Nearby points of interest

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Lure Fishbar is still just as much of a Soho party yacht as it was when it opened in 2004. The food has only gotten better.

We partner with The Infatuation to bring you their smart, helpful, trustworthy reviews of restaurants on OpenTable.

Nearby points of interest

  1. Distance: 0.03mi
  2. Distance: 0.03mi
  3. Distance: 0.07mi
  4. Distance: 0.17mi
  1. Distance: 0.03mi
  2. Distance: 0.03mi
  3. Distance: 0.07mi
  4. Distance: 0.17mi

About Lure New York

Contemporary American Seafood featuring an extensive raw bar and first class sushi program. The striking design is reminiscent of the interior of an elegant cruise ship. We offer amazing cocktails and a well crafted 250 bottle wine list.

142 Mercer
New York, NY 10012
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Dining Style:
Casual Elegant

Cuisines:
Seafood, Sushi

Hours of Operation:
Lunch: Monday - Friday: 11:30am - 4:00pm
Brunch Saturday & Sunday 11:00 to 3:30
Dinner: Sunday 5:00pm-10:00pm, Monday-Thursday 5:00pm-11:00pm, Friday & Saturday 5:00pm-12:00am

Cross Street:
Prince & Mercer Streets

Dress Code:
Smart Casual

Price Range:
$31 to $50

Payment Options
AMEX, MasterCard, Visa

Phone Number:
(212) 431-7676

Website:
http://www.lurefishbar.com/

Public Transit:
N,R,B,D,F,M

Executive Chef:
Josh Capon

Additional:
Banquet, Bar Dining, Bar/Lounge, Beer, BYO Wine, Corkage Fee, Full Bar, Happy Hour, Non-Smoking, Private Room, Takeout, Weekend Brunch, Wheelchair Access, Wine

Private Dining

Located beneath the historic vaulted sidewalks of SoHo, our private wine vault can seat from 12 to 30 guests with a variety of menu options.

Lure New York Ratings and Reviews

5
4
3
2
1

4.6

Overall Rating

based on recent ratings
food

4.5

service

4.2

ambience

4.3

value

3.9

Noise

Moderate

88% would recommend it to a friend

Good for a Date (43)
Special Occasion (35)
Vibrant Bar Scene (33)
See All
Fit for Foodies (33)
Hot Spot (30)
Good for Birthdays (29)
Good for Anniversaries (28)
Bar Seating (28)
Good for Groups (28)
Business Meals (27)
Fun (26)
Romantic (25)
Neighborhood Gem (23)
People Watching (23)
Creative Cuisine (20)
Casual (19)
Healthy (19)
Handcrafted Cocktails (16)
Great for Lunch (15)
Cozy (14)
Happy Hour (14)
Notable Wine List (13)
Sunday Lunch (10)
Worth the Drive (9)
Authentic (8)
Great for Brunch (7)
Gluten Free Options (6)
Late-night Find (6)
Local Ingredients (4)
Pre/post Theatre (4)
Quiet Conversation (4)
Paleo Friendly (3)
Seasonal (3)
Spicy (3)
Tapas (3)
Comfort Food (2)
Great Beer (2)
Quick Bite (2)
Tasting Menu (2)
Good Vegetarian Options (2)
Afternoon Coffee (1)
Afternoon Tea (1)
Kid-friendly (1)
Great for Outdoor Dining (1)
Scenic View (1)
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3085 reviews
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 (New York Area)·Dined on June 25, 2011

It was our third time at Lure. We went for my husband's birthday. I requested a booth and confirmed the reservation the day before. The hostesses tried to give us a table IN THE BAR. I insisted on the booth I requested,and confirmed.The hostess was very nasty and was not honoring my request until I threatened to report it to Open Table. Finally we were given a booth. The waitstaff did the absolute minimum,lacking the geniality and solicitousness that one expects from such a high end restaurant. When the manager finally appeared to ask how our dinner was, I told him of our experience. His response was, "My girlfriend likes that table.". REALLY? I hardly think that was an appropriate/professional response.I'll NEVER go back.

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food3
ambience2
service1

vip
 (New York Area)·Dined on June 25, 2011

Incredible. The food is as wonderful as the decor. The drinks were also really fresh and delightful. I couldn't say enough about the experience.

