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Party Size
For 2
Date
Today
Time
7:00 PM
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Booked 81 times today

Lure New York

4.6
3201 reviews
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$31 to $50
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Seafood
Perfect For:
  • Good for a Date
  • Fit for Foodies
  • Special Occasion
Contemporary American Seafood featuring an extensive raw bar and first class sushi program. The striking design is reminiscent of the interior of an elegant cruise ship. We offer amazing cocktails and a well crafted 250 bottle wine list.
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Private dining
Dining Style
Casual Elegant
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Cuisines
Seafood, Sushi
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Hours of operation
Lunch: Monday - Friday: 11:30am - 4:00pm
Brunch Saturday & Sunday 11:00 to 3:30
Dinner: Sunday 5:00pm-10:00pm, Monday-Thursday 5:00pm-11:00pm, Friday & Saturday 5:00pm-12:00am
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Phone number
(212) 431-7676
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Payment options
AMEX, MasterCard, Visa
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Dress code
Smart Casual
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Executive chef
Josh Capon
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Neighborhood
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Cross street
Prince & Mercer Streets
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Public transit
N,R,B,D,F,M
Additional
Banquet, Bar Dining, Bar/Lounge, Beer, BYO Wine, Corkage Fee, Full Bar, Happy Hour, Non-Smoking, Private Room, Takeout, Weekend Brunch, Wheelchair Access, Wine

Private Dining

Located beneath the historic vaulted sidewalks of SoHo, our private wine vault can seat from 12 to 30 guests with a variety of menu options.

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What Insiders Are Saying

The Infatuation
8.2

Lure Fishbar is still just as much of a Soho party yacht as it was when it opened in 2004. The food has only gotten better.

Ratings 8.0-8.5:The best way to think about restaurants in the low to mid 8′s is that these are the places you would absolutely go back to, anytime. These restaurants are ones that you want to bring a friend to, just so they can also experience the duck carnitas, or burger, or whatever dish the place is known for.
What 3201 People Are Saying
Overall ratings and reviews
Reviews can only be made by diners who have eaten at this restaurant
4.6based on recent ratings
4.6
food
4.3
service
4.5
ambience
4.0
value
Noise · Moderate
89% of people would recommend it to a friend
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5.0Dined 5 days ago

Wonderful place. We celebrated a double birthday last Friday night and we had the best service imaginable. Food is excellent and wine suggestions were impeccable. Highly recommended.

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3.0Dined on April 15, 2018

There were three hosts and they all were clueless and cared less about the guests. They chatted and didn't not care to seat people or greet us. There were empty tables and we waited 20 mins to be seated for two people. The hosts said they forgot we were there.
The food was amazing but our waitress was horrible.

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5.0Dined on April 15, 2018

Everything at Lure was amazing

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5.0Dined on April 14, 2018

We had a delicious lunch
The service was excellent
The decor was very relaxing

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5.0Dined on April 11, 2018

What a completely pleasant experience this restaurant always achieves

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5.0Dined on April 10, 2018

great food, service was excellent, would definitely recommend.

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5.0Dined on April 9, 2018

I’ve been to Lure many times and everything is also superb.

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5.0Dined on April 7, 2018

Food was amazing!!! Restaurant was really noisy but our meal was spectacular.

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1.0Dined on April 4, 2018

Overpriced food. Sushi was bodega quality. Drinks were mild and watered.

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5.0Dined on April 1, 2018

Superb food - especially the lobster bisque, then the scallops, and the key lime pie. It doesn't get any better.

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5.0Dined on March 31, 2018

Excellent seafood, very deep wine list with a knowledgeable sommelier.

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4.0Dined on March 31, 2018

Lure is our SOHO go-to! Love this place! Great seafood from beginning to end! Fun atmosphere, a little loud, but worth it! Food is outstanding!

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4.0Dined on March 30, 2018

Loved the ship's interior decor both in the larger main room and in the quieter side room. Great waiter (sorry I don't remember his name). The menu is so good that it's difficult to decide what to order. We decided to order a dozen yummy oysters, crispy spicy tuna and deviled eggs with fried oysters for apps. We wanted to see how hungry we were after eating those prior to ordering dinner. Well...the apps were so good that we ordered another round and called it a day! We'll have to come back many times to try all of the delicious sounding items.

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1.0Dined on March 29, 2018

The food was not good. The lobster bisque was like a bowl of cream. The fish for 2 was covered in some asian sauce that was like what you would buy at the market and comes in a bottle. The service was slow. The waiter had too many tables. I would never eat here again and already have told other people not to eat here.

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5.0Dined on March 28, 2018

Great food and service. The hostess is the nicest person! Will be back soon.

