Lure New York

4.7
3414 reviews
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$31 to $50
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Seafood
Contemporary American Seafood featuring an extensive raw bar and first class sushi program. The striking design is reminiscent of the interior of an elegant cruise ship. We offer amazing cocktails and a well crafted 250 bottle wine list.
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Private Dining

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What Insiders Are Saying

The Infatuation
8.2

Lure Fishbar is still just as much of a Soho party yacht as it was when it opened in 2004. The food has only gotten better.

Ratings 8.0-8.5:The best way to think about restaurants in the low to mid 8′s is that these are the places you would absolutely go back to, anytime. These restaurants are ones that you want to bring a friend to, just so they can also experience the duck carnitas, or burger, or whatever dish the place is known for.
What 3414 People Are Saying
Overall ratings and reviews
Reviews can only be made by diners who have eaten at this restaurant
4.7based on recent ratings
4.6
food
4.4
service
4.6
ambience
4.1
value
Noise · Moderate
92% of people would recommend it to a friend
5
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J
New England
1 review
Dined 3 days ago
Overall 2food 3service 2ambience 4

We went here for valentine’s day and had the pre-fix menu. We ordered the surf and turf for two. The food took forever to arrive, and the cut of meat was strange and overly fatty. It was cooked well under medium rare as well, making for a chewy experience. The other courses were okay, but nothing close to the normal menu. With drinks and tip, this brought us to an over $400 meal, which unfortunately didn’t feel worth it. We’ll likely be back, but will skip holidays and pre-fixed menu.

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S
New York Area
1 review
Dined 3 days ago
Overall 5food 5service 5ambience 5

Incredible, is the best way to describe my experience.

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OT
New York Area
1 review
Dined on February 7, 2019
Overall 4food 4service 4ambience 4

Great sushi, nice ambiance.

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ML
1 review
Dined on February 6, 2019
Overall 5food 5service 5ambience 5

Food excellent
Lobster roll was delicious!
Highly recommended por seafood lovers.
Price medium high

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LN
New York Area
4 reviews
Dined on February 5, 2019
Overall 5food 5service 5ambience 5

Another perfect meal.

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S
New York Area
3 reviews
Dined on February 4, 2019
Overall 4food 4service 4ambience 4

I took advantage of restaurant week. They offered for an additional charge of $10.00 the seafood squid ink linguini which was so worth it. The appetizer was good very small portion but good. The desert we share two the carrot cake or their version of one was extremely small slice with a few layers it was okay. The apple straddle cobbler was super sweet but good. all in all YUMMY!

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j
New York Area
48 reviews
Dined on January 30, 2019
Overall 4food 4service 4ambience 4

I heard a lot about this place and thought a Restaurant Week dinner was a good time to try it. The offerings were amazing for the price. The tuna tartare appy was presented a tall disc of minced tuna with wasabi and sauces surrounding it on the plate and the taste was as fresh as the sea. The miso glazed salmon main was cooked perfectly. The wait staff asked how we would like it cooked. Seldom do you see this question asked of any fish but tuna. The salmon was velvety, the glaze deep and somewhat sweet. Service was friendly, attentive and knowledgeable but not intrusive. The room reminds one of an ocean liner dining room and even brought back a distant memory of One Fifth with the porthole like lamps positioned on the walls. Fresh seafood, great service, reasonable prices for the quality of food, what else do you need. Go!

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J
New York Area
3 reviews
Dined on January 30, 2019
Overall 5food 4service 5ambience 5

great place

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D
New York Area
6 reviews
Dined on January 29, 2019
Overall 3food 4service 3ambience 4

The food was delicious, but not worth the price. It wasn't anything special compared to middle-tier restaurants, although it feels like touts itself as top-tier. The setting of the restaurant looks stuffy, but the service is very average, and the food was not exceptionally amazing with ingredients that could justify such a high price. I had a good dinner, and I'm glad I tried it during Restaurant Week, but I don't think I would come here again.

