Lure New York
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What Insiders Are Saying
Lure Fishbar is still just as much of a Soho party yacht as it was when it opened in 2004. The food has only gotten better.
We went here for valentine’s day and had the pre-fix menu. We ordered the surf and turf for two. The food took forever to arrive, and the cut of meat was strange and overly fatty. It was cooked well under medium rare as well, making for a chewy experience. The other courses were okay, but nothing close to the normal menu. With drinks and tip, this brought us to an over $400 meal, which unfortunately didn’t feel worth it. We’ll likely be back, but will skip holidays and pre-fixed menu.
Incredible, is the best way to describe my experience.
Great sushi, nice ambiance.
Lobster roll was delicious!
Highly recommended por seafood lovers.
Price medium high
Another perfect meal.
I took advantage of restaurant week. They offered for an additional charge of $10.00 the seafood squid ink linguini which was so worth it. The appetizer was good very small portion but good. The desert we share two the carrot cake or their version of one was extremely small slice with a few layers it was okay. The apple straddle cobbler was super sweet but good. all in all YUMMY!
I heard a lot about this place and thought a Restaurant Week dinner was a good time to try it. The offerings were amazing for the price. The tuna tartare appy was presented a tall disc of minced tuna with wasabi and sauces surrounding it on the plate and the taste was as fresh as the sea. The miso glazed salmon main was cooked perfectly. The wait staff asked how we would like it cooked. Seldom do you see this question asked of any fish but tuna. The salmon was velvety, the glaze deep and somewhat sweet. Service was friendly, attentive and knowledgeable but not intrusive. The room reminds one of an ocean liner dining room and even brought back a distant memory of One Fifth with the porthole like lamps positioned on the walls. Fresh seafood, great service, reasonable prices for the quality of food, what else do you need. Go!
The food was delicious, but not worth the price. It wasn't anything special compared to middle-tier restaurants, although it feels like touts itself as top-tier. The setting of the restaurant looks stuffy, but the service is very average, and the food was not exceptionally amazing with ingredients that could justify such a high price. I had a good dinner, and I'm glad I tried it during Restaurant Week, but I don't think I would come here again.
Everything was fantastic. The Décor. The Wait Staff. The Food. The Dessert. The Wine!!!!!
The Sommelier was beyond wonderful. She brought us wine pairings that were amazing. We went there for Restaurant Week, but got some Oysters as well. Perfect! The place does get a bit noisy...but it wasn't unruly, so not a terrible turnoff. I would say GO! Get the oysters. AND I hear they make a fantastic burger. Who knew???
Stunning food with ample servings and a nice, aquatic decor.
Ambiance and food were enjoyable but they were understaffed, underprepared (out of a lot of items), and it took forever. Disappointing experience.
The food was great. Service could have been better. A bit pricey for sashimi.
Best Tuna I have ever had.
Went for lunch during restaurant week. The food was good, but it was the service the highlight of our first visit to the restaurant. We experienced great customer service by everybody at the restaurant: hostess, busboy, waiting staff.
For that we will definitely come back.
Great place! Absolutely love it. Great food and service. Big portions and delicious food! Thank you!
Food was good. Service was great.
Been coming here for years. Whenever I've been here my guests have enjoyed. Can't remember a bad meal here.
Rare for a restaurant to be so consistently good for so long.
The kitchen was going through an inspection when we were there so it took a long time for any food to appear. The table next to us was a group of 5 people (3 males and 2 females) all of whom had very loud voices which got louder and more raucous the more they drank. They seemed to be known to the people running the restaurant. The food was great, but it was a relief to leave and not have these extremely loud voices battering at you.
Nice restaurant, the Hostess needs some training, missed my open table reservation, and was seating people on top of each other when the crowd was not that bad. I noticed several people asking for a different table. In all great food and great place
I found that my server was snippy and didn’t really appreciate that. The food and ambiance was great though.
Delicious, fresh food. Fish melts in your mouth.
Great decor, the restaurant looks like the inside of a ship.
This is one of my top restaurants.
My adult daughter works in SoHo and we have celebrated her birthday here almost every year! As well as other times - always delicious- great sushi - especially the crispy rice sushi. It has gotten a bit pricey - but so has the neighborhood!
Super delicious. Love the atmosphere and had a great time. So many selections that it was hard to choose sushi vs brunch vs regular entrees. Loved the dressed oysters and the fish tacos. Co-diners had the lobster roll which was excellent as was the burger and Cobb salad. Would definitely go back!
Food was outstanding. Great quality food and drinks. Great vibes and energy in the place. Would definitely recommend!
Food was over salted and over priced. Happy hour, not so happy.
My error going on New Year’s Day. The kitchen had an off night. I have been to Lure for many personal and business lunch/dinner events. This was the only time I can say I was completely disappointed
A perennial favorite of our family....have been here many times at different times of year and we always look forward to our next visit. Food, service and ambience are always top notch.
Location carina, particolare.
Servizio non ci ha convinti.
Cibo buono ma nel complesso migliorabile, soprattutto il menu brunch.
Vini discreti ma costosi (prezzi gonfiati).
Nel complesso il raaporto qualità/ prezzo e’ migliorabile, soprattutto migliorabile il servizio attento ma troppo superficiale e a tratti “altezzoso”.
Il locale e’ pretenzioso, i prezzi gonfiati, abbiamo mangiato ottimo sushi (bevendo divinamente) a Ny senza spendere oltre 100 dollari a testa!!
Family Xmas dinner! Was fantastic...
Very fine Soho place for good food and lively bar scene.
Menu was somewhat limited, but the food was outstanding, including fabulous oysters. Nice selection of non-alcoholic beverages and excellent wine list. Look forward to our next visit!
Great food and staff. Best blue point oysters I have ever had
Best tune sashimi salad in NYC!
It was a busy night and I got there a little later than the time I reserved. Also had a smaller party due to cancelations. Thought it be easier for 2 ppl. Waited about an hour to be seated but thought it was worth the wait. However, it seemed as if our server wanted to leave early so we felt rushed through the whole dining process. We expected a totally different dining experience for the price we paid.
Great service, atmosphere and even better food from sushi to steak. Amazing wine and sake list with an expert staff to take you through the menu
We have been to Lure many times and usually have a very good meal. However, our food was only fair this time and for the money, there are so many other choices in NYC. Sadly, our experience was doubly disappointing because the service was poor as well. Hope they get things turned around.
Food is good but not great. On the expensive side so expected superb food but didn’t get it. Waiter was excellent but kitchen let him down as it took almost an hour to get some sushi and soup starters.
Lobster roll was good but not special in any way served on a plain tasteless roll. Sushi was as expected.
In sum, expensive restaurant that under delivers.
Food was delicious! My first time and I can't wait to go back! Definitely try a specialty roll. Servers were so pleasant, decorated nicely, could feel the holiday vibe. Lobster Mac and cheese, filet mignon, sea urchin bucatini - all amazing!!! Can't wait to go back! My only complaint is that it's quite noisy. I would turn the music down a bit so people aren't forced to talk so loudly.
La única contra que tiene es el nivel de ruido ambiente.