Lure New York
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Contemporary American Seafood featuring an extensive raw bar and first class sushi program. The striking design is reminiscent of the interior of an elegant cruise ship. We offer amazing cocktails and a well crafted 250 bottle wine list.
Support Lure New York during COVID-19
Safety precautions
- Surfaces sanitized between seatings
- Common areas deep cleaned daily
- Digital, disposable or sanitized menu provided
- Sanitizer or wipes provided for customers
- Contactless payment available
- Sealed or wrapped utensils used
- Limited number of seated diners
- Distancing maintained in common areas
- Extra space between tables
- Waitstaff wear masks
- Diners must wear masks unless eating or drinking
- Sick staff prohibited in the workplace
Popular dishes
Sushi Only
8 pcs sushi & choice of: Spicy Tuna, Cucumber, Yellowtail Scallion or Salmon Avocado
20 reviews
Seafood Salad
10 reviews
Classic Fish & Chips
With Fries, Coleslaw, Cocktail Sauce & Tartar Sauce
2 reviews
Great service And food.
Just average, we will not be returning. New York has so many great restaurants, fantastic food, great outdoor seating and first class service.
The service was terrible we waited an hour for our food only to find out the server took the wrong order. Miguel however the buzzer he should be a server because after he saw we were not being attended he jumped in to check in on us and offered us excelent service. He was better than the actual server.
Mother’s Day a day early bc you were booked for Sunday
Lure has lost some of its lure frankly. Our server was not very helpful and ruined the experience for us. The cosmo my friend ordered was sour and the server really was bothered to do anything for us. Food was ok but honestly nothing special
Family gathering
We came here for my Mom’s birthday. We love this restaurant but don’t get to come as often because we live in queens. The food is very tasty and presented nicely. The service is lovely and the setting was very chill. I enjoyed sushi while my parents shared the crispy fish. It was fine to perfection! I do wish they had more of a variety of cooked sushi but it was fine. We will be back for sure.
All good. Always good.
The food was delicious and the service was spot on. Would gladly head back.
Always excellent. My top spot in NYC. Been coming here for over 15 years. All dishes are well done and delish. Drinks by Heather are superb. Must try when you in NYC
I was shocked that the bill for four people was $810. So while very nice it was about $200 too much
Awesome! Food. Dining outside. Service. Drinks. Location. All good. Will go back real soon.
Always amazing, Heather is the best bartender in NYC!
It was wonderful. My husband and I love coming here, we’ve been coming for over 10 years. the food is consistently amazing. Everyone who works there is very accommodating and friendly.
Nice outdoor seating. Waitress forgot our order and blamed it on slow kitchen despite everyone around us getting served.
Was amazing outdoor dining...loved everything
Excellent food, service, ambiance. Reservation on time. Highly recommended.
Incredible sushi!!
Everything was delicious as usual. They seemed to be short staffed. So drinks took vey long.
Superb lunch and service .
Great MatreD
We were able to get inside seating to safely celebrate a friend’s birthday. The restaurant observed strict Covid-19 requirements, the staff friendly, courteous and professional. Excellent food and ambiance. The quiet serenading from the wait staff when cheesecake arrived was very sweet. Hard to single out a single entree or menu item—every dish was nicely presented and delicious.
Even on a cold winter night at an outdoor table, it was a fine meal.
Lure's food never disappoints. However the service was the worst it's been. It took 30 minutes for drink orders to come out, and over an hour for the first course of appetizers. Of course patient given the current environment, but was also frustrating because the table next to us' timing was more aligned to expectations.
Outdoor dining as we live in NYC. The heaters were great.
Food was amazing as always.
The Sea-bass special was spectacular
Love this restaurant. Very nice staff although sometimes service was slower - could mainly tell bc dining while it’s 25 degrees outside makes you notice those things more
Main course took forever to arrive. Asked for more ketchup and it never came. Food was good though.
The service is consistently one of the best I've encountered anywhere in NYC. Despite having to delay my table reservation multiple times, the staff accommodated us, even with restrictions to indoor dining. Each member of their staff goes above and beyond, and that's on top of the delicious food!
Great food, great Covid protocols felt very safe. Would highly recommend
My new favorite restaurant
AMAZING SERVICE & FOOD AS ALWAYS
Food was great, wine was great, service was great!
No one asked for additional info that is required for Covid tracing, except measuring temperature.
Bathrooms were so dirty. Regardless if there is pandemic or not, that is Restaurant 101 - have clean bathrooms!
I used to love this restaurant, but I don’t think I’ll be coming back.
Delicious sushi and seafood - well worth it! Shrimp tempura and specialty rolls were divine!
We loved Lure. Sushi and cooked food are both amazing. Service was terrific. The outdoor dining set-up is first rate. Covid protocols closely followed. Will definitely return.
Excellent experience as usual. Too bad that the tuna tartare is no longer as a stand alone item on the menu as an appetizer: Please bring that back!
The cooked food arrived well ahead of a simple sashimi dish. Didnt manage the table that well.
I’m a fan of Lure. For many years, they have been consistent with great service, excellent menu with fresh sashimi and sushi. Their cocktails are also deciduous! Thank you Lure for a wonderful outdoor dining experience.
Always great food, service and ambiance
Limited menu due to Covid but still great quality food and sushi.
FAQs
Lure New York offers takeout which you can order by calling the restaurant at (212) 431-7676.
Lure New York is rated 4.7 stars by 3631 OpenTable diners.
Yes, you can generally book this restaurant by choosing the date, time and party size on OpenTable. Due to local restrictions, this restaurant may not be accepting reservations at the moment.
