Merchant

4.8
1142 Reviews
$31 to $50
Contemporary American
Merchant is open and taking reservations both inside and on our outdoor Streatery! We are open every week from Tuesday through Sunday, Mondays we are closed.

Support Merchant during COVID-19

Safety precautions

Cleaning & Sanitizing
  • Surfaces sanitized between seatings
  • Common areas deep cleaned daily
  • Digital, disposable or sanitized menu provided
  • Sanitizer or wipes provided for customers
  • Contactless payment available
Physical Distancing
  • Limited number of seated diners
  • Distancing maintained in common areas
  • Extra space between tables
Protective Equipment
  • Waitstaff wear masks
  • Diners must wear masks unless eating or drinking
Screening
  • Sick staff prohibited in the workplace
What 1142 people are saying
Overall ratings and reviews
Reviews can only be made by diners who have eaten at this restaurant
4.8based on recent ratings
4.7
food
4.7
service
4.8
ambience
4.5
value
Noise · Moderate
98% of people would recommend it to a friend
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N
Nick
1 review
Dined 3 days ago
Overall5food5service5ambience5

Friendly staff, great atmosphere. Recommend their brunch.

LT
LoriT
Milwaukee
1 review
Dined 3 days ago
Overall4food5service5ambience4

Great service and excellent coffee. Best potatoes we have had in a long time, needed a bit more feta.

E
Elle
1 review
Dined 4 days ago
Overall5food5service5ambience5

Great service! Great outdoor patio. We felt safe and the tables were well spaced out.

JB
JimB
Miami
1 review
Dined on February 23, 2021
Overall5food5service5ambience5

Great service, great food, always a wonderful relaxing time.

Merchant
Responded 2 days ago

Thank you so much for your review, Jim! We are so happy to hear you enjoyed your food and service when recently dining with us! We hope you'll join us again very soon :) Cheers!

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SM
StevenM
1 review
Dined on February 18, 2021
Overall5food5service5ambience5

Merchant is a must stop whenever I'm in town. The seasonal cocktails always impress and the quality of the food is superb.

Merchant
Responded on February 22, 2021

Thank you so much for your review, Steven! We're thrilled to hear you consistently visit us when in Madison and that we deliver with our cocktails and food menu :) We're very much looking forward to your next visit and hope it's soon!!

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G
Ginamarie333
Las Vegas
1 review
Dined on February 17, 2021
Overall5food5service5ambience5

Dan was a great server. The curds are the best we have ever had. The chicken sandwich was delicious. Will definitely be going back.

Merchant
Responded on February 22, 2021

Thank you so much for your review! We are so excited to hear you loved your food and our curds were the best you've ever had! We're also thrilled to hear you were well taken care of by Dan, he's such great member of our Team! We hope you'll join us again soon, we're looking forward to it!

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OT
OpenTable Diner
1 review
Dined on February 16, 2021
Overall5food5service5ambience5

This was the first time I’ve had dinner here, the food was amazing! The service was good equally as wonderful. Looking forward to coming back.

Merchant
Responded on February 22, 2021

Thank you so much for your review! We're so excited to hear you enjoyed your food and service when recently visiting! We're also looking forward to your return and hope it's very soon! Cheers!

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J
Joneric
Milwaukee
1 review
Dined on February 14, 2021
Overall4food4service3ambience3

Strengths:
Food: Small menu to choose from but our dishes were prepared well and delectable. Served timely and as described. This is what you go for in the first place and expect, great food. Well done to the Chef's.

Improvements:
Setting: Nicely laid out casual open setting. It was too cold in the restaurant on this occasion (VDay dinner) as every guest was sitting with their coats on. Additionally, the lighting was so dark that it was impossible to see the menu without turning on the light from the phone. (everyone was doing it)

Service: Our server, while nice, was self admittedly not well versed on the evening specials. She checked in a couple of times which was fine. At the end of our dinner, when we asked for a Bailey's and coffee, we were told the bar did not have Bailey's which seems like a miss. Although we were rung up for two Bailey's on our tab and had I not checked the bill, I would have been overcharged.