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OT
New York Area
2 reviews
Dined on January 29, 2019
Overall 5food 5service 5ambience 4

Everything was fantastic. The Décor. The Wait Staff. The Food. The Dessert. The Wine!!!!!
The Sommelier was beyond wonderful. She brought us wine pairings that were amazing. We went there for Restaurant Week, but got some Oysters as well. Perfect! The place does get a bit noisy...but it wasn't unruly, so not a terrible turnoff. I would say GO! Get the oysters. AND I hear they make a fantastic burger. Who knew???

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MT
San Francisco
1 review
Dined on January 29, 2019
Overall 5food 5service 5ambience 5

Stunning food with ample servings and a nice, aquatic decor.

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OT
Philadelphia
3 reviews
Dined on January 28, 2019
Overall 2food 4service 1ambience 3

Ambiance and food were enjoyable but they were understaffed, underprepared (out of a lot of items), and it took forever. Disappointing experience.

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OT
Austin
1 review
Dined on January 27, 2019
Overall 3food 5service 2ambience 4

The food was great. Service could have been better. A bit pricey for sashimi.

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OT
New York Area
3 reviews
Dined on January 25, 2019
Overall 5food 5service 5ambience 5

Best Tuna I have ever had.

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M
New York Area
1 review
Dined on January 25, 2019
Overall 5food 4service 5ambience 5

Went for lunch during restaurant week. The food was good, but it was the service the highlight of our first visit to the restaurant. We experienced great customer service by everybody at the restaurant: hostess, busboy, waiting staff.
For that we will definitely come back.

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OT
New York Area
2 reviews
Dined on January 24, 2019
Overall 5food 5service 4ambience 5

Great place! Absolutely love it. Great food and service. Big portions and delicious food! Thank you!

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OT
New York Area
1 review
Dined on January 24, 2019
Overall 5food 5service 5ambience 5

Food was good. Service was great.

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SC
New York Area
154 reviews
Dined on January 24, 2019
Overall 5food 5service 5ambience 4

Been coming here for years. Whenever I've been here my guests have enjoyed. Can't remember a bad meal here.
Rare for a restaurant to be so consistently good for so long.
Kudos!

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CR
New York Area
3 reviews
Dined on January 23, 2019
Overall 4food 5service 3ambience 3

The kitchen was going through an inspection when we were there so it took a long time for any food to appear. The table next to us was a group of 5 people (3 males and 2 females) all of whom had very loud voices which got louder and more raucous the more they drank. They seemed to be known to the people running the restaurant. The food was great, but it was a relief to leave and not have these extremely loud voices battering at you.

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CT
New York Area
5 reviews
Dined on January 23, 2019
Overall 5food 5service 5ambience 4

Nice restaurant, the Hostess needs some training, missed my open table reservation, and was seating people on top of each other when the crowd was not that bad. I noticed several people asking for a different table. In all great food and great place

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OT
New York Area
1 review
Dined on January 23, 2019
Overall 3food 5service 2ambience 5

I found that my server was snippy and didn’t really appreciate that. The food and ambiance was great though.

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NP
New York Area
1 review
Dined on January 20, 2019
Overall 5food 5service 4ambience 4

Delicious, fresh food. Fish melts in your mouth.
Great decor, the restaurant looks like the inside of a ship.
This is one of my top restaurants.

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s
New York Area
79 reviews
Dined on January 8, 2019
Overall 4food 4service 5ambience 5

My adult daughter works in SoHo and we have celebrated her birthday here almost every year! As well as other times - always delicious- great sushi - especially the crispy rice sushi. It has gotten a bit pricey - but so has the neighborhood!

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c
Philadelphia
11 reviews
Dined on January 5, 2019
Overall 4food 4service 4ambience 4

Super delicious. Love the atmosphere and had a great time. So many selections that it was hard to choose sushi vs brunch vs regular entrees. Loved the dressed oysters and the fish tacos. Co-diners had the lobster roll which was excellent as was the burger and Cobb salad. Would definitely go back!

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OT
Washington DC
2 reviews
Dined on January 5, 2019
Overall 5food 5service 4ambience 5

Food was outstanding. Great quality food and drinks. Great vibes and energy in the place. Would definitely recommend!

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OT
New York Area
87 reviews
Dined on January 4, 2019
Overall 2food 2service 3ambience 2

Food was over salted and over priced. Happy hour, not so happy.

