Merchant

4.7
1165 Reviews
$31 to $50
Contemporary American
Merchant is open and taking reservations both inside and on our outdoor Streatery! We are open every week from Tuesday through Sunday, Mondays we are closed.

Support Merchant during COVID-19

Safety precautions

Cleaning & Sanitizing
  • Surfaces sanitized between seatings
  • Common areas deep cleaned daily
  • Digital, disposable or sanitized menu provided
  • Sanitizer or wipes provided for customers
  • Contactless payment available
Physical Distancing
  • Limited number of seated diners
  • Distancing maintained in common areas
  • Extra space between tables
Protective Equipment
  • Waitstaff wear masks
  • Diners must wear masks unless eating or drinking
Screening
  • Sick staff prohibited in the workplace
What 1165 people are saying
Overall ratings and reviews
Reviews can only be made by diners who have eaten at this restaurant
4.7based on recent ratings
4.7
food
4.6
service
4.7
ambience
4.4
value
Noise · Moderate
93% of people would recommend it to a friend
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OT
vipOpenTable Diner
Chicago
1 review
Dined 4 days ago
Overall2food4service1ambience5

Seated at a small table when there were other larger ones available. Waitress made us feel like we were putting her out for asking if another was available. When we were moved there was no water or place setting. Drink took 30 mins to arrive after seated. Food was good. Ambiance was great.

OT
vipOpenTable Diner
Chicago
5 reviews
Dined on May 2, 2021
Overall4food4service3ambience5

Went there to celebrate birthdays. Server was fine. The time it took to get out food was long! Hence 4 stars. I got Potato bowl which had way more Brussel sprouts than potatoes and too much sauce. Everyone else liked their hot chicken and lamb sliders. Small portion of cheese curds. Nice atmosphere and menu.

JD
JaneD
New York Area
1 review
Dined on April 27, 2021
Overall5food4service5ambience5

Fried chicken sandwich was great! We sat outside and reserved a fire pit table - a great environment now that we are vaccinated! Service was excellent.

Merchant
Responded on May 3, 2021

Thank you so much for your review! We're so happy to hear you enjoyed your fried chicken sandwich on our outdoor streatery while receiving great service! We hope you'll join us again very soon :) Cheers!

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RR
RenR
New York Area
4 reviews
Dined on April 27, 2021
Overall2food3service2ambience4

Server repeatedly came asking for our food order before our drinks even arrived, which took a while. Menu selection not like it used to be, disappointed.

Merchant
Responded on May 3, 2021

We're sorry to hear your drink service was slow, we'll certainly be addressing the speed of our bar in manager meetings to ensure we're providing our guests with proper drink service. We're also sorry to hear you are let down by our menu selection. We've been doing our best to maintain a varietal menu during the pandemic given shortages in supply chains. We'll continue to navigate this the best we can to give our guests the best!

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OT
OpenTable Diner
Milwaukee
3 reviews
Dined on April 23, 2021
Overall5food5service4ambience5

We had a wonderful time at Merchant! The food was so beautifully prepared, loved the atmosphere, and had very friendly servers. Will come again!

Merchant
Responded on April 26, 2021

Thank you so much for your review! We're so happy to hear you had such a great experience with us and we're very much looking forward to your return! Cheers!

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DB
DaisyB
Milwaukee
9 reviews
Dined on April 17, 2021
Overall4food5service4ambience5

We reserved a firepit table outdoors. Very cozy, but our table was not level and it was impossible to have our food and drinks securely on the table. Our server filled our water glasses and one of them scooted right off the table and onto the ground. This ccx really should be addressed.

Merchant
Responded on April 26, 2021

Thanks for your review, Daisy! We're happy to hear you had an enjoyable visit outside on our streatery. And thank you for your feedback about the firepit not being level. They have gotten quite a bit a use out of them over the last winter season and we will be soon transitioning to all summer-style tables. But we will certainly take this feedback into consideration for next firepit season! Cheers!

