Lure New York

4.7
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3516 Reviews
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$31 to $50
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Seafood
Contemporary American Seafood featuring an extensive raw bar and first class sushi program. The striking design is reminiscent of the interior of an elegant cruise ship. We offer amazing cocktails and a well crafted 250 bottle wine list.
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Private Dining

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What 3516 People Are Saying
Overall ratings and reviews
Reviews can only be made by diners who have eaten at this restaurant
4.7based on recent ratings
4.7
food
4.6
service
4.6
ambience
4.1
value
Noise · Moderate
88% of people would recommend it to a friend
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OT
1 review
Dined 5 days ago
Overall 5food 5service 5ambience 5

Absolutely love lure! Has amazing food and a variety menu so everyone is happy. Also the staff is trained very well, excellent service. Would recommend for all occasions, it is a little pricey tho but doesn’t matter

E
New York Area
3 reviews
Dined on October 12, 2019
Overall 4food 5service 5ambience 5

Great experience
But Very expensive....

VA
New York Area
4 reviews
Dined on October 3, 2019
Overall 4food 4service 3ambience 4

It’s very good place , always clean , and food is good kids love it but this time our service was slow and not kid friendly, which is rare cause always all the servers are very sweet and nice

MZ
New York Area
17 reviews
Dined on September 27, 2019
Overall 5food 5service 5ambience 5

I took my wife here for her birthday. The venue was perfect and the food was excellent. Easy to have a conversation where we were sitting. Would strongly recommend.

AW
Kansas City
19 reviews
Dined on September 27, 2019
Overall 5food 5service 5ambience 5

Jacob was terrific and the food spectacular. Had the salmon Great service and atmosphere

BG
Minneapolis
3 reviews
Dined on September 26, 2019
Overall 5food 4service 5ambience 3

Great bar service; food was good; service was OK; seated in back room though (even though I requested a booth several weeks in advance); seated 40 mins after our reservation

OT
New York Area
2 reviews
Dined on September 26, 2019
Overall 5food 5service 5ambience 5

Great time as usual!!!

OT
New York Area
10 reviews
Dined on September 26, 2019
Overall 5food 5service 5ambience 5

Always great!

JT
New England
30 reviews
Dined on September 25, 2019
Overall 5food 5service 5ambience 5

We sat at the Sushi bar and truly enjoyed the experience. My niece and I were treated like valued guests. We were truly entertained watching the sushi chefs create their specialties and they explained to us what everything was. We enjoyed the knowledge and the beauty of their work. We will certainly return next time we are in the city.

OT
Philadelphia
1 review
Dined on September 15, 2019
Overall 5food 5service 5ambience 5

Came for our 6 year wedding anniversary. It was a perfect night. Great food great mood!

MB
New York Area
11 reviews
Dined on September 13, 2019
Overall 5food 5service 5ambience 5

Amazingly fresh and innovative fish and other dishes. Servings almost too large to finish! Lovely atmosphere. I've waited 20 years to try Lure and I'm sorry I did. I'll be back soon!

Y
New York Area
34 reviews
Dined on September 13, 2019
Overall 4food 5service 3ambience 4

love Lure...but be careful, my guest ordered an iced tea, I ordered a seltzer and received a $10 bottle of VOSS sparkling water...which I took home with me just because that is ridiculous. not sure i would have rather been charged $5 for one seltzer but the server should ask.
other than that LURE is consistently delicious

e
New York Area
9 reviews
Dined on September 12, 2019
Overall 5food 5service 5ambience 5

Everyone loved their food but it is pricey for the portions. That said, the experience was fun and we had a great server. Very happy!

w
New York Area
1 review
Dined on September 12, 2019
Overall 4food 5service 2ambience 4

Bartender wasn’t nice or very good.

OT
New York Area
1 review
Dined on September 11, 2019
Overall 3food 5service 3ambience 5

It took way too long to get our food. We were sitting for over an hour and a half and had only had our appetizers.

