Lure New York

Name: Lure New York
Address: 142 Mercer, New York, NY, United States, 10012
Telephone: (212) 431-7676
Price range: $31 to $50
Rating: 4.7

4.7 (3589)

$31 to $50

Seafood

142 Mercer, New York, NY 10012

Make a reservation

2 people

Jun 13, 2025

7:00 PM

Booked 31 times today

About this restaurant

Lively
Hot spot
Good for groups

If you don't see your preferred booking time, please call the restaurant or visit our website www.Lurefishbar.com.
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Contemporary American Seafood featuring an extensive raw bar and first class sushi program. The striking design is reminiscent of the interior of an elegant cruise ship. We offer amazing cocktails and a well crafted 250 bottle wine list.

Additional information

Dining style
Casual Elegant
Price
$31 to $50
Cuisines
Seafood, Sushi
Hours of operation
Lunch Daily 11:30 am–3:00 pm Dinner Mon–Wed, Sun 4:00 pm–9:00 pm Thu–Sat 4:00 pm–10:00 pm
Phone number
(212) 431-7676
Website
http://www.lurefishbar.com/
Payment options
AMEX, Discover, Mastercard, Visa
Dress code
Smart Casual
Executive chef
Preston Clark
Private party facilities
Located beneath the historic vaulted sidewalks of SoHo, our private wine vault can seat from 12 to 30 guests with a variety of menu options.

Location
142 Mercer, New York, NY 10012
Neighborhood
SoHo
Cross street
Prince & Mercer Streets
Parking details
None
Public transit
N,R,B,D,F,M
Additional
Banquet, Bar/Lounge, Beer, BYO Wine, Cocktails, Corkage Fee, Delivery, Full Bar, Happy Hour, Non-Smoking, Private Room, Takeout, Weekend Brunch, Wheelchair Access, Wine

What 3,589 people are saying

Lure New York reviews from people who’ve dined at this restaurant. Based on recent rating.

Overall ratings and reviews

Reviews can only be made by diners who have eaten at this restaurant

4.7

4.7 based on recent ratings

4.7Food
4.6Service
4.7Ambience
4.3Value

Noise • Moderate

Review summary

AI-generated from verified diner reviews

Lure New York offers "amazing food" and a "cool ambiance," making it a favorite spot in NYC. Diners rave about the "wonderful team," "great vibe," and "masterfully crafted cocktails." However, be aware of potential noise levels and seating delays. This vibrant restaurant is perfect for seafood lovers seeking a lively experience.