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BW
BethW
Milwaukee
1 review
Dined on April 15, 2021
Overall5food5service5ambience5

Loved, loved, loved our experience eating and drinking around the outdoor firepit. As always, the quality of Merchant food and cocktails was outstanding!

Merchant
Responded on April 26, 2021

Thank you so much for your review, Beth! We're so happy to hear you had a great experience dining with us outside near a firepit :) We hope you'll return soon for some more food & cocktails!

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JM
JeremyM
Milwaukee
1 review
Dined on April 13, 2021
Overall1food3service1ambience3

Unfriendly service from the hostess, out of date whiskey menu, and the bartender didn’t know anything about whiskey. Nobody knew what they had or how much it cost per pour. For a place that is well known for its bourbon selection, they were sold out of everything that they had advertised and what they did have was sitting up in a window - it looked to be ruined by the sunlight. I left after two drinks, One of which I couldn’t even drink because it had spoiled. They also need better glassware, specifically Glencairnes for sipping whiskey. It was the worst $50 I ever spent and I won’t be back.

B
Brooke
Milwaukee
2 reviews
Dined on April 10, 2021
Overall5food5service5ambience5

Food and setting were amazing! A great dinner or date spot.

L
vipLozann
Chicago
1 review
Dined on April 9, 2021
Overall5food5service5ambience5

Love this restaurant! Good value and great food! Highly recommend.

HR
HollisR
Milwaukee
1 review
Dined on April 9, 2021
Overall5food5service5ambience5

Merchant hasn't lost its magic! First time back since covid- food and service were as good as always, and we especially appreciated being able to reserve an outside table AND have a spot inside once it started raining. Cocktails are the best in town.

M
Mslarson2
Tampa
1 review
Dined on April 7, 2021
Overall5food5service5ambience5

Our waitress Dailey (and her trainee) were AMAZING! She gave us free champagne and dessert for our anniversary and was very attentive. They were both incredibly sweet and made our night!

Merchant
Responded on April 11, 2021

Thank you so much for review! We are so happy to hear Dailey and our training staff took such great care of you on your anniversary! We're very lucky to have Dailey on our team :) We hope you'll return soon, we're very much looking forward to it!

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JJ
JoshJ
Milwaukee
2 reviews
Dined on April 6, 2021
Overall5food5service5ambience5

Come for the food - stay for the drinks! My wife enjoyed the market bowl ($19) and I had the lamb sliders. Only +$4 for a third slider, made for a great lunch the next day.

Merchant
Responded on April 11, 2021

Thank you so much for your review, Josh! We're so happy to hear you and your wife enjoyed your recent experience with us! We're very much looking forward to your return and hope it's soon :) Cheers!

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JP
JohnP
Chicago
1 review
Dined on April 4, 2021
Overall3food3service2ambience1

Had a reservation for Easter Brunch on open table. We arrived and requested outside seating because of the spike in Covid 19 in the area and it was a beautiful day. We were told the outside tables were reserved and were seated inside. The whole time we were in there and when we left there were at least 3 open tables outside.

Food was greasy and marginal. Drinks were watered down.

B
vipBadgerfoodie
Milwaukee
6 reviews
Dined on April 3, 2021
Overall5food5service5ambience5

Great brunch place! Sat at an outdoor table. Lovely service and food. Highly recommend.

Merchant
Responded on April 5, 2021

Thank you so much for your review! We're thrilled to hear you joined us for brunch and enjoyed your food and service :) We hope to see you in again soon! Cheers!

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DH
DavidH
Milwaukee
1 review
Dined on March 31, 2021
Overall5food4service5ambience5

Fun, outdoor patio experience. Lively crowd even at 5:30pm. The fire pits kept us warm even in ~30 degree weather. The service was excellent.

I would go back and I will recommend Merchant to friends and family.

Merchant
Responded on April 3, 2021

David, we're so glad you enjoyed your time at Merchant and we can't wait to see you again! Thank you!