Tags: Vibrant Bar Scene, Fit for Foodies, Good for Groups, Kid-friendly, Neighborhood Gem, Special Occasion, Hot Spot
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food5
ambience5
service5

 
 (New York Area)·Dined on June 23, 2011

everything from the service to the food was great!

Tags: Vibrant Bar Scene, Fit for Foodies, Good for Groups, Romantic, Special Occasion, Hot Spot
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food5
ambience5
service5

vip
 (New York Area)·Dined on June 23, 2011

I went here for dinner with friends on a Thursday evening, and the place was packed. Great ambiance - it felt like we were on a fancy boat! The food was fantastic, and the staff is accomodating. They had scallops on the raw bar menu, and I asked if they could make me cooked scallops for my dinner and they did - they were amazing!

Tags: Fit for Foodies, Good for Groups, Romantic, Special Occasion, Hot Spot
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food5
ambience5
service5

 
 (New York Area)·Dined on June 22, 2011

The food and service were excellent but there was no way for my daughter and I to hear ourselves talk, despite a request for a table that would allow for a conversation.

Tags: Vibrant Bar Scene, Neighborhood Gem, Notable Wine List, Hot Spot
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food4
ambience3
service4

vip
 (New York Area)·Dined on June 22, 2011

Always excellent food and service. I come here several times each year for many years. Even when alone, I'm able to get a booth and am treated like royalty.

Tags: Vibrant Bar Scene, Fit for Foodies, Good for Groups, Great for Brunch, Kid-friendly, Neighborhood Gem, Special Occasion, Great for Lunch
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food5
ambience5
service5

 
 (New York Area)·Dined on June 21, 2011

The Lure burger was as good as I read it would be!

Tags: Vibrant Bar Scene, Neighborhood Gem, Great for Lunch
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food4
ambience5
service4

 
 (New York Area)·Dined on June 19, 2011

Have been here for dinner and really enjoyed it. This time was during the brunch hour--did not enjoy it as much. The potatoes were cold, and one side order arrived after the main entree was finished. Would reconsider for dinner, but not sure about the brunch hour. It was not that crowded, so no excuse for not getting great service and food!

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food2
ambience4
service2

vip
 (New York Area)·Dined on June 18, 2011

The service was excellent and friendly; the sushi was excellent; the entrees were excellent. I highly recommend the yellowfin tuna with soba noodles and peanut sauce. The chocolate "birthday cake" dessert might be the best chocolate cake I've ever had. The coconut sorbet was delicious, and combining the sorbet and the cake gives truth to the saying "the whole is greater than the sum of its parts."

Tags: Fit for Foodies, Neighborhood Gem, Special Occasion
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food5
ambience4
service5

vip
 (New York Area)·Dined on June 15, 2011

A fun place for lunch with very good food - especially if you like seafood. The service, as always, was great.

Tags: Great for Lunch
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food4
ambience4
service5

 
 (New York Area)·Dined on June 15, 2011

As usual Lure was terrific. Good for business Lunch quick meal, not as loud as Dinner Mahi Mahi Sandwich always very good.
will be back again soon.

Tags: Great for Lunch
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food3
ambience4
service4

 
 (New York Area)·Dined on June 12, 2011

The food here is mediocre at best, but it's an elegant yet friendly place in the heart of SoHo, and one of the few restaurants in New York that takes reservations for brunch, and thus is perfect for meeting friends, especially in a large group.

Tags: Great for Brunch
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food2
ambience4
service3

 
 (New York Area)·Dined on June 9, 2011

Sit at the sushi bar... always good fun to watch the chefs in action

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food4
ambience2
service3

 
 (Salt Lake City)·Dined on June 8, 2011

great food, knowledgeable staff but a bit on the loud side.

Tags: Vibrant Bar Scene, Fit for Foodies, Good for Groups, Notable Wine List, Hot Spot
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food5
ambience4
service4

vip
 (New York Area)·Dined on June 8, 2011

This place is great. The food, service and energy. You definitely feel like you are eating on a ship. Kudos to the chef!

Tags: Vibrant Bar Scene, Fit for Foodies, Good for Groups, Neighborhood Gem, Hot Spot
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food5
ambience5
service5

 
 (New York Area)·Dined on June 7, 2011

Had a blast and will be back the next time I'm in town.

Tags: Vibrant Bar Scene, Fit for Foodies, Hot Spot
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food5
ambience5
service3

vip
 (Palm Springs)·Dined on June 6, 2011

Loved it. Clam chowder was rich and delicious. Soft shell crab special was unique and perfectly cooked. The house rosé was also a treat.

