Lure New York

Name: Lure New York
Address: 142 Mercer, New York, NY, United States, 10012
Telephone: (212) 431-7676
Price range: $31 to $50
Rating: 4.8

4.8

3479 Reviews

$31 to $50

Seafood

Top Tags:

If you don't see your preferred booking time, please call the restaurant or visit our website www.Lurefishbar.com

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Contemporary American Seafood featuring an extensive raw bar and first class sushi program. The striking design is reminiscent of the interior of an elegant cruise ship. We offer amazing cocktails and a well crafted 250 bottle wine list.

Make a reservation

Party Size

2 people

DateTime

Feb 4, 2023

7:00 PM

Booked 15 times today

Order delivery or takeout

Takeout

(212) 431-7676

Additional information

Dining style
Casual Elegant
Cuisines
Seafood, Sushi
Hours of operation
Lunch Daily 11:30 am–3:00 pm Dinner Mon–Wed, Sun 4:00 pm–9:00 pm Thu–Sat 4:00 pm–10:00 pm
Phone number
(212) 431-7676
Website
http://www.lurefishbar.com/
Payment options
AMEX, Discover, MasterCard, Visa
Dress code
Smart Casual
Executive chef
Preston Clark
Private party facilities
Located beneath the historic vaulted sidewalks of SoHo, our private wine vault can seat from 12 to 30 guests with a variety of menu options.
Private party contact
Event Manager: (888) 206-6719

Location
142 Mercer, New York, NY 10012
Neighborhood
SoHo
Cross street
Prince & Mercer Streets
Parking details
None
Public transit
N,R,B,D,F,M
Additional
Banquet, Bar/Lounge, Beer, BYO Wine, Cocktails, Corkage Fee, Delivery, Full Bar, Happy Hour, Non-Smoking, Private Room, Takeout, Weekend Brunch, Wheelchair Access, Wine

Popular dishes

What 3,479 people are saying

Overall ratings and reviews

Reviews can only be made by diners who have eaten at this restaurant

4.8

4.8 based on recent ratings

4.8Food
4.6Service
4.6Ambience
4.3Value

Noise • Moderate

Loved For

New York / Tri-State Area
Good for business meals
New York / Tri-State Area
Seafood
Manhattan
Good for business meals
Manhattan
Great for outdoor dining
Manhattan
Seafood

