Nearby points of interest

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  1. Distance: 0.03mi
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Lure Fishbar is still just as much of a Soho party yacht as it was when it opened in 2004. The food has only gotten better.

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Nearby points of interest

  1. Distance: 0.03mi
  2. Distance: 0.03mi
  3. Distance: 0.07mi
  4. Distance: 0.17mi
  1. Distance: 0.03mi
  2. Distance: 0.03mi
  3. Distance: 0.07mi
  4. Distance: 0.17mi

About Lure New York

Contemporary American Seafood featuring an extensive raw bar and first class sushi program. The striking design is reminiscent of the interior of an elegant cruise ship. We offer amazing cocktails and a well crafted 250 bottle wine list.

142 Mercer
New York, NY 10012
View Larger Map

Dining Style:
Casual Elegant

Cuisines:
Seafood, Sushi

Hours of Operation:
Lunch: Monday - Friday: 11:30am - 4:00pm
Brunch Saturday & Sunday 11:00 to 3:30
Dinner: Sunday 5:00pm-10:00pm, Monday-Thursday 5:00pm-11:00pm, Friday & Saturday 5:00pm-12:00am

Cross Street:
Prince & Mercer Streets

Dress Code:
Smart Casual

Price Range:
$31 to $50

Payment Options
AMEX, MasterCard, Visa

Phone Number:
(212) 431-7676

Website:
http://www.lurefishbar.com/

Public Transit:
N,R,B,D,F,M

Executive Chef:
Josh Capon

Additional:
Banquet, Bar Dining, Bar/Lounge, Beer, BYO Wine, Corkage Fee, Full Bar, Happy Hour, Non-Smoking, Private Room, Takeout, Weekend Brunch, Wheelchair Access, Wine

Private Dining

Located beneath the historic vaulted sidewalks of SoHo, our private wine vault can seat from 12 to 30 guests with a variety of menu options.

Lure New York Ratings and Reviews

5
4
3
2
1

4.6

Overall Rating

based on recent ratings
food

4.6

service

4.3

ambience

4.4

value

3.9

Noise

Moderate

88% would recommend it to a friend

Special Occasion (33)
Good for Birthdays (31)
Good for a Date (31)
See All
Vibrant Bar Scene (30)
Fit for Foodies (26)
Hot Spot (26)
Fun (25)
Business Meals (24)
Good for Groups (24)
People Watching (24)
Bar Seating (23)
Good for Anniversaries (21)
Romantic (20)
Creative Cuisine (19)
Casual (18)
Healthy (16)
Great for Lunch (16)
Neighborhood Gem (16)
Cozy (15)
Handcrafted Cocktails (15)
Happy Hour (13)
Notable Wine List (10)
Sunday Lunch (9)
Great for Brunch (8)
Worth the Drive (7)
Authentic (6)
Local Ingredients (4)
Quiet Conversation (4)
Gluten Free Options (3)
Late-night Find (3)
Comfort Food (2)
Great Beer (2)
Paleo Friendly (2)
Pre/post Theatre (2)
Scenic View (2)
Seasonal (2)
Spicy (2)
Tapas (2)
Good Vegetarian Options (2)
Afternoon Coffee (1)
Afternoon Tea (1)
Kid-friendly (1)
Great for Outdoor Dining (1)
Quick Bite (1)
Tasting Menu (1)
Vegan (1)
Waterfront (1)
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3102 reviews
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vip
 (New York Area)·Dined on October 19, 2017

Big bar scene that carried over to the tables. Extremely noisy.

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food3
ambience2
service3
value2

 
 (New York Area)·Dined on October 16, 2017

Overall good restaurant but seating closeness to oother table was TOO close so it was hard to hear from people across the table. Also i think food variety is too irrelevant but mood and wine is good

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food2
ambience5
service3

 
 (New York Area)·Dined on October 16, 2017

We were walking by during the day and noticed a nice looking oyster bar. We made a reservation with some friends we haven’t seen in a while and

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food5
ambience5
service5
value4

vip
 (New York Area)·Dined on October 15, 2017

Great oyster combos. Sushi and sashimi are very fresh. Great drinks and service. Good time.

