Nearby points of interest
Nearby points of interest
About Lure New York
Contemporary American Seafood featuring an extensive raw bar and first class sushi program. The striking design is reminiscent of the interior of an elegant cruise ship. We offer amazing cocktails and a well crafted 250 bottle wine list.
New York, NY 10012
Hours of Operation:
Lunch: Monday - Friday: 11:30am - 4:00pm
Brunch Saturday & Sunday 11:00 to 3:30
Dinner: Sunday 5:00pm-10:00pm, Monday-Thursday 5:00pm-11:00pm, Friday & Saturday 5:00pm-12:00am
Prince & Mercer Streets
$31 to $50
AMEX, MasterCard, Visa
Banquet, Bar Dining, Bar/Lounge, Beer, BYO Wine, Corkage Fee, Full Bar, Happy Hour, Non-Smoking, Private Room, Takeout, Weekend Brunch, Wheelchair Access, Wine
Located beneath the historic vaulted sidewalks of SoHo, our private wine vault can seat from 12 to 30 guests with a variety of menu options.
Lure New York Ratings and Reviews
Had reservations for 9:45pm after 15 minutes of waiting was attempted to be seated in the bar area... after pushing back waited for another 15-20 minutes for a normal table... so we only sat at 10:30ish ... manager or someone in a suit came over to say hello and asked us about our experience thus far... when we articulated our frustration his response was to leave us potato chips as a consultation prize. Not even a let me get you a drink or an apology. We were also told we could not order anything past 11:30 as the kitchen was closing so that wrapped up our dinner / non dessert night. Knowing my group we would have had dessert and ordered more drinks... loss of revenue. Honestly, expected a better food and service experience overall then we received. There’s a lot of competition out there, treat your customers well. Otherwise, we don’t come back and don’t recommend you.
Loved it! The food was amazing. So delicious, without being 'over-worked.' By that I mean, it felt fresh and healthy... and still yummy. The restaurant itself is beautiful-- like being inside a luxury boat. And the service was impeccable. We'll definitely be back.
Short of pretty noisy dining room and low seating in the box, we have experienced nice lunch during restaurant week. Most notable was sizable food portion of shrimp tempura, and not so much of tuna tartare. Bread roll was provided only upon request and was disappointing.
Very good value and tasty food. Definitely recommend and will return.
Went for restaurant week on a Wednesday evening. Had to wait 15 minutes to be seated despite having a res. There were empty tables too. Not ideal but ok since we were about 15 min late (although I called ahead). They seemed to want patrons to wait at the bar and order drinks.
Service was slow at the table and the food was garden variety. Nothing exceptional, especially given the price.
My daughter and I tried this for restaurant week, and boy were we glad we did. This is definitely a place on our list of go-to restaurants! There aren't that many seafood restaurants as good as this one. The food was both inventive and fresh. The room looked like we were on a ocean liner. The only negative was that the noise level was a little higher than we like, although not as deafening as many restaurants we've been to. Try it, you won't be disappointed.
I came into New York for the day , booked this restaurant on Open table . It was truly a gem, the food is excellent, service phenomenal , my waitress Aleesha was outstanding and the manger was awesome, we engaged in a lengthy conversation it was very nice. I will be back and I highly recommend.
We had just a fair experience at Lure. The restaurant looks lovely - like a ship dining room, and the service was good enough though not top shelf level. The food presentation was creative - but the taste and quality fell far below what it should have been for the price. Though the appetizer of tuna tartare was delicious, and the fried shrimp appetizer was plentiful, it was overly salty. The main courses were elegantly plated but they were both disappointing. The sesame crusted tuna was tough a served on a bed of bland rice with no distinct flavor needing lemon or vinegar. And the pan seared salmon was mediocre, overdone and served on a Asian themed veggie mixture of string beans and spinach that was mushy in texture and salty in taste. The desert of sorbet was underwhelming and though the chocolate mousse was tasty it was topped with an odd looking assortment of crumbled crackers and large dollops of caramel. Over all this was a disappointing dining experience.
We went for restaurant week. The food was good, the service was extremely basic - took 20 minutes to get the bill, weren’t given a spoon for 10 minutes after being served soup, etc. Felt like they were actively avoiding the table at times. And we were in for a mid-week lunch which I would assume would have much more prompt service to have people & out on their lunch hour. Overall, it wasn’t worth the price we paid. Not sure if it’s because we were doing the restaurant week menu, though.
We visited this unique seafood restaurant for the first time and liked it so much that we returned the next evening for bar snacks. We ordered the oyster combo on both occasions. The oysters were so fresh and had the most interesting toppings. The atmosphere is so vibrant and the yacht setting so fun. The lobster rolls were awesome. Will definitely be back.
I was excited to try the sushi even though it was on the pricey side ($55 for the sushi platter). No complaints on the freshness of the fish or the cut. The sushi rice ruined the platter... too dry, almost crunchy. I gave the waitress the feedback but don't know if it made it to the sushi chef. Extremely disappointing for the price point and the reputation of the restaurant.
Please sign in to record your input. Thanks!
Report this review as inappropriate?
If you believe this review should be removed from OpenTable, please let us know and someone will investigate.