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Lure New York

4.8
4.8
3478 Reviews
$31 to $50
Seafood
If you don't see your preferred booking time, please call the restaurant or visit our website www.Lurefishbar.com

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Contemporary American Seafood featuring an extensive raw bar and first class sushi program. The striking design is reminiscent of the interior of an elegant cruise ship. We offer amazing cocktails and a well crafted 250 bottle wine list.

Make a reservation

2 people

8:00 PM


Booked 17 times today

Additional information

  • Dining style

    Casual Elegant

  • Cuisines

    Seafood, Sushi

  • Hours of operation

    Lunch Daily 11:30 am–3:00 pm Dinner Mon–Wed, Sun 4:00 pm–9:00 pm Thu–Sat 4:00 pm–10:00 pm

  • Phone number

    (212) 431-7676

  • Payment options

    AMEX, Discover, MasterCard, Visa

  • Dress code

    Smart Casual

  • Executive chef

    Preston Clark

  • Private party facilities

    Located beneath the historic vaulted sidewalks of SoHo, our private wine vault can seat from 12 to 30 guests with a variety of menu options.

  • Private party contact

    Event Manager: (888) 206-6719

  • Neighborhood

    SoHo

  • Cross street

    Prince & Mercer Streets

  • Parking details

    None

  • Public transit

    N,R,B,D,F,M

  • Additional

    Banquet, Bar/Lounge, Beer, BYO Wine, Cocktails, Corkage Fee, Delivery, Full Bar, Happy Hour, Non-Smoking, Private Room, Takeout, Weekend Brunch, Wheelchair Access, Wine

Popular dishes

What 3,478 people are saying

Overall ratings and reviews

Reviews can only be made by diners who have eaten at this restaurant

4.8
4.8 based on recent ratings
  • 4.8Food
  • 4.6Service
  • 4.6Ambience
  • 4.3Value

NoiseModerate

Loved For

  • New York / Tri-State Area

    Good for business meals

  • New York / Tri-State Area

    Seafood

  • Manhattan

    Good for business meals

  • Manhattan

    Great for outdoor dining

  • Manhattan

    Seafood

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Filters

  1. N

    Nycjenn

    New York Area

    252 reviews

    vip
    5.0

    252 reviews

    Dined on January 21, 2023

    overall5food5service5ambience5
    Lure never disappoints! Service is always friendly and the food is some of the best in NYC! The tempura shrimp is a must as is the tuna tartar and tuna entree. Friends raved about the halibut and mushroom soup as well. Deviled eggs are a great starter and the lava cake will put you over the edge but is totally worth it!
  2. d

    deniser

    New York Area

    11 reviews

    5.0

    11 reviews

    Dined on January 10, 2023

    overall5food5service5ambience5
    The staff was amazing, the food was amazing, and it was an off hour so it was quiet. Can’t wait to go back!
  3. RV

    RoseV

    Los Angeles

    39 reviews

    vip
    5.0

    39 reviews

    Dined on December 31, 2022

    overall5food5service5ambience5
    Great service, delicious food and drinks, fun atmosphere. We love it!
  4. f

    foodie83

    New York Area

    2 reviews

    vip
    5.0

    2 reviews

    Dined on December 17, 2022

    overall5food5service5ambience5
    Excellent as always! Our go to spot in the neighborhood
  5. MJ

    MJM66

    New York Area

    101 reviews

    vip
    4.0

    101 reviews

    Dined on December 11, 2022

    overall4food5service5ambience4
    Took my niece out for a late lunch on Sunday afternoon, I always love Lure we had sushi that never disappoints and the staff is so attentive without being over kill. Haven't had the brunch menu but such a good option if you go with someone who doesn't want sushi.
  6. F

    Frank

    New York Area

    58 reviews

    vip
    4.0

    58 reviews

    Dined on November 22, 2022

    overall4food4service4ambience4
    Great food and service.
  7. J

    Jes1

    Montreal

    97 reviews

    vip
    5.0

    97 reviews

    Dined on November 12, 2022

    overall5food5service5ambience5
    Fabulous meal. Casual but elegant. Food is well prepared and portions are generous. Sancerre could have been more chilled, but overall an A rating.
  8. A

    Abbey

    New York Area

    13 reviews

    3.0

    13 reviews

    Dined on November 10, 2022

    overall3food4service4ambience2
    The noise level prevented conversation. The food was very good but I would not go there again.
  9. T