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OT
OpenTable Diner
New York Area
2 reviews
2.0
2 reviews
Dined 7 days ago
overall2food2service3ambience5
The food was quite poor in presentation and taste compared to previous occasions
N
Nycjenn
New York Area
252 reviews
vip
5.0
252 reviews
Dined on January 21, 2023
overall5food5service5ambience5
Lure never disappoints! Service is always friendly and the food is some of the best in NYC! The tempura shrimp is a must as is the tuna tartar and tuna entree. Friends raved about the halibut and mushroom soup as well. Deviled eggs are a great starter and the lava cake will put you over the edge but is totally worth it!
d
deniser
New York Area
11 reviews
5.0
11 reviews
Dined on January 10, 2023
overall5food5service5ambience5
The staff was amazing, the food was amazing, and it was an off hour so it was quiet. Can’t wait to go back!
RV
RoseV
Los Angeles
39 reviews
vip
5.0
39 reviews
Dined on December 31, 2022
overall5food5service5ambience5
Great service, delicious food and drinks, fun atmosphere. We love it!
f
foodie83
New York Area
2 reviews
vip
5.0
2 reviews
Dined on December 17, 2022
overall5food5service5ambience5
Excellent as always! Our go to spot in the neighborhood
MJ
MJM66
New York Area
101 reviews
vip
4.0
101 reviews
Dined on December 11, 2022
overall4food5service5ambience4
Took my niece out for a late lunch on Sunday afternoon, I always love Lure we had sushi that never disappoints and the staff is so attentive without being over kill. Haven't had the brunch menu but such a good option if you go with someone who doesn't want sushi.
F
Frank
New York Area
58 reviews
vip
4.0
58 reviews
Dined on November 22, 2022
overall4food4service4ambience4
Great food and service.
J
Jes1
Montreal
97 reviews
vip
5.0
97 reviews
Dined on November 12, 2022
overall5food5service5ambience5
Fabulous meal. Casual but elegant. Food is well prepared and portions are generous. Sancerre could have been more chilled, but overall an A rating.
A
Abbey
New York Area
13 reviews
3.0
13 reviews
Dined on November 10, 2022
overall3food4service4ambience2
The noise level prevented conversation. The food was very good but I would not go there again.
T
Teresinafavina
New York Area
5 reviews
5.0
5 reviews
Dined on November 8, 2022
overall5food5service5ambience5
Always a great time at lure!
LL
LuckyLadieswhoLunch
San Francisco
22 reviews
vip
5.0
22 reviews
Dined on October 23, 2022
overall5food5service5ambience5
We visited our son in NY and took him to Lure, his current favorite restaurant. I expected a fancy sushi place like Bond St but was pleasantly surprised by the nautical meets supper club vibe of the restaurant. We were initially placed at a table in the middle of the restaurant which was a bit too noisy with a loud group next to us. After requesting a booth, we went to the bar to wait for the table. While the drinks are expensive, the pour was very generous. It is a very attractive,spacious bar and several couples were eating their meals there. Our booth opened up quickly and we enjoyed a yummy meal of oysters, sushi, Brussels sprouts and salmon. The sushi was a B but the rest of the meal and service was top notch. We like the fact a non sushi eater would still enjoy this restaurant. Also, don’t miss the cookie desserts it was spectacular and one was enough for the 4 of us. We will definitely come back on our next visit!
OT
OpenTable Diner
Naples
1 review
vip
5.0
1 review
Dined on October 22, 2022
overall5food5service5ambience5
Outdoor lunch and it was wonderful!!! Our waiter was great, food was delicious! Inside looked very cool, but we enjoyed the outdoor seating.
OT
OpenTable Diner
Philadelphia
1 review
vip
5.0
1 review
Dined on October 21, 2022
overall5food5service5ambience5
My son and I had the best experience at Lure and the restaurant will continue to be our favorite go-to for special occasions! The food is fresh, artful, and delicious. We especially enjoyed the wine the friendly Sommelier, Thomas Campbell, recommended for us. All in all a delightful evening!
AL
AmieL
Pittsburgh
4 reviews
vip
4.0
4 reviews
Dined on October 16, 2022
overall4food4service5ambience4
The staff was very nice. Our reservation was for outside but it was chilly so they let us move inside. The crispy rice rolls were really good. Highly recommend. But the rest of the sushi was just ok. It was good but nothing spectacular. It was also very loud. The music selection was on point, but we were having dinner not dancing in a club.
y
yvonner
New York Area
3 reviews
5.0
3 reviews
Dined on September 27, 2022
overall5food5service5ambience5
Solo evening for my youngest with mom & dad all to herself! Great menu with the right type of variety and amazing setting- since were from a coastal town originally.
OT
OpenTable Diner
New York Area
7 reviews
5.0
7 reviews
Dined on September 10, 2022
overall5food5service5ambience5
Everything was amazing! We ask to seat indoor and they find us a nice table inside. Service was excellent. The food was amazing too tasty, good portions we love it . The Asian red snapper was delicious
OT
OpenTable Diner
New York Area
3 reviews
vip
3.0
3 reviews
Dined on August 21, 2022
overall3food1service2ambience4
We ordered the lollipop chicken as an appetizer and the bleu cheese was spoiled. My son ate two pieces of the chicken and felt sick thereafter. We were unable to eat our main dish and had to rush home. Did not even get so much as an apology from the waiter for serving spoiled food. And still had to pay for the chicken we returned. Not a good experience.
R
Robyonei
New York Area
1 review
5.0
1 review
Dined on August 19, 2022
overall5food5service4ambience5
Great food. Outside, so noise was low. However, service was slow.
TP
TPnJGW
New York Area
1 review
1.0
1 review
Dined on August 18, 2022
overall1food1service2ambience2