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food4
ambience4
service4

vip
 (Philadelphia)·Dined on October 15, 2017

I really wanted to love this restaurant! The location is superb, the energy is contagious, and the decor is fun. The food is good, too, although not exactly exciting. What was lacking, unfortunately, was the quality of service. The person who waited on our table threw a menu at the table. :-( Everytime he came to us, he showed a sign of hurries. Could it be the particular person? Was it just a bad luck? Possibly, but would we really want to bother finding out? Unfortunately, no. :-(

Tags: Casual, Good for Groups, Fun
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food4
ambience4
service2
value3

 
 (New York Area)·Dined on October 14, 2017

They put something on the fish to either keep it fresh or falvor it and that made the Halibut taste like crab. Afterwards I couldn’t sleep because of that additive. It kept me up. I had no alcohol , no coffee and only sorbet for dessert. I don’t think the fish is really that fresh and they have to disguise it . Salads we had were delicious and fresh tho. The music is so loud you had to cup your ears to hear your dinner mates talking to you and we could hardly hear our waitress. That part was very disappointing. Over all I think its better for brunch at the bar. Making reservations is tough and limited. This place used to be better.

Tags: Great for Brunch
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food3
ambience1
service4
value3

 
 (New York Area)·Dined on October 14, 2017

What a surprise! The restaurant is located below street level, the restaurant sign is just above eye level on the corner of the bldg.

Upon entry you have basically stepped into to a yacht/boat style setting. We had a reservation for 3 at 5:30 and were guided to a wobbly table somewhat in the middle of the floor. I addressed the table and asked for a booth since many of them were open and was told that they were all reserved. NOTE: If you want a booth, make a note to your reservation of that so they can accommodate. I believe our waiter came over and we advised that the Maitre d' was supposed to be helping us, he pretty much disappeared. We later were approached by the manger who smoothed things over for us and fixed our table, after the delayed response from the Maitre d'. She/manager also ended up taking care of us for the rest of the evening and was very knowledgeable and super friendly, which was a plus. Great managerial skills!

We ordered the Crispy Calamari and the Tuna Tacos, both exceptionally good! Drinks were the Mas Vintage, definitely a guy drink that hits the spot! The Big Apple, very good and the Humming Bird, very refreshing. Main entrees were the Classic Lobster Roll, cause the birthday girl really wanted the Salt & Vinegar Chips, cooked to perfection and taste! Miso Glazed Salmon, the best and the veggies were surprisingly good, not a veggie person. Lastly was the Nori Crusted Tuna, the garlic rice was the show stopper but the medium seared Tuna was like butter! For desert, which I don't normally do but in this case I am glad we ordered. The lime cheesecake was silken heaven, with a side of Coconut ice cream. The Apple Pie for two, the crumb is by far the best with a side of Rum ice cream, simple pleasure, was a perfect end to a perfect meal with good company.

So needless to say, beside the small bump at the start of dinner, the overall meal, ambiance and experience were well worth it. A definite neighborhood gem.

Tags: Hot Spot, Good for a Date, Great for Lunch, Notable Wine List, Cozy, Good for Birthdays, Vibrant Bar Scene, Neighborhood Gem, People Watching, Bar Seating, Casual
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food5
ambience5
service5
value4

vip
 (New York Area)·Dined on October 14, 2017

Great late night place for supper and drinks in Soho.

Tags: Creative Cuisine, Romantic
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food5
ambience5
service5
value5

vip
 (New York Area)·Dined on October 13, 2017

The crispy fried rice sushi appetizers were absolutely delicious!!! Everything was delicious!! The tuna steak was the best I’ve ever had!!

Tags: Handcrafted Cocktails, Notable Wine List, Good for Groups, Fit for Foodies
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food5
ambience5
service5
value5

 
 (New York Area)·Dined on October 13, 2017

Great food, great service and unique and comfortable ambiance make this seafood restaurant a worthy choice for a business lunch or dinner date.

Tags: Great for Lunch, Bar Seating, Special Occasion, Business Meals, Good for a Date
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food5
ambience4
service4
value4

vip
 (New York Area)·Dined on October 12, 2017

Great atmosphere and service. Very vibrant place

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food5
ambience5
service5
value5

 
 (London)·Dined on October 9, 2017

Simply fantastic! .

Tags: Good for a Date, Fit for Foodies
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food5
ambience5
service5
value4

vip
 (Philadelphia)·Dined on October 8, 2017

Excellent! Everyone loved what they ordered. Can’t wait to go again!

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food5
ambience5
service5
value4

 
 (New York Area)·Dined on October 8, 2017

Very yummy

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food5
ambience3
service5
value5

vip
 (New York Area)·Dined on October 6, 2017

Upbeat and lively. Great happy hour experience then onto our table. I loved that several waiters stopped by to help when our waiter was hit with a large group. One noticed my friend dropped his knife and another noticed my empty wine glass- we were allowed to linger over wine with no pressure to leave. Lovely night.