    Teresinafavina

    New York Area

    5 reviews

    5.0

    5 reviews

    Dined on November 8, 2022

    overall5food5service5ambience5
    Always a great time at lure!
  10. LL

    LuckyLadieswhoLunch

    San Francisco

    22 reviews

    vip
    5.0

    22 reviews

    Dined on October 23, 2022

    overall5food5service5ambience5
    We visited our son in NY and took him to Lure, his current favorite restaurant. I expected a fancy sushi place like Bond St but was pleasantly surprised by the nautical meets supper club vibe of the restaurant. We were initially placed at a table in the middle of the restaurant which was a bit too noisy with a loud group next to us. After requesting a booth, we went to the bar to wait for the table. While the drinks are expensive, the pour was very generous. It is a very attractive,spacious bar and several couples were eating their meals there. Our booth opened up quickly and we enjoyed a yummy meal of oysters, sushi, Brussels sprouts and salmon. The sushi was a B but the rest of the meal and service was top notch. We like the fact a non sushi eater would still enjoy this restaurant. Also, don’t miss the cookie desserts it was spectacular and one was enough for the 4 of us. We will definitely come back on our next visit!
  11. OT

    OpenTable Diner

    Naples

    1 review

    vip
    5.0

    1 review

    Dined on October 22, 2022

    overall5food5service5ambience5
    Outdoor lunch and it was wonderful!!! Our waiter was great, food was delicious! Inside looked very cool, but we enjoyed the outdoor seating.
  12. OT

    OpenTable Diner

    Philadelphia

    1 review

    vip
    5.0

    1 review

    Dined on October 21, 2022

    overall5food5service5ambience5
    My son and I had the best experience at Lure and the restaurant will continue to be our favorite go-to for special occasions! The food is fresh, artful, and delicious. We especially enjoyed the wine the friendly Sommelier, Thomas Campbell, recommended for us. All in all a delightful evening!
  13. AL

    AmieL

    Pittsburgh

    4 reviews

    vip
    4.0

    4 reviews

    Dined on October 16, 2022

    overall4food4service5ambience4
    The staff was very nice. Our reservation was for outside but it was chilly so they let us move inside. The crispy rice rolls were really good. Highly recommend. But the rest of the sushi was just ok. It was good but nothing spectacular. It was also very loud. The music selection was on point, but we were having dinner not dancing in a club.
  14. y

    yvonner

    New York Area

    3 reviews

    5.0

    3 reviews

    Dined on September 27, 2022

    overall5food5service5ambience5
    Solo evening for my youngest with mom & dad all to herself! Great menu with the right type of variety and amazing setting- since were from a coastal town originally.
  15. OT

    OpenTable Diner

    New York Area

    7 reviews

    5.0

    7 reviews

    Dined on September 10, 2022

    overall5food5service5ambience5
    Everything was amazing! We ask to seat indoor and they find us a nice table inside. Service was excellent. The food was amazing too tasty, good portions we love it . The Asian red snapper was delicious
  16. OT

    OpenTable Diner

    New York Area

    3 reviews

    vip
    3.0

    3 reviews

    Dined on August 21, 2022

    overall3food1service2ambience4
    We ordered the lollipop chicken as an appetizer and the bleu cheese was spoiled. My son ate two pieces of the chicken and felt sick thereafter. We were unable to eat our main dish and had to rush home. Did not even get so much as an apology from the waiter for serving spoiled food. And still had to pay for the chicken we returned. Not a good experience.
  17. R

    Robyonei

    New York Area

    1 review

    5.0

    1 review

    Dined on August 19, 2022

    overall5food5service4ambience5
    Great food. Outside, so noise was low. However, service was slow.
  18. TP

    TPnJGW

    New York Area

    1 review

    1.0

    1 review

    Dined on August 18, 2022

    overall1food1service2ambience2
    Food was terrible. Old and gross. Not like we remember at all. Way over priced for the quality
  19. N

    Nycjenn

    New York Area

    252 reviews

    vip
    5.0

    252 reviews

    Dined on August 18, 2022

    overall5food5service5ambience5
    Always a wonderful experience! The food is fabulous- best rock shrimp in the city! And the service is always friendly and welcoming!
  20. j

    jessikab

    Montreal

    2 reviews

    5.0

    2 reviews

    Dined on August 7, 2022

    overall5food5service5ambience5
    The best of the best! Amazing service, outstanding food and very fun ambiance. Beautiful restaurant too. Can’t wait to go back!!
  21. OT

