Lure New York

4.7
3329 reviews
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$31 to $50
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Seafood
Contemporary American Seafood featuring an extensive raw bar and first class sushi program. The striking design is reminiscent of the interior of an elegant cruise ship. We offer amazing cocktails and a well crafted 250 bottle wine list.
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Private dining
Dining Style
Casual Elegant
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Cuisines
Seafood, Sushi
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Hours of operation
Lunch: Monday - Friday: 11:30am - 4:00pm
Brunch Saturday & Sunday 11:00 to 3:30
Dinner: Sunday 5:00pm-10:00pm, Monday-Thursday 5:00pm-11:00pm, Friday & Saturday 5:00pm-12:00am
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Phone number
(212) 431-7676
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Payment options
AMEX, MasterCard, Visa
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Dress code
Smart Casual
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Executive chef
Josh Capon
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Neighborhood
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Cross street
Prince & Mercer Streets
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Public transit
N,R,B,D,F,M
Additional
Banquet, Bar Dining, Bar/Lounge, Beer, BYO Wine, Corkage Fee, Full Bar, Happy Hour, Non-Smoking, Private Room, Takeout, Weekend Brunch, Wheelchair Access, Wine

Private Dining

Located beneath the historic vaulted sidewalks of SoHo, our private wine vault can seat from 12 to 30 guests with a variety of menu options.

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What Insiders Are Saying

The Infatuation
8.2

Lure Fishbar is still just as much of a Soho party yacht as it was when it opened in 2004. The food has only gotten better.

Ratings 8.0-8.5:The best way to think about restaurants in the low to mid 8′s is that these are the places you would absolutely go back to, anytime. These restaurants are ones that you want to bring a friend to, just so they can also experience the duck carnitas, or burger, or whatever dish the place is known for.
What 3329 People Are Saying
Overall ratings and reviews
Reviews can only be made by diners who have eaten at this restaurant
4.7based on recent ratings
4.6
food
4.5
service
4.6
ambience
4.1
value
Noise · Moderate
95% of people would recommend it to a friend
5
4
3
2
1
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TN
New York Area
20 reviews
Dined 6 days ago
Overall 5food 5service 5ambience 5

amazing every time!

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M
New York Area
26 reviews
Dined on October 10, 2018
Overall 5food 5service 5ambience 4

We always love the great food, wine and great service!

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D
New York Area
55 reviews
Dined on October 10, 2018
Overall 3food 1service 5ambience 5

The hostess did a great job of picking a table to accommodate our 4 year old, and the server was fantastic.
Fried calamari appetizer was just awful. It was an Asian sauce vehicle only.
The bread for the lobster roll was stale.
The mahi tacos were very good.
We spend $180 on lunch before tip. Even with 4 drinks, ouch.

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T
New York Area
34 reviews
Dined on October 8, 2018
Overall 4food 4service 4ambience 4

Always a vibrant scene. Last time I went was on a Monday and I’m glad there were people there which didn’t make it seem empty. I was going to grab a drink at the bar first but all the stools were occupied

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M
Mississippi
20 reviews
Dined on October 8, 2018
Overall 5food 2service 5ambience 5

Food was just ok!!

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DS
1 review
Dined on October 7, 2018
Overall 5food 5service 5ambience 5

Great food! I love all the sushi rolls, the cripsy rice and the lobster mac n' cheese!

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R
London
1 review
Dined on October 4, 2018
Overall 2food 2service 2ambience 4

Too expensive for the mediocre food

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BW
New York Area
9 reviews
Dined on September 24, 2018
Overall 5food 5service 5ambience 5

Want an awesome meal with great cocktails in a trendy SoHo joint? Then come here! Food & service was great - we will be back!

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NN
New York Area
1 review
Dined on September 24, 2018
Overall 5food 5service 5ambience 5

My boyfriend and I are regulars. This is actually his favorite restaurant. We dine all over NYC; uptown, Midtown , Downtown and this is by far his favorite spot. If you get lucky enough you’ll spot a few celebrities. We truly LOVE this place it represents the true essence of NYC.

