Extremely noisy restaurant. Don't go if you plan to have a conversation without shouting at each other. The food is good, but pretty overpriced. The decor as the interior of a ship is very nice.
Best burger in the city.
This is our favorite NYC restaurant. It hits all the points
We adore Lure!!! We have shared so many special moments there- our first date, our anniversaries, and most recently, to celebrate the birth of our baby! But we’ve also been countless times to celebrate nothing at all- bc the food is outstanding. Always a 10/10.
Bestes Restaurant!! Sehr netter Location, super Service und tolles Essen, viel Auswahl an sushi, seafood!! War sehr begeistert!
The best! Great food, atmosphere and all around great night.
we sat at the bar on Sunday to enjoy clams, oysters and Negroni's.
always the best.
service was super as well.
Nice place, good service but sushi is average at best. May visit again to try other food options.
Our food came all at once ! Felt pressured to eat quickly ...
Amazing food, terrible hostess. Especially the one who was wearing space buns, she was especially nasty. We waited over an hour for the table and the hostess team was unprofessional and unapologetic. With that in mind our waiter Jacob was excellent, and did his best to make up for the lack of service previous.
Great food, service and ambiance! We enjoyed so much we stayed for over 2hrs! Thank you.
Great food, very lively bar scene. Good variety on the dinner menu, very nice staff.
I have been here to Lure several time for business lunch , is expensive but food and atmosphere is very pleasant
The service is as amazing as the food. The deep dish cookie is huge!
Had reservations for 9:45pm after 15 minutes of waiting was attempted to be seated in the bar area... after pushing back waited for another 15-20 minutes for a normal table... so we only sat at 10:30ish ... manager or someone in a suit came over to say hello and asked us about our experience thus far... when we articulated our frustration his response was to leave us potato chips as a consultation prize. Not even a let me get you a drink or an apology. We were also told we could not order anything past 11:30 as the kitchen was closing so that wrapped up our dinner / non dessert night. Knowing my group we would have had dessert and ordered more drinks... loss of revenue. Honestly, expected a better food and service experience overall then we received. There’s a lot of competition out there, treat your customers well. Otherwise, we don’t come back and don’t recommend you.
Loved it! The food was amazing. So delicious, without being 'over-worked.' By that I mean, it felt fresh and healthy... and still yummy. The restaurant itself is beautiful-- like being inside a luxury boat. And the service was impeccable. We'll definitely be back.
We had a variety of food: sushi, avo toast, and an omelette. All were delicious! The waiter was very attentive and the hostess was super sweet. Definitely going back!
Short of pretty noisy dining room and low seating in the box, we have experienced nice lunch during restaurant week. Most notable was sizable food portion of shrimp tempura, and not so much of tuna tartare. Bread roll was provided only upon request and was disappointing.
Very good value and tasty food. Definitely recommend and will return.
Very loud, but good food. I think they succeed in sushi dishes and almost all fish entrees. The halibut wasn’t good, but in fairness, our waiter did not suggest that particular dish!
Went for restaurant week on a Wednesday evening. Had to wait 15 minutes to be seated despite having a res. There were empty tables too. Not ideal but ok since we were about 15 min late (although I called ahead). They seemed to want patrons to wait at the bar and order drinks.
Service was slow at the table and the food was garden variety. Nothing exceptional, especially given the price.
The service was exceptional and the dishes all came out hot and delicious. There are so many things I want to try and I need to return soon to explore them. Great for special occasions and corporate dinners.
This restaurant has amazing fish and sushi. The dishes are creative and delicious. Staff is friendly and helpful. All in all a great dining experience. Highly recommend.
My daughter and I tried this for restaurant week, and boy were we glad we did. This is definitely a place on our list of go-to restaurants! There aren't that many seafood restaurants as good as this one. The food was both inventive and fresh. The room looked like we were on a ocean liner. The only negative was that the noise level was a little higher than we like, although not as deafening as many restaurants we've been to. Try it, you won't be disappointed.
I went during restaurant week. The tempura shrimp were excellent as well as the tuna which was crusted. The best was the pistachio layer cake.
The service there is super rude. Our waiter spilt our wine and left, he never showed up again until collecting the checks. The food is not good either. The restaurant mixed several genre of food and is not good at any of them.
Loved our experience at Lure. The waiter was delightful, smart about menu options and attentive without at all being intrusive. I ordered oysters and a salad and both were excellent. This place is decorated like the hull of a boat, which is very fun.
Love their weekend brunch
Food was alright. Kind of felt weird that they sat us all the way in the back in an empty setting.
Restaurant Week Deal!
Amazing food for a great price!
Still the same menu after 2 years... service still needs to improve....
Great restaurant in SoHo, with fresh sushi offerings and delicious seafood and fish meals. The Miso Glazed Salmon is an all time favorite. The interior design is a great surprise. Highly recommend.
Food and atmosphere was amazing. Definitely a nice place to come on a date.
The food was outstanding, the people were incredible kind and attentive, and the vibe is truly special!
I definitely recommend 10/10 to anyone looking for a great meal in SoHo.
Very good , we had the restaurant week menu salmon tartare and we share the main courses
Tuna was amazing and the salmon was awesome perfectly cooked .
Service was outstanding
I will come back !
Low quality sea food and poor service.
Great experience for restaurant week
Came for restaurant week. Was a great menu. Definitely get the sommelier assisted wine flight.
I came into New York for the day , booked this restaurant on Open table . It was truly a gem, the food is excellent, service phenomenal , my waitress Aleesha was outstanding and the manger was awesome, we engaged in a lengthy conversation it was very nice. I will be back and I highly recommend.
Wonderful dinner with friends at Lure - we always enjoy Restaurant Week here, but we love their a la carte menu too! The tempura shrimp are a favorite... we went back for seconds! Great cocktails and wines by the glass too. Terrific meal overall.