Lure New York

4.7
3571 Reviews
$31 to $50
Seafood
If you don't see your preferred booking time, please call the restaurant or visit our website www.Lurefishbar.com

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Contemporary American Seafood featuring an extensive raw bar and first class sushi program. The striking design is reminiscent of the interior of an elegant cruise ship. We offer amazing cocktails and a well crafted 250 bottle wine list.

Support Lure New York during COVID-19

Safety precautions

Cleaning & Sanitizing
  • Surfaces sanitized between seatings
  • Common areas deep cleaned daily
  • Digital, disposable or sanitized menu provided
  • Sanitizer or wipes provided for customers
  • Contactless payment available
  • Sealed or wrapped utensils used
Physical Distancing
  • Limited number of seated diners
  • Distancing maintained in common areas
  • Extra space between tables
Protective Equipment
  • Waitstaff wear masks
  • Diners must wear masks unless eating or drinking
Screening
  • Sick staff prohibited in the workplace
What 3571 people are saying
Overall ratings and reviews
Reviews can only be made by diners who have eaten at this restaurant
4.7based on recent ratings
4.7
food
4.3
service
4.5
ambience
4.1
value
Noise · Moderate
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JL
vipJLH32
New York Area
1 review
Dined on November 12, 2021
Overall1food5service1ambience2

Service was AWFUL

SC
vipSusanC
San Francisco
19 reviews
Dined on November 11, 2021
Overall5food5service5ambience5

I love stopping in here each time I’m in New York. The food is consistent and service is spot on. Great place to have a family reunion and shop afterwards in SoHo.

OT
OpenTable Diner
Washington DC
2 reviews
Dined on October 29, 2021
Overall5food5service5ambience5

Still so good after all these years. Love the nautical vibe and the sushi is incredible.

LK
LizK
1 review
Dined on October 27, 2021
Overall3food4service2ambience4

The food at Lure was delicious, but the service was very slow. We had an 8:30pm reservation and sat outside where there were very few customers. The overhead lamp bulbs above us had burned out, so it wasn't as comfortable as it could have been, and the food took a long time to arrive. The steamed snapper with curry was delicious.

RD
RichardD
New York Area
6 reviews
Dined on October 21, 2021
Overall3food4service2ambience3

Quality of the food was definitely good. Can't say same about the service. Our table (outside) seemed to be an afterthought. We would of continued to order more if service was more attentive.

BH
vipBeatrizH
Las Vegas
17 reviews
Dined on October 16, 2021
Overall5food5service5ambience5

Outstanding! Food, drinks and vibe!!

n
nickg
New York Area
3 reviews
Dined on October 16, 2021
Overall5food5service5ambience5

Awesome food and an even better ambiance

OT
OpenTable Diner
1 review
Dined on October 10, 2021
Overall4food5service5ambience5

Food was amazing, kitchen was backed up so we had to wait around an hour after we got there. Our server Olivia, was so accommodating and nice. Branzino was delicious but definitely not filling, Sea Urchin bucatini was great. Overall 4 and a ½ stars, just because food took so long.

B
vipBugs
New York Area
34 reviews
Dined on October 3, 2021
Overall5food5service5ambience5

The food was fabulous as always and our server was great!

OT
vipOpenTable Diner
New York Area
1 review
Dined on September 11, 2021
Overall1food3service1ambience3

Took over an hour for drinks - waiter never came - we had to waive him down and there were issues with the order once it was finally taken

a
vipaustkat
Denver
17 reviews
Dined on September 11, 2021
Overall5food5service4ambience4

We went for my daughter’s birthday and sat outside which was great. Great people watching. The best pasta I have ever had. Would definitely recommend this place

LL
vipLibraLover
New York Area
17 reviews
Dined on September 9, 2021
Overall2food3service1ambience4

The waiter disappeared and after 35 minutes he didn’t even take a drink order. I asked another waiter to help and he was very nice he said the other guy ended his shift. But think they should communicate better. Generally very slow even though it wasn’t a busy time.

J
Janetzim
New York Area
51 reviews
Dined on September 8, 2021
Overall5food5service5ambience5

Wonderful meal, fabulous oysters, terrific clam chowder, delicious salmon and branzino. And we are a big fan of our waiter, James, who deserves special mention for attentive service with personality! Our only complaint is that for us, the noise level was too intense.