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5.0Dined on March 25, 2018

Wie immer großartig, sehr busy, sehr New York. Gute Weinkarte und geniale Sommeliere

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5.0Dined on March 24, 2018

Love this place, excellent

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4.0Dined on March 23, 2018

Always great food. Hostess management could be better. Very good service otherwise.

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5.0Dined on March 21, 2018

Great. Somewhat expensive but good service.

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5.0Dined on March 20, 2018

Outstanding restaurant. Superb seafood, done to perfection. Wine list goes on for pages. Even French guests are impressed.

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5.0Dined on March 19, 2018

Went to Lure on a Monday night with friends and it was hopping. I had been to Lure before on the weekend and it was hopping, but I didn't expect it to be as crowded/energetic on a Monday. The restaurant is designed to look like the inside of a yacht/ship, which is fun.

When it is crowded, which apparently it is every night, it is VERY noisy in there, so don't go if you want to have a quiet conversation. Also don't go if you're on a budget or don't want to spend a lot on dinner, because everything is very expensive and the portions are small-medium.

But, if you're okay with the noise and the prices and you want AMAZING food, especially seafood, sushi and raw bar, definitely go! The food is outstanding and the drinks are great too. It is a really fun restaurant with a fun vibe, so go with fun people and expect to have a loud, boozy, delicious meal.

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1.0Dined on March 16, 2018

Horrible! Had to scream to hear one another over the noise. Rude and inattentive servers. Never go back.

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2.0Dined on March 14, 2018

Extremely noisy restaurant. Don't go if you plan to have a conversation without shouting at each other. The food is good, but pretty overpriced. The decor as the interior of a ship is very nice.

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5.0Dined on March 13, 2018

Best burger in the city.

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5.0Dined on March 11, 2018

This is our favorite NYC restaurant. It hits all the points

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5.0Dined on March 10, 2018

We adore Lure!!! We have shared so many special moments there- our first date, our anniversaries, and most recently, to celebrate the birth of our baby! But we’ve also been countless times to celebrate nothing at all- bc the food is outstanding. Always a 10/10.

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5.0Dined on March 7, 2018

Bestes Restaurant!! Sehr netter Location, super Service und tolles Essen, viel Auswahl an sushi, seafood!! War sehr begeistert!

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5.0Dined on March 7, 2018

The best! Great food, atmosphere and all around great night.

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5.0Dined on March 4, 2018

we sat at the bar on Sunday to enjoy clams, oysters and Negroni's.
always the best.
service was super as well.

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5.0Dined on March 4, 2018

Perfect.....................................,mmmm

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3.0Dined on February 22, 2018

Nice place, good service but sushi is average at best. May visit again to try other food options.

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4.0Dined on February 20, 2018

Our food came all at once ! Felt pressured to eat quickly ...

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2.0Dined on February 18, 2018

Amazing food, terrible hostess. Especially the one who was wearing space buns, she was especially nasty. We waited over an hour for the table and the hostess team was unprofessional and unapologetic. With that in mind our waiter Jacob was excellent, and did his best to make up for the lack of service previous.

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5.0Dined on February 17, 2018

Great food, service and ambiance! We enjoyed so much we stayed for over 2hrs! Thank you.

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5.0Dined on February 16, 2018

Great food, very lively bar scene. Good variety on the dinner menu, very nice staff.

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4.0Dined on February 15, 2018

I have been here to Lure several time for business lunch , is expensive but food and atmosphere is very pleasant

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5.0Dined on February 14, 2018

The service is as amazing as the food. The deep dish cookie is huge!

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2.0Dined on February 10, 2018

Had reservations for 9:45pm after 15 minutes of waiting was attempted to be seated in the bar area... after pushing back waited for another 15-20 minutes for a normal table... so we only sat at 10:30ish ... manager or someone in a suit came over to say hello and asked us about our experience thus far... when we articulated our frustration his response was to leave us potato chips as a consultation prize. Not even a let me get you a drink or an apology. We were also told we could not order anything past 11:30 as the kitchen was closing so that wrapped up our dinner / non dessert night. Knowing my group we would have had dessert and ordered more drinks... loss of revenue. Honestly, expected a better food and service experience overall then we received. There’s a lot of competition out there, treat your customers well. Otherwise, we don’t come back and don’t recommend you.

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5.0Dined on February 10, 2018

Loved it! The food was amazing. So delicious, without being 'over-worked.' By that I mean, it felt fresh and healthy... and still yummy. The restaurant itself is beautiful-- like being inside a luxury boat. And the service was impeccable. We'll definitely be back.

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5.0Dined on February 10, 2018

We had a variety of food: sushi, avo toast, and an omelette. All were delicious! The waiter was very attentive and the hostess was super sweet. Definitely going back!

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