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Nearby points of interest

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  4. Distance: 0.17mi
  1. Distance: 0.03mi
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About Lure New York

Contemporary American Seafood featuring an extensive raw bar and first class sushi program. The striking design is reminiscent of the interior of an elegant cruise ship. We offer amazing cocktails and a well crafted 250 bottle wine list.

142 Mercer
New York, NY 10012
View Larger Map

Dining Style:
Casual Elegant

Cuisines:
Seafood, Sushi

Hours of Operation:
Lunch: Monday - Friday: 11:30am - 4:00pm
Brunch Saturday & Sunday 11:00 to 3:30
Dinner: Sunday 5:00pm-10:00pm, Monday-Thursday 5:00pm-11:00pm, Friday & Saturday 5:00pm-12:00am

Cross Street:
Prince & Mercer Streets

Dress Code:
Smart Casual

Price Range:
$31 to $50

Payment Options
AMEX, MasterCard, Visa

Phone Number:
(212) 431-7676

Website:
http://www.lurefishbar.com/

Public Transit:
N,R,B,D,F,M

Executive Chef:
Josh Capon

Additional:
Banquet, Bar Dining, Bar/Lounge, Beer, BYO Wine, Corkage Fee, Full Bar, Happy Hour, Non-Smoking, Private Room, Takeout, Weekend Brunch, Wheelchair Access, Wine

Private Dining

Located beneath the historic vaulted sidewalks of SoHo, our private wine vault can seat from 12 to 30 guests with a variety of menu options.

Lure New York Ratings and Reviews

5
4
3
2
1

4.5

Overall Rating

based on recent ratings
food

4.5

service

4.2

ambience

4.5

value

3.9

Noise

Moderate

88% would recommend it to a friend

Special Occasion (28)
Good for a Date (24)
Fit for Foodies (23)
See All
Fun (17)
Neighborhood Gem (16)
Cozy (15)
Vibrant Bar Scene (15)
Good for Birthdays (14)
Business Meals (14)
Romantic (14)
Casual (13)
Creative Cuisine (12)
Bar Seating (12)
Great for Lunch (12)
Good for Anniversaries (10)
Good for Groups (10)
Hot Spot (10)
People Watching (10)
Handcrafted Cocktails (9)
Healthy (9)
Happy Hour (8)
Great for Brunch (7)
Quiet Conversation (6)
Sunday Lunch (6)
Worth the Drive (5)
Authentic (4)
Gluten Free Options (3)
Notable Wine List (3)
Pre/post Theatre (3)
Quick Bite (3)
Local Ingredients (2)
Paleo Friendly (2)
Scenic View (2)
Tasting Menu (2)
Good Vegetarian Options (2)
Kid-friendly (1)
Comfort Food (1)
Disabled Access (1)
Great Beer (1)
Late-night Find (1)
Seasonal (1)
Spicy (1)
Tapas (1)
Vegan (1)
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3165 reviews
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 (New York Area)·Dined 3 days ago

The service is as amazing as the food. The deep dish cookie is huge!

Tags: Romantic, Bar Seating, Special Occasion, Good for Anniversaries
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food5
ambience5
service5
value5

vip
 (New York Area)·Dined on February 11, 2018

Had reservations for 9:45pm after 15 minutes of waiting was attempted to be seated in the bar area... after pushing back waited for another 15-20 minutes for a normal table... so we only sat at 10:30ish ... manager or someone in a suit came over to say hello and asked us about our experience thus far... when we articulated our frustration his response was to leave us potato chips as a consultation prize. Not even a let me get you a drink or an apology. We were also told we could not order anything past 11:30 as the kitchen was closing so that wrapped up our dinner / non dessert night. Knowing my group we would have had dessert and ordered more drinks... loss of revenue. Honestly, expected a better food and service experience overall then we received. There’s a lot of competition out there, treat your customers well. Otherwise, we don’t come back and don’t recommend you.