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KH
New England
5 reviews
Dined on September 23, 2018
Overall 5food 5service 5ambience 5

Fun and delicious
Loud so not for quiet conversation
Great city vibe

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P
New York Area
14 reviews
Dined on September 21, 2018
Overall 5food 5service 5ambience 5

You can NEVER go wrong with a meal at Lure. Great food, awesome service and a hopping environment.

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KL
1 review
Dined on September 19, 2018
Overall 5food 4service 5ambience 5

This was an amazing experience. I highly recommend this place for a date. Especially if you want to impress

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BE
New York Area
4 reviews
Dined on September 17, 2018
Overall 5food 5service 3ambience 4

Food is always great, service dragged the lunch out 20 mins too long.

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i
New York Area
6 reviews
Dined on September 16, 2018
Overall 5food 5service 5ambience 5

Diner here is like a mini vacation on a 1950’s yacht. The service and food are top shelf. They had a beautiful little chocolate birthday cake for my wife which was such a wonderful surprise.

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A
New York Area
21 reviews
Dined on September 15, 2018
Overall 5food 5service 4ambience 5

As always the food was great especially the burger One of the top burgers in NY for me.

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OT
1 review
Dined on September 15, 2018
Overall 5food 5service 5ambience 5

She liked it 😄

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MS
1 review
Dined on September 14, 2018
Overall 5food 5service 4ambience 4

Great food....fish was fresh & delicious....sides too

some things too spicy for our party; ask about spice before ordering.

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OT
Cancun
1 review
Dined on September 13, 2018
Overall 5food 5service 5ambience 5

This place was great! The ambiance was good a little bit loud. I would try this place again. I ordered sushi and it was alright next time I will try something different.

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N
New York Area
25 reviews
Dined on September 12, 2018
Overall 3food 2service 4ambience 4

I wasn't as good as usual , it was packed
The Dover sole was over cooked left it on a minute to long . The pasta had way too much lemon in it !
Told the waiter but it is what it is
They need to step it up in the kitchen

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KW
New York Area
5 reviews
Dined on September 10, 2018
Overall 5food 5service 5ambience 5

Beautiful place, which resembled being on a boat. The food was divine and the staff were very helpful in helping choose wine and talking through the menu. Very nice atmosphere. Thank you for a great night!

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PT
Minneapolis
1 review
Dined on September 9, 2018
Overall 5food 5service 4ambience 4

The Lure offers great dining and wine selection. The ambiance is awesome. You can dress up or stop in for a bite after shopping. I had the scallops and they were delicious - perfectly cooked. My daughter had the red snapper and that was really superb. We will go again when visiting NYC.

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Q
New York Area
19 reviews
Dined on September 8, 2018
Overall 5food 5service 5ambience 5

One of the best finds. The service was attentive request were. Honored

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OT
New York Area
3 reviews
Dined on September 6, 2018
Overall 3food 3service 5ambience 2

Food wasn’t bad, but definitely not worth the price. You can get significantly better sushi for less elsewhere.

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OT
1 review
Dined on September 6, 2018
Overall 5food 5service 4ambience 5

The service was a little slow, but the food was amazing!

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JM
Savannah
4 reviews
Dined on September 5, 2018
Overall 3food 4service 3ambience 3

The food was very good. The service was not. It may have been an uncommon experience, as I went once for lunch and the service was good. We took an out of town guest, excited to show off the NYC restaurant scene and were disappointed that this was their experience.

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CC
Los Angeles
3 reviews
Dined on September 5, 2018
Overall 5food 5service 5ambience 5

We sat at the sushi bar and ate amazing sushi. The only awkward part is sitting at the tall sushi bar and having the servers try and pour water and grab our plates from behind us in a crowded sushi bar. Also, to order from a waiter behind us who was clearly busy with other tables. He was hustling but we definitely would have eaten more if we could order directly from the sushi chefs or if our waiter wasn’t slammed with other tables. But, overall, a great restaurant with amazing food and ambiance. This will definitely be our new go to sushi/raw bar place.