    OpenTable Diner

    New York Area

    3 reviews

    5.0

    3 reviews

    Dined on August 5, 2022

    overall5food5service5ambience4
    The meal and service were amazing but it’s very loud
  22. B

    Bella

    Seattle

    19 reviews

    vip
    5.0

    19 reviews

    Dined on July 29, 2022

    overall5food5service5ambience5
    Love Lure!!
  23. NG

    NotasGoodasbefore

    New York Area

    32 reviews

    vip
    5.0

    32 reviews

    Dined on July 25, 2022

    overall5food4service5ambience5
    Great service as usual; the team was happy to please, and we really enjoyed our anniversary dinner!
  24. OT

    OpenTable Diner

    New York Area

    1 review

    vip
    5.0

    1 review

    Dined on July 10, 2022

    overall5food5service5ambience5
    Great! Food great and great drinks!
  25. CA

    ChristinaA

    San Diego

    23 reviews

    vip
    5.0

    23 reviews

    Dined on June 22, 2022

    overall5food5service5ambience5
    The service & food were excellent!
  26. OT

    OpenTable Diner

    New York Area

    7 reviews

    vip
    5.0

    7 reviews

    Dined on June 19, 2022

    overall5food5service5ambience5
    Simply put, Lure is my family’s favorite restaurant on the planet. We lived abroad for 6 years and weren’t able to dine there, so now that we’ve moved back we are making up for lost time. Great food, service, ambience. I made the Father’s Day reservation for myself so it wasn’t left to chance!
  27. h

    happybirthday

    New York Area

    24 reviews

    vip
    4.0

    24 reviews

    Dined on June 14, 2022

    overall4food5service5ambience3
    We were seated outdoors. Wait staff was very helpful.
  28. TB

    TriBeCaGirl155

    New York Area

    141 reviews

    vip
    4.0

    141 reviews

    Dined on June 12, 2022

    overall4food5service3ambience4
    Best brunch ever! Menu variety was great & food was exquisitely prepared. Sunday brunch was exceptional.
  29. V

    Vholli

    New York Area

    9 reviews

    vip
    5.0

    9 reviews

    Dined on June 4, 2022

    overall5food5service5ambience5
    Our server Olivia was outstanding.
  30. OT

    OpenTableFan990

    New York Area

    14 reviews

    vip
    5.0

    14 reviews

    Dined on June 2, 2022

    overall5food5service5ambience5
    We love this restaurant. Great drinks, tons of food choices and all of it so good. Most of all appreciate the consistency as it never disappoints.
  31. OT

    OpenTable Diner

    New York Area

    3 reviews

    5.0

    3 reviews

    Dined on May 22, 2022

    overall5food5service5ambience5
    Great food, drinks and service.
  32. OT

    OpenTable Diner

    New York Area

    1 review

    2.0

    1 review

    Dined on May 22, 2022

    overall2food4service1ambience1
    Waiter was extremely rude to my friend, he hurt her when moving the table and when she told him, he never apologized. Extremely rude attitude and I felt extremely embarrassed, would like to ask LURE management to relay this feedback to the waiter - my friend is European and was visiting. I felt extremely embarrassed and the experience ended up being subpar because of the waiters behavior
  33. JG

    JamesG

    London

    18 reviews

    vip
    1.0

    18 reviews

    Dined on May 21, 2022

    overall1food2service3ambience1
    Probably one of the most expensive and disappointing meals I’ve had. If you eat inside it’s like a nightclub, so loud you can’t hear the people you are with. If you are outside the service is slow. Our waitress was lovely but run off her feet. 50 minutes to get food ordered. When the food arrived it was not premium nor worth the money they charged. There are far better places to eat at so I would recommend avoiding.
  34. OT

    OpenTable Diner

    New York Area

    15 reviews

    vip
    3.0

    15 reviews

    Dined on April 30, 2022

    overall3food3service5ambience4
    We were really looking forward to the food because we had been here before and had prior. We tried some different menu items and they were not worth it. The steak was blah and the sea bass was unfortunately worst. Not worth the ridiculous price and probably won’t be going back.
  35. OT

