Nearby points of interest
Nearby points of interest
About Lure New York
Contemporary American Seafood featuring an extensive raw bar and first class sushi program. The striking design is reminiscent of the interior of an elegant cruise ship. We offer amazing cocktails and a well crafted 250 bottle wine list.
New York, NY 10012
Hours of Operation:
Lunch: Monday - Friday: 11:30am - 4:00pm
Brunch Saturday & Sunday 11:00 to 3:30
Dinner: Sunday 5:00pm-10:00pm, Monday-Thursday 5:00pm-11:00pm, Friday & Saturday 5:00pm-12:00am
Prince & Mercer Streets
$31 to $50
AMEX, MasterCard, Visa
Banquet, Bar Dining, Bar/Lounge, Beer, BYO Wine, Corkage Fee, Full Bar, Happy Hour, Non-Smoking, Private Room, Takeout, Weekend Brunch, Wheelchair Access, Wine
Located beneath the historic vaulted sidewalks of SoHo, our private wine vault can seat from 12 to 30 guests with a variety of menu options.
Lure New York Ratings and Reviews
I really wanted to love this restaurant! The location is superb, the energy is contagious, and the decor is fun. The food is good, too, although not exactly exciting. What was lacking, unfortunately, was the quality of service. The person who waited on our table threw a menu at the table. :-( Everytime he came to us, he showed a sign of hurries. Could it be the particular person? Was it just a bad luck? Possibly, but would we really want to bother finding out? Unfortunately, no. :-(
They put something on the fish to either keep it fresh or falvor it and that made the Halibut taste like crab. Afterwards I couldn’t sleep because of that additive. It kept me up. I had no alcohol , no coffee and only sorbet for dessert. I don’t think the fish is really that fresh and they have to disguise it . Salads we had were delicious and fresh tho. The music is so loud you had to cup your ears to hear your dinner mates talking to you and we could hardly hear our waitress. That part was very disappointing. Over all I think its better for brunch at the bar. Making reservations is tough and limited. This place used to be better.
What a surprise! The restaurant is located below street level, the restaurant sign is just above eye level on the corner of the bldg.
Upon entry you have basically stepped into to a yacht/boat style setting. We had a reservation for 3 at 5:30 and were guided to a wobbly table somewhat in the middle of the floor. I addressed the table and asked for a booth since many of them were open and was told that they were all reserved. NOTE: If you want a booth, make a note to your reservation of that so they can accommodate. I believe our waiter came over and we advised that the Maitre d' was supposed to be helping us, he pretty much disappeared. We later were approached by the manger who smoothed things over for us and fixed our table, after the delayed response from the Maitre d'. She/manager also ended up taking care of us for the rest of the evening and was very knowledgeable and super friendly, which was a plus. Great managerial skills!
We ordered the Crispy Calamari and the Tuna Tacos, both exceptionally good! Drinks were the Mas Vintage, definitely a guy drink that hits the spot! The Big Apple, very good and the Humming Bird, very refreshing. Main entrees were the Classic Lobster Roll, cause the birthday girl really wanted the Salt & Vinegar Chips, cooked to perfection and taste! Miso Glazed Salmon, the best and the veggies were surprisingly good, not a veggie person. Lastly was the Nori Crusted Tuna, the garlic rice was the show stopper but the medium seared Tuna was like butter! For desert, which I don't normally do but in this case I am glad we ordered. The lime cheesecake was silken heaven, with a side of Coconut ice cream. The Apple Pie for two, the crumb is by far the best with a side of Rum ice cream, simple pleasure, was a perfect end to a perfect meal with good company.
So needless to say, beside the small bump at the start of dinner, the overall meal, ambiance and experience were well worth it. A definite neighborhood gem.
Upbeat and lively. Great happy hour experience then onto our table. I loved that several waiters stopped by to help when our waiter was hit with a large group. One noticed my friend dropped his knife and another noticed my empty wine glass- we were allowed to linger over wine with no pressure to leave. Lovely night.
Lure is always a sure-fire memorable eating experience. The delicious food is complimented by the beautiful, yacht-styled interior. Fun & lively atmosphere. Cocktails are perfectly made by very friendly bartenders. Although pricey, you feel that the whole experience is well worth the cost. Only slight negative is not enough wait-staff so waiters are overworked and can be not as attentive as should be. Especially if you are seeking a drink refill.
Love every trip to Lure!
Lure is always fantastic!!!
Some special notes: A lot of nyc spots with the freshest, highest quality sushi tend to present it in it's purist forms - straight sushi, sashimi, etc. Which is great - but where Lure differs is that they have the pure options as well as the creative, sauce-infused roll options as well.
Their crispy asian snapper is also a must have.
The vibe is alwasy fantastic and clearly comes from the top down, from exuberant, warm, executive chef/owner josh capon.
And the yacht-style decor provides the perfect background for a nice mix of upscale buzz with romantic nooks.
Food was very good. Pricey but so is everything in Manhattan. They tried to sit six of us in a booth designed for four...you gotta be kidding. We nixed that and ended up in a private room away from the main dining room which was a blessing.... the main DR is so noisy you need to yell in order for other folks at your table to hear you.
Went there for the sea urchin pasta. Couldn't taste the sea urchin. Descent butter and cream sauce but the sauce separated and had a pool of butter at the bottom of the plate. No big pieces of lump crab, as advertised, small bits that fell to the bottom of the plate. The last few bites were spoonfuls of crab bits swimming in butter. Very disappointing.
Enjoyed the Uni on crispy rice. Ordered Aji Nigiri Sushi and received sashimi instead. The food is nice but there are better options in the city.
This maybe the loudest restaurant I've dined at in a while. Poor acoustics.
Overall the service and food is good but not did not leave an impression enough to return anytime soon.
Food was excellent as always - Rainbow Sushi Roll and Butter Lettuce Salad for starters, Red Snapper and Halibut for dinner along with Roasted Beets/Ricotta/Pumpkin Seed side which was outstanding. Have been coming to Lure for over six years and am never disappointed.
We had a reservation for 10:00pm. The hostess said our reservations would be ready closer to 10:00pm ,cause we arrived a little early. So we have drinks by the bar and waited ... She comes over and says that our table is ready. The table that she tried to sit us at was by the door where there was an onslaught of people standing next to it/waiting for other people. We asked her could our table be moved and she said it would be an additional 15 minutes. Ok! So we decide to wait.. Keep in mind that we had a reservation. Several couples and parties of 2 came in after us and she sat them at tables away from the crowd. So now 15 minutes has passed and we are still waiting as everyone else is being seated. I don't appreciate inconsistency and having to be told something that's not accurate especially after waiting AGAIN. After 20 minutes later my guest and I decide to leave. Usually Lure has amazing customer service but tonight it SUCKED!
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