Food was terrible. Old and gross. Not like we remember at all. Way over priced for the quality
N
Nycjenn
New York Area
252 reviews
vip
5.0
252 reviews
Dined on August 18, 2022
overall5food5service5ambience5
Always a wonderful experience! The food is fabulous- best rock shrimp in the city! And the service is always friendly and welcoming!
j
jessikab
Montreal
2 reviews
5.0
2 reviews
Dined on August 7, 2022
overall5food5service5ambience5
The best of the best! Amazing service, outstanding food and very fun ambiance. Beautiful restaurant too. Can’t wait to go back!!
OT
OpenTable Diner
New York Area
3 reviews
5.0
3 reviews
Dined on August 5, 2022
overall5food5service5ambience4
The meal and service were amazing but it’s very loud
B
Bella
Seattle
19 reviews
vip
5.0
19 reviews
Dined on July 29, 2022
overall5food5service5ambience5
Love Lure!!
NG
NotasGoodasbefore
New York Area
32 reviews
vip
5.0
32 reviews
Dined on July 25, 2022
overall5food4service5ambience5
Great service as usual; the team was happy to please, and we really enjoyed our anniversary dinner!
OT
OpenTable Diner
New York Area
1 review
vip
5.0
1 review
Dined on July 10, 2022
overall5food5service5ambience5
Great! Food great and great drinks!
CA
ChristinaA
San Diego
23 reviews
vip
5.0
23 reviews
Dined on June 22, 2022
overall5food5service5ambience5
The service & food were excellent!
OT
OpenTable Diner
New York Area
7 reviews
vip
5.0
7 reviews
Dined on June 19, 2022
overall5food5service5ambience5
Simply put, Lure is my family’s favorite restaurant on the planet. We lived abroad for 6 years and weren’t able to dine there, so now that we’ve moved back we are making up for lost time. Great food, service, ambience. I made the Father’s Day reservation for myself so it wasn’t left to chance!
h
happybirthday
New York Area
24 reviews
vip
4.0
24 reviews
Dined on June 14, 2022
overall4food5service5ambience3
We were seated outdoors. Wait staff was very helpful.
TB
TriBeCaGirl155
New York Area
141 reviews
vip
4.0
141 reviews
Dined on June 12, 2022
overall4food5service3ambience4
Best brunch ever! Menu variety was great & food was exquisitely prepared. Sunday brunch was exceptional.
V
Vholli
New York Area
9 reviews
vip
5.0
9 reviews
Dined on June 4, 2022
overall5food5service5ambience5
Our server Olivia was outstanding.
OT
OpenTableFan990
New York Area
14 reviews
vip
5.0
14 reviews
Dined on June 2, 2022
overall5food5service5ambience5
We love this restaurant. Great drinks, tons of food choices and all of it so good. Most of all appreciate the consistency as it never disappoints.
OT
OpenTable Diner
New York Area
3 reviews
5.0
3 reviews
Dined on May 22, 2022
overall5food5service5ambience5
Great food, drinks and service.
OT
OpenTable Diner
New York Area
1 review
2.0
1 review
Dined on May 22, 2022
overall2food4service1ambience1
Waiter was extremely rude to my friend, he hurt her when moving the table and when she told him, he never apologized. Extremely rude attitude and I felt extremely embarrassed, would like to ask LURE management to relay this feedback to the waiter - my friend is European and was visiting. I felt extremely embarrassed and the experience ended up being subpar because of the waiters behavior
JG
JamesG
London
18 reviews
vip
1.0
18 reviews
Dined on May 21, 2022
overall1food2service3ambience1
Probably one of the most expensive and disappointing meals I’ve had. If you eat inside it’s like a nightclub, so loud you can’t hear the people you are with. If you are outside the service is slow. Our waitress was lovely but run off her feet. 50 minutes to get food ordered. When the food arrived it was not premium nor worth the money they charged. There are far better places to eat at so I would recommend avoiding.
OT
OpenTable Diner
New York Area
15 reviews
vip
3.0
15 reviews
Dined on April 30, 2022
overall3food3service5ambience4
We were really looking forward to the food because we had been here before and had prior. We tried some different menu items and they were not worth it. The steak was blah and the sea bass was unfortunately worst. Not worth the ridiculous price and probably won’t be going back.
OT
OpenTable Diner
Manchester
1 review
5.0
1 review
Dined on April 30, 2022
overall5food5service5ambience5
A must visit! 🤩
HT
HayaT
Miami
2 reviews
5.0
2 reviews
Dined on April 22, 2022
overall5food5service3ambience5
Super fun and vibey spot. Def a place to go to have drinks and meet with friends. Not a very good date night spot. Kinda noisy.
S
Steve
New York Area
3 reviews
4.0
3 reviews
Dined on April 21, 2022
overall4food5service5ambience4
The food and service was great overall. A few things that were not satisfying was the music playing was too loud. I was not able to hear the waiter at times and my guests talking due to the music playing so loudly. The music was very out dated. Justin Timberlake songs played throughout my time there. I was seated at a booth with my guests, which was very uncomfortable to all of us. The booths definitely need some major upgrading. Those booths are way too low with worn out padding's.
M
Maria
New York Area
36 reviews
vip
5.0
36 reviews
Dined on April 17, 2022
overall5food5service5ambience5
Easter Sunday.
P
Patty
Los Angeles
5 reviews
vip
2.0
5 reviews
Dined on April 15, 2022
overall2food2service1ambience2
Started off on the wrong foot and from there went considerably downhill. Booked outdoor seating (nice sunny day) and the hostess was trying to seat us inside. Terrible service. The server was nowhere to be found. We waited forever for him to take our order. We waited forever for our bill that never came, so had to pay at the host stand. Server never came to refill our water. Food was mediocre for a place like that. I ordered a Rainbow Roll and it was the saddest sushi I’ve ever had. Asked for extra wasabi.. and you guessed it! It never came. Truly disappointed in every aspect of my dining experience today. Will probably never go back.