Overall, we enjoyed the food tremendously. Improve upon the simple everyday things
as suggested and you'll have a world class establishment. I realize that you are highly rated, and I am not trying to be overly critical. Just being real and telling it like it happened.

Merchant
Responded on February 22, 2021

Dear Eric, thanks for your review! We're happy to hear you enjoyed your food & our menu selection when dining with us for Valentine's Day! And thanks for your feedback on ambience & service. We'll make sure to continue training our team so that we can better please our guests. As for the temperature, unfortunately due to the age & setup of the building this can be hard to manage when temperatures dip well below zero, stay tuned for new exciting updates on building renovations very soon to come!

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JL
JulieL
Chicago
1 review
Dined on February 13, 2021
Overall5food5service5ambience5

Christmas Date night calendar

Merchant
Responded on February 15, 2021

Thank you so much for your review! We hope you'll join us again soon! :)

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N
Nate
New York Area
1 review
Dined on January 20, 2021
Overall5food5service5ambience5

Excellent menu, food and drinks were delicious. Service was also great, as were covid policies.

Merchant
Responded on January 25, 2021

Thank you so much for your review, Nate! We're thrilled to hear you enjoyed your food, drinks, and service while recently joining us! We're also super happy to hear you felt comfortable and safe with our covid protocols. We hope you'll join us again soon, we're looking forward to it! Cheers!

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M
Madisondiner
1 review
Dined on January 8, 2021
Overall5food5service5ambience5

The only problem was the homeless people coming up to us while we were trying to enjoy a nice night out.

Merchant
Responded on January 11, 2021

Thank you so much for bringing this to our attention and we're so very sorry to hear these encounters negatively impacted your night with us. Our staff will continue to do our best to monitor this situation to keep the experiences on our streatery peaceful. We appreciate your feedback and hope you'll consider joining us again soon!

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LU
LauraU
Las Vegas
2 reviews
Dined on January 8, 2021
Overall5food5service5ambience5

Love how creative they are with the outdoor space. The mules wine hit the spot!

Merchant
Responded on January 12, 2021

Thank you so much for your review, Laura! We're so happy to hear you got a chance to join us on our outdoor winter streatery and enjoyed your mulled wine! We hope you'll join us again soon, we're looking forward to it!

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J
Jennk
Milwaukee
1 review
Dined on January 6, 2021
Overall5food5service5ambience5

Thank you so much for a needed date night. We both had two delicious drinks and then placed a to-go order. The salad, roasted veggies, fish fry, and chicken were all so good. We are already planning our next visit to Merchant. Also, the host was beyond friendly and just perfect!!

Merchant
Responded on January 9, 2021

Thank you so much for your review! We are so excited to hear you enjoyed your drinks & takeout when recently celebrating date night with us! We're also so happy to hear our host took great care of you :) We hope you'll stop in again soon, we're very much looking forward to it!

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J
Julio
1 review
Dined on December 30, 2020
Overall5food5service5ambience5

The good was good the service was good and the air quality was good

OT
OpenTable Diner
Milwaukee
1 review
Dined on December 26, 2020
Overall4food5service3ambience5

Sat outside at a fire pit - lovely evening! Excellent drinks.

Merchant
Responded on December 29, 2020

Thank you so much for your review! We're so happy to hear you got the chance to enjoy drinks by our new outdoor firepits :) We hope you'll join us again soon! Cheers!

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MF
MacandFish
Milwaukee
2 reviews
Dined on December 9, 2020
Overall5food5service5ambience5

Great food. Great service. Wonderful atmosphere. Perfect place to have dinner around a "fire." We really loved being able to sit outside with the fire pit to keep us warm. I would love to go back soon.