Was this review useful to you?Yes·No·
food3
ambience2
service1
value2

vip
 (New England)·Dined on February 10, 2018

Loved it! The food was amazing. So delicious, without being 'over-worked.' By that I mean, it felt fresh and healthy... and still yummy. The restaurant itself is beautiful-- like being inside a luxury boat. And the service was impeccable. We'll definitely be back.

Tags: Good for a Date, Fun, Healthy, Bar Seating, Fit for Foodies, Good for Anniversaries, Romantic
Was this review useful to you?Yes·No·
food5
ambience5
service5
value5

 
 (Atlantic City)·Dined on February 10, 2018

We had a variety of food: sushi, avo toast, and an omelette. All were delicious! The waiter was very attentive and the hostess was super sweet. Definitely going back!

Was this review useful to you?Yes·No·
food5
ambience5
service5
value5

 
 (New York Area)·Dined on February 9, 2018

Short of pretty noisy dining room and low seating in the box, we have experienced nice lunch during restaurant week. Most notable was sizable food portion of shrimp tempura, and not so much of tuna tartare. Bread roll was provided only upon request and was disappointing.
Very good value and tasty food. Definitely recommend and will return.

Tags: Fit for Foodies, Casual
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food4
ambience4
service4
value4

 
 (New York Area)·Dined on February 8, 2018

Very loud, but good food. I think they succeed in sushi dishes and almost all fish entrees. The halibut wasn’t good, but in fairness, our waiter did not suggest that particular dish!

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food5
ambience4
service5
value4

 
 (New York Area)·Dined on February 7, 2018

Went for restaurant week on a Wednesday evening. Had to wait 15 minutes to be seated despite having a res. There were empty tables too. Not ideal but ok since we were about 15 min late (although I called ahead). They seemed to want patrons to wait at the bar and order drinks.

Service was slow at the table and the food was garden variety. Nothing exceptional, especially given the price.

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food3
ambience4
service3
value3

 
 (New York Area)·Dined on February 7, 2018

The service was exceptional and the dishes all came out hot and delicious. There are so many things I want to try and I need to return soon to explore them. Great for special occasions and corporate dinners.

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food5
ambience4
service5

vip
 (New York Area)·Dined on February 6, 2018

This restaurant has amazing fish and sushi. The dishes are creative and delicious. Staff is friendly and helpful. All in all a great dining experience. Highly recommend.

Tags: Good for a Date, Authentic, Creative Cuisine
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food5
ambience5
service5
value5

vip
 (New York Area)·Dined on February 5, 2018

My daughter and I tried this for restaurant week, and boy were we glad we did. This is definitely a place on our list of go-to restaurants! There aren't that many seafood restaurants as good as this one. The food was both inventive and fresh. The room looked like we were on a ocean liner. The only negative was that the noise level was a little higher than we like, although not as deafening as many restaurants we've been to. Try it, you won't be disappointed.

Tags: Vibrant Bar Scene, Casual, Fit for Foodies
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food4
ambience5
service4
value4

 
 (New York Area)·Dined on February 5, 2018

I went during restaurant week. The tempura shrimp were excellent as well as the tuna which was crusted. The best was the pistachio layer cake.

Tags: Good for Anniversaries, Great for Lunch, Special Occasion
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food5
ambience5
service5
value5

 
 (Western NC)·Dined on February 4, 2018

The service there is super rude. Our waiter spilt our wine and left, he never showed up again until collecting the checks. The food is not good either. The restaurant mixed several genre of food and is not good at any of them.

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food1
ambience1
service1
value1

 
 (New York Area)·Dined on February 3, 2018

Loved our experience at Lure. The waiter was delightful, smart about menu options and attentive without at all being intrusive. I ordered oysters and a salad and both were excellent. This place is decorated like the hull of a boat, which is very fun.

Tags: Good for a Date, Fit for Foodies, Good for Anniversaries, Neighborhood Gem, Gluten Free Options
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food5
ambience5
service5
value4

vip
 (New York Area)·Dined on February 3, 2018

Love their weekend brunch

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food5
ambience5
service5
value4

 
·Dined on February 2, 2018

Food was alright. Kind of felt weird that they sat us all the way in the back in an empty setting.

