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