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Party Size
For 2
Sun, 2/25
7:30 PM
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Booked 74 times today

Lure New York

3170 reviews
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$31 to $50
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Top Tags:
  • Special Occasion
  • Good for a Date
  • Fit for Foodies
Contemporary American Seafood featuring an extensive raw bar and first class sushi program. The striking design is reminiscent of the interior of an elegant cruise ship. We offer amazing cocktails and a well crafted 250 bottle wine list.
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Private dining
Dining Style
Casual Elegant
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Seafood, Sushi
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Hours of operation
Lunch: Monday - Friday: 11:30am - 4:00pm
Brunch Saturday & Sunday 11:00 to 3:30
Dinner: Sunday 5:00pm-10:00pm, Monday-Thursday 5:00pm-11:00pm, Friday & Saturday 5:00pm-12:00am
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Phone number
(212) 431-7676
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Payment options
AMEX, MasterCard, Visa
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Dress code
Smart Casual
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Executive chef
Josh Capon
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Cross street
Prince & Mercer Streets
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Public transit
Banquet, Bar Dining, Bar/Lounge, Beer, BYO Wine, Corkage Fee, Full Bar, Happy Hour, Non-Smoking, Private Room, Takeout, Weekend Brunch, Wheelchair Access, Wine

Private Dining

Located beneath the historic vaulted sidewalks of SoHo, our private wine vault can seat from 12 to 30 guests with a variety of menu options.

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What 3170 People Are Saying
Overall ratings and reviews
Reviews can only be made by diners who have eaten at this restaurant
4.5  based on recent ratings
Noise · Moderate
87% of people would recommend it to a friend
  • 5
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vipSalvador (Houston)
3.0  Dined 4 days ago

Nice place, good service but sushi is average at best. May visit again to try other food options.

OpenTable Diner (Miami)
4.0  Dined 6 days ago

Our food came all at once ! Felt pressured to eat quickly ...

OpenTable Diner (New York Area)
2.0  Dined on February 18, 2018

Amazing food, terrible hostess. Especially the one who was wearing space buns, she was especially nasty. We waited over an hour for the table and the hostess team was unprofessional and unapologetic. With that in mind our waiter Jacob was excellent, and did his best to make up for the lack of service previous.

OpenTable Diner (New York Area)
5.0  Dined on February 17, 2018

Great food, service and ambiance! We enjoyed so much we stayed for over 2hrs! Thank you.

vipBleeckerFrank (New York Area)
5.0  Dined on February 16, 2018

Great food, very lively bar scene. Good variety on the dinner menu, very nice staff.

PTNYC (New York Area)
5.0  Dined on February 14, 2018

The service is as amazing as the food. The deep dish cookie is huge!

vipKris (New York Area)
2.0  Dined on February 10, 2018

Had reservations for 9:45pm after 15 minutes of waiting was attempted to be seated in the bar area... after pushing back waited for another 15-20 minutes for a normal table... so we only sat at 10:30ish ... manager or someone in a suit came over to say hello and asked us about our experience thus far... when we articulated our frustration his response was to leave us potato chips as a consultation prize. Not even a let me get you a drink or an apology. We were also told we could not order anything past 11:30 as the kitchen was closing so that wrapped up our dinner / non dessert night. Knowing my group we would have had dessert and ordered more drinks... loss of revenue. Honestly, expected a better food and service experience overall then we received. There’s a lot of competition out there, treat your customers well. Otherwise, we don’t come back and don’t recommend you.

vipMudlark (New England)
5.0  Dined on February 10, 2018

Loved it! The food was amazing. So delicious, without being 'over-worked.' By that I mean, it felt fresh and healthy... and still yummy. The restaurant itself is beautiful-- like being inside a luxury boat. And the service was impeccable. We'll definitely be back.

OpenTable Diner (Atlantic City)
5.0  Dined on February 10, 2018

We had a variety of food: sushi, avo toast, and an omelette. All were delicious! The waiter was very attentive and the hostess was super sweet. Definitely going back!

BAKNYC (New York Area)
4.0  Dined on February 9, 2018

Short of pretty noisy dining room and low seating in the box, we have experienced nice lunch during restaurant week. Most notable was sizable food portion of shrimp tempura, and not so much of tuna tartare. Bread roll was provided only upon request and was disappointing.
Very good value and tasty food. Definitely recommend and will return.

CMC1978 (New York Area)
4.0  Dined on February 8, 2018

Very loud, but good food. I think they succeed in sushi dishes and almost all fish entrees. The halibut wasn’t good, but in fairness, our waiter did not suggest that particular dish!

OpenTable Diner (New York Area)
3.0  Dined on February 7, 2018

Went for restaurant week on a Wednesday evening. Had to wait 15 minutes to be seated despite having a res. There were empty tables too. Not ideal but ok since we were about 15 min late (although I called ahead). They seemed to want patrons to wait at the bar and order drinks.

Service was slow at the table and the food was garden variety. Nothing exceptional, especially given the price.

kitty4u (New York Area)
5.0  Dined on February 7, 2018

The service was exceptional and the dishes all came out hot and delicious. There are so many things I want to try and I need to return soon to explore them. Great for special occasions and corporate dinners.

vipEllie (New York Area)
5.0  Dined on February 5, 2018

This restaurant has amazing fish and sushi. The dishes are creative and delicious. Staff is friendly and helpful. All in all a great dining experience. Highly recommend.

vipJanetzim (New York Area)
4.0  Dined on February 5, 2018

My daughter and I tried this for restaurant week, and boy were we glad we did. This is definitely a place on our list of go-to restaurants! There aren't that many seafood restaurants as good as this one. The food was both inventive and fresh. The room looked like we were on a ocean liner. The only negative was that the noise level was a little higher than we like, although not as deafening as many restaurants we've been to. Try it, you won't be disappointed.