Merchant
Responded on December 12, 2020

Thank you so much for your review! We're so excited you got the opportunity to enjoy your dinner around our new firepits! They'll be operating all winter long so we hope you'll stop by again soon :) Cheers!

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TP
TravisP
San Francisco
1 review
Dined on December 8, 2020
Overall5food5service5ambience5

Had a great relaxing time at the Merchant the other night. With half the tables removed there wasn't a huge crowd but made it nice to carry on a conversation. Had a bunch of different cocktails and every single one was on point. The hot chicken sandwich was legit as well.

Merchant
Responded on December 12, 2020

Thank you so much for your review, Travis! We're so happy to hear you enjoyed your cocktails and your hot chicken sandwich when recently visiting! We hope you'll join us again soon, we're looking forward to it! Cheers!

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B
Bobr
Milwaukee
8 reviews
Dined on December 4, 2020
Overall5food5service5ambience5

Everything was great. The chicken under a brick was outstanding. The house wine was excellent. Service was very good. Only comment is that it's very dark and it was difficult to read the menu.

Merchant
Responded on December 7, 2020

Thank you so much for your review, Bob! We're so happy to hear you enjoyed your chicken entree, wine, and service during your recent visit! And thank you for your feedback on lighting, we'll continue to find the right balance with our ambience :) We hope you'll join us again in the near future!

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CK
CrystalK
1 review
Dined on November 29, 2020
Overall4food4service4ambience5

The menu and drinks are original, unique and delicious! The Merchant is impeccably clean, quaint and inviting.

Merchant
Responded on December 7, 2020

Thank you so much for your review, Crystal! We are so happy to hear you enjoyed our space and your drinks :) We hope you'll join us again in the near future, we're looking forward to it!

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S
Sara
Milwaukee
1 review
Dined on November 28, 2020
Overall5food5service5ambience5

Great food and beautiful ambiance. We sat outside near one of the fire pits and enjoyed our wine and risotto!

Merchant
Responded on December 7, 2020

Thank you so much for your review, Sara! We're so happy to hear you've gotten a chance to experience our new fire pits and enjoyed your risotto by the fire! We hope you'll visit us again soon, cheers!

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RN
RaeN
1 review
Dined on November 28, 2020
Overall5food5service5ambience5

The outdoor dining experience was festive and comfortable.

Merchant
Responded on December 7, 2020

Thank you so much for your review, Rae! We're so happy to hear you enjoyed your outdoor experience by our heaters/fire pits! We hope you'll join us again very soon :) Cheers!

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ER
ElaineR
1 review
Dined on November 21, 2020
Overall5food5service5ambience5

This is the place to go! Steak was delish, fish and chips was to die for! Drinks were also great. The Merchant is a great date night spot! I miss it being packed, but during this pandemic I felt 100% safe!

Merchant
Responded on November 30, 2020

Thank you so much for your review, Elaine! We're so happy to hear you loved your fish n chips, steak, and drinks when recently visiting! We also miss the days when we were at 100% capacity and our lively atmosphere, but we're so happy to hear you felt comfortable & safe in our environment. We're definitely looking towards things going back to normal, but until then, we hope to see you again! :) Cheers!

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EG
EmmaG
1 review
Dined on November 19, 2020
Overall5food5service5ambience5

best fries i’ve ever had. the black pepper aioli was amazing. also had the fried chicken sandwich and it was AWESOME - perfect compliment of flavor and melted in my mouth. this place is perfect for date night and our waitress was so so nice. :-)

Merchant
Responded on November 22, 2020

Thank you so much for your review, Emma! We are so excited to hear you loved your food and service when you were recently visiting! We hope you'll join us again very soon, we're definitely looking forward to it!

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E
Erin
1 review
Dined on November 17, 2020
Overall5food5service5ambience5

This was my girlfriend and I’s first time at Merchant and it was all around awesome!