Was this review useful to you?Yes·No·
food4
ambience2
service3
value2

 
 (New York Area)·Dined on February 2, 2018

Restaurant Week Deal!
Amazing food for a great price!

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food5
ambience5
service4
value5

vip
 (New York Area)·Dined on February 2, 2018

Still the same menu after 2 years... service still needs to improve....

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food4
ambience4
service4
value4

 
 (New York Area)·Dined on January 30, 2018

Great restaurant in SoHo, with fresh sushi offerings and delicious seafood and fish meals. The Miso Glazed Salmon is an all time favorite. The interior design is a great surprise. Highly recommend.

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food5
ambience5
service4
value4

 
 (New York Area)·Dined on January 30, 2018

Food and atmosphere was amazing. Definitely a nice place to come on a date.

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food5
ambience5
service4
value4

 
 (New York Area)·Dined on January 29, 2018

absolutely incredible!

The food was outstanding, the people were incredible kind and attentive, and the vibe is truly special!

I definitely recommend 10/10 to anyone looking for a great meal in SoHo.

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food5
ambience5
service5
value5

vip
 (New York Area)·Dined on January 29, 2018

Very good , we had the restaurant week menu salmon tartare and we share the main courses
Tuna was amazing and the salmon was awesome perfectly cooked .
Service was outstanding
I will come back !

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food5
ambience4
service5
value5

 
 (Las Vegas)·Dined on January 28, 2018

Low quality sea food and poor service.

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food3
ambience2
service2

vip
 (New York Area)·Dined on January 28, 2018

Great experience for restaurant week

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food4
ambience4
service4
value4

 
 (New York Area)·Dined on January 28, 2018

Came for restaurant week. Was a great menu. Definitely get the sommelier assisted wine flight.

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food5
ambience5
service5

vip
 (Philadelphia)·Dined on January 28, 2018

I came into New York for the day , booked this restaurant on Open table . It was truly a gem, the food is excellent, service phenomenal , my waitress Aleesha was outstanding and the manger was awesome, we engaged in a lengthy conversation it was very nice. I will be back and I highly recommend.

Tags: Great for Lunch, Worth the Drive, Creative Cuisine, Cozy, Great for Brunch, Special Occasion, Happy Hour, Business Meals
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food5
ambience4
service5
value4

vip
 (New York Area)·Dined on January 26, 2018

Wonderful dinner with friends at Lure - we always enjoy Restaurant Week here, but we love their a la carte menu too! The tempura shrimp are a favorite... we went back for seconds! Great cocktails and wines by the glass too. Terrific meal overall.

Tags: Casual, Bar Seating, Fun, Fit for Foodies, Good for Birthdays, Handcrafted Cocktails, Neighborhood Gem
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food5
ambience4
service5
value4

vip
 (New York Area)·Dined on January 26, 2018

We went for lunch for Restaurant Week, so the overall value was extremely good (3 courses for $29). Food was very good, but service needs improvement.

Tags: Good for Groups, Business Meals
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food4
ambience4
service3
value4

 
 (New York Area)·Dined on January 23, 2018

Great food. our server Brandon was good too. he was prompt and to the point

Tags: Good for a Date, Vibrant Bar Scene, Great for Brunch, Scenic View, Neighborhood Gem, Good for Groups, Special Occasion, Bar Seating, Handcrafted Cocktails, Business Meals, Fun, Healthy, Good for Birthdays, Quick Bite, Hot Spot, Good for Anniversaries, Kid-friendly, Great for Lunch, Romantic, Fit for Foodies, Cozy
Was this review useful to you?Yes·No·
food3
ambience3
service3
value3

 
 (New York Area)·Dined on January 23, 2018

We had just a fair experience at Lure. The restaurant looks lovely - like a ship dining room, and the service was good enough though not top shelf level. The food presentation was creative - but the taste and quality fell far below what it should have been for the price. Though the appetizer of tuna tartare was delicious, and the fried shrimp appetizer was plentiful, it was overly salty. The main courses were elegantly plated but they were both disappointing. The sesame crusted tuna was tough a served on a bed of bland rice with no distinct flavor needing lemon or vinegar. And the pan seared salmon was mediocre, overdone and served on a Asian themed veggie mixture of string beans and spinach that was mushy in texture and salty in taste. The desert of sorbet was underwhelming and though the chocolate mousse was tasty it was topped with an odd looking assortment of crumbled crackers and large dollops of caramel. Over all this was a disappointing dining experience.