OT
New York Area
1 review
Dined on September 5, 2019
Overall 5food 5service 5ambience 5

Great waiter.

PM
New York Area
3 reviews
Dined on September 5, 2019
Overall 5food 5service 5ambience 5

Each of the dishes we ordered were outstanding. The edamame was fresh and seasoned beautifully, the shrimp tempera was delicious and quite unusual with the spicy sesame mayo. The lobster bisque was delicious as was the California roll.

P
New York Area
5 reviews
Dined on September 3, 2019
Overall 5food 5service 5ambience 5

Longtime fan of this restaurant. If you love seafood and amazing sushi Lure is the place for you in you. Elegant décor and the nicest waitstaff in Soho! 10/10

s
New York Area
74 reviews
Dined on September 1, 2019
Overall 3food 3service 3ambience 2

If you want to be cold like the fish they serve here, this is the perfect restaurant. The overbearing air conditioning will preserve you until the next sucker comes along. Take a pass on what used to be a charming and lively restaurant and now has become a sad mockery of itself. Essentially eating at Lure is like eating at an upscale TGIFs that is focused on fish. Ugh.

BF
New York Area
48 reviews
Dined on August 31, 2019
Overall 5food 5service 5ambience 5

Great local Soho place for lunch or drinks or late night dinner. Large menu, healthy food and deep wine list.

M
New York Area
5 reviews
Dined on August 29, 2019
Overall 5food 5service 5ambience 5

Food was unbelievably great. King crab california roll was so amazing and fresh, like nothing I've tasted before. Service and ambiance was also great for fun night out with my wife

D
New York Area
6 reviews
Dined on August 24, 2019
Overall 5food 5service 4ambience 4

Great food and service!

OT
New York Area
1 review
Dined on August 22, 2019
Overall 5food 5service 5ambience 5

Phenomenal! It was an engagement dinner and the service was exceptional. From a complimentary appetizer and champagne to helping execute the surprise they were great. The table they gave us was amazing and I really appreciated how they made a special night even more special beyond my wildest dreams. Thanks Lure Fishbar!!

OT
New York Area
1 review
Dined on August 19, 2019
Overall 5food 5service 4ambience 4

Food and bar service quality was very good.

L
New York Area
15 reviews
Dined on August 16, 2019
Overall 5food 5service 5ambience 5

Generous portions and excellent service!

GF
New York Area
9 reviews
Dined on August 13, 2019
Overall 4food 4service 5ambience 3

The staff were very nice and attentive. The food was very good. The wine was excellent. However, the room was excruciatingly loud, making it almost impossible to have a conversation with the person sitting next to me.

S
Atlantic City
11 reviews
Dined on August 12, 2019
Overall 5food 5service 5ambience 5

Lure New York is one of my favorites. The service is great; I was meeting a friend, I was first to arrive and was seated right away-none of this offensive "Your whole party must be here to be seated." We both ordered the Restaurant Week menu which was easily enough for two people ( we both brought half our food home) and it was delicious. I had the tuna for a main course and it was just fantastic. The restaurant is immaculate and while pricey, worth every cent.

NY
New York Area
8 reviews
Dined on August 9, 2019
Overall 5food 5service 1ambience 4

I must say the food is always 10/10 so when I requested the chips...my ABSOLUTE favorite chips, and they arrived at the table I was so excited. I took a bite and the chip was totally mushy and chewy. We called the server over and he stated they were made in the morning and that the whole batch must be bad.
I was very disappointed to hear this, it also felt like untruthful and he was annoyed we commented about it.

I’ve been to Lure dozens of times...the chips have always been fresh.

KK
New York Area
3 reviews
Dined on August 9, 2019
Overall 2food 2service 3ambience 1

I knew I was in for a disappointment when I walked in the door. The interior of the restaurant looks like the kitschy seafood restaurants on City Island with bad discoesque music playing in the background. I arrived for late lunch and was told the restaurant week menu wasn’t an option. I should have left, but ordered a bowl of clam chowder which was more like a cup for $20 after tip. What a ripoff.