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NH
NicoleH
Milwaukee
1 review
Dined on March 30, 2021
Overall5food5service5ambience5

Merchant is a Madison staple! The drinks are always incredible, and the food never fails to impress. Love going there for drinks after work. The outdoor seating area is fantastic, and the firepit tables are a great way to add ambiance and keep warm. Highly recommend. The fish fry and a regret is my fave!

Merchant
Responded on April 3, 2021

Nicole, thank you for coming in! We are so happy to hear that you enjoyed your meal; we're also big fans of the fish fry. We can't wait to see you again!

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SK
SarahK
Portland
1 review
Dined on March 26, 2021
Overall2food2service1ambience1

Service has really declined. Waited 15 mins for our drinks, then 20 mins at the end of our meal for the check and a box.

J
vipJill
Chicago
3 reviews
Dined on March 23, 2021
Overall3food3service2ambience3

Service was poor. They got first order wrong and then didn’t adjust to keep my friends warm so his went cold waiting for right order. No real consideration for problem.

Very dark in restaurant fir dinner.

KM
KatieM
1 review
Dined on March 18, 2021
Overall5food5service5ambience5

We came for the variety of whiskey and bourbon. The server was friendly and the steak was amazing. Well definitely be back.

Merchant
Responded on March 22, 2021

Thank you so much for your review, Katie! We're so happy to hear you loved your steak and your server took good care of you :) We're very much looking forward to your return and hope it's soon! Cheers!

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CJ
CassJane
Chicago
7 reviews
Dined on March 14, 2021
Overall5food5service5ambience5

Brunch is the best meal of the day, no matter where you are. Brunch at Merchant is superior! We always enjoy their well crafted seasonal cocktails and seasonal menu; its a differently wonderful experience each time we go! I am quite impressed with their cleaning protocols and new ventilation system to keep the air clean, fresh, and safe for not just the customers, but for the staff as well.

Merchant
Responded on March 15, 2021

Thank you so much for your review, CassJane! We agree that brunch is the best meal of the day and we're so happy to hear recently joined us for ours! We're thrilled to hear you consistently feel safe in our environment and that our staff takes great care of you each visit. We're excited to hear you plan on joining us again soon, we're very much looking forward to it! Cheers!

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OT
OpenTable Diner
Chicago
1 review
Dined on March 14, 2021
Overall4food5service4ambience3

We got there in the morning and it was still a bit cold. We had to ask for a heat lamp to be brought to our table when it seems common-sense to get a couple going before customers arrive to warm the area. That’s really the only complaint though! Food was delicious and hot, and the drinks were fantastic.

Merchant
Responded on March 15, 2021

Thanks for your review! We're very happy to hear you enjoyed your food and drinks when recently visiting us for brunch. We'll definitely pass along your comments about the heaters to our Front of House staff! We hope you'll join us again soon, cheers!

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OT
OpenTable Diner
1 review
Dined on March 4, 2021
Overall2food3service1ambience5

waited forever for our waiter to come back every time. had two drinks in 1.5 hours, would have spent 3x what we did if someone had just waited on us. had to go inside or find other servers to get service. bummer.

N
Nick
Milwaukee
1 review
Dined on February 28, 2021
Overall5food5service5ambience5

Friendly staff, great atmosphere. Recommend their brunch.

Merchant
Responded on March 8, 2021

Thank you so much for your review, Nick! We're so happy to hear our staff took great care of you when recently dining with us :) We hope to see you in again very soon!

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LT
LoriT
Milwaukee
1 review
Dined on February 28, 2021
Overall4food5service5ambience4

Great service and excellent coffee. Best potatoes we have had in a long time, needed a bit more feta.

Merchant
Responded on March 8, 2021

Thank you so much for your review, Lori! We are so happy to hear you enjoyed your service, coffee, and potatoes when recently visiting us for brunch! We'll make sure to pass along your note to our kitchen staff in regards to the feta ;) We hope you'll join us again soon, cheers!