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DO
New York Area
2 reviews
Dined on January 1, 2019
Overall 3food 3service 4ambience 4

My error going on New Year’s Day. The kitchen had an off night. I have been to Lure for many personal and business lunch/dinner events. This was the only time I can say I was completely disappointed

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MB
New York Area
17 reviews
Dined on December 31, 2018
Overall 5food 5service 5ambience 5

A perennial favorite of our family....have been here many times at different times of year and we always look forward to our next visit. Food, service and ambience are always top notch.

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OT
New York Area
7 reviews
Dined on December 30, 2018
Overall 2food 4service 2ambience 3

Location carina, particolare.
Servizio non ci ha convinti.
Cibo buono ma nel complesso migliorabile, soprattutto il menu brunch.
Vini discreti ma costosi (prezzi gonfiati).
Nel complesso il raaporto qualità/ prezzo e’ migliorabile, soprattutto migliorabile il servizio attento ma troppo superficiale e a tratti “altezzoso”.
Il locale e’ pretenzioso, i prezzi gonfiati, abbiamo mangiato ottimo sushi (bevendo divinamente) a Ny senza spendere oltre 100 dollari a testa!!

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OT
New York Area
1 review
Dined on December 23, 2018
Overall 5food 5service 5ambience 5

Family Xmas dinner! Was fantastic...

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BF
New York Area
41 reviews
Dined on December 22, 2018
Overall 5food 5service 5ambience 5

Very fine Soho place for good food and lively bar scene.

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DA
New York Area
54 reviews
Dined on December 22, 2018
Overall 5food 5service 5ambience 5

Menu was somewhat limited, but the food was outstanding, including fabulous oysters. Nice selection of non-alcoholic beverages and excellent wine list. Look forward to our next visit!

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RD
1 review
Dined on December 22, 2018
Overall 5food 5service 5ambience 3

Great food and staff. Best blue point oysters I have ever had

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OT
New York Area
1 review
Dined on December 20, 2018
Overall 5food 5service 5ambience 5

Best tune sashimi salad in NYC!

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OT
Phoenix
3 reviews
Dined on December 18, 2018
Overall 4food 4service 3ambience 4

It was a busy night and I got there a little later than the time I reserved. Also had a smaller party due to cancelations. Thought it be easier for 2 ppl. Waited about an hour to be seated but thought it was worth the wait. However, it seemed as if our server wanted to leave early so we felt rushed through the whole dining process. We expected a totally different dining experience for the price we paid.

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S
Washington DC
7 reviews
Dined on December 18, 2018
Overall 5food 5service 5ambience 5

Great service, atmosphere and even better food from sushi to steak. Amazing wine and sake list with an expert staff to take you through the menu

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m
New York Area
6 reviews
Dined on December 17, 2018
Overall 3food 3service 2ambience 3

We have been to Lure many times and usually have a very good meal. However, our food was only fair this time and for the money, there are so many other choices in NYC. Sadly, our experience was doubly disappointing because the service was poor as well. Hope they get things turned around.

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DM
New York Area
9 reviews
Dined on December 14, 2018
Overall 3food 3service 2ambience 4

Food is good but not great. On the expensive side so expected superb food but didn’t get it. Waiter was excellent but kitchen let him down as it took almost an hour to get some sushi and soup starters.
Lobster roll was good but not special in any way served on a plain tasteless roll. Sushi was as expected.
In sum, expensive restaurant that under delivers.

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NS
New York Area
10 reviews
Dined on December 11, 2018
Overall 5food 5service 5ambience 4

Food was delicious! My first time and I can't wait to go back! Definitely try a specialty roll. Servers were so pleasant, decorated nicely, could feel the holiday vibe. Lobster Mac and cheese, filet mignon, sea urchin bucatini - all amazing!!! Can't wait to go back! My only complaint is that it's quite noisy. I would turn the music down a bit so people aren't forced to talk so loudly.

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OT
New York Area
4 reviews
Dined on December 10, 2018
Overall 5food 5service 5ambience 5

La única contra que tiene es el nivel de ruido ambiente.

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