Tags: Cozy
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food2
ambience5
service3
value2

 
 (Minneapolis)·Dined on January 23, 2018

Vacation in New York an amazing spot to stop

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food5
ambience5
service5
value5

 
 (New York Area)·Dined on January 23, 2018

I absolutely love this restaurant Heather is the best bartender ever. This was my third time at this restaurant and I am definitely looking forward to going back.

Tags: Special Occasion, Business Meals, Bar Seating, Fun
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food5
ambience5
service5
value5

vip
 (New Orleans)·Dined on January 22, 2018

We went for restaurant week. The food was good, the service was extremely basic - took 20 minutes to get the bill, weren’t given a spoon for 10 minutes after being served soup, etc. Felt like they were actively avoiding the table at times. And we were in for a mid-week lunch which I would assume would have much more prompt service to have people & out on their lunch hour. Overall, it wasn’t worth the price we paid. Not sure if it’s because we were doing the restaurant week menu, though.

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food3
ambience5
service2
value3

vip
 (New York Area)·Dined on January 20, 2018

This place completely fell off. We were served our side dishes as appetizers and our appetizers were served with our entrees. Hopefully just an off night but what a terrible experience from a long time customer.

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food4
ambience4
service1
value1

vip
 (New York Area)·Dined on January 19, 2018

Always a beautiful setting with exceptional food time and time again. Love the cocktails too!

Tags: Great for Lunch, Neighborhood Gem, Good for a Date, Fit for Foodies, Special Occasion, Hot Spot
Was this review useful to you?Yes·No·
food5
ambience5
service4
value4

vip
 (New York Area)·Dined on January 18, 2018

Had a wonderful dinner, Molly the manager/ Som was amazing! Thank you for a great dinner

Tags: Fit for Foodies, People Watching
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food5
ambience5
service5
value5

vip
 (New York Area)·Dined on January 16, 2018

Always great food and wine. One of the best fish and seafood restaurant! The shrimp tempura is my favorite dish

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food5
ambience4
service4
value4

vip
 (New York Area)·Dined on January 14, 2018

We visited this unique seafood restaurant for the first time and liked it so much that we returned the next evening for bar snacks. We ordered the oyster combo on both occasions. The oysters were so fresh and had the most interesting toppings. The atmosphere is so vibrant and the yacht setting so fun. The lobster rolls were awesome. Will definitely be back.

Tags: Special Occasion, Happy Hour, Good for a Date, Business Meals, Authentic, Fun, Bar Seating, Creative Cuisine, Hot Spot, Vibrant Bar Scene, Handcrafted Cocktails, Good for Groups, Fit for Foodies
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food5
ambience5
service5
value4

vip
 (New York Area)·Dined on January 13, 2018

I was excited to try the sushi even though it was on the pricey side ($55 for the sushi platter). No complaints on the freshness of the fish or the cut. The sushi rice ruined the platter... too dry, almost crunchy. I gave the waitress the feedback but don't know if it made it to the sushi chef. Extremely disappointing for the price point and the reputation of the restaurant.

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food3
ambience4
service4
value2

 
 (New England)·Dined on January 11, 2018

Unbelievable food! Pretty good service! Too Loud! Tables are very tight and everyone in restaurant was yelling to be heard. Otherwise excellent meal!

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food5
ambience4
service4
value4

vip
 (San Francisco)·Dined on January 10, 2018

I always love lure. Amazing food, gracious hosts, good atmosphere.

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food5
ambience5
service5
value5

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