Tags: Fit for Foodies, Romantic, Special Occasion
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food5
ambience5
service5

 
 (New York Area)·Dined on June 3, 2011

In a nutshell, the food at Lure Fishbar was fair, far from great but not the worst either although the appetizer I had (grilled octopus salad) was terrible. The 3 sushi rolls I had were mediocre. Pricewise, this place is a giant rip-off. $18 for a small-sized sushi roll? Please. And Lure was, without question, the noisiest restaurant I've ever eaten at. Would never recommend this place to anyone. Ever.

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food3
ambience2
service3

 
 (Minneapolis)·Dined on June 2, 2011

The food is outstanding but the noise level was almost painful. Typical New York City hot spot. Tables packed together. Expect to be forced to be part of your table neighbors' most intimate conversations like it or not.

Tags: Vibrant Bar Scene, Fit for Foodies, Late-night Find, Neighborhood Gem, Notable Wine List, Hot Spot
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food5
ambience2
service4

 
 (New York Area)·Dined on May 27, 2011

My sister treated my husband and me to dinner last Friday night. The place is great - ship like and very chi chi. Our waiter was great but the wait staff was lost and confused. The food was fair... how can you mess up shrimp cocktail at a top rated fish place? they were overdone and tough--no taste. The tuna tartar was OK. and the lobster rolls were poor. The noise level was too much but people watching was fun. I won't go back.

Tags: Vibrant Bar Scene
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food2
ambience5
service1

vip
 (New York Area)·Dined on May 25, 2011

The food here is spectacular, and the regular devoted crowd is great. Their specialty cocktails are incredible. What a great find!

Tags: Vibrant Bar Scene, Fit for Foodies, Neighborhood Gem, Hot Spot
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food5
ambience5
service5

 
 (New York Area)·Dined on May 24, 2011

We went to Lure for my husband's birthday because he loves oysters. The food and service was great. The only complaint is we had to wait 30 minutes past our reservation time to be seated. It is very frustrating to make an 8:30 reservation and not be seated until 9pm because the people at the table wouldn't leave although they had paid. The restauraunt could have asked them to move to the bar.

Tags: Special Occasion
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food4
ambience3
service4

vip
 (New York Area)·Dined on May 22, 2011

We were early for the dinner rush and the waitress didn't seem to want to be there. If she did, she didn't want to wait on our table.

Tags: Fit for Foodies, Good for Groups, Neighborhood Gem, Special Occasion, Hot Spot
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food5
ambience4
service2

vip
 (New York Area)·Dined on May 22, 2011

great restaurant-been there a few times. Brunch was very good-had crab cake benedict and boyfriend had huervos rancheros. both delicious. Bloody marry was decent-some room to improve in that area. But definitely will be going back for any meal!

Tags: Fit for Foodies, Great for Brunch, Romantic, Special Occasion, Hot Spot
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food5
ambience5
service4

 
 (New York Area)·Dined on May 21, 2011

I wanted to take my boyfriend out to dinner for a milestone birthday! I had to find a place that had awesome seafood and great cocktails. At Lure Fishbar I found that and more! The ambiance is so cool, looks like the inside of a cruise ship and the music kept me doing more than some head nodding. The staff was uber friendly and made the best recommendations. They were very attentive to us and even doting even to the point where I wasn't so upset when my scallops meal too long. The hostess surprised me with some out of this world deviled eggs topped with caviar...yummy! The food was excellent! I highly recommend the lobster ravioli, the tuna tiradito, the roasted scallops, and the spiked Arnold Palmers. For dessert try icecream sandwiches!

Tags: Fit for Foodies, Notable Wine List, Hot Spot
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food5
ambience5
service5

 
 (New York Area)·Dined on May 20, 2011

lure is excellent, great creative drinks, fresh seafood & sushi, alot of variety. place always has a good vibe & buzz.