    OpenTable Diner

    Manchester

    1 review

    5.0

    1 review

    Dined on April 30, 2022

    overall5food5service5ambience5
    A must visit! 🤩
  36. HT

    HayaT

    Miami

    2 reviews

    5.0

    2 reviews

    Dined on April 22, 2022

    overall5food5service3ambience5
    Super fun and vibey spot. Def a place to go to have drinks and meet with friends. Not a very good date night spot. Kinda noisy.
  37. S

    Steve

    New York Area

    3 reviews

    4.0

    3 reviews

    Dined on April 21, 2022

    overall4food5service5ambience4
    The food and service was great overall. A few things that were not satisfying was the music playing was too loud. I was not able to hear the waiter at times and my guests talking due to the music playing so loudly. The music was very out dated. Justin Timberlake songs played throughout my time there. I was seated at a booth with my guests, which was very uncomfortable to all of us. The booths definitely need some major upgrading. Those booths are way too low with worn out padding's.
  38. M

    Maria

    New York Area

    36 reviews

    vip
    5.0

    36 reviews

    Dined on April 17, 2022

    overall5food5service5ambience5
    Easter Sunday.
  39. P

    Patty

    Los Angeles

    5 reviews

    vip
    2.0

    5 reviews

    Dined on April 15, 2022

    overall2food2service1ambience2
    Started off on the wrong foot and from there went considerably downhill. Booked outdoor seating (nice sunny day) and the hostess was trying to seat us inside. Terrible service. The server was nowhere to be found. We waited forever for him to take our order. We waited forever for our bill that never came, so had to pay at the host stand. Server never came to refill our water. Food was mediocre for a place like that. I ordered a Rainbow Roll and it was the saddest sushi I’ve ever had. Asked for extra wasabi.. and you guessed it! It never came. Truly disappointed in every aspect of my dining experience today. Will probably never go back.
  40. OT

    OpenTable Diner

    New York Area

    13 reviews

    vip
    5.0

    13 reviews

    Dined on April 14, 2022

    overall5food5service5ambience5
    Great food great service splendid atmosphere

Safety precautions

  • Cleaning & sanitizing

    • Surfaces sanitized between seatings
    • Digital, disposable or sanitized menu provided
    • Sealed or wrapped utensils used
    • Common areas deep-cleaned daily
    • Sanitizer or wipes provided for customers
    • Contactless payment available
  • Physical distancing

    • Limited number of seated diners
    • Distancing maintained in common areas
    • Extra space between tables
  • Protective equipment

    • Waitstaff wear masks
    • Diners must wear masks unless eating or drinking
  • Screening

    • Sick staff prohibited in the workplace

FAQs

Lure New York offers takeout which you can order by calling the restaurant at (212) 431-7676.

Lure New York is rated 4.8 stars by 3478 OpenTable diners.

Yes, you can generally book this restaurant by choosing the date, time and party size on OpenTable.

Make a reservation

2 people

8:00 PM


Booked 17 times today
Google Map for Lure New York

142 Mercer, New York, NY 10012

Additional information

  • Cross street

    Prince & Mercer Streets

  • Neighborhood

    SoHo

  • Hours of operation

    Lunch Daily 11:30 am–3:00 pm Dinner Mon–Wed, Sun 4:00 pm–9:00 pm Thu–Sat 4:00 pm–10:00 pm

  • Cuisines

    Seafood, Sushi

  • Dining style

    Casual Elegant

  • Dress code

    Smart Casual

  • Parking details

    None

  • Public transit

    N,R,B,D,F,M

  • Payment options

    AMEX, Discover, MasterCard, Visa

  • Executive chef

    Preston Clark

  • Additional

    Banquet, Bar/Lounge, Beer, BYO Wine, Cocktails, Corkage Fee, Delivery, Full Bar, Happy Hour, Non-Smoking, Private Room, Takeout, Weekend Brunch, Wheelchair Access, Wine

  • Phone number

    (212) 431-7676

  • Private party facilities

    Located beneath the historic vaulted sidewalks of SoHo, our private wine vault can seat from 12 to 30 guests with a variety of menu options.

  • Private party contact

    Event Manager: (888) 206-6719

  • Privacy Policy
  • Terms of Use
  • Cookies and Interest-Based Ads
  • Do Not Sell or Share My Personal Information
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