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E
Elle
1 review
Dined on February 27, 2021
Overall5food5service5ambience5

Great service! Great outdoor patio. We felt safe and the tables were well spaced out.

Merchant
Responded on March 8, 2021

Thank you so much for your review, Elle! We're excited to hear you had an enjoyable experience on our outdoor patio! We hope you'll join us again in the near future :) Cheers!

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JB
JimB
Miami
1 review
Dined on February 23, 2021
Overall5food5service5ambience5

Great service, great food, always a wonderful relaxing time.

Merchant
Responded on March 1, 2021

Thank you so much for your review, Jim! We are so happy to hear you enjoyed your food and service when recently dining with us! We hope you'll join us again very soon :) Cheers!

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SM
StevenM
1 review
Dined on February 18, 2021
Overall5food5service5ambience5

Merchant is a must stop whenever I'm in town. The seasonal cocktails always impress and the quality of the food is superb.

Merchant
Responded on February 22, 2021

Thank you so much for your review, Steven! We're thrilled to hear you consistently visit us when in Madison and that we deliver with our cocktails and food menu :) We're very much looking forward to your next visit and hope it's soon!!

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G
Ginamarie333
Las Vegas
1 review
Dined on February 17, 2021
Overall5food5service5ambience5

Dan was a great server. The curds are the best we have ever had. The chicken sandwich was delicious. Will definitely be going back.

Merchant
Responded on February 22, 2021

Thank you so much for your review! We are so excited to hear you loved your food and our curds were the best you've ever had! We're also thrilled to hear you were well taken care of by Dan, he's such great member of our Team! We hope you'll join us again soon, we're looking forward to it!

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OT
OpenTable Diner
1 review
Dined on February 16, 2021
Overall5food5service5ambience5

This was the first time I’ve had dinner here, the food was amazing! The service was good equally as wonderful. Looking forward to coming back.

Merchant
Responded on February 22, 2021

Thank you so much for your review! We're so excited to hear you enjoyed your food and service when recently visiting! We're also looking forward to your return and hope it's very soon! Cheers!

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J
Joneric
Milwaukee
1 review
Dined on February 14, 2021
Overall4food4service3ambience3

Strengths:
Food: Small menu to choose from but our dishes were prepared well and delectable. Served timely and as described. This is what you go for in the first place and expect, great food. Well done to the Chef's.

Improvements:
Setting: Nicely laid out casual open setting. It was too cold in the restaurant on this occasion (VDay dinner) as every guest was sitting with their coats on. Additionally, the lighting was so dark that it was impossible to see the menu without turning on the light from the phone. (everyone was doing it)

Service: Our server, while nice, was self admittedly not well versed on the evening specials. She checked in a couple of times which was fine. At the end of our dinner, when we asked for a Bailey's and coffee, we were told the bar did not have Bailey's which seems like a miss. Although we were rung up for two Bailey's on our tab and had I not checked the bill, I would have been overcharged.

Overall, we enjoyed the food tremendously. Improve upon the simple everyday things
as suggested and you'll have a world class establishment. I realize that you are highly rated, and I am not trying to be overly critical. Just being real and telling it like it happened.

Merchant
Responded on February 22, 2021

Dear Eric, thanks for your review! We're happy to hear you enjoyed your food & our menu selection when dining with us for Valentine's Day! And thanks for your feedback on ambience & service. We'll make sure to continue training our team so that we can better please our guests. As for the temperature, unfortunately due to the age & setup of the building this can be hard to manage when temperatures dip well below zero, stay tuned for new exciting updates on building renovations very soon to come!

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JL
JulieL
Chicago
3 reviews
Dined on February 13, 2021
Overall5food5service5ambience5

Christmas Date night calendar

Merchant
Responded on February 15, 2021

Thank you so much for your review! We hope you'll join us again soon! :)

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N
Nate
New York Area
1 review
Dined on January 20, 2021
Overall5food5service5ambience5

Excellent menu, food and drinks were delicious. Service was also great, as were covid policies.

