Nearby points of interest
Nearby points of interest
About Lure New York
Contemporary American Seafood featuring an extensive raw bar and first class sushi program. The striking design is reminiscent of the interior of an elegant cruise ship. We offer amazing cocktails and a well crafted 250 bottle wine list.
New York, NY 10012
Hours of Operation:
Lunch: Monday - Friday: 11:30am - 4:00pm
Brunch Saturday & Sunday 11:00 to 3:30
Dinner: Sunday 5:00pm-10:00pm, Monday-Thursday 5:00pm-11:00pm, Friday & Saturday 5:00pm-12:00am
Prince & Mercer Streets
$31 to $50
AMEX, MasterCard, Visa
Banquet, Bar Dining, Bar/Lounge, Beer, BYO Wine, Corkage Fee, Full Bar, Happy Hour, Non-Smoking, Private Room, Takeout, Weekend Brunch, Wheelchair Access, Wine
Located beneath the historic vaulted sidewalks of SoHo, our private wine vault can seat from 12 to 30 guests with a variety of menu options.
Lure New York Ratings and Reviews
I was excited to try the sushi even though it was on the pricey side ($55 for the sushi platter). No complaints on the freshness of the fish or the cut. The sushi rice ruined the platter... too dry, almost crunchy. I gave the waitress the feedback but don't know if it made it to the sushi chef. Extremely disappointing for the price point and the reputation of the restaurant.
We live 1 block away and used to go to Lure regularly when they had a great maitre d. Then things changed and we had one too many bad experiences and we swore it off due to the rude staff. Went back again thinking maybe things had changed. Nope. Same awful people. Food was meh, prices very high, service slow and impolite.
I am seriously never eat here again , this I about my 5 th time in this restaurant and I am surprised at the level at which it has dropped in service and staff, I really don’t
feel like writhing all the complaints , but it’s wasn’t a good experience for me the service was no professional, there are to many people with big egos which keeps them from being of service . Not a servant , but a happy giver of service
Got a last minute reservation the Thursday before Christmas. The food was enjoyable, (all of our small plates were delightful) Steak Tartare and the rolls were standouts as well as the Halibut for maincourse. The service was unfortunately sub-par and it wasn't particularly busy.. the wine service was slow we had to ask twice for our wine (which was being held on ice in a totally different room) and then had to ask for another wine list after we finished the first bottle and had to wait again.. nothing special to say about the server, we didn't really see him (bus boy was diligent). Anyway, for the price tag, the food was pretty good but the service was a disappointment. Maybe we'll return to try our luck at the bar since it's a cute spot and the fish is fresh.
This restaurant is one of the loudest I have ever been in, making dinner communication a very trying experience. Food is good but vastly overpriced. 55 Dollars for 8 tiny pieces of sushi seemed exorbitant for me (a pretty seasoned diner who regularly goes to many top restaurants in this city). The balance just has to be right, which here didn't feel at all the case.
It is too bad the staff routinely treats guests poorly, because the food is good. During out latest trip to Lure, we arrived for a very early dinner reservation (before 6pm) and requested a booth for our party of 4. I counted at least 6 available booths when we checked in. The manager/maître d' stated that no booths were available because they were reserved for the owners’ friends. Then, in a half-full restaurant, they tried to seat us at a table squeezed between a wall and long-table for a party of 10, which barely provided us room to sit. Rather than leaving, we reluctantly sat at a cramped table in bar area because our 15-year old niece was excited to eat at the restaurant. Frustratingly, several booths in the dining room remained empty for the entire time we dined. Admittedly, the food at Lure is good and we have dined there on numerous occasions because of it (despite the frequently subpar service). But, following the latest incident, we will not go back again. There are way too many good options in SoHo (Raoul’s, Aquagrille, Minetta Tavern) for people to subject themselves to shabby treatment by the Lure staff.
First, their system completely missed my reservation done through the open table app
Second, they should never take a 9:45 dinner reservation if their kitchen closes at 10:00! The service totally rushed us to order and to eat as they were willing to close the restaurant. The food is good, but the experience was frustrating.
We’ve been going here for years and it’s normally very busy, the food is good, and the service is descent. This time, we had to wait for our food for over an hour and drinks for about 30 min. The service was unusually poor. It will take me a while before we go back there again.
From the moment we were seated, we thought we were in a great place. And we were not disappointed. Our waitress was friendly and knowledgeable. She brought us a wine to taste and it was wonderful. We ordered the beet salad to start and the dressing was outstanding. We then asked our waitress to help us decide between three entres. She recommended the snapper for two which was lightly coated, cubes and beautifully served over a slightly spicy sauce. What a dish! A plus. For desert, we again sought advice from our waitress. She suggested the baked chocolate cookie with ice cream. A delight. One of the best meals we've ever had.
The food was good, the only thing is the service wasn't the best in the beginning, we felt rush and the waiter seemed as if he didn't want to be there. Then our waiter got switched out for another waiter which was nicer because he had to go because he was past his time I guess.
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