Merchant
Responded on November 22, 2020

Thank you so much for your review, Erin! We are so happy to hear you and your girlfriend had a great experience on your first visit with us! We surely hope it won't be your last and hope to see you in again soon :) Cheers!

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DN
vipDanN
Minneapolis
19 reviews
Dined on November 6, 2020
Overall5food4service4ambience5

Visit to see daughter at college. We went there last winter and really enjoyed it. Great ambience!!

Merchant
Responded on November 22, 2020

Thank you so much for your review, Dan! We are so happy to hear you and your daughter chose to visit us when you were visiting town and that you enjoyed our ambience! We hope to see you both soon again, cheers!

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SW
SuzanneW
Milwaukee
1 review
Dined on November 4, 2020
Overall4food5service4ambience4

We had. 7:45pm reso for 3. I stood by the host stand for a good 5 minutes before being greeted which was a bit frustrating. We were eventually seated outside. As the evening cooled down we requested that a heater be turned on which took a reminder or two. Our waiter was very kind and professional. The tofu sandwiches that my daughter and I had were delicious! Another had the lamb sliders which he really enjoyed as well. The Merchant is doing a great job considering all they are to deal with during this time.

Merchant
Responded on November 9, 2020

Thank you so much for your review, Suzanne! We are so happy to hear you and your daughter enjoyed your tofu sandwiches and received prompt & friendly service from your server when visiting us this past weekend :) we do apologize it took us a few minutes to greet you and get your heater turned on. We were especially busy with the nice weather this weekend and we very much appreciate your understanding! Thank you so much again for your feedback and we hope you'll join us again very soon!

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OT
OpenTable Diner
Austin
1 review
Dined on October 25, 2020
Overall5food5service5ambience5

Anniversary Brunch Date, 1st OG what we hope are many visits to Merchant. Great food, service, and atmosphere!

Merchant
Responded on October 29, 2020

Thank you so much for your review! We are so excited that you chose to celebrate your anniversary with us and enjoyed your food, service, and our atmosphere! We're very much looking forward to your return and hope it's very soon :) Cheers!

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OT
OpenTable Diner
Orlando
1 review
Dined on October 16, 2020
Overall5food5service5ambience5

Dan was amazing

Merchant
Responded on October 19, 2020

Thank you so much for your review! We are so happy to hear you received great service from Dan, we're very lucky to have him! We hope you'll join us again in the near future, cheers!

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L
Lana
1 review
Dined on October 3, 2020
Overall5food5service5ambience4

Great for an outdoor brunch option. The food was fantastic. The ambiance wasn't ideal, as the seating area was in re-purposed parking spaces rather than a more permanent configuration, but considering the circumstances it was great. Highly recommend.

Merchant
Responded on October 12, 2020

Thank you so much for your review, Lana! We are so happy to hear you loved your food when last joining us for brunch! We're doing our best to maximize what outdoor space we have during the current times, we're looking to make improvements to this space and hope to have some upgrades coming soon! Stay tuned!

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WS
WilliamS
1 review
Dined on September 26, 2020
Overall5food4service5ambience5

Dan was great. drinks great. safety circles for covid. nice music

Merchant
Responded on September 28, 2020

Thank you so much for your review, William! We are so happy to hear you enjoyed your drinks and our atmosphere when you were last joining us. We're also glad to hear Dan took great care of you, we're very lucky to have him on our Team here at Merchant :) We hope you'll join us again very soon, we're looking forward to it!

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BB
BethB
1 review
Dined on September 25, 2020
Overall2food1service2ambience4

Cheese curds were $10 and super greasy. Food overpriced for amount you get

F
Freudy
Milwaukee
2 reviews
Dined on September 20, 2020
Overall5food4service5ambience4

Excellent staff, enjoyed the brunch, great cocktails, social distancing conscious!

Merchant
Responded on September 28, 2020

Thank you so much for your review! We're so happy to hear you enjoyed your brunch experience and cocktails when you were last in! We're also happy to hear our staff took good care of you and you felt comfortable in our environment :) We're very much looking forward to your next visit, cheers!