OT
vipOpenTable Diner
London
3 reviews
Dined on September 3, 2021
Overall3food5service3ambience3

The server didn’t have enough time for our table or any, always running, breathless and rushed.
Food was nice, but worth going to another restaurant if you want great service. Our server was nice but needed to be flagged down if we needed anything throughout the entire meal.

SK
vipSkyK
Los Angeles
4 reviews
Dined on September 2, 2021
Overall5food5service5ambience5

Great ambiance and lighting. Delicious seafood. Professional attentive waitstaff. Great mixed drinks and bar. Win win

HT
HonestTea
New York Area
23 reviews
Dined on August 19, 2021
Overall4food4service5ambience4

Our waiter was awesome! We enjoyed our time and the food was delicous. I had the branzino and my friend had a seafood pasta dish (don't remember the name exactly at the moment). We would definitely return. I would want to try the scallops and also some of the other options on the menu. I also liked that although it was a lower-level restaurant, meaning you went downstairs to be seated rather than it being on street level, you didn't feel like you were sitting in a dungeon. You felt comfortable and there was plenty of lighting. You could see your food and the place was clean. Also, they are checking for your vax stats so if you are then you have inside seating options but if not, then you are offered outside seating, so if that is a concern, thats something to be aware of. At first the host said he couldn't find my reservation but eventually he did so that moment of angst was cleared up quickly. They also had good drinks but we noticed that the different bartenders changed the outcomes of our drinks even if they were the same orders. Still good though.
Until next time!

OT
vipOpenTable Diner
Las Vegas
1 review
Dined on August 13, 2021
Overall5food5service5ambience5

Incredible food. Exceptional service. A perfect evening.

OT
OpenTable Diner
Philadelphia
1 review
Dined on August 10, 2021
Overall5food5service5ambience5

Best dining experience!!!

OT
vipOpenTable Diner
New York Area
1 review
Dined on August 8, 2021
Overall1food2service1ambience3

Unfortunately a very bad experience. Chose this place to try out the restaurant week menu because my first time here was enjoyable. Waited forever to get the appetizer (which was wrong order). Then almost another hour to get the entree, not to mention they first served us wrong items (supposedly sho be my neighbor table’s), then we had to remind them to swap and waited another 30 min to get the entree (after reminding for 3 times). When we got the entree, salmon was over cooked (asked for medium) and tasteless (seriously no seasoning and minimum honey glaze), the lobster pasta was semi-cold with tomato sauce tasted like half-diluted. In the end they served us wrong desserts as well and we didn’t even bother to argue. At that point I just wanted to pay the bill and never return.

OT
OpenTable Diner
Detroit
4 reviews
Dined on July 27, 2021
Overall2food3service2ambience3

We ate off of the restaurant week menu- and portions were much smaller than the usual plates sizes so it’s mot exactly a “deal”.

It’s also hard because Lure definitely takes more reservations and walk ins than it can handle in a night. Our reservation was at 8 PM and we arrived at 7:55 and were not seated until 8:40. We ordered food and drinks immediately upon seeing our server - our drinks took 40 mins and our food took 80 mins! It was comical- every table was laughing alongside us because other tables were receiving their orders but ours were “delayed” probably due to ordering from the restaurant week menu.

It’s a bummmer because I’ve been to Lure before and had a great experience, but this night was much less than a good time. I laugh when I realize we sat at dinner for 3.5 hours and had two cocktails and ordered from a preset menu…

OT
OpenTable Diner
New York Area
1 review
Dined on July 27, 2021
Overall3food4service1ambience2

Food was delicious. Service was beyond terrible. Some of the worst service in NYC

AL
vipAndrewL
New York Area
103 reviews
Dined on July 25, 2021
Overall3food5service4ambience2

Food was very good but tables were too close together given the current environment and felt rushed

OT
vipOpenTable Diner
New England
29 reviews
Dined on July 24, 2021
Overall3food4service2ambience3

Not great service. Long wait times to get food and service even though they weren’t busy. The food was good when we did get it though. Cool vibe inside the restaurant but be ready to wait

OT
OpenTable Diner
New York Area
1 review
Dined on July 21, 2021
Overall5food5service5ambience5

Very neat sushi in NYC. Staff goes above and beyond. Sushi chefs were so great— we at back by their bar area!