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food5
ambience5
service5
value4

 
 (New York Area)·Dined on October 6, 2017

The group had a hard time deciding between the choices - staff recommendations for food and wine selections were spot on.

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food4
ambience5
service5
value4

 
 (New York Area)·Dined on October 5, 2017

Lure is always a sure-fire memorable eating experience. The delicious food is complimented by the beautiful, yacht-styled interior. Fun & lively atmosphere. Cocktails are perfectly made by very friendly bartenders. Although pricey, you feel that the whole experience is well worth the cost. Only slight negative is not enough wait-staff so waiters are overworked and can be not as attentive as should be. Especially if you are seeking a drink refill.

Love every trip to Lure!

Tags: Notable Wine List, Casual, Fit for Foodies, Worth the Drive, Business Meals, Hot Spot, Creative Cuisine, People Watching, Good for Anniversaries, Good for Birthdays, Bar Seating, Happy Hour, Vibrant Bar Scene, Special Occasion, Fun
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food5
ambience5
service4
value4

vip
 (New York Area)·Dined on October 4, 2017

Lure is always fantastic!!!

Some special notes: A lot of nyc spots with the freshest, highest quality sushi tend to present it in it's purist forms - straight sushi, sashimi, etc. Which is great - but where Lure differs is that they have the pure options as well as the creative, sauce-infused roll options as well.
Their crispy asian snapper is also a must have.

The vibe is alwasy fantastic and clearly comes from the top down, from exuberant, warm, executive chef/owner josh capon.
And the yacht-style decor provides the perfect background for a nice mix of upscale buzz with romantic nooks.

Tags: Romantic, Creative Cuisine, Fun, Worth the Drive, People Watching, Business Meals, Good for Anniversaries, Fit for Foodies, Healthy, Good for Birthdays, Special Occasion, Neighborhood Gem, Good for a Date
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food5
ambience5
service5
value5

 
 (New York Area)·Dined on October 3, 2017

The restaurant and food is average for the price. The service was ok but not great. It took our server more than 30 minutes to bring our check. We had to go out of our way to asked for the check. I don't believe I will visit again.

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food2
ambience2
service2
value1

vip
 (Phoenix)·Dined on October 2, 2017

Food was very good. Pricey but so is everything in Manhattan. They tried to sit six of us in a booth designed for four...you gotta be kidding. We nixed that and ended up in a private room away from the main dining room which was a blessing.... the main DR is so noisy you need to yell in order for other folks at your table to hear you.

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food4
ambience2
service4
value2

 
 (New York Area)·Dined on October 2, 2017

Everything about Lure was perfect. Took a very special lady here last night for her birthday. The food, ambience, decor, and service were all impeccable and were a big factor in me getting laid. I really appreciate this restaurant and highly recommend it!

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food5
ambience5
service5
value5

vip
 (New York Area)·Dined on September 30, 2017

First timer. We loved the food. The service was good also Interesting dishes. Will be back

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food4
ambience4
service4

 
 (London)·Dined on September 28, 2017

Special place for having a nice dinner. Lively atmosphere, informal. Restaurant interior is like a ship. Food is great as is the wine. You can start at the bar if you like. Fun neighborhood (Tribeca).

Tags: Authentic, Great for Outdoor Dining
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food5
ambience4
service4
value4

 
 (New York Area)·Dined on September 25, 2017

Loud, overpriced, but the food was very good. Service was pleasant but erratic. The hostess was nice, but confused and not very good at her job.
I might go again, but then again, I might not.

Tags: Fun, Healthy
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food4
ambience3
service2
value2

vip
 (New York Area)·Dined on September 24, 2017

Best place always

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food5
ambience5
service5
value4

 
 (New York Area)·Dined on September 23, 2017

Great place for a quick date or friends in from another city. Plenty of room, nice bar.

Tags: Good for a Date
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food5
ambience5
service5
value5

 
 (New York Area)·Dined on September 21, 2017

Went there for the sea urchin pasta. Couldn't taste the sea urchin. Descent butter and cream sauce but the sauce separated and had a pool of butter at the bottom of the plate. No big pieces of lump crab, as advertised, small bits that fell to the bottom of the plate. The last few bites were spoonfuls of crab bits swimming in butter. Very disappointing.