Tags: Vibrant Bar Scene, Fit for Foodies, Late-night Find, Neighborhood Gem, Notable Wine List, Hot Spot
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food5
ambience5
service4

 
 (New York Area)·Dined on May 19, 2011

excellent staff - very professional ladies all around - brought my little brother here for a special graduation dinner and it was definitely a hit. thank you : )

Tags: Vibrant Bar Scene, Neighborhood Gem, Notable Wine List, Romantic, Special Occasion, Hot Spot
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food4
ambience5
service5

 
 (New York Area)·Dined on May 19, 2011

Appreciate the interior decor and have a drink while waiting for a table - you're in the right spot for a great meal with (usually) excellent service. Menu is seafood dominant but still has enough items to satisfy everyone. Appetizers are a fair indication of how the meals are presented and a group should definitely try a few. Noticeable pairings of taste & texture between entrees and side items. Descriptions and ingredients won't cause puzzled looks. I recommend reservations for optimal seating choices.

Tags: Vibrant Bar Scene, Fit for Foodies, Good for Groups, Neighborhood Gem, Special Occasion, Hot Spot
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food4
ambience4
service5

vip
 (New York Area)·Dined on May 17, 2011

Where good food, good times, interesting sightings consistently meet. Red snapper superb, fried oysters delicious, yellow fin fine, little necks sweet. Love Lure!

Tags: Vibrant Bar Scene, Neighborhood Gem, Notable Wine List, Hot Spot
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food5
ambience5
service5

 
 (New York Area)·Dined on May 15, 2011

The first time in a LONG time that I was happy with both the food AND the service. I will be back!! Note: I was there on a Sunday evening, which is their slowest night.

Tags: Fit for Foodies, Special Occasion, Hot Spot
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food4
ambience4
service4

 
 (New York Area)·Dined on May 14, 2011

We discovered this place 3 years ago and it is definitely a favorite, we go back every time we are in New York, sushi is fresh and the lobster roll is the best!

Tags: Vibrant Bar Scene, Good for Groups, Neighborhood Gem
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food5
ambience4
service4

 
 (New York Area)·Dined on May 14, 2011

The food and drinks are great and the staff is attentive.

Tags: Fit for Foodies, Good for Groups, Great for Brunch, Neighborhood Gem, Romantic, Special Occasion, Great for Lunch
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food4
ambience4
service4

vip
 (New York Area)·Dined on May 13, 2011

The best chef in the city. Love this place

Tags: Good for Groups, Hot Spot
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food5
ambience5
service5

vip
 (New York Area)·Dined on May 13, 2011

Food was on point - generous but not overzealous portions, fresh fish and inventive flavors. The service is fair - the hosts are professional and adept. My table's server was functional, but not friendly. The bartenders were indifferent as well. I'd like to see a slight increase in friendliness - it makes the experience all the better.

Tags: Vibrant Bar Scene, Fit for Foodies, Good for Groups, Hot Spot
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food4
ambience3
service2

 
 (New York Area)·Dined on May 13, 2011

wonderful decor, but very noisy!!! The food, while not outstanding, was competent.

Tags: Vibrant Bar Scene, Neighborhood Gem, Hot Spot
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food3
ambience4
service3

 
 (New York Area)·Dined on May 12, 2011

Loved it! Food, ambience, service all top notch. Will be back soon!

Tags: Vibrant Bar Scene, Fit for Foodies, Neighborhood Gem, Hot Spot
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food5
ambience5
service5

 
 (New York Area)·Dined on May 12, 2011

We went for our 10 year anniversary. We were a bit worried that the ambiance would not be romantic enough setting for our occasion. They put us in the perfect spot. We were seated in a tucked away spot in the corner of the lounge...dim lighting, fairly quiet, but were able to watch the entire scene of the restaurant. Our server was outstanding and recommended excellent choices for sushi, which we devoured.

Tags: Vibrant Bar Scene, Special Occasion
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food4
ambience4
service4

vip
 (Raleigh)·Dined on May 8, 2011

Great place for brunch and kids. Took my family for mothers day. When i got there I was a bit apprehensive about my kids because it is a very nice place. However the staff was EXTREMELY kid friendly. They even have stroller check. Will definitely go back.

Tags: Good for Groups, Great for Brunch, Kid-friendly, Neighborhood Gem, Great for Lunch
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food5
ambience4
service5

 
 (New York Area)·Dined on May 7, 2011

The Wine is overpriced and it very noisy. Th waiter was unable to make a wine recommendation.

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food3
ambience5
service1

 
 (New York Area)·Dined on May 6, 2011

Nice atmosphere, great decor, very large spacious seating. Good seafood. Delicious desserts.

Tags: Vibrant Bar Scene, Special Occasion
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food4
ambience4
service4

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