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n
nny60
Chicago
10 reviews
Dined on September 20, 2020
Overall4food4service5ambience4

Food and service were top notch. Creative and accessible menu items for brunch. Service was friendly, attentive and accommodating. Looking forward to returning!!

Merchant
Responded on September 28, 2020

Thank you so much for your review! We are so happy to hear you enjoyed your food and service when joining us recently for brunch! We're looking forward to your return as well and hope it's very soon :) Cheers!

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N
vipNeighbor
Milwaukee
3 reviews
Dined on September 16, 2020
Overall5food5service5ambience5

Our server was wonderful! Super friendly and helpful.

Merchant
Responded on September 20, 2020

Thank you so much for your review! We are so excited to hear you received great service on our new Streatery and that you enjoyed your food! We hope you'll join us again very soon and hopefully your server will be working again when you stop in :) Cheers!

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T
Thomas
Milwaukee
1 review
Dined on September 4, 2020
Overall5food5service5ambience5

Craft cocktails, excellent food, ambience. The Merchant has it all.

Merchant
Responded on September 11, 2020

Thank you so much for your review, Thomas! We hope you join us again soon for some more cocktails and food! Cheers!

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MR
MichaelR
Milwaukee
4 reviews
Dined on September 4, 2020
Overall4food4service4ambience4

They are working hard to stay alive. The street is blocked off so you are eating at tables on the street or sidewalk. Felt 100% comfortable with the distance. Andrea was our server and is was good to see her again. Took good care of us.

Merchant
Responded on September 11, 2020

Thank you so much for your review, Michael! We're happy to hear chose to dine with us on our outdoor Streatery and that you felt totally comfortable :) We're also super glad to hear Andrea took good care of you, we hope you'll plan to visit us again very soon! Cheers!

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OT
vipOpenTable Diner
Chicago
9 reviews
Dined on August 30, 2020
Overall3food3service2ambience3

Went for Sunday brunch. Service was slow and they were out of the dish that inspired me to visit. Coffee was bitter.

M
Molly
Milwaukee
22 reviews
Dined on August 30, 2020
Overall5food5service5ambience5

The food was great! The tables were well spaced. I felt very comfortable that all COVID-19 safety precautions were adhered to. Kudos for making the dining experience feel as normal as possible! On top of all of that, the food was great!

Merchant
Responded on August 31, 2020

Thank you so much for your review, Molly! We're so happy to hear you felt comfortable on our Streatery and that you enjoyed your meal! We hope you'll join us again in the very near future :) Cheers!

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TG
vipTallGirl
Orange County
12 reviews
Dined on August 28, 2020
Overall4food4service3ambience5

Merchant was good. The food was interesting but the menu was limited. The service was fine, not great. To be fair, it is covid days, it had just rained so the outdoor tables and chairs had to be dried. With that said, i saw potential but probably wouldn’t go back.

EL
ErikL
Chicago
2 reviews
Dined on August 27, 2020
Overall5food5service5ambience5

Another outstanding meal! The weekly menu and cocktail program changes things up and keeps it interesting. Highly recommend!

Merchant
Responded on August 31, 2020

Thank you so much for your review, Erik! We are so excited to hear you enjoyed your meal and our cocktail selection! We very much appreciate your recommendation and are looking forward to your next visit :) Cheers!

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FAQs

You can order delivery directly from Merchant using the Order Online button. Merchant also offers takeout which you can order by calling the restaurant at (608) 259-9799.

Merchant is rated 4.8 stars by 1142 OpenTable diners.

Merchant does offer gift cards which you can purchase here https://www.toasttab.com/merchant-madison/giftcards.

Yes, you can generally book this restaurant by choosing the date, time and party size on OpenTable. Due to local restrictions, this restaurant may not be accepting reservations at the moment.

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