1 person found this review helpful.
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food3
ambience4
service3
value2

 
 (New York Area)·Dined on September 20, 2017

I enjoyed everything- fun atmosphere, fantastic tuna tacos, and wonderful big apple cocktail. Acoustics were too noisy for conversation but it was a great meal

Tags: People Watching, Healthy, Neighborhood Gem, Special Occasion, Handcrafted Cocktails, Good for Birthdays, Fit for Foodies, Fun, Good for a Date, Happy Hour, Bar Seating, Romantic, Creative Cuisine, Hot Spot, Good for Anniversaries
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food5
ambience4
service4
value4

 
·Dined on September 19, 2017

Horrible service- waited for over 15 minutes- finally had to ask the hostess to get someone. Waiter ordered the wrong food- had attitude. Never going back again for dinner. Much better for lunch.

1 person found this review helpful.
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food2
ambience4
service1
value1

 
 (London)·Dined on September 17, 2017

Enjoyed the Uni on crispy rice. Ordered Aji Nigiri Sushi and received sashimi instead. The food is nice but there are better options in the city.

This maybe the loudest restaurant I've dined at in a while. Poor acoustics.

Overall the service and food is good but not did not leave an impression enough to return anytime soon.

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food3
ambience2
service3
value2

vip
 (New York Area)·Dined on September 16, 2017

Food was excellent as always - Rainbow Sushi Roll and Butter Lettuce Salad for starters, Red Snapper and Halibut for dinner along with Roasted Beets/Ricotta/Pumpkin Seed side which was outstanding. Have been coming to Lure for over six years and am never disappointed.

Tags: Vibrant Bar Scene, Hot Spot, Special Occasion, Fit for Foodies, Good for Groups
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food5
ambience5
service5
value5

 
 (London)·Dined on September 16, 2017

We love Lure. Great atmosphere and sushi to die for.

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food5
ambience5
service5
value4

 
 (New York Area)·Dined on September 12, 2017

Very good food, but the noise level was incredibly loud the entirety of our meal. Not recommended if you're interested in having a conversation.

Tags: Vibrant Bar Scene, Fit for Foodies
1 person found this review helpful.
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food4
ambience3
service3
value3

vip
 (Cincinnati)·Dined on September 12, 2017

Sushi was ultra fresh and delish. Asian snapper for two is a must!

Tags: Fit for Foodies, Neighborhood Gem, People Watching
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food5
ambience5
service5
value5

 
·Dined on September 9, 2017

One of the all time great NYC downtown sports. In the category of: "I can live without life's necessities so long as I have life's luxuries" -- Lure is a luxury.

Tags: Great for Lunch, Neighborhood Gem, Bar Seating, Romantic, Kid-friendly, Great Beer, Vibrant Bar Scene, Healthy
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food5
ambience5
service5
value3

 
 (New York Area)·Dined on September 9, 2017

We had a reservation for 10:00pm. The hostess said our reservations would be ready closer to 10:00pm ,cause we arrived a little early. So we have drinks by the bar and waited ... She comes over and says that our table is ready. The table that she tried to sit us at was by the door where there was an onslaught of people standing next to it/waiting for other people. We asked her could our table be moved and she said it would be an additional 15 minutes. Ok! So we decide to wait.. Keep in mind that we had a reservation. Several couples and parties of 2 came in after us and she sat them at tables away from the crowd. So now 15 minutes has passed and we are still waiting as everyone else is being seated. I don't appreciate inconsistency and having to be told something that's not accurate especially after waiting AGAIN. After 20 minutes later my guest and I decide to leave. Usually Lure has amazing customer service but tonight it SUCKED!

1 person found this review helpful.
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food5
ambience4
service4
value4

 
 (Phoenix)·Dined on September 5, 2017

We enjoyed the food, however the service was not as good as our first time the previous week.
Our friends ordered a variety of good food and tastes - and the Maine scallops were excellent yet again.

Tags: Casual, Healthy
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food5
ambience4
service4
value4

 
 (Miami)·Dined on September 5, 2017

Buena comida, elevado precio, mala atencion, lindo ambiente, buena ubicacion

Tags: Cozy
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food4
ambience4
service1
value2

vip
 (New York Area)·Dined on September 4, 2017

you can get much better food for much less money at hundreds of places in this city

Tags: Special Occasion, Good for Groups, Romantic
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food1
ambience4
service4
value1

vip
 (New York Area)·Dined on September 4, 2017

I went there before for dinner and I was very satisfied. This time I went for lunch and I was disappointed

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food3
ambience4
service4
value3

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