Safety precautions

Cleaning & sanitizing
- Surfaces sanitized between seatings
- Digital, disposable or sanitized menu provided
- Sealed or wrapped utensils used
- Common areas deep-cleaned daily
- Sanitizer or wipes provided for customers
- Contactless payment available
Physical distancing
- Limited number of seated diners
- Distancing maintained in common areas
- Extra space between tables

Protective equipment
- Waitstaff wear masks
- Diners must wear masks unless eating or drinking
Screening
- Sick staff prohibited in the workplace

FAQs

Lure New York offers takeout which you can order by calling the restaurant at (212) 431-7676.

Lure New York is rated 4.8 stars by 3479 OpenTable diners.

Yes, you can generally book this restaurant by choosing the date, time and party size on OpenTable.

Make a reservation

Party Size

2 people

DateTime

Feb 4, 2023

7:00 PM

Booked 15 times today

Order delivery or takeout

Takeout

(212) 431-7676

142 Mercer, New York, NY 10012

Additional information

Cross street
Prince & Mercer Streets
Neighborhood
SoHo
Hours of operation
Lunch Daily 11:30 am–3:00 pm Dinner Mon–Wed, Sun 4:00 pm–9:00 pm Thu–Sat 4:00 pm–10:00 pm
Cuisines
Seafood, Sushi
Dining style
Casual Elegant
Dress code
Smart Casual
Parking details
None
Public transit
N,R,B,D,F,M
Payment options
AMEX, Discover, MasterCard, Visa
Executive chef
Preston Clark
Additional
Banquet, Bar/Lounge, Beer, BYO Wine, Cocktails, Corkage Fee, Delivery, Full Bar, Happy Hour, Non-Smoking, Private Room, Takeout, Weekend Brunch, Wheelchair Access, Wine

Website
http://www.lurefishbar.com/
Phone number
(212) 431-7676
Private party facilities
Located beneath the historic vaulted sidewalks of SoHo, our private wine vault can seat from 12 to 30 guests with a variety of menu options.
Private party contact
Event Manager: (888) 206-6719

Lure New York

Make a reservation

Order delivery or takeout

Takeout

Additional information

Popular dishes

Sushi Only

Seafood Salad

Shrimp

Menu

What 3,479 people are saying

Overall ratings and reviews

Loved For

Sort by

Filters

Safety precautions

Cleaning & sanitizing

Physical distancing

Protective equipment

Screening

FAQs

Does Lure New York offer delivery through OpenTable or takeout?

How is Lure New York restaurant rated?

Is Lure New York currently accepting reservations?

Make a reservation

Order delivery or takeout

Takeout

Additional information