3,589 Reviews

V
Vincent VIP
New York City50 reviews
5.0
Dined on June 2, 2025
1. Overall 5
2. Food 5
3. Service 5
4. Ambience 5
An amazing time. This was the first time we been here since the Pandemic. Just as good as we remember and we will be back.
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P
Paul
London7 reviews
4.0
Dined on May 31, 2025
1. Overall 4
2. Food 4
3. Service 3
4. Ambience 2
We liked the restaurant. The food was good as were the wine & cocktails. Service was hit and miss but the main reason why I didn’t give better scores was the unbearable noise level, particularly in the bare area where we were seated. I couldn’t hear my companion who sat across the table from me.
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J
Jessica VIP
New York City9 reviews
5.0
Dined on May 29, 2025
1. Overall 5
2. Food 5
3. Service 5
4. Ambience 5
We love Lure Fishbar, it’s our favorite spot in NYC. Great food, something for everyone on the menu, great vibe, wonderful team & always feel so welcome there.
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D
David
New York City1 review
5.0
Dined on May 29, 2025
1. Overall 5
2. Food 4
3. Service 4
4. Ambience 5
Loved Lure for last 10-15 years ever since I was in my early 20s..good prices ?food and cool ambiance
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d
deborah
New York City2 reviews
1.0
Dined on May 27, 2025
1. Overall 1
2. Food 1
3. Service 1
4. Ambience 3
I have been coming to Lure since it opened -- I have lived in the neighborhood since 1979. It has always been wonderful until recently. I went back to Lure about 6 months ago and had a terrible experience. The manager tried to make it up to me when we returned a few weeks later. Things improved. Just a few days ago, we tried again and this time was the absolute worst. 1) After getting our entire order wrong, the waiter called me "lady" repeatedly. 2) The restaurant charged us for potato chips which have been complimentary since it opened but apparently, now they charge $4. The waiter still managed to bus the bowl of half eaten chips during the meal. If we bought them, shouldn't they stay on the table? 3) The sushi was mediocre at best and it costs a fortune. 4) None of the sushi chefs are Japanese- our chef was clearly not Japanese and cut the fish like he was working at a deli counter. 5) When we complained to the Manager, he tried to smooth things over and asked if we wanted anything and we ordered a round of drinks. Apparently, he didn't really mean, "anything" since he charged us for the drinks. Only after sharing his calling card with us and told us he is a "tailor" and if we need anything sewn or altered, he's our guy. After that exchange, our sushi chef had his back turned to us and was reading his phone. All of this can be chalked up to a bad night at the sushi bar, but I had called ahead to tell the general manager that we were coming and the entire experience cost close to $500 for 2 people. Lure is not worth the money nor the time it took to get a semblance of a meal. I do NOT recommend this restaurant.
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K
Kurt VIP
New York City21 reviews
5.0
Dined on May 24, 2025
1. Overall 5
2. Food 5
3. Service 5
4. Ambience 4
We pregamed at the bar. The bartenders are always friendly and really chill. It’s like they’re just hanging out there with you Reservation was at 7 so we got seated after a few drinks and ordered the largest seafood tower and some sushi. Always delicious. We added some more drinks. My margaritas were perfect.
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J
Jeffrey VIP
New York City15 reviews
5.0
Dined on May 15, 2025
1. Overall 5
2. Food 5
3. Service 5
4. Ambience 5
Great food, solid service and really lively energy on a Thursday night. Love the ambiance here.
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M
Marissa VIP
San Diego18 reviews
5.0
Dined on May 13, 2025
1. Overall 5
2. Food 5
3. Service 5
4. Ambience 5
Restaurant was packed. We were seated 40 minutes LATE for our reservation, but they bought us a round of drinks. They were very apologetic, and I’m pretty understanding! Love this place - I always visit every time I’m in town! 🥂
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OT
OpenTable Diner VIP
New York City4 reviews
4.0
Dined on May 7, 2025
1. Overall 4
2. Food 5
3. Service 4
4. Ambience 3
Too many tables. It seems like you're sticking people in awkward tables that are in the middle of the flow of traffic.
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P
Patrick VIP
New York City58 reviews
5.0
Dined on May 7, 2025
1. Overall 5
2. Food 5
3. Service 5
4. Ambience 5
Had an unforgettable dining experience at Lure New York! From start to finish, everything was on point. The food was exceptional — fresh, flavorful, and beautifully plated. The cocktails were masterfully crafted, balancing creativity and taste in every sip. Huge shoutout to Victor, our server, who elevated the entire evening with his warmth, attentiveness, and spot-on recommendations. He truly made us feel like VIPs. And let’s not forget the high-energy playlist pulsing in the background — it brought such a vibrant, upbeat vibe to the space. Lure gets it right on all fronts — ambiance, service, and cuisine. Can’t wait to go back !!!
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FAQs

Lure New York offers takeout which you can order by calling the restaurant at (212) 431-7676.

Lure New York is rated 4.7 stars by 3589 OpenTable diners.

Yes, you can generally book this restaurant by choosing the date, time and party size on OpenTable.

Make a reservation

2 people

Jun 13, 2025

7:00 PM

Booked 31 times today

142 Mercer, New York, NY 10012

Additional information

Cross street
Prince & Mercer Streets
Neighborhood
SoHo
Hours of operation
Lunch Daily 11:30 am–3:00 pm Dinner Mon–Wed, Sun 4:00 pm–9:00 pm Thu–Sat 4:00 pm–10:00 pm
Price
$31 to $50
Cuisines
Seafood, Sushi
Dining style
Casual Elegant
Dress code
Smart Casual
Parking details
None
Public transit
N,R,B,D,F,M
Payment options
AMEX, Discover, Mastercard, Visa
Executive chef
Preston Clark
Additional
Banquet, Bar/Lounge, Beer, BYO Wine, Cocktails, Corkage Fee, Delivery, Full Bar, Happy Hour, Non-Smoking, Private Room, Takeout, Weekend Brunch, Wheelchair Access, Wine

Website
http://www.lurefishbar.com/
Phone number
(212) 431-7676
Private party facilities
Located beneath the historic vaulted sidewalks of SoHo, our private wine vault can seat from 12 to 30 guests with a variety of menu options.

Lure New York

Make a reservation

About this restaurant

Additional information

Menu

What 3,589 people are saying

Overall ratings and reviews

Review summary

FAQs

Does Lure New York offer delivery through OpenTable or takeout?

How is Lure New York restaurant rated?

Is Lure New York currently accepting reservations?

Make a reservation

Additional information