RL
RosieL
New York Area
7 reviews
Dined on July 8, 2021
Overall5food5service5ambience5

Love this place! Love the staff! Thanks for everything!

L
vipLisa
New York Area
3 reviews
Dined on June 11, 2021
Overall2food3service1ambience2

Horrible service and bland salmon.

OT
OpenTable Diner
New York Area
1 review
Dined on May 11, 2021
Overall5food5service5ambience5

Great service And food.

RN
vipRegularNYC
New York Area
36 reviews
Dined on May 11, 2021
Overall3food3service3ambience4

Just average, we will not be returning. New York has so many great restaurants, fantastic food, great outdoor seating and first class service.

CO
CarolinaO
New York Area
1 review
Dined on May 9, 2021
Overall3food5service1ambience5

The service was terrible we waited an hour for our food only to find out the server took the wrong order. Miguel however the buzzer he should be a server because after he saw we were not being attended he jumped in to check in on us and offered us excelent service. He was better than the actual server.

OT
vipOpenTable Diner
New York Area
1 review
Dined on May 8, 2021
Overall5food4service5ambience4

Mother’s Day a day early bc you were booked for Sunday

BS
vipBudSailing
New York Area
37 reviews
Dined on May 4, 2021
Overall3food3service2ambience3

Lure has lost some of its lure frankly. Our server was not very helpful and ruined the experience for us. The cosmo my friend ordered was sour and the server really was bothered to do anything for us. Food was ok but honestly nothing special

m
vipmarisac
New York Area
9 reviews
Dined on May 3, 2021
Overall5food5service5ambience5

Family gathering

OT
vipOpenTable Diner
New York Area
10 reviews
Dined on May 2, 2021
Overall5food5service5ambience5

We came here for my Mom’s birthday. We love this restaurant but don’t get to come as often because we live in queens. The food is very tasty and presented nicely. The service is lovely and the setting was very chill. I enjoyed sushi while my parents shared the crispy fish. It was fine to perfection! I do wish they had more of a variety of cooked sushi but it was fine. We will be back for sure.

HM
HyMo
New York Area
6 reviews
Dined on April 29, 2021
Overall4food4service4ambience4

All good. Always good.

S
vipSarah
Denver
28 reviews
Dined on April 28, 2021
Overall4food5service5ambience5

I was so grateful to have a seat inside as we were very dressed and did not want to sit on the sidewalk. Since we were inside, we stayed longer and ordered more food and wine.
Waiter was great. Atmosphere lovely. One obnoxious young woman was shouting (likely over-served) and it would have been nice for all the tables around her if she had been asked to keep her shouting to a minimum. Even the hostess could clearly hear her four booths away! It was disruptive to conversations at surrounding tables.

OT
OpenTable Diner
Philadelphia
11 reviews
Dined on April 28, 2021
Overall5food5service5ambience5

The food was delicious and the service was spot on. Would gladly head back.

A
vipAngie
New York Area
183 reviews
Dined on April 14, 2021
Overall5food5service5ambience5

Always excellent. My top spot in NYC. Been coming here for over 15 years. All dishes are well done and delish. Drinks by Heather are superb. Must try when you in NYC

OT
vipOpenTable Diner
Dallas
1 review
Dined on April 13, 2021
Overall5food5service5ambience5

I was shocked that the bill for four people was $810. So while very nice it was about $200 too much

JM
vipJazzMan
New York Area
66 reviews
Dined on April 10, 2021
Overall5food5service5ambience5

Awesome! Food. Dining outside. Service. Drinks. Location. All good. Will go back real soon.

TN
TacosNYC
New York Area
24 reviews
Dined on April 7, 2021
Overall5food5service5ambience5

Always amazing, Heather is the best bartender in NYC!

FAQs

Lure New York offers takeout which you can order by calling the restaurant at (212) 431-7676.

Lure New York is rated 4.7 stars by 3571 OpenTable diners.

Yes, you can generally book this restaurant by choosing the date, time and party size on OpenTable. Due to local restrictions, this restaurant may not be accepting reservations at the moment.

Tweets by Lure New York