SS
New York Area
13 reviews
Dined on August 7, 2019
Overall 5food 5service 5ambience 5

We had our first date at Lure 6 years ago and it’s still the best ever!!!! Amazing food and service. Little loud but it was a Thursday night ;)

S
New York Area
7 reviews
Dined on August 5, 2019
Overall 5food 5service 5ambience 5

One of the best seafood restaurants I have ever had the pleasure, top notch in all aspects

EK
New York Area
78 reviews
Dined on August 4, 2019
Overall 3food 3service 4ambience 3

Some dishes were very good but others didn’t make the mark. The restaurant is outdated and in need of a renovation. They’re stuck in the 80s. Wouldn’t go back

FN
New York Area
16 reviews
Dined on August 4, 2019
Overall 5food 5service 5ambience 5

It was my first time to Lure and it was restaurant week. I found the entire experience from start to finish to be fantastic! Great value and excellent service! Thank you and I will be back.

R
Philadelphia
11 reviews
Dined on August 4, 2019
Overall 4food 5service 4ambience 5

Food and drinks were great! Service wasn’t bad, but could be a little more attentive. Had to wait longer than usual for our waiter to come around several times.

S
New York Area
5 reviews
Dined on August 4, 2019
Overall 5food 5service 5ambience 5

Great food, atmosphere and service

OT
New York Area
1 review
Dined on August 2, 2019
Overall 5food 5service 5ambience 5

Love this place :)

AJ
New York Area
1 review
Dined on July 31, 2019
Overall 1food 3service 1ambience 4

So, I usually come here for restaurant week, almost every restaurant week, and while I know I'm not the typical patron, I had a very disappointing experience. The worst experience I've ever had there. I had a reservation for two on Wed July 31, 2019 at 6:15 pm. We were seated at table 42/1 and our server was Jacob K. (Chk 2831, Receipt time 6:31 pm)

I ordered off of the RW menu and my partner just ordered Sapporo and clam chowder soup as his entrée. A party of two women came in shortly and were seated at the table next to ours. Their orders were taken in a much more timely fashion than ours and an hour later one woman finished up her entrée and the other woman was finishing up hers and there was no sign of either of our entrees. I went to the restroom and when I came back out our order had arrived at 7:20 pm, not because it magically showed up, but because my partner had asked the waiter about our order.

The ladies next to us were asked for their dessert choices and whether or not they wanted coffee or tea as well. I thought to myself, a cup of tea would be nice. I hadn't finished my entrée when the waiter asked if I was done. I was still working on it. I started timing everything to be honest because of my frustration. I was done with dinner at 7:30 pm. The dessert I ordered, the peach cobbler was brought out at 7:46 pm and we were never asked if we wanted coffee or tea and our check was brought to us without either of us asking for it.

Full disclosure, I left a small tip but wish I hadn't left anything. The food was good but the experience left a bad aftertaste.

I'm not sure if it was a race thing, I'm Asian and my partner is Honduran, or if it's a class issue or a RW issue. The women seated next to us were Caucasian and they also ordered off of the RW menu but they had a far different experience than we did.

OT
Jacksonville
1 review
Dined on July 28, 2019
Overall 5food 5service 5ambience 5

Ask for Jacob. He was outstanding tonight.

AM
New York Area
3 reviews
Dined on July 26, 2019
Overall 5food 5service 5ambience 5

I absolutely love this place. The atmosphere, the service, and the food! <3 Highly recommended!

KB
New York Area
9 reviews
Dined on July 26, 2019
Overall 5food 5service 5ambience 5

Dinner was absolutely delicious!!! The ambiance, the drinks, the food, the service...AMAZING!!! Had to take our dessert 🧁 🍮 to go... #stillcelebratingus🥰 #livingourbestlife #lure

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