Merchant
Responded on January 25, 2021

Thank you so much for your review, Nate! We're thrilled to hear you enjoyed your food, drinks, and service while recently joining us! We're also super happy to hear you felt comfortable and safe with our covid protocols. We hope you'll join us again soon, we're looking forward to it! Cheers!

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M
Madisondiner
1 review
Dined on January 8, 2021
Overall5food5service5ambience5

The only problem was the homeless people coming up to us while we were trying to enjoy a nice night out.

Merchant
Responded on January 11, 2021

Thank you so much for bringing this to our attention and we're so very sorry to hear these encounters negatively impacted your night with us. Our staff will continue to do our best to monitor this situation to keep the experiences on our streatery peaceful. We appreciate your feedback and hope you'll consider joining us again soon!

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LU
LauraU
Las Vegas
2 reviews
Dined on January 8, 2021
Overall5food5service5ambience5

Love how creative they are with the outdoor space. The mules wine hit the spot!

Merchant
Responded on January 12, 2021

Thank you so much for your review, Laura! We're so happy to hear you got a chance to join us on our outdoor winter streatery and enjoyed your mulled wine! We hope you'll join us again soon, we're looking forward to it!

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J
Jennk
Milwaukee
1 review
Dined on January 6, 2021
Overall5food5service5ambience5

Thank you so much for a needed date night. We both had two delicious drinks and then placed a to-go order. The salad, roasted veggies, fish fry, and chicken were all so good. We are already planning our next visit to Merchant. Also, the host was beyond friendly and just perfect!!

Merchant
Responded on January 9, 2021

Thank you so much for your review! We are so excited to hear you enjoyed your drinks & takeout when recently celebrating date night with us! We're also so happy to hear our host took great care of you :) We hope you'll stop in again soon, we're very much looking forward to it!

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J
Julio
1 review
Dined on December 30, 2020
Overall5food5service5ambience5

The good was good the service was good and the air quality was good

OT
OpenTable Diner
Milwaukee
1 review
Dined on December 26, 2020
Overall4food5service3ambience5

Sat outside at a fire pit - lovely evening! Excellent drinks.

Merchant
Responded on December 29, 2020

Thank you so much for your review! We're so happy to hear you got the chance to enjoy drinks by our new outdoor firepits :) We hope you'll join us again soon! Cheers!

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MF
MacandFish
Milwaukee
2 reviews
Dined on December 9, 2020
Overall5food5service5ambience5

Great food. Great service. Wonderful atmosphere. Perfect place to have dinner around a "fire." We really loved being able to sit outside with the fire pit to keep us warm. I would love to go back soon.

Merchant
Responded on December 12, 2020

Thank you so much for your review! We're so excited you got the opportunity to enjoy your dinner around our new firepits! They'll be operating all winter long so we hope you'll stop by again soon :) Cheers!

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TP
TravisP
San Francisco
1 review
Dined on December 8, 2020
Overall5food5service5ambience5

Had a great relaxing time at the Merchant the other night. With half the tables removed there wasn't a huge crowd but made it nice to carry on a conversation. Had a bunch of different cocktails and every single one was on point. The hot chicken sandwich was legit as well.

Merchant
Responded on December 12, 2020

Thank you so much for your review, Travis! We're so happy to hear you enjoyed your cocktails and your hot chicken sandwich when recently visiting! We hope you'll join us again soon, we're looking forward to it! Cheers!

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FAQs

You can order delivery directly from Merchant using the Order Online button. Merchant also offers takeout which you can order by calling the restaurant at (608) 259-9799.

Merchant is rated 4.7 stars by 1165 OpenTable diners.

Merchant does offer gift cards which you can purchase here https://www.toasttab.com/merchant-madison/giftcards.