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z
New York Area
1 review
Dined on September 3, 2018
Overall 4food 4service 3ambience 4

Food and wine was good
Staff need to be more attentive and humbled, must been just our waiter I assume. At times, when we were looking for something, we had to wait to get his attention, service wasn’t spontaneous but we will go back and maybe ask to be sited at a different section with someone else serving us.
Overall we enjoyed and will recommend the restaurant to our friends

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KB
Houston
1 review
Dined on September 3, 2018
Overall 5food 5service 5ambience 5

Lure was a beat restaurant. I thought from the photos and the “nautical theme” it would be cheesy and kitschy, but it was quite elegant. The food was really delicious.

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VS
London
4 reviews
Dined on September 1, 2018
Overall 4food 5service 4ambience 4

Great appetizers and mains but deserts were a bit too heavy. Service was good and originally assigned table was tight and had to request for change of table.

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TC
New York Area
1 review
Dined on September 1, 2018
Overall 5food 5service 5ambience 5

Love this place, the food never disappoints and the service continues to get better and friendlier. If the price point is in your ballpark and the menu is of interest, you cannot go wrong here.

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OT
New York Area
8 reviews
Dined on August 21, 2018
Overall 5food 5service 5ambience 5

Lure is always a good standout with great wine. The atmosphere is incredible inside the bow of a boat. All of the food is top notch and service is impeccable.

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OT
New York Area
2 reviews
Dined on August 21, 2018
Overall 5food 5service 5ambience 5

Great spot. Love being a regular there

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GF
New York Area
2 reviews
Dined on August 18, 2018
Overall 4food 4service 5ambience 4

Our server was awesome. Very attentive but not overly. We had a great time.

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d
Chicago
5 reviews
Dined on August 18, 2018
Overall 2food 2service 3ambience 4

Didn’t like it, for the prices they charge the food is just not good enough, a sushi roll 21$$??? So expensive and the food is mediocre.
The design of the restaurant is beautiful.
Went there once and wouldn’t return, definitely not worth the trip from NJ.
It was noisy and felt a bit cramped.

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p
New York Area
1 review
Dined on August 17, 2018
Overall 4food 4service 4ambience 4

We chose that restaurant because we were shopping in SOHO. We were seated on time, which was nice. Although it was mid-week, the restaurant had a nice crowd. I thought the food was very good, and overall we had a good time. My only two "negatives" were that the pace of the meal was too quick. the main course came out almost immediately after the appetizers, so the entire meal lasted only a little over an hour. And for 3 people, each ordering one an appetizer and entree, no desserts, 4 bar drinks total (one of which was a beer), the bill was over $300

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RW
New York Area
4 reviews
Dined on August 17, 2018
Overall 5food 5service 4ambience 4

I was here for Summer Restaurant week dinner with a friend. Really great venue and fabulous food.

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CD
New York Area
21 reviews
Dined on August 16, 2018
Overall 4food 5service 5ambience 3

Nice thematic surroundings and decor. Wait staff was excellent. Food was superb. Downside were tables way too close ro neighboring diners. Took away from the experience because you cannot have a private conversation. Gets a bit loud when busy.

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OT
New York Area
1 review
Dined on August 14, 2018
Overall 5food 1service 4ambience 4

Food was very okay for the price...

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SK
New York Area
3 reviews
Dined on August 14, 2018
Overall 4food 5service 4ambience 5

Good food, service and atmosphere. Would like to visit again :)

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OT
New York Area
2 reviews
Dined on August 13, 2018
Overall 5food 5service 5ambience 5

Food was really good and portions generous specially for a Restaurant Week menu. Had the Salmon, which is the best salmon I have ever had. Service by David was excellent, anticipating our needs with a great smile.

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